Laser Target your Leads with Facebook Custom & Lookalike Audience

  • Published on
    14-Sep-2014

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DESCRIPTION

Here is an E-Book to help you laser target your leads with Facebook custom & lookalike audience.

Transcript

  • How to Laser Target

    Your Audience With

    Facebook Ads

  • Business owners new to Facebook advertising Email marketers who want to target their subscribers on Facebook Anybody who is interested in marketing on Facebook

    Recommended read: E-Book: Helping Marketers Generate Leads using Facebook Ads

    01

    What will you learn?

    How to laser target your audience on Facebook using custom and lookalike audience

    Who can benefit from this E-Book?

  • Whats Inside

    Facebook custom audience: What it is 04

    Benefits 05

    Setting up custom audience 06

    Facebook lookalike audience: What it is 14

    Benefits 15

    Setting up lookalike audience 16

    02

  • Facebook

    Custom Audience

    CHAPTER

    01

  • 04Chapter 01- Facebook Custom Audience: What it is

    Facebook Custom Audience: What it isLets marketers target existing customers/prospects on Facebook using email IDs/phone

    numbers

    Target them with your

    Facebook ads

    You want to

    show them ad

    for LOTR: Book

    2 Upload list on Facebook

    Facebook matches list with

    internal data

    People who match

    your

    list is custom audience

    List of people

    who have read

    LOTR: Book 1

  • 05Chapter 01- Facebook Custom Audience: Benefits

    1

    How will you benefit01

    Custom audience gives you tighter control on who views your ads

    Increases your ROI on Facebook ad spend

    Helps you increase your fan base

  • 06Chapter 01- Facebook Custom Audience: Steps: Ad Manager

    In Ad Manager, click on Audiences menu on left side bar

    Click on the Create Audience button

    Setting-up Custom Audience in Ad Manager

    1

    2

  • 07Chapter 01- Facebook Custom Audience: Steps : Ad Manager

    01

    You will see this pop up and the following upload options: 3

    File from computer MailChimp list

    Files need to be in .csv or .txt format

    with one email address per row

    Setting-up Custom Audience in Ad Manager

  • 08

    1

    01

    Chapter 01- Facebook Custom Audience: Steps : Ad Manager

    4 Once a file has been uploaded, give your list a

    Name Description Type: Emails

    User IDs

    Phone Numbers

    Mobile advertiser IDs

    Setting-up Custom Audience in Ad Manager

  • 09

    1

    01

    Chapter 01- Facebook Custom Audience: Steps : Ad Manager

    5 Once you have fed in details, click on the Create Audience button

    6 Under the Audiences section, you will see the custom audience as Ready

    You can also create a custom audience

    while creating an ad. You will get the option

    under the Create your Audience section.

    Setting-up Custom Audience in Ad Manager

  • 10

    1

    01

    Chapter 01- Facebook Custom Audience: Steps: Power Editor

    1 Find the Audience menu within Power Editor and click on it

    Setting-up Custom Audience in Power Editor

    You will see a Create Audience drop down which will have the custom audience option, select it.

    2

    You can also create custom audience using Power Editor:

  • 11

    1

    01

    Chapter 01- Facebook Custom Audience: Steps : Power Editor

    3 Click the custom audience tab and you will see this window

    Enter

    Audience Name Description File upload Type of file: Emails

    UIDs

    Phone Numbers

    Mobile Advertiser IDs

    ! Files need to be in .csv or .txt format

    with one email address per row

    Setting-up Custom Audience in Power Editor

  • 12

    1

    01

    Chapter 01- Facebook Custom Audience: Steps : Power Editor

    4 Click Create to ready your audience. This process can take a long time (up to 24 hrs.), so be patient!

    Setting-up Custom Audience in Power Editor

  • CHAPTER

    02

    Facebook

    Lookalike Audience

  • 14Chapter 02- Facebook Lookalike Audience: What it is

    1

    Facebook Lookalike Audience: What it is02

    Lets advertisers reach new users who have similar interests/likes as your custom

    audiences

    1

    You have a

    custom audience

    for LOTR: Book 2

    Target them with

    LOTR: Book 2 ad

    Matched list is

    lookalike audience

    Facebook finds

    more people

    with

    similar interests

  • Chapter 02- Facebook Lookalike Audience: Benefits

    1

    How will you benefit

    Extend your ad reach & target audience with higher accuracy

    Optimize ad spend by serving ads to highly relevant audience

    Get more fans & page likes

    15

  • 16Chapter 02- Facebook Lookalike Audience: Steps

    1

    Setting-up Facebook Lookalike Audience

    Lookalike audience can be created only:

    i. In Power Editor

    ii. After creating custom audience

    2

    1

    In Power Editor, under the Audience menu, you will find the audiences you have created

  • 17Chapter 02- Facebook Lookalike Audience: Steps

    1Click on the custom audience for which you want a lookalike audience3

    4 Click on the Create Similar Audience button

    Setting-up Facebook Lookalike Audience

  • 18Chapter 02- Facebook Lookalike Audience: Steps

    1You will get a window with two options. 5

    !You can select the list

    from one country only

    Top 1% of people most similar to your custom audience

    Reach will be narrow, but highly precise

    Top 5% of people most similar to your custom audience

    Reach will be broad, but less precise

    Setting-up Facebook Lookalike Audience

  • 19Chapter 02- Facebook Lookalike Audience: Steps

    1

    Click the Create button 6

    7 You will see your lookalike audience under the Audience menu. This may take up to 24 hours to get Ready.

    Setting-up Facebook Lookalike Audience

  • 20Conclusion

    1

    In conclusion

    With Facebook audiences, you can:

    Target very accurately

    Optimize your ad spend

    Increase marketing ROI

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