Azka Cafe Ultimate

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ZKA CAFETANVEER

TABREEZ

TAUSEEF

&

SYED SIBTAIN


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VIRTUALIRTUALTOUROUR


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Vision:Create a long lasting Relationship with Hamdard,University by proving quality service at reasonable

. price Aim s to serve quality food without customers

,having to wait for it too long ensuring varietykeeping in consideration that customers are from&different nationalities with varying tastes

.preferences In the process provide a memorable and anoverall satisfactory service to all esteemed

.customer s every time they visit


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Mission:To serve Hamdard University by providing

quality food to one and all at all times& &ensuring the food served is fresh.Healthy


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Fast food is the term given to foodthat can be prepared and served very

.quickly

AST FOOD


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Objective of this StudyTry to understand the business model of Azka caf

Find out its competitive advantageSWOT Analysis Competition

Customer Feedback /Findings Suggestions


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Profile :Name : Azka Caf

Location : #Near Gate 1 Hamdard Unversity ew DelhiCommencement of business : - -21 07 2009

Owner : .Mr Parvaiz Khan

Manager : .Mr Shahzad

Initial Investment : .6 lakhs approx

Contract period : 2 years


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ContdTotal work force : 12 people

Head chef : 2 :chef 3:Kitchen Helpers 2 House keeping : 2

/Area Space occupied : .1200 sq feet

Parking Facility available : Yes

Seating Capacity : -40 50 person at a time

Specialty : Chicken Biryaani


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MENU :Snacks * Mini MealIndian * Tandoori

Thali * &Breakfast RiceContinental * South IndianChinese * SoupsBeverages


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Layout

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ENTRANC

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ompetitiveAdvantage

&After proper evaluation research we found out thatAzka caf hold s a competitive Advantage based on

:following parameters

* /Product offerings * Workforce

*Technology *TAT

* Ambiance * Hygiene

*Quality * Value added service s


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CompetitionAfter analyzing we found out that following provide a direct competition

:to Azka caf

WITHIN THE CAMPUS

* - /A one caters Majeedia canteen* Coffee house

* Amul* Chacha* .Deptt Canteens*Lazeez

OUTSIDE CAMPUS

* CHOUDERY DA DABA* AL FALAK* BATRA* KHANA KHAZANA


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WOT ANALYSIS We tried to Analyze the primary data that we obtained by

conducting interview s with the Owner s of these business and,carried out a SWOT Analysis in order to find out the Strength

, . Weakness Opportunity and Threats

Strength :* Product variety * Technological Advanced* /Large Space Area * Ambiance* Food Quality * value Added Service

Weakness :* Location * Price* No Discounts * Promotion


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WOT ANALYSIS .ontdOpportunity :* Demand * &Faculty Staff

* ( , )Events Birthday passing

*Provide Packaged food

* Develop a food delivery system within the campus

Threats :* competitive price * Discounts offered by competitors

* Limited set of target audiance


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QuestionnaireFollowing are the question s that we used to get the feedback

from a random sample which consisted of 25 people who were mostly.students of Hamdard University

) ow often do you VISIT the place) hat do u think about the Location Accessibility) ow Hygienic do you consider the caf) he quality of food served here is) he speed of delivery was) ervice Here is) rices here are)Ambiance)9)10)11


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ow often do you VISIT

here


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hat do u think about the LocationAccessibility


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ow Hygienic do you consider theaf


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he quality of food servedere is


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he speed of delivery was


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he service here is


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.rices here are


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How would you rate the

ambience here


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Findings:&Based on the customer feedback and Our study we came up with

&following findings suggestions

Our study Helped us identify three Major factors due to which most ofthe customers visit Azka caf

*AmbianceIn our interview with the customers Of Azka Caf we find out

they liked the Ambiance due to the fact that azka caf was the only placein the campus that provided them with an opportunity where they could

&bring their friends family who might be visiting them to have good.quality food in a decent Setup

* &Food Quality HygieneIn our findings we found out that even though the price charged

by the caf were on the higher end but customers were willing to shellout a little extra money because of the quality of food they were getting

& .Hygiene Factor

*Value added Service.Provide Free Delivery within the campus at no extra Charge


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Suggestions.q &we suggest that Products like Ice Cream Chocolates should be madeavailable to the consumers which will help in increasing the RevenueqqCoolers Should be installed so as it would help customers feel better

in the approaching summerqqPromotion is almost absent therefore more focus should be given to

promotionqqMore attractive discounts should be offered to attract the consumers

.as most of them are studentsqqA Television set with cable connection would be welcomed by most of

the students who have there meals out there

qqIncrease in Seating Capacity should be done maybe on the outside to.cater more customers especially during peak hours


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Special Thanks to Abdur Rehman for his help& Support


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For any queries & suggestions

please [email protected]


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Documents

Azka Cafe Ultimate