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start your engine

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Big ListeningMethods and tools to monitor your social networks

© HIMTOX 2013

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 What is Social media?

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PEOPLE

ListeningTOPEOPLE

People talking 

 to people

&

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Be social before doing mediaSOCIAL MEDIA

=

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Good Conversation Starts withGood Listening

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Remember the 4 keys to social

media Empire• Content generated by the

network for the network. • Marketing as a conversation; two-way dialogue.

• The end of the

read only 

 Internet.

• Don`t talk @ People. Talking

 With Them.

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 Why listening?If you listenyou`ll know

And if you knowyou`ll think 

And if you think you`ll analyze

And if you analyzeyou`ll enhance

And if you enhance

you`ll do better 

And if you do better you`ll listen more

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Do you know?• 340 million tweets are sent

each and every day.• 250 million pictures are

uploaded to Facebook.• 300 million pictures are

uploaded to Instagram.

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How to listen ?!!!

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Be a superman !

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Take the 5 key steps to Effective Social Media Listening

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Step 1: What?•  What conversations do we need to monitor? • Your brand or Competitors?•

 Product, industry, sector 

• Geography/Location

 What are you looking for ?

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STEP 2 : WHERE? Web, News, Blogs, Microblogs, Blog comments,

Social Comments, Forums, Groups, Images,Videos, Audio

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Step 3 : Which tools?

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Google alretshttp://www.google.com/alerts

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Yahoo Pipeshttp://pipes.yahoo.com/

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Social mentionhttp://socialmention.com/

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Icerockethttp://www.icerocket.com/

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Top spy http://topsy.com

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Top spy http://topsy.com

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Viral heathttps://www.viralheat.com/

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Radian6http://www.salesforcemarketingcloud.com/

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Best tool ever !and its completely free

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Be careful !Think strategically 

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Step 4 : READ & analyze

opportunities

risks

fans

complaints

compliments

relations

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Social Media listeningListen & Collect

Measure & ProcessAnalyse

Convert to Actionable DataEngage

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now you are listening !

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8 July 2011: We are all Khalid Said

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3rd Action: Go into the streets

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Sep. 2010 : 250,000 FanAnd the domino effect started !

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 the end :)

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