VGC for NDTV

Who are we?

VYAS GIANNETTI CREATIVE ©

Think of us as creative strategists…• Ranked No. 4 of all design houses in India by the Brand

Equity Agency Reckoner 2012

• Ranked as one of India’s Greatest Brand Builders by CMO Asia

• Offices in Mumbai and Bengaluru

• With a staff of 30 professionalsVYAS GIANNETTI CREATIVE ©

…who use design as a management tool to help your brands succeed


We increase a brand’s creative quotient through strategic cutting-edge solutions


And help you reap returns on your investment through our result-oriented brand recommendation


We call this DESIGNOMICS


DESIGNOMICS WAS A REGULAR SEGMENT ON LOGO, BLOOMBERG UTV, CURATED AND PRESENTED BY MS PREETI VYAS.

The series primarily showcased effectiveness and ROI of Strategic Design specializations, through the eyes of senior management in businesses such as the Aditya Birla Group, Mahindra and Mahindra, Piramal, Titan , Future Group and Godrej to name a few. The show equally talks to the Business community as it does to the Design professionals.


LAST YEAR, THE REACH OF DESIGNOMICS WAS EXTENDED TO AWARDS FOR BUSINESSES THAT HAVE CREATED GREATER RETURN ON INVESTMENT THROUGH DESIGN INTERVENTION.


Over 100 insightful casestudies for blue-chip clients




What you should expect from us


• Proprietary VGC approach

• Endorses the value of strategic integration of Design in Business

• Puts to work the power of design to influence live and shape the way businesses create value

• Recognize the importance of holistic design intervention to deliver ROI




And a great team & new knowledge & skill sets through & throughSTRATEGY | BRANDING | COMMUNICATION & NEW MEDIA | PACKAGING | RETAIL DESIGN


Preeti began her journey with Asia’s premier Design school, the National Institute of Design (NID) in Ahmedabad. Specializing in Graphic Design and Visual Communication, she embarked on a dual career path, gliding through Advertising while powering Specialized Design projects. Preeti is recognized as one of the 50 most influential women by Verve magazine, and ranked amongst the 50 most influential women in media, marketing and advertising by Impact Magazine. She is also ranked as one of the top creative minds by The Economic Times, and named as one of the 25 most powerful women in Indian business by Business Today, and ‘Creative Professional of the Year’ at the Indira Awards for Marketing Excellence.

Preeti has been a columnist on Design for Bombay Times and Impact, and has recently curated and presented a show on Design called Designomics on Bloomberg UTV, interviewing Design savvy captains of Industry.

Preeti Vyas


Graduated from Art Center College of Design. Michel is a creative director, a manager and an educator. He specializes in the area of strategic product direction and branding, trends analysis and anthropology. He has a clear understanding of the dynamic between marketing and design and the resulting brand assimilation into culture. His past experience: Creative Director/Mentor of VGC, ranked among the top four Indian Design agencies by The Economic Times, based in Mumbai and Bangalore, India; Creative director at Marware (in alliance with Apple); Creative director at PiperJaffray; and partner of Bergeron Hamel, Montreal/New York City/ Atlanta/Mexico City.

Michel Beregeron


Ninee RaoNinee Rao is a Brand Planner & Retail Design Strategist with an overall experience of 8 years. An NID design graduate, she brings with her a diverse experience, first as creative director for Grey’s Retail division and then as Account Planner on their various Bangalore brands.

She has been involved with creation of brand positioning & strategy for brands across categories like Fortis Healthcare, Britannia, USL, Dell, 3M, ITC Kitchens of India, Pigeon Home Appliances etc. She also brings with her rich experience from work in the retail design segment where she was responsible for creating retail brand identities for Samsung, Pepsi & Suzlon, RL 1854, Roncato, Terminal [Salora] and ITC’s Cigarette & Cigar brands.

Among other things she has a keen interest in design movements and flair for critical design writing.


a talented team across geographies&


Snapshots of Work



Media Credentials

•BBC World News•Discovery Travel & Living•ICL•Zee Super Six•Sony•DNA•Times Group•India Express•Impact Magazine


BBC World News










Discovery | Travel & Living







Discovery Travel and Living | Print Advertisements






Discovery Travel and Living | Communication


Discovery Travel and Living | Logo


Discovery Travel and Living | Program Guide








ICL









Zee Super Six











DNA


Logo Identity


DNA | Publication Design


Logo Extension


DNA | Publication Design


Times Group


THE TIMES OF INDIA | Logo Identity


Times Property | Logo Identity


Times Group | Identity


Times Group | Identity


Indian Express


Indian Express | Press advertising














Impact Magazine


Impact| Old Identity


Impact| New Identity


Impact| Publication Design









Brand Identity Credentials

•Aditya Birla Group•Sab Miller – Foster’s•Taj Leisure Hotels-Tattva•House of Hiranandani•TJ’s Brew Works•Green Lagoon - Vaamika


Aditya Birla Group


Aditya Birla Group | New Identity


Aditya Birla Group | New Identity








Sab Miller | Foster’s


ART OF CHILLING - WITH A DESI TWISTVGC’s first initiative was to localise the expression of chilling for Indian audiences. Doing away with surf and sea scenarios, VGC redefined chilling as a highly individual activity, meaning different things to different people.

The result of this new insight was the creation of the Foster’s Chillheads, with each of them standing for a unique way of chilling. VGC’s re-invented art of chilling concept was then extended across media to reach customers at various points of experience. This resulted in over 1,00,000 new Facebook fans with 42,500 people posting mentions of the brand every month.


Identity

VYAS GIANNETTI CREATIVE © VYAS GIANNETTI CREATIVE ©

Identity


Foster’s Lounges



LOUNGE DESIGN

Foster’s appointed VGC to design special themed lounges for Foster’s that would carry forward its brand equity of chilling.While developing the Foster’s lounge, we benchmarked ourselves against internationally renowned lounges. The Foster’s Art of Chilling positioning was carried forward through to the lounge design.The resulting lounge space provided a three dimensional experience of the brand. All internal communication and environmental graphics were set in line with the brand’s positioning. Being a dedicated space, it gave us complete control of the brand experience and allowed us to enforce better brand awareness. Innovative brand interactions were developed, which helped us communicate the brand positioning while acting as a tool to delight the senses. The lounges encouraged footfalls, both new walk-ins as well as repeated customers.


chill pit

lounge

bar areainteractive

interactive

servicesservices

servicesservices

Zoning





Airports


Airports


Airports


Customized Lounges :Jimmi’s, Bangalore
















Customized lounges:Pecos, Bangalore







Taj Leisure Hotels-Tattva


Taj Leisure Hotels I tattva






House of Hiranandani












Teaser ads







FTTH application design


TJ’s Brew Works


A WELL BREWED SUCCESS STORY

VGC was commissioned to create the holistic branding experience for TJ’s BrewWorks, a national microbrewery brand, launched in Pune. To bring alive and market the appeal of this microbrewery to its audience, VGC’s strategic design and communication idea leveraged the social aspects of beer drinking. The leading phrase – “What’s brewing?” extends itself into a dynamic identity that brings to life the essence of TJ’s BrewWorks


The IdentityVYAS GIANNETTI CREATIVE ©






Extensions


This & that


Wall GraphicsVYAS GIANNETTI CREATIVE ©




Entrance GraphicsVYAS GIANNETTI CREATIVE ©




Column GraphicsVYAS GIANNETTI CREATIVE ©


Signage

Entrance SignageVYAS GIANNETTI CREATIVE ©


Interactive /Custom Beer Mugs)VYAS GIANNETTI CREATIVE ©


Table wareVYAS GIANNETTI CREATIVE ©


Beer TapsVYAS GIANNETTI CREATIVE ©




Green Lagoon - Vaamika














Website




Thank you

Documents

VGC for NDTV