Automobile Industry 11

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    FACTS

    Auto sector contributes 3%-4% to the GDP

    Projected contribution(2016):over 10%

    1st largest three-wheeler market in the world

    2nd largest two-wheeler market in the world4th largest commercial vehicle market in the world

    11th largest passenger car market in the world

    4th

    largest tractor market in the worldExpected to become the worlds 3rd largest auto market

    in the world by 2030, behind only China and USA.

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    CONOMIC TRENDS

    Curre t i flati rate is 8.98

    CRRis 5.5 (a cut f 1 asis ts)

    Re Rate is 7.5 (a cut f 5 asis ts) LRis 2 (a cut f 1 asis ts)

    r t Rate is 7.8 (as er IMF N v 1 2 8)

    Crude Oil rices is $5 .5 er arrel(dr f $1.7 )

    e reciati i Rupee Value a ai st t e $ is 2 .5

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    AUTO SECTOR : segments

    Passe er

    T - eeler- c ters, i es

    T ree- eeler- ut Ric s a sF ur- eeler- Cars

    Commercial Ve icles

    Va , Coac es

    tility Ve icles

    M Vs, Vs

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    Ashok Leyland HMT Tractors Royal Enfield

    Audi AG Honda Motors Co.Ltd San Motors

    Bajaj Auto Hyundai Motors Skoda Auto India

    B ML Kinetic Motor Co.Ltd Sonalika Tractors

    BMW Lambor ini Suzuki MotorsBentley Motors Ltd LML India Swaraj Mazda Ltd

    Chevrolet Mahindra & Mahindra Tafe Tractors

    icher Motors MarutiSuzuki India Ltd Tata Motors

    scorts Ltd Mercedes Benz Telcon

    Fiat India Pvt Ltd Mitsubishi Motors Terex Vectra

    Force Motor Monto Motors ToyotaKirloskar Motors

    Ford Motor Nissan Motors TV S Motor Co.

    General Motors Porsche Volkswa en

    HeroHonda Reva lectric Co. Volvo

    Hindustan Motors Rolls-Ro yce Motor Yamaha Motor

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    SWOT ANALYSIS

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    STRENGTHS

    Lowmanufacturing costs combinedwithrobust andgrowing vendor base for

    componentsRising incomes across the 25 million

    strongmiddle class

    Young and talentedworkplaceAvailabilityof rawmaterials

    Adequate intellectual propertyprotection

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    WEAKNESSES

    Infrastructure Deficit

    Inability of Indian Automakers to establish their brandcredentials

    eak managementEmployee retention

    Cost and Quality remain the underlying issues ofIndias Auto industry internationalization

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    OPPORTUNITY

    Convergence of IT andCommunications

    Rural middle class segments

    Outsourcinghub for global automajors

    Research and evelopment

    Low costA

    utomarket

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    THREAT

    Road infrastructure

    Rising input cost

    Increasing fuel prices

    angers ofGlobal Warming andClimateChange

    Lackof available Consumer finance andhigh interest rates

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    The opportunity for Indias AutomotiveCompanies to emerge as leading

    participants in the global industry is clearlypresent : the challenge is no longer tocreate the opportunity but to manageit.

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    SOURCES

    Websites : Google.com

    Allbusiness.com

    E-PapersMagazines : Business Today

    Business Standard