Automobile Industry Profile
The history of the automobile begins as early as 1769, with the creation of steam engine automobiles capable
of human transport. In 1806, the first cars powered by an internal combustion engine running on fuel
gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal
combustion engine. Cars powered by electric power briefly appeared at the turn of the 20th century, but largely
disappeared from use until the turn of the 21st century. The early history of the automobile can be divided into a
number of eras, based on the prevalent means of propulsion. Later periods were defined by trends in exterior
styling, and size and utility preferences.
Pakistan industry history:
Having a country that is only sixty years old gives us a disadvantage, comparatively to other countries with far
more history then us. However, Pakistan is a country full of un-exploited resources, rich in minerals, and raw
We have the opportunity to grow, and be among the top countries of the world. In recent years, we have
been in the sights of global markets, yet continually destroy our reputation with corruption, and illegal acts around
the world. If we look at the Pakistan economy over the last sixty years of existence we can see how we have
progressed, and what the potential of our country is, only being pulled back by dictatorship, and propaganda in our
democratic governments. We chose one particular industry, in order to do an in depth analysis to prove that
Pakistan has the means for growth, with positive government help, through the implementation and maintenance
of policies and regulations beneficial towards manufacturing industries.
Pakistan Automobile Industry:
The Pakistani automobile industry is a crucial part of our growing economy, the industry started in
Pakistan in when the first automobile plant was set up in May 1949 by General Motor & Sales Co. It was set upon
an experimental basis, however grew into an assembly plant for Bedford Truck, and Vauxhall cars. Seeing such
progress, three major auto manufacturers from the US collaborated with Pakistani business men to set up ;Ali
Automobiles to manufacture Ford Products in 1955, Haroon Industries to assemble Chrysler Dodge cars in1956,
Khandawalla Industries to assemble American Motor Products in 1962, and Mack Trucks Plant in 1963.The
absence of technological knowledge, and basic professionalism, led to the demise of these organizations .However
towards the end of the seventies all automobile assembly in Pakistan stopped, until 1983 when Pak Suzuki started
manufacturing their vehicles in Pakistan. Further Toyota Indus Motors was set up in 1990, followed by Honda.
Today we have four major automobile manufacturing industries, these include, Toyota Indus Motors, Pakistan
Suzuki, Honda Atlas, and Diwan Farooq Ltd. The most recognized are Toyota, Honda, and Suzuki; producing the
majority of the light weight vehicles.
Processing of automobile industry:
“The Toyota Motor Company has taken a leading role in the world only because their vehicles are designed and
produced as a result of the best possible interaction between them, their vendors and the ancillary industry. The
Toyota production system is not only conceptually unique but has also proved to be the best when put into
practice. It ensures negligible or zero waste, optimum product quality and reliability and thus competitiveness
together with best service to customers throughout the world.”
Pakistan’s view towards the automobile industry is undisputed; we know its importance and
contribution towards the growth and stability of our economy. We need to understand the mechanism which is
the industry. In the above passage from an article from the Economic Review, it discusses why Japan has the
world’s leading automobile industries. It is because of the integration of vendors, suppliers, and supporting
engineering industries. According to the Economic Review, the working of an automobile industry requires the
1. The original equipment manufacturer or assembler.
2. A network of component manufacturers or vendors.
3. An ancillary or supporting engineering industry to provide assistance in design and production of required
equipment, tools, jigs and fixtures.
An assembler acts as the center, it is constantly in research and development, design and final production, however
there are many more diversified and complicated technologies that are involved in successful mass production.
The Economic Review stated,
“The key areas where improvement is desired are:
1. Training and development of managerial staff to change-modify the management's attitude towards
theimplementation of sound production, planning and control functions
2. The use of appropriate production techniques (not necessarily the most updated).
3. The enforcement of discipline in maintaining facilities.”
We believe that the Pakistan automobile industry is an important part of the countries growth process and can be a
leading industry because there is room for growth and development, there still is a vast domestic market with a
demand for vehicles
This report was written by Economic Watch, and was also an analysis on Pakistan’s automobile
industry, they discussed pervious and current policies that have been implemented, and they
looked at government support towards the industry and how they can help develop the auto
industry in Pakistan.
“Before the TBS was introduced the auto industry was well protected by the government but
now as the import of CKD and CBU is liberalized the protection level to industry by government
We agree with their analysis, and that for us to have a successful market, there has to be some
government intervention and they should help protect the local industry. It is hard for new
manufacturing industries in Pakistan to compete against international organizations.
Production and Sales of Motorcycles
Motorcycles have become an important mode of transport for many people in Pakistan, they are
not too costly, and annually almost a million motorcycles are purchased in Pakistan. Overall
there has been a positive growth for the motorcycle manufacturers; the overall growth rate is the
best of all locally manufactured transport vehicles. There is definitely growth opportunity for the
The Pakistan Automobile industry has had its up’s and down’s, however overall we can see that
there has been positive development in this sector. There has been a positive growth in all parts
of this industry, from production and sales, to employment levels. The automobile sector is an
important one for our countries future, with positive reinforcement from the government through
policies and regulations; it can help boost our automobile industry towards an important and
leading role in our economy. According to a study by the World Bank, the ratio for cars to
population is one is to one thousand. There is one vehicle for every thousand people in Pakistan;
this alone shows the potential opportunity for growth in this particular industry. We believe that
even though there has been positive growth, the growth rate itself could be better, and
development can be faster. The automobile industry is important because it will not only create
more jobs, it will help develop other supporting industries as well.
History: 1986 - Formation of the Company by haji Saleem khokhar by the name of Sir
engineering enterprises (Pvt) Ltd. Company. In the starting of sir engineering enterprises there
were only 40 or less than 40 employees. M. Saleem khokhar who is the owner of this company
constructed the company with due diligence. Company has since expanded considerably and has
more than 300 employees now. Presently Sir engineering enterprises (Pvt) Ltd. is constructed on
2.5 canals lot and is soon starting another project which will upgrade companies infrastructure to
more than 10 canals. Main client of Sir engineering enterprises (Pvt) Ltd. is ATLAS HONDA
and other clients are Metro hi-tech and Plum Qing qi Motors. Main products supply line of Sir
engineering enterprises (Pvt) Ltd. are pipe st handle CD 70 and pipe st handle CG 125.
M. Imran Saleem
M. Rizwan Saleem
M. Salman Saleem
For more than 26 years, Sir engineering enterprises (Pvt) Ltd. company is supplying its top
quality products to a great number of Industrial enterprises to their entire satisfaction. Company
has progressed considerably and gained a leading position in the manufacturing of handles, grips
due to its persistent dedication. Sir engineering enterprises (Pvt) Ltd. company customers are
from electronics, machine tools, and specially automobile industry. The company has combined
its long-standing expertise and updated technology to meet the dynamically changing
requirements of its customers. By company’s progressive development, the manufacturing
program has been extended enormously. Sir engineering enterprises (Pvt) Limited’s team of
engineers and technical experts are equipped with latest and up-to-date technology and are
working hard to convert concepts into reality.
To supply the best quality material to the clients, and gain their trust and
capture the best position in the competitive market.
A dynamic growth oriented company through market leadership, excellence in quality and
service and maximizing export, ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the industry, customer satisfaction
and protection of the environment by producing emission friendly green products as a good
corporate citizen fulfilling its social responsibilities in all respects.
Sir engineering enterprise’s customers are the reason and the source of its business. Hence It is
company’s joint aim with their dealers to ensure that the customers enjoy the highest level of
satisfaction from use of Sir engineering enterprise’s products.
To ensure that the products and services meet the set standards of excellence.
Todevelop and maintain distinct business advantages through continuous induction of improved
hard and soft technologies.
Companies goal is to enhance and continuously up-date each member's capabilities and
education and to provide an environment which encourages practical expression of the
individuals potential in goal directed team efforts and compensate them attractively according to
their abilities and performance.
To comply with all government laws and regulations, to maintain high standard of ethics in all
operations and to act as a responsible members of the community.
Commitment to provide high quality motorcycle parts
Right work in first attempt and on time
Maintain and continuously improve quality
Training of manpower and acquistion of latest technology
Safe, clean and healthy enverionment
Market leadership and prosperity for all
What we do:
We are the vendors of most reputed companies like Atlas Hondaand are Metro hi-tech and
Plum Qing qi Motors.
Our Product or Services:
pipe st handle CD 70
pipe st handle CG 125
Our Core Features:
The machines which is used in Sir engineering enterprises (Pvt) Ltd. company for the production
is given below. All the machines are upgraded.
Arc welding is a type of welding that uses a welding power supply to create an electric arc
between an electrode and the base material to melt the metals at the welding point. They can use
either direct (DC) or alternating (AC) current, and consumable or non-consumable electrodes.
The welding region is usually protected by some type of shielding gas, vapor, and/or slag