BE A SOCIAL MEDIA

SUPERSTAR!

CECI DADISMANPRESIDENT // CARDINAL + COMPANY

HELLO!ARTS MARKETER

PITTSBURGH NATIVE

WEST VIRGINIA MOUNTAINEER

RECOVERING OPERA SINGER

DIGITAL MARKETING NERD

TREKKIE

MOM

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QUALITY IS MORE IMPORTANT THAN QUANTITY

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#2 SEARCH ENGINE

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ON SOCIAL MEDIA, CONTENT IS KING

VISUAL.RELEVANT.CLEAR CTA.TAGS.

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NEVER PUSH CONTENT FROM ONE PLATFORM TO ANOTHER

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RECOMMENDED TOOLS

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ENGAGE YOUR COMMUNITY

ASK QUESTIONS

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OFFER REWARDS

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UTILIZE UGC

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LEVERAGE INFLUENCERS

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HAVESOME FUN

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ADVERTISING IS AN EXTENSION OF CONTENT

CREATING APAID CAMPAIGNSAMPLE EVENT: A KID’S SHOW

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FRIENDS DON’T LET FRIENDS BOOST POSTSLIMITED TARGETINGNO PLACEMENT CHOICESCAN’T USE CUSTOM AUDIENCESLACK CAMPAIGN ORGANIZATION

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YOUR CONTENT & IMAGERY MUST MATCH THE TARGETING!

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USING DATA IN YOUR PAIDCAMPAIGNS

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CUSTOM AUDIENCES

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STARTING DATA ENTIRE PATRON LIST

PAST TICKET BUYERS

PAST BUYERS FOR A PARTICULAR SHOW

DONORS

YOUNG FRIENDS MEMBERS

PEOPLE ON YOUR EMAIL LIST

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LOOKALIKE AUDIENCES

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CREATINGDARK POSTS

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FULL TUTORIAL AT ARTSHACKER.COM

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THANKYOU!

CECI DADISMANcecidadisman@gmail.com // @cecidadisman