Along with Babies, Hair Stylists are also Arriving at Hospitals

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• When Donna Yip, a lawyer, went into labour with her second child in June, she had more than just her husband and medical team in her room at New York-Presbyterian Morgan Stanley Children's Hospital.Jackson Simmonds from the Julien FarelRestore Salon & Spa was also there, with a curling iron, hair dryer and boar bristle hairbrushes in his Longchamp tote. They were his tools to style Yip's hair immediately after delivery .

• Yip is one of a growing number of women who are booking hairstylists and makeup artists to come to their hospital room for postpartum grooming, typically with the first photographs of mother and child in mind.

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• “I think someone realised, `Why should I not look good for that great picture that I'm going to show everybody , the first picture of my child?'“ said Joel Warren, an owner of the Warren-Tricomi salons.

• Those images are frequently posted on social media to be seen by a broad network of friends. It is probable that the practice has been fuelled by the barrage of images of women like Kate Middleton, who after delivering her children left the hospital with sleek, bouncy hair that more readily suggested a leisurely blowout than the physically taxing experience of childbirth. “We have a lot of patients who have had a long labour, and they are like, `OK, I want cool pictures of me and my baby ,'“ said Lisa Schavrien, the obstetric nurse navigator at Lenox Hill Hospital.

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• Although these treatments are far from ubiquitous, they are on the rise.Julien Farel has had a 200% increase in such bookings in the last three months. Stylebookings.com, a website offering to-go hair and makeup appointments, has been sending about five stylists a week on maternity calls.

• Typically , stylists on maternity calls aim for low-key grooming, not a splashy fashion statement. “They just want to look fresh, just a better version of themselves. You've got to spruce them up because everybody's coming to see them,“ said Chris Lospalluto, a stylist at Sharon DorramColor.Simmonds uses dry shampoo or spritzed water on new mothers who can't shower or wash their hair after delivery .

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