Survey Results Analysis

By Shaun Elsworth

GenderThe second question on my survey was What is your Gender? The results showed that out of the 25 responses 11 were female and 14 were male. This will help me as it shows me that the target audience for my video will be both males and females as the numbers are quite similar.

GenreMy third question asked what the audiences favourite genre of music is. The favourite answer for this question was ‘Rock’. This result shows that I am promoting country music to a niche audience for that genre. The people that I surveyed don’t typically listen to country music.

Music Video StyleThis question asked the audience whether they prefer a music video to be a Performance, Concept, Narrative or Cross-Over. The one that people preferred the most was narrative and second was a cross-over video. This has helped me in the production of my video as it shows me that I should create a Narrative to make the target audience happy. However if this is possible my second choice should be cross-over video.

Location

The next question asked people what their ideal setting for a music video would be and I gave five of the most used settings to choose from. The answer with the most results was City or town Centre which is a good response for me as I am planning to set my video in Stalbridge town centre.,

LyricsI used this question to discover whether my target audience wanted the video to have a relation to the lyrics of the songs. Most people said they Agree with the statement. Therefore I will need to make my video have a connection with the lyrics. However, I don’t want to make it too literal where the video follows every word as I think this would look unprofessional.

Audiences Other Media Interests

For this question I asked the audience what other types of media they use. I did this to find out their psychographic information. The most popular answer was TV Programmes but I had a lot of votes for all of the answers. This helps me as it shows me that my target audience like to use multiple media types simultaneously. Therefore my music video will have to be interesting for them to keep them hooked or they may just look away at something else.

Hudson Taylor Yes or No?

The final question on my survey asked the audience whether the have heard of the band Hudson Taylor. 64% of the responses said No which means that I will be promoting the band to a lot of people from my target audience as they have never heard their music before so I will need to make a good impression for them.