GLOBAL INDUSTRY INSIGHT: Beer Market Size, Share, Development, Growth and Demand Forecast to

2020

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Global Beer Market Size, Share, Development, Growth and

Demand Forecast to 2020

Beer is a alcoholic beverage prepared by saccharification of starch and fermentation of resulting sugar. Beer is

the highest consumed alcoholic beverage across the globe. Various forms of beer can be manufactured by

effective alterations to this basic brewing process. Beers such as ales, bitters and stouts are some of the general

form of beers consumed in the recent times. Some of the other variety of beers includes low or no alcoholic

content beer, standard beer, premium lager beer, specialty beers and crafted beer. Production, sale and

distribution are the main operational pillars for the industry.

Global industry of beer has experienced a huge growth over the past few years due to the fact that emerging

market has shown a significant growth in overall sales volume. Also the beer market is well supported by the fact

that developed countries possess a greater purchase power for high-margin craft beer products. Moreover,

acquisition and merging programs has resulted in the expansion of key brands, thus propelling the growth of the

beer market. The industry’s four key player accounts for the major market share. In addition, it is expected that

beer industry will hold its presence in the market as the drink of choice throughout and there will be a rise in

demand of premium as well as specialty beers.

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Some of the key drivers impelling the growth of beer market include creative marketing, growing disposables

income of the people and innovative promotional strategies. In addition, there is a rise in demand for beer due to

its increased popularity among individuals, especially the youth. Therefore beer market has experienced a

constant rise over the years owing to a continuous rise in the number of beer consumers. New innovation of the

technology which may improve the quality of beer consumed is a growth opportunity which is likely to fuel the

demand for beer in the years to come. On the other hand, some of the factors restraining the growth of the beer

market include demographics, climatic conditions, stringent government regulations, tax duties and seasonality.

The global beer market is greatly dominated by Europe, which is further followed by North America. It is expected

that there will be a moderate growth in the Europe and the United States owing to the fact that these regions have

already reached maturity. Asia pacific region is showing the fastest growth in the beer market due to growing

youth population, increasing disposable income of the people. However, presence of various other alcoholic

drinks such as spirits and wine are hindering the growth of beer market at some extent.

Barriers to entry differ across various countries and regions. Some of the barriers to entry which forbid the entry of

a new player include replacement cost, high installation cost and a number of government regulations. Even

though the installation cost is relatively high, technological improvements have lowered the cost of installing an

efficient brewery. Also small producing facilities used currently may attain economies of scale at some extent.

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© P&S Market Research. All rights reserved 3

Global Beer Market Size, Share, Development, Growth and

Demand Forecast to 2020

Some of the competitors in the market are Asia Pacific Breweries, Grupo Modelo, Carlsberg Breweries A/S,

Heineken N.V., Molson Coors Brewing Company, Kirin Brewery Company Limited, Tsingtao Brewery Company

Limited and Yanjing Brewery, Anheuser-Busch InBev, Sapporo Breweries, Asahi Breweries, SABMiller, Scottish &

Newcastle and Anheuser-Busch Companies Inc.

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