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Campaign Highlights
Goals of Earth Overshoot Day
Raise global awareness about resource limits: Reach policy makers through a general well-informed audience (NYT, Guardian, Economist
readers of world), by making clear to them what overshoot/planetary limits/resource constraints
mean, in scientifically clean, understandable, reproducible, actionable ways
Measurements of success: -Coverage in major media outlets worldwide:
10 of 20 largest/most influential newspapers cover EOD in substantive way;
10 of most serious radio/TV shows cover us;
100 million impressions across all media
-Social media conversation worldwide
-Mentions by major policy makers worldwide, in speeches, presentations etc.
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2015 Partners
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In the name of the Ecological Footprint Team of the
Ministry of Environment of Ecuador I would like to
thank all of you for the opportunity given of becoming
partners of this great campaign to create awareness
regarding to the Ecological Overshoot Day. It was an
honor to be part of this great event in which we spread
the importance of this day and the actions that Global
Footprint Network is taking, as well as the actions being
carried out by the country (the only Latin-American
country calculating the Ecological Footprint with national
official data and establishing goals in our National
Development Plan), through the joint work of the Ministry
of Environment with GFN.
…
Once again, we could not be more grateful to have
been considered to form part of this great and so
important campaign. We also want to let you know
that you can count on us for any other events that are
planned and this way join efforts for change.
--Juan Andres Portilla B.
Ministerio del Ambiente, Ecuador
Media Coverage
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Front page two days
India on Monday appealed to
countries across the globe to
include a debate on "lifestyles"
while arriving at a climate deal
when they assemble in
Paris…Javadekar quoted the
latest 'Earth Overshoot
Report' to substantiate his
points.
Media Coverage
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op-ed 700+ shares/tweets; article 6k;
HuffPost UK - 582 shares, 2.2k likes
35k shares, 463 comments
Think Progress (10k+ shares/tweets)
Wired UK (1105 shares)
Other countries: UAE, Chile, Argentina, Australia, Canada…
Media Coverage
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Russia
60 news items in the newspapers, radio, and online
PR-event 'Your bill from the planet Earth‘ - We asked our
partners – the media, restaurants and a retail chain - to deliver
these additional ‘bills’ to their customers and the wider
audience
Hundreds of thousands of the Metro newspaper readers
received their bill from the Earth.
China
Consumption Week with 1k retailers
Social Media
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Overall reach of more than 500k on FB on EOD
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More than 16k mentions of EOD; 10k on EOD
Celebrities, partners, government
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More than 16k mentions of EOD; 10k on EOD
Celebrities, partners, government
Video
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29,203 views
153 thumbs up
7 thumbs down
24 comments
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Conservation International: 862 likes
Thank you!
Thank you for making this year’s Earth Overshoot Day
campaign such an amazing success!
We welcome any ideas on how we can do even better
next year.
Sincerely,
Your Friends at Global Footprint Network
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