Build Your Brand Before You Build Your Website

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Easy to follow truths about building a brand before you build a website.

Text of Build Your Brand Before You Build Your Website

  • 1. Welcome to
    Build your brand before you build your website.
    Presented by: Tom Schmittdiel, PSG Marketing Solutions

2. Dont put the cart before the horse.
3. Define your brand.
4. Build Your Brand Platform
Brand Story
USP (Unique Selling Proposition)
Distilled USP = Tagline
5. If you make a promise, keep it.
6. Your brand is a promise.
7. Identify Every Touch Point
Deliver On Your Promise
8. Dont put all your eggs in one basket.
9. Develop an integrated plan.
10. Strategy is king
Website may be first impression
Layered, connected marketing
Marketplace is social and global
Use all tools available
11. There are no short- cuts to any place worth going.
12. Set yourself up for success.
13. Three Key Elements
Solid Brand Platform
Deliver on Brand Promise at all Touch Points
Integrated Brand Marketing Plan
14. Make sure you say, Thank you!