Key Message: Whether a business is concerned with accessing
data, knowledge, and improving processes internally, or looking to
open those up to virtual enterprise partners, the idea of business
process integration is the same.Slide Builds: NoneSlide Script:
Within the company, there are applications and platforms that serve
different business functions. Accounting has its own systems, for
example, and so does finance, sales and manufacturing. Most firms
today are running these departments with their own applications
independently. Most may or may not have experienced the pain of not
having any sort of integration among them. Certainly only a much
smaller group of companies have benefited from integration among
enterprise applications.Lets look at this diagram. How do you
integrate your internal and external business processes to maximize
efficiency and create value? Whats the engine that drives all the
integration weve been talking about
EAI is the first step before any companys pursuit of B2B
communications and integration. Get your internal house in order
before you link it to the outside world. B2B is very cool and sexy,
but what good does it do if the docs and files you received from
your trading partners cannot be directly integrated with your own
systems, or vice versa. Thanks to the magic of key standards, today
the picture of comprehensive integration -- starting from EAI and
going outside of the firewall to B2B -- can be achieved. XML is the
key standard behind this latest development. XML-based integration
technology will be able to allow applications to talk to
applications, companies communicate externally to other companies
as well. Companies today have the benefits of taking advantage of
these XML based integration tools to really look at how they can
integrate their Business Processes, and not just enterprise
applications.Slide Transition: Strips Right-Down
Key Message: Key drivers for business of all sizesSlide Builds:
NoneSlide Script:MSFT has been discussing these themes a lot
lately, we refer to orgs that can do this effectively as an agile
enterprise. The agile organization requires systems thatMeet
enterprise needsAre extremely flexibleDeliver faster time to
benefitEmpower employeesInterestingly, before we move on, these
challenges are all about integration. Your integration
infrastructure is critical to achieving these goals:
The market looks for companies to generate profit and return on
shareholder value; no longer is revenue the only driver for
successTo achieve profit growth, in addition to seek new ways to
generate revenue, companies must also learn how to reduce
costsMaximizing efficiencies would lead to reduction in costsWays
to maximize efficiency: leverage existing IT infrastructure, reduce
process cycle times via integration, faster time to benefit or
market on new projectsCompanies must also learn how to flexibly
respond to changes in customer demands and competitive
landscapeFinally, any company will benefit from maximized
collaboration IT must work hand in hand with other groups of the
company to produce better results fasterSlide Transition: Strips
Right-Down
Key Message: Juxtaposition between this ideal enterprise and the
reality on the next slideSlide Builds: NoneSlide Script: In the
dream e-business enterprise, a corporation has data, knowledge and
process. Management wants to get information to customers, partners
and employees. In a perfect world that would lead to connected
customers who understand how they interact with this company,
integrated partners who have a seamless role in the supply chain
management of this corporation -- they become a virtual part of
this organization, and empowered employees who can get their job
done because they smoothly see information they need to get their
job doneSlide Transition: Strips Right-Down
Key Message: Most companies are not leveraging data, knowledge,
and process efficiently or completelySlide Builds: NoneSlide
Script: If youre lucky some of your business processes are already
integrated somehow allowing you access to data. However, this type
of point-to-point integration has probably been done with the
technology equivalent of chewing gum and duct tape. It can be
costly to maintain and an inefficient way for the organization to
run.
All the data, knowledge, and process that you need often resides
in islands of information separate ERP systems customer service
systems -- employees, partners, and customers cant get access to
the key information.One way to address this is to improve
connectivity between these island of information.Why is this
important to your business? Because it can either help or hinder
your business value driversSlide Transition: Strips Right-DownKey
Message: The real value of EAI comes from integrating processes,
not just systems. Slide Builds: There are nine clicks on this
slide, please go thru all of the details step by step, as this is
perhaps one of the most important slide in this entire deck!
Slide Script: [BEFORE ANY CLICKING] In the beginning of this
presentation, we saw a slide just like this with just blocks or
boxes on both sides, and we said on the left hand side is about EAI
and internal integration, and going thru the Internet, its outbound
and integrating with external partners, or B2B. Now, lets really
see what this diagram means.
You see that all the boxes are labeled with a name now, and its
really the business function they represent distribution,
inventory, order management, and ERP. [FIRST CLICK]So lets take a
look at what a business process is all about when a customer places
an order via the Internet, the order will first hit the order
management system first. [SECOND CLICK]At the same time, the order
management system will perform a credit check by sending the
command over the Internet to the Bank[THIRD & FORTH
CLICKS]Order management, playing the role of the quarterback here,
will also trigger an inventory check to make sure that there are
stock in the warehouse to fulfill. [FIFTH CLICK]When all of these
steps in this business process are performed, order management then
will then be able to tell distribution to initiate a shipment to
the customer. [SIXTH CLICK]At this time the customer will be
charged via the bank an outbound command is sent across the
Internet to the bank.[SEVENTH CLICK]The companys main ERP system is
finally updated, so that all levels of transactions are updated
such as inventory and parts deduction, financial recording, etc and
at last,[EIGHTH CLICK]At last, we ship the goods to the
customer.
So, is your order management application really capable of doing
the role of whats known as an integration broker and playing the
role of the quarterback to drive all these steps in the business
process maybe not. So what you really need is a product that can
integrate all of these steps and routines into a coherent business
process, like the one we just described, in a seamless but
highly-automated fashion. This is what our solution BizTalk Server
can do for you.[NINTH CLICK - on this final click the boxshot comes
in]Slide Transition: Strips Right-Down
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