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California Blueberry California Blueberry Production Production A A Growers Perspective Growers Perspective Tom Avinelis All amounts contained herein are estimates and are not intended to represent guarantees.

California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

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Page 1: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

California Blueberry California Blueberry ProductionProduction

AA Growers PerspectiveGrowers Perspective

Tom Avinelis

All amounts contained herein are estimates and are not intended to represent guarantees.

Page 2: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 3: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 4: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 5: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

Development CostDevelopment Cost

Total CostTotal Cost:: $11,000 to $20,000 $11,000 to $20,000 per acre not including land costper acre not including land costMajor CostMajor Cost:: Acidification, Mulch, Acidification, Mulch, Irrigation system, Fumigation, and Irrigation system, Fumigation, and Blueberry PlantsBlueberry PlantsLong TermLong Term:: Weed Control and Weed Control and MulchingMulching

Page 6: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 7: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 8: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 9: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 10: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

Capital InvestmentsCapital Investments

Packing Equipment:Packing Equipment: $150,000 to $150,000 to $800,000 for simple equipment line$800,000 for simple equipment lineFacility for Packing and Facility for Packing and Cooling:CostCooling:Cost ??Product HandlingProduct HandlingManagementManagement

Page 11: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 12: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 13: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 14: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 15: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 16: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

Clam Shell PackerClam Shell Packer

Page 17: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 18: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 19: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 20: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 21: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 22: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

Cultural CostCultural Cost

PruningPruning:: Summer and WinterSummer and WinterMulchingMulching:: Annual to BiAnnual to Bi--AnnualAnnualFertigationFertigation: Acid and Nutrients: Acid and NutrientsCostCost:: $2,200 to $3,800 or $2,200 to $3,800 or

higherhigher

Page 23: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 24: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 25: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are
Page 26: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

WhereWhere’’s the Money?s the Money?

Harvest:Harvest: Hand Labor piece rateHand Labor piece rateLabor:Labor: Availability and qualityAvailability and qualityCost:Cost: $.52 to $1.15/Lb. to the picker$.52 to $1.15/Lb. to the pickerAuxiliary Cost: Supervision, Contractor Auxiliary Cost: Supervision, Contractor

Commission, Overhead, Commission, Overhead, Materials and Field Materials and Field SanitationSanitation

Total Cost:Total Cost: $.70 to $1.72/Lb. to Cold Storage$.70 to $1.72/Lb. to Cold Storage

Page 27: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

Packing CostPacking Cost

Cost Based on 12 pack of 6 oz. ClamsCost Based on 12 pack of 6 oz. ClamsMaterials:Materials: $1.35 to $1.80 per box$1.35 to $1.80 per boxLabor and Overhead:Labor and Overhead: $.39 to .60/Lb.$.39 to .60/Lb.Cooling and Handling:Cooling and Handling: $.35 to .75/box$.35 to .75/boxBox weight:Box weight: 4.5 net, 4.7 to 4.9 actual4.5 net, 4.7 to 4.9 actualTotal cost per pound:Total cost per pound: $1.02 to $1.72/Lb.$1.02 to $1.72/Lb.Pack Out Percentage:Pack Out Percentage: 60% to 95%60% to 95%

Page 28: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

Sales PricingSales PricingExample OnlyExample Only

Sales Price $14.95 for 6oz. BoxSales Price $14.95 for 6oz. BoxGross Price per Pound:Gross Price per Pound: $3.32$3.32Commission: 8% to 10% or variationsCommission: 8% to 10% or variationsGross Sale $14.95 = Net Sale $13.75Gross Sale $14.95 = Net Sale $13.75Grower price per pound = $3.05 less Grower price per pound = $3.05 less harvest cost and packingharvest cost and packing

Page 29: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

Grower ReturnGrower Return$14.95 per Box Sale$14.95 per Box Sale

Example OnlyExample Only

Gross Sales Return:Gross Sales Return: $3.05/Lb$3.05/LbPacking Cost:Packing Cost: $1.10/Lb$1.10/LbHarvest Labor:Harvest Labor: $1.15/Lb$1.15/LbPack out % Adjustment:Pack out % Adjustment: $0.27/Lb$0.27/Lb

Net Return to Grower:$0.53/LbNet Return to Grower:$0.53/Lb

Page 30: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are

Grower ReturnGrower Return$11.00 per Box Sale$11.00 per Box Sale

Example OnlyExample Only

Gross Sales Return:Gross Sales Return: $2.22/Lb$2.22/LbPacking Cost:Packing Cost: $1.10/Lb$1.10/LbHarvest Labor:Harvest Labor: $1.15/Lb$1.15/LbPack out % Adjustment:Pack out % Adjustment: $0.21/Lb$0.21/Lb

Net Return to GrowerNet Return to Grower:$:$--.24/Lb.24/Lb

Page 31: California Blueberry Productionsfp.ucdavis.edu/files/144720.pdfCalifornia Blueberry Production A Growers Perspective Tom Avinelis All amounts contained herein are estimates and are