THE FULL EFFECT COMPANY BRAND DISCOVERY WHEN YOUR

BRAND DRIVES YOUR BUSINESS EFFICIENCY

A STRONG BRAND WILL REFLECT ON

YOUR BOTTOM LINE

THE COMMUNITY OF BRANDS

Your brand is a community. Just like the town where you live. You feel at home there, you are surrounded by like-minded people and it represents your values and beliefs.

Products we buy are badges of belonging We have a need to belong, we buy the products associated with our community and wear them as a badge of that belonging.

Powerful brands provide consistency Everyone understands the objective, so employees don’t waste time and money on things that don’t reflect their brand message and customers know what to expect.

This adds to efficiency Customers become ambassadors, they immediately accept new products. This all reduces advertising costs and gives you a competitive advantage (It also gives you a premium price opportunity)

Efficiency is the single biggest differentiator between a successful business and an unsuccessful one and a strong brand makes efficiency possible

WHAT BRANDS ARE YOU?

ADDING EFFICIENCY TO YOUR BUSINESS

90-DAY TRANSFORMATION

The first thing we do once we are hired is establish a timing plan. It will certainly change as the programme progresses, but you have to start with something and generally we work on a 90-day timeline.

Sure, sometimes we can do this in less time, but it also sometimes takes longer. It depends on how quickly we can gather the information we need from within your organisation and if we need additional research. So we say 90-days, which is a generally accepted timescale within the industry and business generally.

This may be the most significant initiative your organisation has launched in a long time, so you need to be sure that you have time to get it right. !

This is where we find out about you, your market,

your competitors and your customers.

We analyse the research and data you already

have and maybe commission more to fill

the gaps.

Then we run the first Brand Discovery workshop with

your key people to ensure that everyone is involved and takes ownership of

the project.

PART ONE Discovery

The workshop helps us create your Brand Model

It also gives us the information we need to

brief designers to develop your logo, brand

guidelines and graphic imagery

Now we progress to workshop two where we

start to develop the ideas that will bring your brand

to life

PART TWO Development

Here we start to change the way you work

ensuring that your every action measures up to

your brand promise

Your project team will launch new initiatives and

assess them using new criteria

We also launch your internal marketing

programme. Now every employee is committed

and working towards delivering your Brand

Promise

PART THREE Blast off!

BRAND DISCOVERY PROGRAMME

Now you are discovering the advantage of having a powerful brand. Everyone in your organisation understands your brand promise and is committed to playing their part in delivering it. Innovation is now in your DNA and every new idea reinforces your brand promise and the “brandships” people have with it.

It’s time to spread the word. This is where you devise and launch your external marketing communications strategy. Now your every communication will be a consistent reminder of your promise and will explain why community members can believe it. Most importantly you’ll be confident in the knowledge that your customers won’t be disappointed.

It costs 10-times as much to acquire a new customer as it does to sell again to an existing one, but a disappointed customer will cost you 100-times as much to entice back.

NOW TELL THE WORLD!

THE BRAND DISCOVERY PACKAGE

WHAT YOU GET

• Initial analysis of existing data and research • Briefing and project managing any additional

research (cost of research is not included) • Staging initial Brand Discovery workshop • First report and and brand model • Design brief • Management of corporate identity development

project • Logo design proposals • Development of Brand Guidelines (which will

become part of your Brand Book) • Roll-out of design to a suite of communications

materials • Design and management of second Brand Discovery

workshop • Provision of project planning process • Introduction of project management process • Mentoring of live projects throughout our

engagement (It may be necessary to introduce a transformation specialist which is not included in the basic fee)

• Development of internal marketing campaign (Design and production of collateral not included)

• Design of your Brand Book (Print and production not included)

• Preparation of marketing strategy • Design of marketing communications strategy and

initial twelve-month plan • Briefing of marketing communications partners

(Development and execution of marcoms are not included in our fee)

• Brief and management of digital design project (fees for digital design and development are not included)

WHAT NEXT?

If you’d like to know how Brand Discovery will enhance your business performance get in touch with Phil today.

info@thefulleffect.com +973 33 707 708 !

www.branddiscovery.co.uk

FIND OUT MORE

www.thefulleffect.com +973 33 707 708

info@thefulleffect.com !

London, Bahrain, Prague