Board of Governors Retreat March 18, 2011 Derek Skaggs, Director of Admissions

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Board of Governors RetreatMarch 18, 2011

Derek Skaggs, Director of Admissions

Fall 2010-09 Enrollment ComparisonSource: Assessment and Institutional Research

Spring 2011-10 Enrollment ComparisonSource: Assessment and Institutional Research

Admissions Funnel

New Student Enrollment

Enrollment Comparison 2006-11Source: Assessment and Institutional Research

Enrollment Management Committee

Vice President *Academic AffairsDr. A.J. AnglinVice President *Student AffairsMr. Darren FullertonDean **Graduate and Lifelong LearningDr. Jo Ann KrollDirector **AdmissionsMr. Derek SkaggsAssistant Vice PresidentAssessment and Inst. ResearchDr. Delores HoneyDeanArts and SciencesDr. Richard MillerDeanEducationDr. Glenn ColtharpCoordinatorInternational AdmissionsMrs. Cathleen GarrisonDirectorFirst-Year Experience ProgramDr. Susan CraigCoordinatorNew Student Programs (ACTS)Mrs. Faustina AbrahamsDirectorUniversity Marketing and RelationsMr. Rod SurberSystems Coord.Registrars OfficeMs. Betsy LeighingerBursarBusiness OfficeMrs. Alicia HughesDirectorInformation TechnologyMr. Al StadlerDirectorFinancial AidMrs. Becca DiskinDevelopment OfficerMSSU FoundationMrs. JoAnn GraffamDirectorResidence LifeMr. Josh DoakDirector Talent SearchMr. Jim KimbroughDirectorACTSMrs. Kelly Wilson

Enrollment Management Committee RationaleThe Enrollment Management Advisory Committee is a standing Administrative Committee. The membership is designed to be inclusive of all the multiple perspectives that influence the recruitment, student success, graduation and alumni processes. Recommendations from the committee will be presented to the Ex-Officio members for consideration and approval by the Presidents Cabinet.

Enrollment Management Committee PurposeThe committee will meet monthly during the fall and spring semesters to foster a conversation that will:

Plan and implement a coordinated recruiting process that seeks to increase the number of new first-time students, re-admitted students and new transfer students.

Cultivate the planning, implementation, and assessment of graduate student marketing, recruitment, enrollment, persistence and retention initiatives from a systematic, holistic, and integrated approach to achieving strategic goals.

Promote the planning, implementation, and assessment of distance education program marketing, recruitment, enrollment, persistence and retention initiatives from a systematic, holistic, and integrated approach to achieving increased enrollments.

Enrollment Management Committee Purpose (cont)Plan and synchronize our outreach efforts with the K-12 schools to advance our dual credit enrollments, our developing relationships with our local school districts as well as our participation with the P-20 Council.

Coordinate student success, academic advising and retention efforts to achieve improved retention and graduation rates while advocating a diverse demographic composition.

Synchronize the application, registration, financial aid and business office procedures/deadlines designed to provide outstanding service to our students.

Develop overseas recruiting opportunities and implement plans designed to advance our international mission and increase the number of enrolled international students.

Projected Meeting Dates:TBA

Enrollment Management Goals Projected Enrollment of 6,000Fall Semesters

2008200920102011201220132014New Freshmen771800815830845860875New Transfers540575585600615630650International8590100115125135150Graduate4560708090100110Total Enrollment5264537555255650577559006000Retention62%65%66%67%68%69%70%Diversity11%11%12%12%13%14%15%Out-of-State15%15%16%16%16%16%16%Feeder Counties63%70%72%73%74%75%76%KC /St. Louis 1%2%3%3%4%4%5%Springfield Area1.08%1.10%1.25%1.50%1.75%2.00%2.00%

Enrollment ManagementFall Report Card 2009

Enrollment ManagementFall Report Card 2010

GoalsActual20102010MarginNew Freshmen81590085New Transfers58560419International10012020Graduate7051-19Total Enrollment55255802277Retention66%62%-4%Diversity12%13%1%Out-of-State16%13%-3%Feeder Counties72%70%-2%KC /St. Louis 3%1%-2%Greene County1.25%1.25%0%

Enrollment Management Plan Update

Questions/CommentsSheet1Please Contact Institutional Research for Offical Enollment Numbers.2010802009802010802009809/17/109/18/09MarginPercentageMarginPercentageTRADITIONALTotal Enrollment5,1254,62350210.86%Total Enrolled Hours56,03851,5604,4788.68%INTERNETTotal Enrollment2,2822,630-348-13.23%Total Enrolled Hours12,57515,299(2,724)-17.81%GRADUATETotal Enrollment4852-4-7.69%Total Enrolled Hours150164(14)-8.54%CONTINUING EDTotal Enrollment81217-136-62.67%Total Enrolled Hours186628(442)-70.38%Unduplicated Headcount5,8035,6721312.31%Total Enrolled Hours68,94967,6651,2841.90%

Sheet12011102010102011102010102/11/112/12/10MarginPerct.2/11/112/12/10MarginPerct.Traditional4,6704,66190%Enrolled Hrs50,90649,1461,7604%Internet2,3012,569-268-10%Enrolled Hrs12,42214,291-1869-13%Graduate7083-13-16%Enrolled Hrs364411-47-11%Cont. Ed.7798-21-21%Enrolled Hrs172240-68-28%Undup. HC5,3535,431-78-1%Enrolled Hrs63,86464,106-242-0%

Sheet2

Sheet3

Sheet1Admission Funnel Comparison

Comp.Comp.Conv.2010200920102009201020102009201020092010200920102009AppsAppsMarginAppsApps%MarginAdmitsAdmitsMargin%%EnrolledEnrolledMarginYieldYieldF256922273421788156870%2201689148320694%95%8748581652%58%T13211226951164110088%64111110842795%99%6195873256%54%Total389034534372952266876%2842800256723395%96%149314454853%56%

Sheet2Fall 2009 Admission Funnel Comparison 20092008200920082009200820092008Percent20092008AppsAppsMarginAdmitsAdmitsMarginPercentPercentEnrolledEnrolledMarginIncreaseYieldYieldFFR156813821861483133015395%96%8587718711%58%58%TR1100952148108491017499%96%587540479%54%59%Total266823343342567224032796%96%1445131113410%56%59%

Sheet3

Sheet1201020092008200720062005Freshmen900858771818945897Transfers604587540514574536Total New Starts150414451311133215191433

Sheet2

Sheet3

Sheet1GoalActual20092009Margin

New Freshmen80085858New Transfers57558712International9010414Graduate60622Total Enrollment53755702327Retention65%66%1%Diversity11%12%1%Out-of-State15%13.80%-1%Feeder Counties70%70%0KC /St. Louis 2%1%-1%Springfield Area1.10%1.10%0

Sheet2

Sheet3

Sheet1Targets for a Projected Enrollment of 6,000

2008200920102011201220132014New Freshmen771800815830845860875New Transfers540575585600615630650International8590100115125135150Graduate4560708090100110E-LearningDual CreditTotal Enrollment5264537555255650577559006000Retention62%65%66%67%68%69%70%Diversity11%11%12%12%13%14%15%Out-of-State15%15%16%16%16%16%16%Feeder Counties63%70%72%73%74%75%76%KC /St. Louis 1%2%3%3%4%4%5%Springfield Area1.08%1.10%1.25%1.50%1.75%2.00%2.00%Housing

Sheet2

Sheet3