automobile industry of us and japan and key strengths of hotel industry

8/3/2019 automobile industry of us and japan and key strengths of hotel industry

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COMPARATIVE ANALYSIS OF

AUTOMOBILE INDUSTRY OF

USA AND JAPAN


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Comparative Analysis The item-by-item comparison of two or more

comparable alternatives

their processes, products, qualifications, sets ofdata, systems etc... In accounting, for example,changes in a financial statement's items overseveral accounting periods may be presented

together to detect the emerging trends inthe company's operations is knownas comparability analysis.


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Key success factors

Maintain Close Relationship between ManufacturingOperations and IT. manufacturing plants continue tobecome

More complex

Networked and Collaborative Build strong relationships with the manufacturing

engineers.

Design for the Future, instead of an incremental

approach (planned incorporation) Global solution in form of new challenges.

When advanced networking expertise was required,engineers play most important part.


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General Motors STRATEGY

Implement innovative and proven marketingtechniques. Raise market share to number one position. Remake Corporate Image as a leader by acting

rather than re-acting. . Loss of market share over the past two

decades is due to the diminished image of GMin the marketplace.


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Toyotas Strategy Increase competitive strength through

advanced technology Environmental technology

fuel consumption, emission, recoverability

Hybrid vehicles and next generation fuel cells Cost-reduction efforts

discontinuation, integration of older models

Increased emphasis on financial services andinformation communication system


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Toyota Production System

Key Main Concepts SMED

Single Minute Exchange of Dies

18 hours for one car.(Promoted flexibility of production runs)

JIT Just In Time manufacturing

(Small batches which reduced inventory costs,tightened relationship with suppliers andimproved quality control)


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STRENGTHS Large MARKET SHARE

TECHNOLOGY POTENTIAL

NEW LEADERSHIP QUALITY IMPROVEMENT

MODEL ACCEPTANCE HAS IMPROVED(hybridcars)

BENEFITS DERIVED FROM A NEW STRATEGY -STRUCTURE APPORACH AND RELATIONSHIP.(E.business strategies)


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WEAKNESSES Failure To Make Technology Work

Too Much Vertical Integration

Bureaucratic Culture Relationship Of Strategy To Structure

Product Design Problems - Public Acceptance AndReduction Of Cycle Time

Market Share Vs. Profitability Negative Effects Of Downsizing

Still Much To Learn to become low Cost

Producer


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OPPORTUNITIES Like TOYOTA joint venture, there are much more

to learn.

EXPANSION OF THEIR GLOBAL PRESENCE

CONTINUE TO BUILD their CUSTOMERCONFIDENCE.

CHANGING CONSUMER DEMAND FOR NEWMODEL TYPES AND STYLES (EXPANSION ANDLEADERSHIP)


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THREATS They have DOMESTIC AND FOREIGN

COMPETITION

U.S. FEDERAL LEGISLATION AND REGULATION

CONSUMER LAWSUITS

FOREIGN LEGISLATION AND REGULATION

DECLINING QUALITY OF THE INFASTRUCTURE

IN THIS COUNTRY


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SWOTStrengths Strong Partnerships

EPA Global 500 Award #1 of Japanese

Producers

SUVs (sport utility

vehicle)

Weekness

Poor Website (E.

strategies)


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ContinuedOpportunities Hybrid Engines

Matrix

Threats

Consumer Confidence

Competition is huge inthis industry.

Recession


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Threats are same Competition is huge

Countrys internal competition is more tougher

Threat of recession is very challenging.


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Companies Price Mkt Cap P/Sales ROE

Ford 16.21 29.4 0.19 4.08%D.CX 35.4 35.5 0.28 4.47%G.M 41.84 23.01 0.14 2.61%Honda 73.87 35.99 0.64 12.05

%Nisan 9.01 17.9 0.4 43.51

%

Toyota 49.32 91.2 0.88 9.69%Industry 0.27 0.93%


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P d i i h l W ld


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Production in whole WorldMarket

GM

Ford

TOY

OT

A

VW DaimlerChrysler

Fiat NissanPSA

HondaRenault

0

1,0002,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000


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Industry Analysis MATURE

There is Product Segmentation By Price And Function

Technology Changing In Mfg. Process And Product

Design

Overcapacity Worldwide


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Industry Analysis cont Mega-dealers

Worldwide Demand Is Declining

Auto industry Must Be World Class In Every Respect

In Form Product, Mfg. Operations, Financing, AndDistribution.


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Concentration Issues In Car Industry Leadership, Vision Vs. Mission: Focus

Technology Vs. People

Profit Vs. Market Share

Financial Considerations

Competition: Quality, Cost, And Product

Differentiation


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U.S vs. JAPAN

U.S Economy Japan Economy


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General Motors (U.S) Claim to be the leader in the automotive industry. Has the largest share of the worlds vehicle

market at 15.1%.

Offer a variety of services including GMAC. Focusing on technological innovations


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Ford (U.S) Passion for better ideas

Pushing the limits of technology and design

Striving to make the world a better place Concerned with environment and developing more

efficient automobiles


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Daimler & Chrysler (U.S) Striving to become the number one automobile

manufacturer in the world

Formed various partnerships to enhance access tovarious global markets

Leader in innovative designs and styles


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Honda (Japan) Manufacturers of a wide range of products

Industry leader in fuel-efficiency and lowemission technology (EFI)

Maintains values of a small company despitecompeting in a global market


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Nissan (Japan) Slogan of thinking ahead

Offer a sport edition for every model of car theyproduce

Development of economically mindedtransportation

Believe that design is the most vital contact, they

have with their customers


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Toyota (Japan) Slogan is get the feeling

Devoted to the customer and excel in customerservice

Local outreach programs

High standards for dependability


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Dropping Unsuccessful Product Lines

Reduce the Number of Basic Platforms

Standardizing Component Parts Across Models

Reducing the Number of Parts Needed toProduce a Car

CUT COSTS BY:


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Streamlining Operations by Consolidations Within

the Corporation

Decentralizing Decision Making

Integration of It Design & MFG Activities

Better Management of Supplier Relationships

CUT COSTS BY: cont


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Focus on core products, cars, & trucks. Realignment of organizational structure to support

core products and meet costs & quality goals. Example: self managed creative work teams to figure

out how to speed-up & improve product development.

Implement common systems & processes wherepossible.

Balance needs of employees and unions with needsof the company.


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References http://www.wikiswot.com/SWOT/4_/General_Motors.html

http://www.freeswotanalysis.com/automobile/107-general-motors-swot-analysis.html

http://garagesalemba.com/2011/02/20/general-motors-case-study-on-marketing-strategy/

http://www.forbes.com/forbes/2011/1205/strategies-solutions-general-motors-stock-muller.html

http://www.academicmind.com/unpublishedpapers/business/management/2004-11-000aaa-automotive-industry-analysis.html

http://wheels.blogs.nytimes.com/2010/04/02/g-m-and-toyotas-joint-venture-ends-in-california/


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The Marketing Process What to offer? Product category & services

To whom to offer? Target Market

At what price? What is the strategy for distribution?

Creating awareness Through what channels?

Retaining Customers.

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3 Key Strategies1. Segment Analysis and Strategy Development2. Sales Support of Account Management

3. Segment specific value added that driveincremental sales

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1-Segment Analysis and

Strategy Development Hotels position with in segment

Competitive analysis

Segment Marketing Plans Business model strategies

Data collection and integrity

Data and trend analysis

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2-Sales Support Controlling the initiative brand

Supporting the market by direct sales effort

Price transparency Accounts management

Company representation in overall industry andtrade shows.

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3-Segment Specific

Value Added Segment leaders analysis.

Web-based support for direct sales effort

(Corporate and franchise support) Industry value adds through targeted promotions

and marketing

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Marriott Strategy Marriott got change from focusing on Accounts to

a focus on Industry

Focus on Intermediary Strategies to promotesales.

Key Segments Airlines industry, Entertainment, Government,

Intermediary, Multi-cultural, Sports, BusinessTravel.

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Strengths

Large Geographic Presence Global leader in hotels market

Large number of franchises

Website and Social Network

Focused strategy for upper class

Excellent Strategies to attract and retainemployees

Strong supply chain for products Strong Brand Equity


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Weaknesses

Focus on US instead of internationalestablishments (over-reliance on US market)

Over dependence on luxury brands

lack of low-cost brands


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Opportunities

Economic Tourism Markets Cost sensitive market

Distinction in hotel service offered

Environmentally and Family Oriented

Decrease of cost of real estate in the US forthe growth in the business


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Threats

Economic Recession

Consumer spending is low

Boom of Economical Hotel Brands

Political instability

Increase of Real Estate in Asia

Terrorism

Marriott being targeted by fundamentalists

or extremists


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KEY STRENGTHS BY THESE

STRATEGIES1. Profitability strategy2. Human capital strategy

3. Customer strategy4. Internet strategy


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PROFITABILITY STRATEGY

Managing present Properties andmanaging owning properties

Invest in projects that increaseshareholder value

Positively use of debt in the

corporations capital structure


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HUMAN Capital STRATEGY

The right person for the right job

Retaining skilled employees withcontinuous development.

A great and caring working

environment.Understanding the problems of

workplace.


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CUSTOMER STRATEGY

Sales force update strategies

Fulfillment of all customer needs inlimited recourses.

one-stop-fashion


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INTERNET STRATEGIES

Look no Further Best Rate bycompetitors analysis.

Hassle Free Navigation, and accessAnd transparency in prices

Partnerships with 3rd partywebsites for advertisements


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Thanks

Documents

automobile industry of us and japan and key strengths of hotel industry