Table of Content

Executive SummaryWarm Hands is an orphanage located in Cairo, Egypt. This orphanage will be led by an educated local Egyptian with a heart for helping deserted children without homes. In the United States, it will also be led by both ASWWU and Cairo committee to oversee administration of funds and daily activities. Warm Hands will have three focuses: rebuilding children’s core foundation on Jesus Christ, providing a safe haven, and teaching them the basic fundamentals of succeeding in life. While may be irrelevant, these focuses are these leaders primary interests in helping rebuild lives.

Objective

The objectives for Warm hands for the first two years of operation are:

1. To build an orphanage on the edge of Cairo that will house 15 children. 2. To provide a safe haven for orphans.3. To let the public know that there is a Christian orphanage out to help families that cannot

support their children.4. To develop a strong relationship with the community.5. To increase in funds by 5% each year.

Mission

The mission of Warm Hands is to build Cairo Egyptian orphans an educated strong Christian life. The existence of Warms Hands is to fulfill the dire need of orphans by providing a safe Christian home. By reaching out to orphans and providing a safe Christian home, we believe that not only will we make a great impact in the community but we will change one life at a time.

Company Summary

Warm Hands is a Cairo Egyptian orphanage providing poor abandoned children a safe Christian home. Warm Hands is dedicated to building strong relationships with orphans and helping them build a strong relationship in Jesus Christ.

Company Ownership

Warm Hands is a non-profit organization owned and operated by ASWWU and Cairo Sustainability committee.

Start-up Summary

Services

Warm Hands will offer services to kids ages 0-16. Our mission is to provide, clothing, education and health services to the orphans in Egypt as well as upholding their basic human rights, giving them opportunities and helping them to fulfill their lives potential.

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1. Educational Warm Hands will provide an education to all children. Our goal is to provide the children with a solid education. We want them to be able to read and write properly in Arabic as well as English. Our main focus will be to teach them a “trade” to ensure that they can stand on their own two feet when they leave the orphanage. We want them to recognize the value of working, of creating something to be proud of and receiving remuneration for this work. We will offer a variety of vocational programs. Some of the Vocational Programs on offer will include, but not limited to:

- Carpentry- Farming - Accounting- Computer Skills- Tourism

We eventually will construct a small but varied library. Part of the children’s education will include frequent visits to the library. Volunteer teachers from around the world will be welcomed.

2. FoodMaking sure that the children have proper nutrition is one of our top priorities. We will provide a balanced diet and make sure that they are properly fed. Most of the food we provide will be bought from the local village. Proper nutrition improves the orphans’ immune system, helps them fight off disease and helps them focus in school.

3. HousingOur facility will be able to house … children. We will provide rooms that are fully furnished. We will provide adequate housing and care for babies and toddlers who require more attention. Originally we will only have one building in the hopes of expanding in the future. The upper level will be entirely residential, with girls on one side and boys on the other. Younger kids will sleep in rooms of 10 people while the older children will be accommodated in smaller rooms with 4 people. We will also provide a living room, washrooms and toilets.

4. Recreational Activities One of our goals is to make sure the children are extremely active. We want to maintain a strict educational system but also make sure that they have enough time to exercise and play. We will encourage friendly competition. Team and adventure activities are an unbeatable way of developing self-confidence and self-respect. Some of our activities will include sports such as football, badminton, cricket, etc. We will also provide regular adventures for the older children like camping trips and hiking.

5. Small Garden

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As part of the children’s daily chores they will also be encouraged to help maintain the garden. Children starting at the Kindergarten level will be able to help out. This will teach them about responsibility and routine. We also want to teach them to eat healthier and to appreciate and become aware of the effect that food has on their bodies. The garden will provide organic fruits, herbs, and vegetables.

Management Summary 

In this Orphanage we will have a checks and balance management in order to ensure that operations are running smoothly. The orphanage will have a hierarchical management status in where at the top of the command chain lies ADRA and ASWWU. Both these commanders will make all the decisions that are best for the orphanage and kids. The orphanage will be operated by an administrator, administrator assistant, fundraising employee/volunteer/surrogate, surrogates, and volunteers/teachers/student missionaries.

Administrator – His/her responsibilities are overseeing all daily operations; developing a strong educated staff and organizing the orphanage; manages all inflows and outflows of funds. Implements a strong ethical standard for all staff; ensures accountability and complies with the law; engages with ADRA and ASWWU in planning and implementing polices. He/she will establish a long-term plan for the orphanage. The administrator will work closely with applicable federal, state and county officials in order to propose governmental actions that could directly or indirectly affect the operation of the orphanage. He/she will also help with daily activities such as teaching, cleaning, and with child care.

Administration Assistant – The assistant will be in charge of planning the administration’s daily work schedule, answer telephone calls, and help oversee the daily operations. He/she will translate and schedule out volunteers work; coordinate and maintain records for staff and help set up any special activities; coordinate meetings and conferences; and support staff in assigned projects and other duties as assigned.

Fundraising employee/volunteer– The responsibility will closely be working with ADRA and ASWWU to help research better ways in targeting their audience. His/her responsibilities is to help develop strategies and set goals to hit fundraising targets; help find people to donate funds; keeping in touch with existing donors and stakeholders; budgeting cash inflows and outflows; help write grant proposals that attract donating countries; prepare presentations to show primary data of what the Egyptian economy can contribute. Overseeing events and campaign as well as helping cooperating with any ADRA and ASWWU ideas they come up with.

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Education leader/volunteer/student missionary/surrogate – His/her responsibilities consist of making sure she has fully mapped out schedules for volunteers who are working with infant, young children, and teens. For infant she needs to make sure the nursing cares for pre-mature and high risk infants and toddlers have consistent care with food, love and nurturing for their health. For both adolescent and teen children, he/she needs to make sure volunteers have some strong educational background and have the aptitude to teach the children basic education. The most important part for his/her responsibility is to bring a Christian positive influence to the orphanage and have a love for children and desire to help.

Volunteer/student missionary/surrogate for infant – This volunteer will provide daily nursing care for pre-mature and high-risk infants and toddlers. They will care, love, and nurture the infants in order to improve their health. Volunteers will hold the babies, hand feed and bottle feed babies, change diapers, play with the toddlers, help in the kitchen and do laundry duties. This volunteer will daily switch places with other volunteers and help surrogates with any work they need help with.

Volunteer/student missionary/surrogate for adolescent and teen –These volunteers will work with both adolescent and teens. Their duties will focus on teaching them basic education such as reading, writing, arithmetic, etc.; they will have recreational activities that will allow them to once again be children; they will also supervise them during recreational activities as well as play with them. Also, volunteers will help provide a natural and safe environment for children and help administration with any other special programs or teaching material for the betterment of the orphans. They will also help surrogates with any tasks they need as well.

Surrogates – Warm Hand orphanage will hire two part-time workers as surrogates. Their responsibilities are to help with child-care, food, cleaning, and with any special projects the administrator has. Their responsibilities are to basically be housemothers for the children and more importantly have a fervent love for these orphans when the student missionaries and volunteers leave.

FundraisingOur plan is to create a fundraising program that will help Warm Hands with funds

through out the years. With the Help of ASWWU and other organization we will be able to reach our goal of building a home for the children of Egypt. Other ways we can fundraise is through corporation, the government of both Egypt and the United States, and grants.

Government giving

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The government of Egypt will help fund 50% of what we need such as supplies, land, food, waste, and the necessaries. The government will only help if we are doing something good for Egypt, which is helping kids find a home.

The United States help with grants. They help provide grants to big organizations such as ADRA.

Corporate and organization giving

Some of the funds that Warm Hands will be receiving will be from business and other organizations. With these types of help we want to be able to create a wish list for larger amount donors and expand corporate prospected for grant funding.

Grant giving

There are different organizations that help give grants which is free money to get something going, With the different grants we can help get the structure up and going and have a start up fund. Also Warm Hands will know they can rely on some tyoe of money.

One Time giving

The one time giving will be people a one-time donor or people who cannot donate a whole lot. A example of people in this group will be college students. We want to create a program where Donors will be able to sponsor a child.

Different groups or people that can donate

Non-profit organizations Religious organizations United Nations Development program Celebrities Corporations Small business Middle class people Universities Fund raising Events Students Low class people Small families

Different way to raise funds

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Offering from churches or organizations El Azher Big Business Banquets/Balls Subway stations Concerts Sales Write letter Phone calls Auctions Fairs

Marketing Analysis Warm Hands is a peaceful home and school for children who are orphans and big need of shelter. There are about 1.5 million orphans, but only 40,000 of them live on the streets others are controlled by orphan places. In Egypt, civil society employees say, infants are most frequently found abandoned in front of hospitals or near police stations. The Ministry of Social Affairs is left to process and place them in foster families or orphanages. Those who are orphans are abandoned children, working on the streets, and street families.

"Living on the streets": these kids who live and sleep on the streets without any family support they always suffer. These kids exposed to abuse, exploitation, and police violence and are the most vulnerable. The first group we will like to target are the abandoned children. These kids are left behind at birth or by family. Research says that 9 out of 10 are born then abandoned. There are a lot children who are left this way; they left to life to be criminals. These kids will turn to be criminals and their life will end very badly.

"Working on the streets": Some of these kids are poor who have no money to support themselves and their family. They always work all day long just to get enough money for their family. Those who work on the streets to obtain their single source of revenue but return to some kind of family unit in the evening. These kids are from a very poor family who can’t be support by the father or relative, so kids go to work and get money for their family.

"Kids who run away from their family”: this happen when kids run away from home. Sometimes because of their step father/mother or sometimes their family run to a divorce in their family. They find themselves can’t live with their step; therefore, they run away and live on street. The children who are in a precarious situation and could find themselves living on the streets.

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Orphans’ fundraisingWarm Hands Orphan will be covered

Target

Market Segment Strategy Warm Hands will be the home for everybody who are in need. The Worm hands will be helping all kind f orphans. We will deal with all kind of orphans, and we will try to give the love and respect to these kids. We will help them find their way in life. We will teach them all kind of things that might or could help them in their coming life. We don’t want them to become worse. We will try to approach them through Churches, Mosque, T.V., radios, and Government, police station.

1. The government force the law by arresting these kids and treat them bad. These kids turn to be bad, and they become criminals and that effects the government and Country too. About 44% of these kids are parentless who parents died in an accidents or their family

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50%

15%

15%

20%

Orphan Fundraising

Government Churchs Mosque Outside Donation

through them in front of the orphan house or police station. They stay in the orphan house for a little bite, and they run away because of the mistreating them. Also, about 16% of the orphans run away because of the mistreating of their family; this happen between step father/mother. Therefore, we will try to find the good pieces in them that can change their lives. We will teach them about God and teach them to love each other and care about each other. We will make sure to help them find their way and path that God has for us.

2. Egyptian are suffering of less work. They don’t have enough income. About 30% of Egyptian sleep with no supper. They have less money. Also, about 50% of Egyptian don’t get any education because of the big number of students in each class or they can’t offered to pay for school, or they need to support their family; therefore, they leave their school and start to work. Some works under people and some work on the street. These kids suffer a lot, and life turn them to be criminals. We will offer a good life for these kids. We will teach these kids to be dependable on themselves by teaching them how to write and read Arabic and English, also, we will offer them a career; we will teach them how to do a task and work hard.

3. About 100% of the orphans don’t get a clean food or they don’t eat well. They kids sufferer each moment in their lives; we want to help them. We will offer a free food for these kids. We will help them to be healthy and strong. We will make them be thankful to God for the give of being a human been. To be proud of being a life. We will teach them how to pray before they eat and thank God after they finish.

4. Most of the orphans’ kids suffer in the winter time; they sleep on the street with no shelter or cover to help them get over the cold nights. It is very hard seeing these kids suffer each night of the cold weather. They sleep on floor with no bed or covers. We are going to build two separate dorms for the kids. We will be accepting boys and girls. We want to prevent bad things to happen between to the girls and boys; therefore, we will built separate buildings.

Swat Analysis: Worm Hands will be the warm hand on the orphans Kids; the house of orphans will be the heaven for these kids. We will help these kids find to find their path. We will make them be thankful for everything is around them. We will serve a free meals for them, we will teach them career, and we will teach them school things. We will teach them language too. We will teach them to have strength and faith. We will teach them about God and religion. We will offer the best for these kids; they will have a great opportunity. Warm Hands we want to build a home for children to call home. This will be a home that they will be able to run around and have fun. It will be a place for them to eat, sleep, and be loved. Not only will it be a place for to be but a place where they will be able to experience a Christian perspective. To build this orphanage, our team would like to get land on the outskirts of Cairo, Egypt.

Service Business Analyzing Warm Hands will be the house the kids will be served the best; they will get the best services, and we will offer the best service for them. We will be a family to them. They will find the LOVE that they couldn’t find in their past life. We will treat them as human not like an animals.

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We will keep them away from troubles. Warm Hands will give a great service and reputation to every kid who is suffering.

Our service is to teaching them how to love and respect others, different language, school is important to have a better future. Most these kids don’t get to school of how expensive it is; therefore we will offer them a free education as long as they work hard to success. We will teach them how to work hard, believe and trust in God and themselves too. Also, we will give them shelter and food.

Competition Our Service will be totally different than any Orphan houses in Egypt. Some orphans houses in Egypt only offer shelter or only weekly services. But Our Service will be all week long with 360 day a year. We will serve them until they get old enough to keep going or until they graduate with a degree. We will be part of the Egypt government and education department because we will be serving all kind of orphans, Christian, Muslims, and None Religion kids.

We wouldn’t get any big issue starting the Warm Hands Orphan house because we will be doing things to help the orphan kids. Government is willing to help us with school supplies, books, food, and other things to help these kids.

Strategy and ImplementationWarm Hands seeks to offer excellent services that will strongly build a Christian reputable orphanage and drastically impact the city of Cairo in order to continue helping abandoned children. Any marketing or advertising methods will greatly vary in order to reach the community, churches, government, and more importantly orphans. Door-to-Door advertising will be used such as going to the government and churches and explaining to them the plan we intend to do in order to help the orphan ambiance. Creating an online page and using social networks will be used in order to inform the religious community and the Egyptian government about the orphanage. Also, creating a link on the website that will accept donations for the orphanage. Because of the lack of internet usage and access in Cairo, this will mostly be used for officials who can gain access and Americans who can as well. Word-of-mouth will be another tool to inform the population about the orphanage and what we intend to do with the orphans. Lastly, brochures will be used to inform not only the Cairenes but also Americans who feel they should donate to help this orphanage. These methods are limited because the use of internet will be limited and because the city isn’t technologically developed, old-fashion in-person and going to community-to-community will be used.

Competitive Edge

Warm Hands’ competitive edge is widely great: experienced staff, education, well nourishment, recreational activities, and spirituality.

1. Experienced staff. In Cairo, Egypt there are other orphanages/juvenile centers that help abandoned, drug selling, and criminal children. But they are filled with inexperienced, uninterested, inadequate staff who are unsolicitous towards children and more motivated by their extremely meagre wages. They at times beat them and only teach them a trade that is easy to learn so they can leave the facility. All over Cairo there are only

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orphanages/juvenile centers that do this type of work. Warm hands staff will have knowledge and teach other staff how to manage and teach children the best way to live a Christian life. The experienced staff will either have extensive experience with childcare or have educational background in childcare. More importantly, the experienced staff will constantly dedicate their time and effort in giving the child a Christ-like love.

2. Education. Cairo, Egypt orphanage/juvenile centers only teach children a simple trade that will hopefully help them succeed. But Warm Hands will do more than just a trade. At Warm Hands we will teach basic rhetoric, reading, writing, arithmetic, useful trades, and spirituality. Warm Hands is dedicated to preparing orphans for the world when they become of legal age. But more importantly it is dedicated to helping young boys and girls in becoming thinking Christians for the betterment of their lives.

3. Well-nourishment. In Cairene orphanages/juvenile centers lack of nourishment is seriously problem because these facilities are mostly filled with children who are criminals who don’t care about life. So staff likewise do the same. Common food to give to orphans/criminals is rats, rotten food, or many times nothing at all. Orphans suffer from malnourishment and it is the primary reason why out of 8 million newborns a year, 80% die. Warm Hands is dedicated in searching for the best ways to help children be well fed and taken care of. They will be fed meat, vegetables, fruits, and foods fill with carbohydrates to increase in fat. Warm Hands may not feed every orphan in Cairo, but the orphans at Warm Hands will be well nourished for the opportunity to live a healthy life.

4. Recreational activities. In Cairene orphanages/juvenile centers, there is absolutely no recreational activities for children. Essentially it is all work and no play. At Warm Hands we will give orphans a time to play with other children, perhaps bond more with the staff, and play games. Warms Hands is dedicated in allowing orphans to become once again like children. In their young lives they need some recreational time so they can bond together and more importantly Warm Hands has the opportunity to see strong Christian lives built together as brothers and sisters in Christ.

5. Spirituality. In any orphanage in Cairo there is no religion implemented or taught to abandoned and criminal children. Warm Hands is dedicated to building an ambiance filled with a Christ-like character. Warm Hands is dedicated to building fundamental Christian doctrine in orphans who are not or never have been exposed to Christianity as well as dedicated to answering the call of Christ— to proclaim the Gospel and set the captives free. At Warm Hands, Jesus Christ will be implemented as the foundation for why the orphanage exists and more importantly implementing Him in our everyday activities.

Sales Strategy

Warm Hands sales strategy is to first and foremost raise and much funds as possible in both America and Cairo for construction costs, operational costs, furniture, food, and wages. The local government helps non-profit organizations to get establish by giving them land, paying for utilities, helping them market their orphanage with the city, and giving them food. Warm Hands priority is to raise funds for the orphanage before any construction or establishment can be made. Then, once funds are raised, construction and speaking with the local government and churches can take place in order to gain awareness and receive help from these establishments.

Sales Forecast

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In the early parts of raising funds for the orphanage, 50% will come from both the local government and churches. Egypt has created a social aid fund and if you are a school or orphanage they will cover half of the expenses to help these organizations fight poverty. Warm Hands will receive 30% of its funds from donors such as churches, people, and businesses. The remaining of the 20% will be from fundraising by hosting events, raising money through student missionaries, etc. Each year Warm Hands will continue to host more events and increase in donors to hopefully sustain the entire orphanage without government help or with a modicum of help.

Goals

Warm Hands will achieve several goals within the first 2 years of operation:

1. A concrete curriculum of daily activities, goals for children within a year, and implementing Christ in the orphanage

2. Have two completed constructed houses 3. Expeditious cash inflow4. Breakeven point5. Profit to better facilities or anything else that could be bettered

SWOT Analysis

Strengths

Committed Donors Volunteers Faith based Experienced volunteers and employees The Community

Weakness

Market analysis not clear Donors restricted funds Poor Communication Diversification Diet and life style

Opportunities

Planned giving Volunteers and employees experience Partnerships Giving an education Expansion Sponsorship

Threats

Overload of kids

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Other organization Political Economy Safety Competitors

Strengths

Committed Donors

A strength of Warm Hands will be the committed donors. Committed donors are those who consistently donate Warm hands. These are the people who connect with the orphanage to have a close relationship with the children.

Volunteers

Having Volunteers will be a great strength for Warm Hands. Warm hands will be able to connect with Adventist school across the world for students to come and help out and make a difference.

Faith based:

Warm hands is an Adventist based organization. The organization is not there to convert anyone but to help everyone. We want these children to know the love that God gave us.

Experienced Volunteers and Employees:

Having experienced employee and volunteers will help the organization with a whole lot. These are the people who know what they are doing and don’t need training.

The Community:

With the help of the community this project will be on its feet. The organization will have the culture and ways of living and it will be a great way for children to interact with other people.

Weakness

Market analysis not clear

When creating the market plan things can get confusing and slow. We need to be careful on we market the orphanage so it will offend others.

Donor’s restricted funds

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This is when some donors this that they can take control and try to change things around. If we do not corporate with our donors then they can stop the donation to Warm Hands

Poor Communication

As an Organization employees may state things wrongly or not communicate correctly. If there is no communication with the organization then it can cause a lot of problems and conflicts with everybody.

Diversification

If Warm Hands is not diverse enough then problem can arise in the organization. Being different can open new opportunities from other organizations but being to different can question a lot of people.

Diet and life style

A diet and life can go wrong if a healthy diet and lifestyle is not introduced to the children at the orphanage. If children don’t know how to eat and live a healthy lifestyle then they can become obese. Being obese can cause medical problems and lead to more expensive.

Opportunities

Planned giving:

Plan giving is a way for donors to be able to donate a head of time and not worry about a it each time around. Also it will be a way for donors to plan to donate after they had passed away.

Experienced volunteers and employees

Employee and Volunteers will gain experience in helping the organization with a whole lot. These are the people who know what they are doing and don’t need training.

Partnerships

Being in a different country Warms Hands can create relationships and partnerships with church’s, the government, and the community to help out or be a support.

Education

Warm Hands will help and give these kids an education to learn and succeed in life.

Expansion

With the help and commitment from our staff and donor we can help expand Warm Hands and help more children in need.

Sponsorship

Donors can help sponsors a child for $20 a month and write to them.

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Threats

Overload of kids:

There will be a point when Warms Hands will be over full and will not have the space to fit more children.

Government

The government can take control or take the organization if we do not come up to standards or they are not happy with what we are doing.

Safety

Being in a different country one does not always know the safety. In the future there can be violence going around because of political or religious reasons.

Competitors

With other organizations in the area we might not get the chance to start Warm Hands or get committed donors.

Exit StrategyThe owners and operators of Warm Hands will exit this endeavor after they have created a self-sustainable and flourishing orphanage that could not only support itself but also be able to build another orphanage near it and sustain it. ASWWUs’ intention is to pray fervently in order to continue to help run and sustain this orphanage until they no longer can’t or are ready to pass the responsibility to the student body after them.

In the event the proposed plan is not successful ASWWU will implement necessary measures to exit the orphanage endeavor with minimal damage to Cairo’s community and more importantly to Cairo’s orphans. The built house will be still remain along with all the equipment but will be either be sold to ADRA, given to ADRA, if they can sustain it, or sold to locals who can sustain it or have a strong desire in helping children out. The orphanage can also be turned into a school if the community is willing to help make it into one or a recreational facility for children as well.

The success of the orphanage will be closely monitored monthly in the first year and quarterly in subsequent years. ASWWU is well aware that it usually takes new orphanages two to three years to actually start having enough funds for the orphanage to sustain itself and so during those years it could operate at a loss. ASWWU will keep this is in mind when they are evaluating the state of the orphanage and when they make adjustments when possible in order to keep the orphanage running with a positive cash flow.

Acceptable loss has been determined; if the orphanage exceeds the amount of not able to sustain itself or compensate the administration or surrogates, ASWWU will begin thinking of contingency plans that consist of either selling the building/orphanage or giving it to the local government and allowing them to do what they want with the building.

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