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Some of the detailed responses included: 1/16/2015 3:38 PM Because they are really jumping and in your face which is good for a horror. 1/15/2015 10:42 PM They were effective and eye grabbing 1/14/2015 6:59 PM I don't usually pay much attention to titles. Some of the det responses inclu I want it to explain the woman has a hole her gown. 1/16/2015 3:38 PM It draws you in 1/15/2015 10:42 PM I don't particularly horror films 1/14/2015 6:59 PM I want to know how t woman's pj's actuall Some of the detailed responses included: Its creepy 1/16/2015 3:38 PM It builds tension and excitement 1/15/2015 10:42 PM I didn't like the music - but thought it fitted with the genre well. 1/14/2015 6:59 PM 78% 22% Do you like the music used in the clip? Yes No 80% 20% Do you like the opening titles within this clip? Yes No 89% 11% In your opinion, does this clip build tension and suspense? Yes No 78% 22% Do you find this clip engaging, making you want to watch more? Yes No

Analysis of results media

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Page 1: Analysis of results media

80%

20%

Do you like the opening titles within this clip?

YesNo

Some of the detailed responses included:

1/16/2015 3:38 PMBecause they are really jumping and in your face which is good for a horror.

1/15/2015 10:42 PMThey were effective and eye grabbing

1/14/2015 6:59 PMI don't usually pay much attention to titles.

1/14/2015 4:22 PMI don't like that they are all in one space on the screen

78%

22%

Do you like the music used in the clip?

YesNo

Some of the detailed responses included:

Its creepy1/16/2015 3:38 PM It builds tension and excitement1/15/2015 10:42 PM I didn't like the music - but thought it fitted with the genre well.1/14/2015 6:59 PM It is effective and creates suspense1/14/2015 4:22 PM

89%

11%

In your opinion, does this clip build tension and suspense?

YesNoSome of the detailed

responses included:I want it to explain why the woman has a hole in her gown.1/16/2015 3:38 PM It draws you in1/15/2015 10:42 PM I don't particularly like horror films1/14/2015 6:59 PM I want to know how the woman's pj's actually got cut1/14/2015 4:22 PM it creates curiosity and excitement1/14/2015 2:44 PM

78%

22%

Do you find this clip engaging, making you want to watch

more?YesNo

89%

11%

Do you think the location used in the clip is effective?

YesNo

Page 2: Analysis of results media

12%

29%

24%

35%

Which sounds do you prefer in this clip?

Rats

Music (organ)

The laughing from the murderer

Screams of the woman

77%

23%

Do you like the choice of weapon used by the villian in this clip?

YesNo

Some of the detailed responses included:it is unique and different to the usual weapons used.1/16/2015 3:38 PM It is unrealistic1/14/2015 4:22 PM

Some of the detailed responses included:it makes her look vulnerable.1/16/2015 3:38 PM It makes her look weak1/14/2015 4:22 PM

78%

22%

Do you find the Villians hidden identity effective?

YesNo

Page 3: Analysis of results media

77%

23%

Do you like the female costume?

YesNo

89%

11%

Overall, in your opinion do you feel this opening scene enagages you, making you want to watch

more? YesNo