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An Overview of the U.S. Highbush Blueberry Council
Florida Blueberry Growers AssociationSeptember 19, 2013
RIDING THE “BLUE WAVE”
World Blueberry Acreage from 1995 to 2012 Increasedfrom 50,000 Acres to Over 231,000 Acres
The Blue Wave is Rapidly Approaching
Consumption continues to rise! “USDA-ERS calculations revealed an impressive
increase in national per capita consumption of blueberries, rising from 0.26 pounds in 2000 to
nearly 1.3 pounds per person in 2011.”
Goal for 2015: 3 pounds per person!
HEALTH Drives Blueberry Consumption
Crop Value Tracks with Promotion of Health Research
Source: USDA, ERS, May 2012
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USHBC
Health Benefits of Blueberries Go Far Beyond Antioxidant Activity!
Cognitive Function
Insulin Sensitivity
Cancer
Cardiovascular Function
Anti-inflammation Obesity
Brain Injury Gout
Current Areas of Focus in USHBC Health Research
Brain Health, Cancer, Metabolic Syndrome
Metabolic Syndrome
Abdominal obesity (pot belly) High cholesterol/high triglycerides High blood pressure High blood sugar/Insulin resistance Inflammation (High CRP)
If you have any 3 of these conditions:
Diabetes, Heart Disease, Reduced Cognitive Functioning
1 in 4 Americans has Metabolic Syndrome!
Prevalence Increases with Age
Ages 18-39: 10% have itAges 60-79: 40% have it!
United States,
T
How Much is Enough?1 cup a day: Fresh or Frozen
www.blueberrycouncil.com Your source for recipes/photos/health research
information and MORE!
How does the USHBC drive demand?
Primary Target:• Women 25 to 45• Average to Above
Average Income• Mothers and Young
Professionals
Secondary:• Women 45+
How does the USHBC drive demand?
How does the USHBC drive demand?
Twitter: @Blueberry411
How does the USHBC drive demand?
How does the USHBC drive demand?
How does the USHBC drive demand?
Foodservice Promotion
The USHBC export program promotes fresh, processed and further processed blueberries with a focus on: Peoples Republic of China, Tawain, South Korea, Japan, India, United Arab Emirates, Mexico, Brazil, and Northern Europe.
How does the USHBC drive demand?
USHBC goal:• 2015: blueberry exports to
15% of total production• 2012: 7% (115.5m pounds)
exported
How does the USHBC drive demand?
www.RideTheBlueWave.com Your USHBC resource!
BLUEBERRY ALERT SYSTEM
The alert system is open to all blueberry growers, handlers, and marketers!
SIGN UP HERE!http://www.blueberrycouncil.org/members/amerilert-tools/?type=signup
Be among the FIRST to receive industry updates and important notifications with the Blueberry Alert System.
Providing us with your contact information allows us to contact you quickly and efficiently via email, text message and voice phone call, with important news related to the blueberry industry.
RIDE THE BLUE WAVERide the Blue Wave is your up-to-date industry resource, on your cell phone, at all times! Quickly and easily access the following information with a single touch:
• USHBC market promotion updates• Up-to-date health research findings• Blueberry usage, demographics and statistics• Little Blue Dynamos® logo
To add Ride the Blue Wave to your iPhone, follow three easy steps*:
Type www.ridethebluewave.comin your web browser and tap the button to add to Home Screen
Add to Home Screen Finished!Industry info at thetouch of a button
