Easy to follow truths about building a brand before you build a website.
Text of Build Your Brand Before You Build Your Website
1. Welcome to Build your brand before you build your website. Presented by: Tom Schmittdiel, PSG Marketing Solutions
2. Dont put the cart before the horse. 3. Define your brand. 4. Build Your Brand Platform Vision Mission Brand Story USP (Unique Selling Proposition) Distilled USP = Tagline 5. If you make a promise, keep it. 6. Your brand is a promise. 7. Identify Every Touch Point Deliver On Your Promise 8. Dont put all your eggs in one basket. 9. Develop an integrated plan. 10. Strategy is king Website may be first impression Layered, connected marketing Marketplace is social and global Use all tools available 11. There are no short- cuts to any place worth going. 12. Set yourself up for success. 13. Three Key Elements Solid Brand Platform Deliver on Brand Promise at all Touch Points Integrated Brand Marketing Plan 14. Make sure you say, Thank you!