Blume Deck_updated RH

7/29/2019 Blume Deck_updated RH

1/24

Good Health Gone Viral


2/24

Just one person out of millions feels

alone in the crowd

Melissa Carmel Chief Health Nut for 11+ years

Gluten/Dairy allergies

Active interest in fitness, health inspiration

and natural living.


3/24

But we allhave health-related questions

And the process of easily finding trustworthy answersis fragmented

Today, Melissa goes one

of twoways for answers

Friends/Family

Google


4/24

Millions of people have similar health

interests and challenges


5/24

and the majority search the web to find health

information and to purchase products

80% of internet users search for health-relatedinformation*

9% of Amazon.com sales come from Health, Wellness,Beauty - 3rd most demanding line of business onAmazon (Internetretailer.com)

*Pew Internet and American Life Project - 02.24.12


6/24

In the future, Melissa will go to

Her trusted hub for virtual health content, where

Google andher friends/family will be combined.


7/24

A community where you can discover,

curate, and share health media with

your favorite people and brands.

The Health & Wellness Hub


8/24

The first of its vertical

Specialized

C

ontent

High Social Engagement

The power ofcommunity &

relevanthealth/wellness

content


9/24

Business Model

Health & Wellness Businesses pay subscriptionfee to have their own Profile Page

Database directory for all Blumers to easily find new service providers that theirfriends/family use

Example Acupuncturist, Allie Friedman, pays Blume $50 a month to promote herbusiness: show health video clips/ share health content, include flash sale promotions

Rev Share Model

Example: Blumer sees an image he/she wants to purchase, he click on the image and itleads him/her to the marketplace to purchase and Blume takes a cut of thattransaction


10/24

Business Model, Contd

Blumers Businesses

Cost to Acquire a Blumer (CAC) Cost to Acquire a Business Owner (CAC)

$195,000/50,000 Blumers $195,000/500 Business Owners

= $3.90/Blumer = $390/Business Owner

Lifetime Value of Blumer(LTV) Lifetime Value of Business Owner (LTV)

$10 * 3 months * 2 years $50 * 12 months * 2 years

= $80 = $1,200

CAC is always < LTV


11/24

Blume is building a team of visionaries

Melissa Carmel, Founder and CEO 3 years of sales experience, Salesforce.com

1.5+ years of sales experience, Birst, Inc., a Sequoia Capital backed Business

Intelligence solution provider

11+ years, Chief Health Nut

B.A. from University of Michigan, with an Organizational Studies degree, a

competitive interdisciplinary program that dissects organizations from the

psychological, sociological, and economic lenses.

Ryan Pletzke, Co-Founder and COO -8 years of Operations, Program and Project management experience at Leo Burnett

Experience founding two different startups., one of which included a successful exit.

16 years of competitive running and keeping healthy all that timeExperience in building successful advertising and marketing campaigns and custom

software for various industries including CPG, B2B, and health care.


12/24

Advisory Board

Joanna Rees, Advisor - Committed seed investor for Blume, Inc.

Serves as an investor, board member, and senior advisor for several private

high growth companies and non-profit organizations

Mayoral Candidate of San Francisco in November 2011

Founder of VSP Capital, a San Francisco-based venture capital firm focused on

early-stage companies combining technical innovation with market development

B.A. from Columbia University and a B.S. from Duke University.

Richard Gross, Advisor Serves as an angel investor, board member, and advisor to start ups

Richard has 20+ years as a marketing and business development executive

delivering successful partnerships, sales and corporate strategy for clients

ranging from startups to Fortune 500 firms and nonprofits.

Founder and CEO of Acceleron Technologies until it was acquired in 2007 by a

publicly traded corporation.

B.A. from Boston University and a Master degree in Public Policy from Harvard

University.


13/24

Whats Next: Build and Test Beta

Hypothesis:

The general public wants to share, discover, and organizequick health tips

Small businesses want to market their business on Blume


14/24

Target Market for Beta: Allergy prone individuals

12MM+ Americans have food allergies. Thats one in 25, or4 percent of the population. Food Allergy.org

The market for food-allergy and intolerance products is

projected to reach $3.9 billion this year. -Packaged Facts, a New York research firm.

The number of kids with food allergies went up 18 percentfrom 1997 to 2007. About 3 million children younger than

18 had a food or digestive allergy in 2007.-U.S. Centers for Disease Control and

Prevention.


15/24

We expect 50,000 active Blumers after

year one of launch

0

10,000

20,000

30,000

40,000

50,000

60,000

Q1 Q2 Q3 Q4

Blumers

Blumers


16/24

We expect 500 active small businesses

after year one of launch

0

100

200

300

400

500

600

Q1 Q2 Q3 Q4

Businesses

Businesses


17/24

and this is how well attract them

Viral: Word of Mouth (i.e. Social Media, Bloggers)

Incentive Driven Marketing (i.e. Blumer/Small Business receives $10 coupon to use toward a

service provider after he/she refers 10 friends)

Re-engagement Emails (i.e. Automated email to Blumer when their FB friend joins Blume)


18/24

Funding GoalsProjected Expenses Cost

Build Private Beta:Develop, Design

$80k

Operations:

Founders Salary, Analytics tool,

Vertical Response, TravelBusiness Cards

$80k

Marketing:

Ads, Launch Video$15k

Legal $10k

Miscellaneous:

Hosting, Bugs$15k

Total: $200k


19/24

revolutionizing the way wethink about health

Dont just take our word for it

Check out our Facebook page!

and we dare you to stop us!
http://www.facebook.com/GoodHealthGoneViralhttp://www.facebook.com/GoodHealthGoneViral


20/24

Appendix


21/24Virality: Up and to the right!

First testing Good Health Gone Viralon Facebook


22/24

and were focused on a global reach

Proven by our Facebook page!


23/24

Over half of our followers are under

the age of 35

and spread across genders!


24/24

Our success metrics are essential to becoming

the health/wellness market leader

# of Unique Visitors

Customer-Centric

# of ReBlumes

# of monthly/weekly/daily purchases

Documents

Blume Deck_updated RH