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Brand Presentation

Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

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Page 1: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Brand Presentation

Page 2: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Background

Brand owned by Palred Online Technologies Pvt. Ltd., a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004

Page 3: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

International Footprint

Shenzhen, China

Hong Kong

Ho Chi Minh City, Vietnam

Istanbul, Turkey

Mexico City

Jakarta, Indonesia

Hyderabad,India

Sourcing OfficeSales OfficesPartner Locations

Page 4: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Growth

Including India, Philippines, Indonesia, Singapore, Malaysia and Vietnam

Page 5: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

PTronTarget Audience and Market Size

Page 6: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

• Primary: 16 to 25 years of age • Secondary: 25 to 34 years of age• Tier I and Tier II major markets• Middle and high income households

Target Group

Willing to spendbut seek great value for money

Page 7: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Market Segmentation

UNORGANIZED AND GREY MARKET

• Street vendors, kiosks etc., selling third world products

• No warranty

• Fails to meet established standards

• Non-tax compliant

SEMI-BRANDED

• The biggest segment selling world class• Products constitute largest market share by value• Superior quality, value for money and warranty• Tax compliant billinge.g. Philips, Boat, PTron, Xiaomi, etc.

BRANDED• Very low market share in terms of quantity• Priced higher than the semi-branded• Consumers are gradually moving towards branded products• Tax compliant billing

e.g. JBL, Sony, Apple, etc.

ORGANIZED AND UNBRANDED

• Organized small shops that sell unbranded accessories

• Easily available, affordable and attractive

• Face tough competition from unbranded products

• Tax compliant billing

Page 8: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

PTron Advantage

Products

Innovative

Popular Products

3 Levels of QA

6 months warranty Business

High Volume,

High Margin

Best in Industry TAT for

90% orders

Ease of Ordering

(App, website)

Popular Products

Page 9: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

ProductsDifferentiating Factors• Wide Range of Popular Products• Latest Innovations• Stringent Quality Check• Comes with Warranty• Offers great Value-for-Money

Page 10: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

• Earphones• Bluetooth Speakers• Chargers & more

Popular Products

Premium | Reliable | Great VFM

Page 11: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Latest Gadgets

4D Earphones

Wireless Charging – offering safe charging

Spin Bluetooth Speaker

Magnetic Earbuds

Premium | Reliable | Great VFM

Page 12: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Doing Business with Us

Ready Stock for Fast Selling Products

• Manufacturing contracts with 15 factories• 5 factories exclusively manufacturing PTron

products• 1000 sq. m warehouse in Futyen Free Trade Zone,

Shenzhen, China

Lead Time of 5 daysMarket specific made-to-order products

Lead Time of 15 days

Choice of FOB Hong Kong or Ex-Shenzhen Pricing

Page 13: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

PR CoverageMoving towards becoming recognized and established brand

Page 14: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Leading News

Networks

News18NDTVZee

Page 15: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Leading Dailies

The Indian ExpressThe Asian Age

Deccan Chronicle The Hindu Business Line

Business Standard

Page 16: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

Leading Tech

Magazines

DigitPCQuestTechtree

Dataquest

Page 17: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

End of Presentation

Page 18: Brand Presentationpalredelectronics.com/ptron-global.pdf · NDTV Zee. Leading Dailies The Indian Express The Asian Age Deccan Chronicle The Hindu Business Line Business Standard

For business inquiry, please write to us at:

[email protected]

PRC India Vietnam Turkey

Hong KongShenzhen

New DelhiHyderabad

KurnoolHo Chi Minh City Istanbul

Our Offices: