About FH

fh.com.br/en

SUCCESS STORY

Our sales team is at your disposal to present what FH can do for you and your company. Contact U.S. and schedule a visit.

Do you want to know more?

When Babyartikel recognized the need to enter the omnichannel environment, it chose FH to develop its e-commerce.

Babyartikel implements SAP Hybris with FH

Read the case and learn more about the advantages of having FH as a partner

With 17 years of market, FH is a technology company specializing in business processes and software. With more than 1500 projects executed, 200 active clients,500 employees and eight service centers – Curitiba, Sao Paulo, Porto Alegre, Joinville, Rio de Janeiro, Brasilia, Stuttgart and Madrid. FH has operations in 30 countries in many segments.

Babyartikel is one of the largest online retailers for children's products in Europe. Its great differentiator is to deliver orders quickly and conveniently in Germany, as the products are shipped within 24 hours from the time of purchase.

BABYARTIKEL IMPLEMENTS SAP HYBRIS WITH FH

BOX OVERVIEW

Industry: Retail Employees: 110 million reaisRevenue: 40 collaboratorsLocation: GermanySite babyartikel.de

fh.com.br/en

Nine years ago, the successful partnership between Babyartikel and FH began. The German company, which until then had only physical stores, made the decision to join the omnichannel environment to follow retail trends and be one step ahead of its competitors. Thus, Babyartikel sought the best partner with expertise in hybris to develop their e-commerce.

The project was really dynamic and achieved great success in implementing the e-commerce. Due to the high volume of sales, this operation has become much more profitable than maintaining the brand's physical stores in German shopping malls.

Currently, Babyartikel only has its e-commerce channel and has expanded its sales throughout the European Union, with a 25% average annual growth.

ChallengesThe e-commerce project at Babyartikle was

challenging as the customer did not have a web operation, implementing from scratch its e-commerce. FH specializes in e-commerce, acting as a digital and communications agency, developing the e-commerce architecture as well as its design. In addition to implementing the solution, FH also helps in marketing campaigns, Adwords, SEO, helps to automate processes, acts in social media and provides consulting on other features that the customer needs.

Another important challenge was handling a dynamic project conducted from a basic site, where new features were added, according to market needs and increase in company SKUs.

Success StoryThis project can be considered a success story as

Babyartikle, after implementing its e-commerce nine years ago, grows on average 25% each year. It is currently the largest seller of baby strollers and the third largest e-commerce of children's products in Germany. The percentage of organic search engine traffic is also very high, which ultimately reduces marketing costs, and FH is a specialist in e-commerce and is responsible for maintaining the campaigns.

Babyartikel was the first e-commerce hybris in the

world chosen by Amazon to implement the pilot of its payment method, Amazon Payments. A year later, FH in partnership with Amazon Payments, developed a complete plug-and-play extension for hybris 5.0+ to make Amazon Checkout even simpler.

Operational Benefits• Increased revenue;• Extinction of physical stores due to theproject's success;• Reduction in the number of employees;• Increased sales reach, expanding thebusiness throughout the European Union;• Implementation of express delivery whencustomers in Germany receive the productwithin 24 hours from the time of purchase;• The conversion rate of Babyartikel'se-commerce is 2.4%, a figure consideredhigh when it comes to e-commerce, whilethe average Brazilian conversion rate is only1.65%.

"FH is not only a company for implementation, it is an e-commerce specialist."

Christian Gleichmann Marketing Director at Babyartikel

About FH

fh.com.br/en

SUCCESS STORY

Our sales team is at your disposal to present what FH can do for you and your company. Contact U.S. and schedule a visit.

Do you want to know more?

When Babyartikel recognized the need to enter the omnichannel environment, it chose FH to develop its e-commerce.

Babyartikel implements SAP Hybris with FH

Read the case and learn more about the advantages of having FH as a partner

With 17 years of market, FH is a technology company specializing in business processes and software. With more than 1500 projects executed, 200 active clients,500 employees and eight service centers – Curitiba, Sao Paulo, Porto Alegre, Joinville, Rio de Janeiro, Brasilia, Stuttgart and Madrid. FH has operations in 30 countries in many segments.