Build Your Brand

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John R Wood "Build Your Brand"

Text of Build Your Brand

  • Build Your Brand at John R. Wood

  • What is my niche?

    What is my Unique Selling Proposition (USP)?

    What is my elevator speech?

    At John R. Wood Realtors, step one is already in place. When you walk in the door, customers recognize the

    company name

    .the oldest major real estate firm in Southwest Florida. the one that has been #1 in market share volume for the past two years. So the question is how can you use that base to build your own brand?

    The Wood firm knows the brand building process. Reviewing your background and contact base is important. Finding your USP is one of the first steps.

    Developing the image comes later. John R. Wood encourages agents to develop their own logo or photo logo, and by all means, use color.

    With the many years of real estate management and marketing experience, John R. Wood can help you build a successful brand.

  • Fax:

    www.MichelleInParadise.com

    800 5th Ave. S, Suite 200 Naples, FL 34102

    MichellearadisP

    239.293.8844

    Email:239.325.2865

    Cell:

    MParadis@JohnRWood.com

    ABR, CRS, GRI, SFR, REALtoR

    mobiledirectefaxpgraffy@johnrwood.comwww.paulgraffy.com

    239.273.0403239.280.2218239.325.2889

    paul , P.A. , ReAltoRGRAffY

    800 Fifth Avenue South, Suite 200, Naples, FL 34102

    800 5th AVENUE S., SUitE 200 NAPLES, FLORiDA 34102

    www.johnrwood.com

    Jim & Linda MayerMembers - Board of Directors

    cell 239-290-9685efax 239-325-2871 toll free 800-633-7161

    email jmayer@johnrwood.com

    www.mayerteam.com

    Donald E. WinklerREALTOR

    cell 239.961.2166 direct 239.280.2222 office 239.434.0101

    efax 239.325.2807 toll free 800.633.7161email DWinkler@JohnRWood.com

    800 5th AVENUE SOUth, SUitE 200 NAPLES, FLORiDA 34102

    www.JohnRWood.com

    Your Path to Paradise Broker Associate, e-Pro, ABR, GRI

    Direct: (239) 571-8537 Toll Free: (800) 982-8079 Fax: (239) 325-2853

    www.DanaLark.com DLark@JohnRWood.com

    3255 Tamiami Trail NorthNaples, Florida 34103

    800 5th AVENUE SOUth, SUitE 200 NAPLES, FLORiDA 34102

    www.JohnRWood.com

    Guy BRooksREALtOR, CRS, GRi, GREEN

    www.GuyBrooks.comcell 239-404-3581

    office 239-434-0101 efax 239-325-2902email GBrooks@JohnRWood.com

    Old Naples Office

    Representing the Luxury Lifestyle

    GRI, RealtoR DBell@JohnRWood.comwww.DonnaSellsNaples.comDirect 239.450.2164 eFax 239.298.5325

    Donna Bell

    2600 Immokalee Rd. Naples, Fl 34110

    Mobile: 239.249.2991Office: 239.434.0101 eFax: 239.280.2240

    Toll Free: 800.633.7161Email: MGoodrich@JohnRWood.comwww.MyLuxuryHomeInParadise.com

    RealtoR, aBR, GRI Naples & MaRco IslaNd BoaRd of RealtoRs

    Monika M. Goodrich

    Extraordinary Homes - Exceptional Service - That Simple

    800 5th Avenue South, Suite 200

    Naples, Florida 34102

    www.RealEstateInNaplesFlorida.com

    Heidi VarsamesBROKER ASSOCIATE, REALTOR , CBR, CRS, GRI

    (239) 449-2780HVarsames@JohnRWood.com2600 Immokalee Rd. Naples, Florida 34110

    Carol FoxCell: 239.272.9123Office: 239.434.0101Email: CFox@JohnRWood.comwww.CarolFoxNaples.com

    , REaltOR

    800 5th ave. S. Suite 200, Naples Fl, 34102

    Agents at John R. Wood are encouraged to build their own identify with their basic tool, the business card. The company format is full color card with agent photo and the company logo. Otherwise, the agent is free to create any type of professional looking card that helps build their brand.

    Business cards

  • Just

    sold

    on

    Vand

    erbi

    lt be

    ach Laurie Bellico

    (239) 293-9389PA, MBA, Broker-Associate

    Weve Got Everything on Your Checklist!

    SimplyCharming

    611 Park Shore Drive**www.LBellico.com/209015442

    Priced from $1,349,000

    West of 41 Location

    Walking Distance to the Beach

    Timeless Design with New Materials

    Highly Energy Efficient

    Hurricane Rated Windows

    Gas Heated Pool, Spa and Fire Pit

    Gourmet kitchen and SS Appliances

    Exceptional Flooring and Lighting

    Tongue and Grove Ceiling

    Summer Kitchen*

    Private Outdoor Living Space

    Prime Exposure & Bright Open Feel

    Tropical Landscape on Large Lot

    Easy to Maintain Home with Extended Warranty

    Moorings Beach Club Membership*

    Park Shore Beach Club Membership** Developer to Consider SFH Trades

    3145 Crayton Road*

    Just Sold

    !

    Interested in the Southwest F lorida real estate market?

    Shopping for a Great Realtor...

    www.NaplesRealEstateNAN.com

    NanD@NaplesRealEstateNAN.com239.659.6135 cell 564.2906

    Nan Dietrich

    SpeaksNan Old NaplesYou have the good sense to choose Old

    Naples ... have the good sense to choose Old Naples Nan Dietrich as your REAltOR

    I have private placement properties Non-MlS. Call or e-mail for details

    130 4th Ave. Slist price $2,499,000

    644 Bougainvillea Rd.list price $2,875,000

    160 3rd St. Nlist price $1,295,000

    las Dunas - 370 2nd Ave. S4BR+den/3BA/double garage

    list price $1,499,000

    SOlD

    SOlD JuS

    t

    lIStE

    D

    SOlD

    Negotiating Luxury Real Estate Since 1983

    The source of knowledge is experienceAlbertEinstein

    John R. Wood Realtors offers a convenient and high value printing option for agents to build their brand via post cards, including multiple formats for just listed, just sold, open house, and more. As soon as photos are available, post cards can be ordered on-line, in a process that takes only a few minutes. The cards are then delivered to the agent the next morning, via overnight mail, but most agents elect to simply have the cards mailed by the printing company.

    Post cards

    Robyn Pfister Griffin Don Winkler

    Sold By RoByn and don

    AquAlAne ShoreS 440 14th Avenue S. $1,495,000

  • The John R. Wood Research Department provides a variety of monthly, quarterly and annual reports that agents can use in their marketing efforts. The entire report can be sent to customers or agents can use portions for insertion into their personal newsletters. The company encourages agents to build their brand using various various newsletter sources, and the Marketing Department can assist in developing templates, logos, masthead, etc.

    Market data and agent newsletters

    Reports

    eNewsletters with links to reports

    Printed tri-panel newsletters

    Gulfshore Boulevard Annual Market Report

    ANNUAL AVERAGE SALES PRICE CLOSED SALES

    $0

    $500000

    $1000000

    $1500000

    $2000000

    $2500000

    200820072006200520042003200220012000199919981997

    BEACHFRONT CONDOMINIUMS

    $536,947

    $755,057$858,860

    $1,209,117

    $941,368$1,031,539

    $1,376,471

    $1,533,441

    $1,383,769

    $2,105,120

    $1,797,735

    $1,482,872

    $0

    $200000

    $400000

    $600000

    $800000

    $1000000

    200820072006200520042003200220012000199919981997

    BAYFRONT CONDOMINIUMS

    $187,885$233,593

    $243,715$286,703

    $375,515

    $513,331

    $381,961

    $876,611

    $649,764

    $765,577

    $686,132

    $615,108

  • John R. Wood HomeLook was the first and remains as the most effective monthly publication in the market, featuring all JRW listings at no cost to the agent. Sellers love it..buyers love it..and agents love it, because it produces leads, keeps sellers happy, and increases the branding presence of the listing agent.

    The web is the way of the real estate world in todays market, but newspaper remains very valuable in marketing open houses and building image. John R. Wood Realtors maintains a dominant newspaper presence in Southwest Florida, as the only company with a weekly insert. It appears in both the Naples Daily and Bonita Daily News.

    The special color agent ads provide an additional branding opportunity that is unmatched by any other company in the area

    Newspapers March/apr i l

    Sunday, March 7, 2010

    hundreds of Open hOuSeS

    F e a T u r i n G

    recycled paper and environmentally friendly inks are used in the printing of homelook

    a GreaT way TO lOOk FOr yOur SOuThweST FlOrida hOMe!

    Apr i l /MAy

    Sunday, April 11, 2010

    Hundreds of Open HOuSeS

    F e A T u r i n G

    recycled paper and environmentally friendly inks are used in the printing of homelook

    A GreAT wAy TO lOOk FOr yOur SOuTHweST FlOridA HOMe!

  • Estate Lifestyles is a quarterly John R. Wood publication that has won rave reviews for its great articles and luxury presentation of properties. It is a very targeted magazine, truly reaching the high-end buyers and sellers via direct mail to their homes. In addition to the color advertising that promotes the listing agent and the property, there are also special promotion ads that further enhance professionalism and identity-building for John R. Wood agents.

    Estate Lifestyles

    With Gulf views too breathtaking to describe, this condominium is unbelievably spacious with over 8,400 square feet under air. Spectacular living areas, gourmet kitchen, library, and five bedroom suites. 5BR+Den/6+2halfBA

    The perfect blend: A magnificent new residence just 100 feet from the sand with easy access to all the amenities of beach living, panoramic views of the Gulf of Mexico from all living levels, and a sought-after Gulf Shore Boulevard South address. This home, a flawless integration of thoughtful design, exceptional craftsmanship, materials of superior quality and state-of-the-art technology from foundation to finish, was completed for these owners in June 2009 and is perfectly situated near beach and town. Of note: a media/famil