Business Model InnovationEnhancement of the company SPS GmbH by means of Business

Model Canvas

Felix Ecke

What is a Business Model?

• How does a company make money? What differs them from others?

Value Customers

Revenue

What is a Business Model?

• Example: Blockbuster

• Retailer/DVD Rental

Value Customers

Revenue

Huge variety of

movies

Service

Location

Mass market

Sales

Rental Fees +

Late fees

Retail Stores

What is a Business Model?

• Example: Netflix

• Streaming Platform

Value Customers

Revenue

Huge variety of

movies

Easy accesibleMass market

Monthly

Subsription

Internet

• 72000 bottles per hour

• OEM spare parts 3-5 days

• Spare parts delivered within 48 hours

• Cheaper than OEM

Alternative Spare Parts

PET Bottle Manufacturing

Machine Supplier

Beverage Supplier

Beverage

supplier

o Acting national

(Germany)

o Only KHS machines

Business Model

Pay per

order

Cheaper

parts and

faster

delivery

Internet; Flyers; Acquisition

Idea Generation

Idea Generation

Divergence Phase

Divergence Phase

Divergence Phase

ORIGINALITYThe ability to give unusual answers to questions or

atypical responses to specified problems.

Divergence Phase

1. Spontaneous brainstorm (individual)

2. Discuss your ideas in the teams

3. 2nd Brainstorm (combine ideas and hitch-hike)

4. All ideas are clarified, numbered and written on a board

Divergence Phase

Idea Generation

Starting Formulation

Create new possible businesses that could be entered in

order to use the existing knowledge and innovate the

current business model of SPS GmbH.

What should SPS do next?

Convergence Phase

YELLOW Ideas• Ideas for the future

• Dreams, challenges

• Stimulation for the brain

• Red ideas for tomorrow

How?

RED Ideas• Innovative ideas

• Breakthrough

• Exciting ideas

• Can be implemented

Wow?

BLUE Ideas• Easy to implement

• Low risks

• High acceptability

• Done before

Now?

Normal ideas Original ideas

Easy t

o im

ple

ment

Imp

ossib

le to

im

ple

me

nt

Blue ideas: common and feasible

Red ideas: innovative and feasible

Yellow ideas: original but not (yet) feasible

The COCD box

From now on you will only consider the ideas in the COCD box

• See which ideas in the COCD box can be combined.

• Use the red ideas as a departure point.

• Combining a red idea with a blue makes it easier.

• Combining a red idea with yellow provides a long-term

perspective.

• Decide on the top idea in each team

Top Idea

• The top idea is presented to the whole group in maximum

one minute

• Each group now has 1 million DKK to invest in the ideas

of the other groups

• Money can be split among different ideas

• Who will get the most money?

Finale