ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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Ashley Kerr ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Billings, MT 59101

Summary

I am a turn-key employee who has the experience to begin work immediately. I possess an energetic personality and have the desire to be successful in all aspects of my career. I offer a high level of communication both written and verbal. I am very organized professional who takes control without extra needed guidance. I continually show the ability to analyze problems, and find creative solutions. I take initiative, and seek out resources necessary for successful conflict resolution, and decision making. I've had a successful ten years as sales professional who consistently exceeded sales goals and objectives while staying within my assigned budget. 

I started shooting when I was in my early twenties when my husband introduced me to firearms.  I fell in love with shooting immediately.  Soon after that, I knew that I wanted a career in the shooting sports industry.  I relentlessly pursued a position at one of the top firearm wholesaler in my home town. They gave me an opportunity, and my career in the shooting sports industry began. I was promoted to sales within six months, and after three years with that company, I pursued a new career with Remington Outdoor Company.

Working at Remington for the last seven years, I have flourished and had a wonderfully successful career with Remington.  I was awarded the Merchandiser of the Year Award, Ammunition Salesperson of the year (only woman in Remington history), and most recently being promoted to the Press Relations and Marketing team in a brand new role as  the Women’s Initiatives Manager.  During this role I sharpened my skills both on and behind camera, directing, interviewing and participating in shooting/hunting programs.

It’s hard for me to believe how far I’ve come in my journey since setting my goal of working in the industry I truly adore. I am excited for the next phase of my shooting sports career.

Introducing women to shoot, and educate them on the proper firearm safety. All done with a female flare that helps the women feel comfortable. The techniques are memorable, to help them always remember safety, and form. There are few greater joys than helping a fellow woman get over her fear, and become a well-rounded shooter.

ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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ExperienceManager of Female Initiatives - PR and Marketing - Remington Arms Company February 2015 -

October 2015

As the manager for Female Initiatives I was responsible for helping to develop and implement strategic and tactical marketing plans focused on female consumer trends.

Interfaced on a daily basis with Product Manager Leads, Strategic Partners, Systems, Planning, Customer & Consumer Service, and the Marketing Communications Department, to accomplish key objectives, and interface with members of the outdoor press.

This link will take you to video of a women's turkey hunt that Remington, and myself hosted this spring for female veterans. I planned, hosted, directed, and produced this video. I’m honored to share this Video; It is one the biggest accomplishment and truly shows how passionate I am about this industry. https://www.facebook.com/video.php?v=10153060357261025

A full list of my publications below starting on page 4

Sales Representative -MT, WY, Western Dakota's, & Idaho - Remington Arms January 2011 - February 2015

• 2012 Ammunition Sales Rep of the Year – Only Women in Remington History to achieve this award.

Manage accounts that are greater than $4M in sales volume or a larger number of accounts or a tier of accounts that is more complex to manage.

• Responsible for meeting monthly and annual sales objectives for assigned territory, and auditing sales performance by product group monthly.

• Collaborates with customers in the design, development, and implementation of annual territory sales plans and audits results Page2 to ensure conformance to expectations.

• Interfaces with National Sales Manager on account management, strategic direction and sales plans for accounts in territory.

• Accountable for the management of territorial Supplemental Co-Op, and sales support budgets to obtain maximum Territory benefits.

• Responsible for development and implementation of strategic sales plans for the Territory assigned.

• Provides feedback from the territory accounts on products, programs and pricing, sales velocity and competitive activity.

• Responsible for providing sales demand forecast input for territory customers at least quarterly.

ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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• Expand the overall Remington exposure at all levels of distribution. (Chains, Wholesalers, Direct Dealers, and Indirect dealers.)

• Coordinates coverage of shows / events as required by major accounts to ensure that Remington, and all FGI companies are adequately & properly represented.

Accessories Sales Representative - Remington Arms December 2009 - January 2011

• Expanded overall Remington exposure at all levels of distribution. (Chains, Wholesalers, Direct Dealers, and Indirect dealers.)

• Coordinates coverage of shows / events as required by major accounts to ensure that Remington accessories are adequately and properly represented

• Developed and implemented strategic sales plans for the Territory. # I was accountable for the management of territorial Supplemental Co-Op, and sales support budgets to obtain maximum Territory benefits. # Provides feedback from the territory accounts on products, programs and pricing, sales velocity and competitive activity.

• Successfully implemented creative sales plans for Buy Groups & Wholesalers to increase sales at shows

Field Sale Support Representative/Merchandiser - Remington Arms June 2008 - December 2009

• Built significant Relationships and increased market share through…

o Developing professional relationships with customers and peers.

o Increasing the dealer’s profitability using merchandising skills and product education at stores.

o Reliably introducing new and desirable products that will increase sales and demand for the dealer.

o Successfully obtaining and merchandising end caps with dealers.

o Planned successful promotions, which produced increased sales over past promotions.

• Set-Up and Management of the 887 Truck display at the NRA show in 2009.

• Handgun Global Business Team Member the First Annual Strategic Business Unit Meeting.

• Set-Up and worked the PITA/Grand Pacific

• Worked with management and peers to increase the success of the Elite Sports Truck by…

o Creating training media for Western Regional Team.

o Working closely with MT Sports Sales team to achieve the best promotional results.

o Consulting dealers on where improvement was needed and implemented those changes.

o Supported Western Regional Team with scheduling and planning of events.

• planned and executed the Big Rock West Show for 2009

ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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Sales - AcuSport Corporation January 2006 - June 2008

• Significantly increased sales within my account base through

o Relationship building o Increasing the dealers profitability

o Reliably introducing new and desirable products that will increase sales and demand for the dealer.

• Providing a plan to separate the dealer from the competition and bring in more business.

• Consistently increasing sales year over year.

• Continuously seeking out new dealers to increase sales.

• Repeated success in turning low-producing accounts in to more profitable dealers for the company and themselves.

CertificationsDefensive Hand Gun I - Pat Goodales Practical Firearms Training Pat Goodale - Practical Firearms Training Billings, MT April 2007

Defensive Handgun II - Pat Goodale's Practical Firearms Training Pat Goodale- Practical Firearms Training Billings, MT May 2007

Defensive Shotgun - Pat Goodale's Practical Firearm Training Pat Goodale - Practical Firearms Training Billings, MT October 2007

Honors and Awards

2009 Merchandiser of the Year Remington Arms Co.

January 2010 2012 Ammunition Sales Rep. of the year - Only Women in Remington history to achieve this award Remington Arms Co. January 2013

Videos This link will take you to video of a women's turkey hunt that Remington, and myself hosted this spring for female veterans. I planned, hosted, directed, and produced this video. I’m honored to share this video. https://www.facebook.com/video.php?v=10153060357261025

This link will take you to a video that belongs with the article below. In this video I am giving an interview to local Nashville TV Station. http://www.thetruthaboutguns.com/2015/04/robert-farago/remington-targets-women-shooters/

At 4.55 I give a quick blurb about the Ladies 3 gun Match I’m Attending for Remington. https://www.youtube.com/watch?v=tTC01AWVVnI

ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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This link will take you to my episode of First Person Defender – This was my first time on camera. https://www.youtube.com/watch?v=8jJm1ZATg7k

Articles and Publications

Women of Remington Outdoor Company: Ashley KerrPosted by: Women's Outdoor News , March 8, 2015

We love this story of how a young woman, Ashley Kerr, achieves her dream of working in the outdoor industry. As part of our series on “Women of Remington Outdoor Company,” we hope to encourage and inspire a new round of outdoor enthusiasts to go after those dreams of doing what they love — every day at work.

(A Girl and A Gun photo) I started shooting when I was in my early twenties when my husband introduced me to firearms.  I fell in love with shooting immediately.  Soon after that, I knew that I wanted a career in the shooting sports industry.  I relentlessly pursued a position at one of the top firearm wholesaler in my home town. They gave me an opportunity, and my career in the shooting sports industry began. I was promoted to sales within six months, and after three years with that company, I pursued a new career with Remington Outdoor Company.

Working at Remington for the last seven years, I have flourished and I’m continuing a wonderfully successful career with Remington.  I was awarded the Merchandiser of the Year Award, Ammunition Salesperson of the year (first woman in Remington history), and most recently being promoted to the Press Relations and Marketing team in a brand new role as  the Women’s Initiatives Manager.  My new role as the Women’s Initiatives Manger is a first in Remington’s history.

It’s hard for me to believe how far I’ve come in my journey since setting my goal of working in the industry I truly adore. Having said that, my new role as Women’s Initiatives Manager is both exciting and challenging.  We are breaking ground with our efforts to create a safe, welcoming environment for ladies to become informed and trained with firearms.  Another area we are focusing on is for us to provide products that will have many adaptable features that women are asking for.

ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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  (Remington Outdoor Company photo)

 Throughout the year Remington Outdoor Company will be hosting training events that will be hosted by women, for women, and instructed by women. It’s a great joy of mine to coach ladies through their first shots; it’s a moment that will be with them forever just as my first shot was.

Our goal for training contains a  method that involves a safe, welcoming, environment with straight-forward instruction; not only the basics of stance, grip, etc. but being able to diagnose their own targets allowing them to continue to improve when they are on their own.

 

(Remington Outdoor Company photo) Most importantly the excitement of introducing ladies to the shooting sports is all about having a safe, fun, educational, welcoming environment to assist them on their journey to become skilled shooters.  I truly love my job and I am excited to be a part of an initiative that allows me to do just that. The future of women in the shooting sports is brighter now than ever and I am proud to be part of it.

~Ashley Kerr

ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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http://www.remingtonezine.com/oct2015/#38

This link will take you to a article about my turkey hunt.

THE REMINGTON EXPERIENCE IN SAN ANTONIO

On: May 31, 2015 By: Robyn Sandoval Posted in HQ, Vendors0

By Lisa Pepi, AG & AG Member

On May 22, 2015, the San Antonio chapter of A Girl and A Gun (AG & AG) had the amazing opportunity to participate in a shotgun and rifle demonstration hosted by Jessica Kallam, Manager for Media Relations for Remington Outdoor Company, and Ashley Kerr, Manager for their Women’s Initiative. The Remington Women’s Initiative is the result of the conscious corporate decision to proactively lead the effort to learn the specific needs of the female shooting community and to work on a solution that will address these needs.It is important to me to tell the underlying story of the amazing customer service demonstrated by Jessica and Ashley as the driving force behind the Remington Women’s Initiative. The San Antonio AG & AG Remington Experience began earlier this year in February when our chapter was invited to participate in a focus group hosted by the Remington Women’s Initiative. This was our chance to let a major gun manufacturer know that there is much more to the female

ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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shooter’s needs than pink guns and “shoot like a girl” apparel. Our group jumped at the opportunity and spent several hours articulating the unique needs of a lady shooter. The conversation then turned to marketing ideas and once again the group shared our thoughts on the lack of understanding of what it takes to appeal to the female shooting community. One of the suggestions that was mentioned was that it would be worthwhile to host demo days to allow their target market to “try before you buy.” I am not sure if this demo day was a direct result of that recommendation, but I think it is safe to assume that it is a result of Jessica and Ashley taking our suggestions to heart. As an added bonus each, participant received a case of the ammo of their choice – a totally unexpected, but welcome surprise.

Fast forward two months and I once again ran into Jessica and Ashley as they were demonstrating Remington guns at the AG & AG National Conference in April. I personally was looking forward to shooting the Remington Versa Max Competition Tactical shotgun and was disappointed when I was told that it was not available to demo. In the effort to keep an open mind, I did shoot the model of the Versa Max that Remington had brought to the conference, but I am sure my disappointment was obvious. Jessica then made a promise that she was going to find a way to let me try the Versa Max Comp Tactical and phone numbers were exchanged so that she could look me up when she was in San Antonio in the near future. To be honest, I had professional skepticism that I would ever hear from her again; thankfully I was proven wrong. Jessica sent me a text in early May with the offer to stop in San Antonio on her way home from New Mexico on the weekend of May 23rd to keep her commitment. The invitation was also opened up to the rest of the San Antonio chapter. Remington supplied all of the guns and ammo for the demo and our local range, A Place to Shoot, graciously made their shotgun and rifle ranges available to our group free of charge.Over the course of 3 hours the ladies of Remington bonded with the AG & AG shooters through a combination of expert guidance and the opportunity to just have fun with their impressive selection of rifles and shotguns. The selection of guns included the Versa Max Competition Tactical, Versa Max Tactical, Versa Max Woodtech, the Remington R-15 MOE, Bushmaster ACR FDE and the 870 Tactical Magpul pump-action shotgun. Thanks to this opportunity I was able to shoot clay targets (Country Doubles) for the first time and, with the combined coaching of Ashley and Jessica, I was able to shoot my first bulls’ eye at 100 yards using the R-15. Even Texas weather cooperated as the forecasted thunder storms failed to appear.

We have all been taught that actions speak louder than words and the actions of the ladies of Remington speak louder than any written corporate mission statement could ever communicate. The message I took away from this experience is that the ladies of the Remington Women’s Initiative are fully committed to the female shooting community and are passionate about finding a way to give us both the respect and the products we have been lacking. Remington also deserves to be recognized for their ability to see that this is an endeavor that needs to be approached in a holistic manner beginning with the design of the gun and not just a modification of the appearance of a gun.

I encourage the ladies of A Girl & A Gun to show our support for the company that is willing to take a chance on the female shooting community through the investment of substantial time and resources into the Remington Women’s Initiative. If we are not able to demonstrate that we are able to collectively support a women specific initiative, we may never be taken seriously by the gun manufacturing industry.

I am honored to have met and been able to get to know Jessica and Ashley and I am convinced that we will be seeing some great things coming from the ladies of Remington in the near future.

Remington Targets Women ShootersBy Robert Farago on April 13, 2015

ashley_kerr@outlook.com * Mobile – 406-200-5039 * 4779 Sanctuary Trail – Bil lings, MT 59101

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“In the gun world, there are obvious women’s guns,” wkrn.com pronounces, without

revealing which firearms qualify for the double-X chromosome set. It’s a good question: what IS a

woman’s gun? We asked our readers that very thing last month in Question of the Day: Is There Such

a Thing As A “Woman’s Gun”?. Some 98 members of TTAG’s Armed Intelligentsia weighed-in without

obvious consensus, and a lot of obvious snark. Our friends at Remington hit the NRA convention in

Nashville in search of answers . . .

“There needs to be a distinction in firearms for men and women,” explained Ashley Kerr who works

for Remington. “That’s one of the big things we’re doing here at Ladies Zone, we’re encouraging

ladies to stop by and give us their feedback.”

The Ladies Zone is a new launch by Remington that’s tapping into a market that’s largely been

ignored.

“We’ve been conforming to male designed firearms for a while, and we want to get the feedback.

What is it about this rifle that we could change that would really help you?” Kerr said.

With the feedback it gets this week, Remington will begin designing new rifles and handguns for

women and others who are looking for guns that aren’t necessarily marketed toward male gun

owners.

“We really want to make something that’s well-rounded but in order to do that we need to get a ladies

feedback and what they’re needing,” said Kerr. “We seem to know what the gentlemen are wanting

but we need to know what the ladies are wanting as well.”