Ankit Dhingra, Asha D’Cunha, Mai Truong

the cleaner, greener way to dry

2

CONSUMER CONCERNS

7th December 2010

Shrinking or damaged clothing

High utility bills or equipment cost

Dirty clothing

Don’t let this continue!

3

CURRENT OPTIONS

Mechanical Dryer

High electricity

cost

Damaged clothes

Clothesline

Social stigma attached

Dependent on weather

Drying rack

High dry time

Dependent on room

temperature

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THE RIGHT CHOICE!

• Uses renewable energy • Minimal cost• Low dry time• No shrinkage• Clean dry clothes

• Functionality

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5

PRODUCT EVOLUTION

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6

ENGINEERING ANALYSIS

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MARKET

MARKETNumber of households in European Union as of 2010 : 218 million

Percentage of household owningA tumble dryer (2010) : 95%

6.8 million tumble dryers expected to be sold in 2010

Over 90% sold in Western Europe

Ownership of tumble dryer doubled every ten years since 1981

MARKETNumber of households in European Union as of 2010 : 218 million

Percentage of household owningA tumble dryer (2010) : 95%

6.8 million tumble dryers expected to be sold in 2010

Over 90% sold in Western Europe

Ownership of tumble dryer doubled every ten years since 1981

MARKETNumber of households in European Union as of 2010 : 218 million

Percentage of household owningA tumble dryer (2010) : 95%

6.8 million tumble dryers expected to be sold in 2010

Over 90% sold in Western Europe

Ownership of tumble dryer doubled every ten years since 1981

MARKETNumber of households in European Union as of 2010 : 218 million

Percentage of household owningA tumble dryer (2010) : 95%

6.8 million tumble dryers expected to be sold in 2010

Over 90% sold in Western Europe

Ownership of tumble dryer doubled every ten years since 1981

12

ERGONOMICS

• Retractable Incline • Easy to use• Structural material: sheet metal

(less environmental impact)• Mass: 150 pounds• Dry time: 105 mins/load• Suggested retail price: $175

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BETA PLUS Prototype

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PROPOSAL

• Make our product part of your brand and culture! - Go Green!

• Use existing manufacturing facilities and other resources to mass produce the product! - Save!

• Utilize existing user base to market the product – Add to the family!

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INVESTMENTFIXED COSTS Research and development 1,400,000$Equipment 50,000$Patent 30,000$Office 20,000$Salaries 800,000$Insurance 50,000$Taxes 20,000$Maintenance 30,000$Marketing 100,000$ COST/UNIT Material 85$Labor 20$Manufacturing & Assembly 10$Distribution & Packaging 10$

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Investment

Annual Fixed cost Cost/unit

16

MARKETING EXPECTATIONS

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50 100 150 200 250 300

-1

-0.5

0

0.5

1

Price v/s Part worth

Price v/s Part worth

Price ($)

Part

wor

th

0 50 100150200250300350

-0.8-0.6-0.4-0.2

00.20.40.6

Mass v/s part worths

mass v/s part worths

Mass (lbs)

Part

wor

th

1.41.61.8 2 2.22.42.62.8 3 3.2

-1-0.8-0.6-0.4-0.2

00.20.40.60.8

1Dry time v/s Part-worth

Dry time v/s Part-worth

Dry time (hours)

Part

wor

th

17

Rewards!

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1 2 3 4 5-50000000

500000010000000150000002000000025000000300000003500000040000000

Five year plan

RevenueCostProfit

Time

$

Year 1 2 3 4 5Total Units 250000 275000 302500 332750 366025Our Units 140575.9589 154633.6 170096.9 187106.6 205817.3Revenue 24600792.8 27060872 29766959 32743655 36018021Cost 24925747.6 25668322 28135155 30848670 33833537Profit -324954.7908 1392550 1631805 1894985 2184484Cumulative profits -324954.7908 1067595 2699400 4594385 6778869

0 50000 100000 150000 200000 2500000

5000000

10000000

15000000

20000000

25000000

30000000

35000000

40000000

RevenueCost

Number of units

$

18

Future Developments and New Venues

• Technological improvements: introduce temperature sensors, door locking mechanism

• Improve efficiency• More compact dryer• Compartments• Multi-functional: introduce food dehydrator

concept

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What question do you have?

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