PERSONAL BRAND MESSAGE

Create a personal brand message

EXERCISE:

This exercise will help you articulate your personal brand message, also known as a brand statement, in a clear and meaningful way.

Your brand message should consist of three to five core principles for your practice. These principles should act as drivers and filters when you make business decisions. They should be easy to remember, and summarize what makes you unique in serving your clients.

Ask several clients how they would describe you to their best friends. Their responses are an excellent way to periodically test whether you’re living your brand.

Tip

Step 1: Review previous exercise results and consider feedbackLook over the findings from the Values Profiler, Annual Review Questionnaire and

Client Advisory Board meetings, and you’ll have the building blocks for developing your

personal brand message.

Step 2: Write the messageCreate three to five bullet points that highlight what your clients like most about

working with you and write them below.

Brand message:

Step 3: Test your messageRun your brand message by your coach, manager or colleagues. Does it reflect their

perception of you?

Step 4: Live your brandThis message should be communicated and reflected in all of your business

interactions. Put it on your screen saver so you read it every day. Make a consistent

and concerted effort to integrate the message into everything you do, say and produce.

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