Build Your Brand Before You Build Your Website

  • Published on
    21-Nov-2014

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DESCRIPTION

Easy to follow truths about building a brand before you build a website.

Transcript

1. Welcome toBuild your brand before you build your website.Presented by: Tom Schmittdiel, PSG Marketing Solutions 2. Dont put the cart before the horse. 3. Define your brand. 4. Build Your Brand PlatformVisionMissionBrand StoryUSP (Unique Selling Proposition)Distilled USP = Tagline 5. If you make a promise, keep it. 6. Your brand is a promise. 7. Identify Every Touch PointDeliver On Your Promise 8. Dont put all your eggs in one basket. 9. Develop an integrated plan. 10. Strategy is kingWebsite may be first impressionLayered, connected marketingMarketplace is social and globalUse all tools available 11. There are no short- cuts to any place worth going. 12. Set yourself up for success. 13. Three Key ElementsSolid Brand PlatformDeliver on Brand Promise at all Touch PointsIntegrated Brand Marketing Plan 14. Make sure you say, Thank you!