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“An Enlightening Film” “This Film is A Must See” The Huffington Post The Reel Critic
“Compelling” “Noteworthy” The College Times The Examiner
Grossed over $40K in first 4 weeks and played for over 8 weeks at one theater (Harkins Camelview) in Phoenix
For the month of September 2011, was the third highest grossing film in the country, on a revenue per theater basis. Based on post-performance research, 95% of audience said they would definitely recommend the film to friends and see it again!
Rotten Tomatoes gave the movie an 85% Average rating
A Proven Success
- Ad spend of over $100,000 touching over 10 million potential viewers- PR media and tour spend of over $50,000 to promote film in mainstream media- Online spend of approx. $20,000 touching over 1 million viewers with specific interest in film genre - Radio spend of approx. $10,000 touching over 100,000 potential viewers- Ticket giveaway promotional spend of over $10,000 touching over 1 million potential viewers- Over 100,000 postcards/mini-posters to be distributed - Volunteer force of over 200 individuals to promote film and drive sales- Sales team to outreach to over 1000 businesses, corporations and associations- Writer and Producer Austin Vickers to conduct a national PR tour and appear for an audience Q&A on opening weekend in each market
Marketing and PR Commitment (10 markets, first 3 weeks)
- Ad placements in traditional media- Ad placements in non-traditional media (such as Natural Awakenings, Yoga Community Newsletters, Mind, Body, Spirit publications, alternative newspapers)- National PR team to develop interest in film with national media, publications, etc.- Local PR team to maximize local media exposure- PR Tour featuring writer and producer Austin Vickers- Audience Q&A with writer and producer Austin Vickers at opening weekend- Online campaign by team devoted to creating viral messaging- Ticket giveaway promotion to locally aligned organizations and associations- Distribution of over 10,000 postcards/mini-posters by organized street teams- Sales team outreach to over 100 corporations and businesses to promote and sell tickets - Street team of over 20 individuals to enhance film visibility and publicity.
Marketing and PR Commitment (Per Market)
Film features 8 leading experts in the fields of Neuroscience, Psychology, and Self Help with a reach to over 1 million database subscribers. All ready and willing to support the film locally and nationally. Marketing and distribution handled by the team that brought you “What The Bleep Do We Know?!” – Betsy Chasse/Intention Media and Samuel Goldwyn Films. The most successful hybrid documentary of the genre. Grossing over $12 million dollars domestically.
Strategic Partnerships with leading groups and organizations that reach over 2 million potential audience members nation wide. Over 4000 Unity Churches, Over 100 thousand Facebook Fans and an email database of over 200 thousand via “What The Bleep Do We Know?!”, and specific local organizations in each market, such as Yoga studios, AA groups, leadership organizations and more.
Strong outreach to corporations who feel this is a positive message for their workforce. In Phoenix the following groups, organizations and corporations have sponsored group showings of the film: Remax, Commercial Properties Inc., Biltrite Corp., New Vision Spiritual Center, Logos Center and Z-Health.
Access to a large fan base
Heading into 2011, Hollywood.com box office analyst Paul Dergarabedian pronounced that a top movie trend is both dramatic and documentary films based in real-life stories. “Audiences want a good concept more than they want to see a big Hollywood name,” says Dergarabedian. And they want real answers.
Comparable films:What the Bleep Do We Know?! – 2004 “The Sleeper hit of 2004” Entertainment Magazine. Documentary about how consciousness creates reality. Domestic gross: $12,000,000.00 Religulous – 2008 Documentary in which Bill Maher interviews some of religion's oddest adherents. Domestic total gross: $13,011,160
Waiting for Superman – 2011 Documentary about the US School System. Domestic Gross $6,000,000.00BUCK – 2011 Documentary – American slice of life. Domestic Gross: $4,000,000.00
What do all these film have in common? A large core audience willing to support the film in a theatrical venue.
The MarketInterest in health, inspirational messages, wellbeing, and spirituality is BOOMING. Quality mainstream films that
genuinely tap into this exponentially growing need can capture a widespread theatrical audience.
“THE MOST IMPORTANT TRIAL YOU WILL EVER WITNESS”
Exalt Films and Movies From The Heart, in
association with Samuel Goldwyn Films and Intention Media, are proud to present People v. The
State of Illusion. This film, directed by award winning Director Scott Cervine, and written and
produced by Austin Vickers, is set in the notorious “Old Main Prison” of the New Mexico State
Penitentiary, tells the story of Aaron Roberts, a single father who is arrested following an incident that claims the life of a woman. Aaron is convicted
at trial, and his daughter becomes a ward of the State. An attorney learns of her plight and decides to represent her in an innovative and emotionally-
compelling case against the State.
Already proven commercially successful • Strong marketing strategy • Committed Audience