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A Report on Can Candy replace Mithai?

Date of Submission: 07

Submitted to:Dr. Bhavleen Kaur

Faculty, EBS Dwarka

Submitted By:Bhuvan Chugh

Kundan kumar

Madu babu bogadhi

Aatif Khan

Amod

Era Business School

Sector 9 Dwarka

New Delhi,

Delhi 110077


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Acknowledgement

We would like to thank Dr. Bhavleen Kaur, Faculty, Era Business School,

Dwarka, who guided and helped us in completing this project.

We would also like to thank our respondents who gave their valuable time

to our questionnaires and filled them, which indeed helped us find out

whether candy can really replace traditional Indian mithai or not.


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Table of Contents

S.No Topic Slide

No.

1 Executive Summary

4

2 Introduction

5

3 Purpose

6

4 Data Analysis

7-16

5 Conclusion

17

6 Bibliography

18


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Executive Summary


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Introduction

With the ever changing time and generation, peoples taste andpreferences are also believed to be changing and It is believed that the

main thing which India craves for is mouth-watering sweets, mithai,

chocolates etc. People in this country tend to have a sweet tooth and

enjoys sweets a lot.

Whether Its a festival, any family function or moment of happiness, first

thing Indians say is Moo Meetha karao.

But the main question which arises these days is, what to give,

chocolate or mithai, such have been the impact of chocolates and

candies on Indian people. The country which use to give or exchange

traditional mithai now have many more options in the form of

chocolates, candies etc. Even the companies like cadbury and nestlehave now started producing special chocolate packs for occasions and

festivals. Time has certainly changed and so has the preference of

people but the million dollar question today is that Can candies really

replace mithai as a traditional Indian sweet. The answer may not be

easy to find but we can certainly know peoples opinion and their viewson this changing trend.


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Objective

The objective of this report is to find out peoples preference

between mithai and chocolates/candies and whether candies

can replace indian traditional mithai as the main sweet of India.


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Purpose

The main purpose of this report is to find out whether candies can

really replace mithai or not and for this we have asked 12 questions to

a total of 30 people, which would help us get an answer to this bigger

question of Can candies replace Mithai?. The purpose behind

asking these questions is to know peoples preference between

chocolate & mithai and the reasons behind their respective preference

and what they like to cosume on daily basis as well as what theyprefer gifting on occasions and festivals.


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DataAnalysis


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Q. Do you eat sweets (chocolates, Indian mithai,etc.)?

a) Yesb) No

27

3

0

5

10

15

20

25

30

Yes No

Majority of the people we surveyed eat sweets such as mithais,chocolates etc.


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Q. If yes, which amongst the two do you prefer?

a) Mithaib) Chocolates

c) Any of the

two

24

24

0

5

10

15

20

25

30

mithai chocolates Any of the two

Most of the people prefer chocolates, while minority of the people

prefer mithai.


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Q. If chocolate then how many times a week do you buy chocolates?

a) 1-3

b) 3-7

c) more then 7

14

11

3

Chocolates

1-3 times

3-7 times

more than 7times

.


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Q. If mithai then how many times a week do you buy mithai?

a) 1-3

b) 3-7c) more then 7

24

2

0

Mithai

1-3 times

3-7 times

more then 7 times

Majority of the People eating mithai or chocolates tend to buy them 1-3 times a week


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Q. Which of the one are more likely to buy on regular or day to

day basis?

a) Mithaib) chocolate

3

27

0

5

10

15

20

25

30

mithai chocolate


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Q. If mithai, why?

a) simply because of the taste

b)because you dont like chocolatesc) any other reason

20

1

because oftaste

dont like

chocolateany other

Mithai


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5

2

6

14

easily available

cheaper then mithai

simply because oftaste

all of the above

Chocolate

Good number of people prefer buying chocolate on day to day basis

because of reasons like its low price, its availability and its taste and

very few prefer mithai on day to day basis.

Q. If chocolates, why?

a) Easily available

b) Cheaper then mithai

c) Simply because of the

taste

d) all the above


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Q. which are you more likely to give on festivals or special

occasions?

a) Mithaib) chocolates

23

7

0

5

10

15

20

25

mithai chocolate


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Q. If mithai, why?

a) Its a traditionb) It reflects richness

c) All the above

8

5

10

Mithai

tradition

reflects richness

both (a)&(b)


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1

4

2

Chocolates

symbolizes'young'

modern

cheaper thenmithai

23 people said they prefer gifting mithai on festivals or occasions

because they believe thats the tradition, whereas only 7 people said

that they prefer chocolate because its a more modern concept and ischeaper then mithai.

Q. If chocolates, why?

a) symbolizes young

b) looks modernc) cheaper then mithai


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Q. How do you rate chocolate as compared to mithai?

a) below mithai

b) equal to mithaic) above mithai

3

26

1

0

5

10

15

20

25

30

below mithai equal to mithai above mithai

High number of people rate chocolate now as equal to mithai.


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Q. Do you think candies/chocolate will eventually be able to replace

mithai as the main sweet of India?

a) Yes

b) No

c) cant say, will have to wait and watch

5

817

0

Yes

no

Cant say

Most of the people were not able to comment on the prospect of

chocolate replacing mithai as the main sweet of India, they would rather


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Conclusion

After doing this survey, we may not have got the real answer but still

now we have a clear picture about peoples taste, preference andmindset. We would like to conclude by saying that obviously there have

been a great deal of shift in peoples preference lately and they eat

chocolates more then mithai because they believe its easily available,

and there is a less chances of adulteration and the expiry date is also

far away from purchase date unlike in mithais which needs to beconsumed within few days of preparation. But apart from day to day

basis, majority of Indians still believe in exchanging mithais on special

occasions or festivals. They believe mithai showcases the rich tradition

and therefore is a much better option for festivals and occasions, even

though there are festive packs of chocolates in market, people still arenot yet ready to leave the tradition of exchanging mithai, but all this does

not mean that chocolate is an afterthought for people. Chocolates and

candies have had a major impact and that is why a question like this

has arisen and it is believed that in near future candies and chocolates

would certainly be giving mithais and mithaiwalas even a more stiff

competition and a run for its money but for now it is mithai for the big


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Recommendation

We would like to recommend that if chocolate companies really

want to replace mithais then they should straight away get into the

customers head and try and change their mind set. People still

believe that gifting mithai looks more rich and tradional and

companies need to change this thinking. Companies should start

working more on the designing of festive packs of chocolates. They

shoud try and give a more Indian touch to the chocolate packs andtheir advertisements. Though some companies our doing exactly

the same, for example cadburys kuch meetha hojaye campaign

which has been quite successful. Similarly, even more companies

should try to change this mind set of Indian people. They can also

introduce sugar free chocolates which can replace sugar freemithais. If companies would follow this then they would certainly be

giving customers more reason to buy chocolates and chocolates

packs rather the mithais.


23/23

Bibliography

http://timesofindia.indiatimes.com

http://article.wn.com

Newspapers:

Times of India (dated December 5, 2012)

Websites:-
http://timesofindia.indiatimes.com/http://article.wn.com/http://article.wn.com/http://timesofindia.indiatimes.com/

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