Brand | Post | Source: Jumpstart your Job in 15 Minutes

Cory Welsh

Customer Success

LinkedIn – San Francisco

What we’ll cover in the next 30 minutes

The Linkedin landscape and Where your Jobs Appear

Job descriptions: Help yours Stand out to Passive talent

Five critical elements of an effective job post

1

2

3

4 Let’s Dive In: The job seeker’s experience and how you can influence it

©2015 LinkedIn Corporation. All Rights Reserved.

4 ©2015 LinkedIn Corporation. All Rights Reserved.

Know your Audience

380M+ Global

members

80% passive

candidates

Who’s on LinkedIn… and why?

82% of talent has

experience working

at a SMB

The talent you want is on LinkedIn

84% of talent would

consider working at

a SMB

Over 380M Members

7

The professional profile of

record

Connect all of the world's

professionals

Identity Networks Knowledge

The definitive professional

publishing platform

Who’s on LinkedIn… and why?

Morning E-mail

LinkedIn finds and engages your future

employees throughout the day

ACME Systems

Laura Taylor

500+ Connections

2nd

Sr. Engineer

Meet Laura, your ideal candidate:

• Has the skills and seniority to fill your

Sr. Engineering opening

• Very familiar with your company

• Several of her friends work at your company

• Hasn’t really thought about working at your company

• She’s about to apply for your job opening, she just

doesn’t know it yet…

On the Go

At Home

At Work

Morning E-mail

LinkedIn finds and engages your future

employees throughout the day

On the Go

At Home

At Work

Morning E-mail

LinkedIn finds and engages your future

employees throughout the day

On the Go

At Home

At Work

Morning E-mail

We find and engage your future

employees throughout the day

On the Go

At Home

At Work

Morning E-mail

LinkedIn finds and engages your future

employees throughout the day

On the Go

At Home

At Work

Morning E-mail

LinkedIn finds and engages your future

employees throughout the day

On the Go

At Home

At Work

1

4

©2015 LinkedIn Corporation. All Rights Reserved.

Jumpstart your Job

Title Title Title

15

Geo Geo Geo

Industry Industry Industry

Keyword Keyword Keyword

Experience Experience Experience

LinkedIn jobs are served up to members!

Cater to the LinkedIn network

Optimize your Job Post for your Audience

1

7

©2015 LinkedIn Corporation. All Rights Reserved.

Compel Passive Talent

Creative and concise will compel high-quality talent

Create an Irresistible Job Description

1. Promote culture and your employer brand

2. Highlight impact and be specific

3. Use a conversational tone

Don’t forget to share!

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Let’s Dive In

Next steps to Jumpstart your Job

Reach out to your Relationship Manager

and Customer Success Rep at LinkedIn

Run a search and understand the

Industries and Functions of your target

talent pools

Post your jobs and build a posting strategy

before 2016 arrives!

©2015 LinkedIn Corporation. All Rights Reserved.

©2014 LinkedIn Corporation. All Rights Reserved. 22