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Mobile: +971 52 308 3248

+961 3478347. Email: alishaaban81@gmail.com

Experienced Marketing Professional “I am highly accomplished, creative, strategic‐thinking marketing and branding professional, with over 10 years’ hands-on experience that covers high-end brands. Proven in meeting strict objectives and delivering great results, and full projects life-cycle from initiation to closing. Skilled in brand building, activation, equity and positioning. Proven competencies acquired from premium, luxury, ultra-luxury and sports cars automotive brands. I am now looking to make a continued significant contribution for a leading automotive or luxury product firm as a Marketing Manager”.

Notable Areas of Expertise

Marketing Planning & Budget Management Social Media Management Negotiations

Sponsorship & Events Management Project Management Team Leadership

Media Mix Planning & Execution Operational Management Problem Solving

ATL, BTL & DM Campaigns Brand Activation & Positioning Creative & PR Agencies’ Briefings

Customer Relationship Management Press Releases & Conferences Management Networking & Relationship Building

Professional Experience and Achievements

SENIOR MARKETING AND BUSINESS DEVELOPMENT MANAGER Oct 2012 – Present

Shaaban Est. Lebanon (family business), Beirut - Lebanon Assisting in managing and developing this business: a SME acting as a group of fashion related entities, specialized in manufacturing and trading with multi distribution channels and regional buying sources, involving B2B and B2C stakeholders.

Preparing and executing yearly marketing plans and budgets Developing products’ literature as flyers and catalogs Organising promotional events in showrooms and points of sale and developing branding

materials Optimizing sales through search and identification of new suppliers and sales distribution

channels on local and regional levels Coordinating the work of the manufacturing, imports and sales units to enable achievements of

the forecasted growth figures Conducting research and brainstorming with team members and relevant contributors to identify

new markets’ trends and cost cutting manufacturing plans Employing & Managing 30+ employees directly & indirectly in 4 different categories: sales &

Marketing, manufacturing and accounting

ASSISTANT MARKETING MANAGER (across all brands) April 2007 - Sep 2012

Alfardan Automobiles and Rolls-Royce Motor Cars Doha - Qatar, (April 2007 - Sep 2012) - Official BMW Group importer in Qatar (BMW, MINI and Rolls-Royce Motor Cars) Alfardan Sports Motors, Qatar, (Jan 2011 - Sep 2012) - Official importer of Ferrari and Maserati Alfardan Motorcycles, Qatar, (Jan 2012 - Sep 2012) - Official importer of brands such as BMW Motorrad, Ducati, KTM, Gilera, Triumph, Vespa, Apprillia, Sand-x

Ali Shaaban

Key Achievements: Contributed to a market share growth of around 60% over the period by accessing new market territories and acquiring new clients. Manufacturing cost cut down by 20% through successful negotiations and suppliers selections.

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Professional Experience and Achievements (continued)

Guided and evaluated performance of 3 marketing executives responsible for PR, Branding and CRM

Developped and executed yearly marketing plans and budgets Carried on more than 25 ATL, BTL and DM campaigns per year including creative and media

agencies briefing, media planning and execution Launched over 52 Press Releases and PR activities per year Developed external and internal branding systems Managed and executed more than 6 events sponsorship yearly such as Qatar ExxonMobil Tennis

Tournament, Qatar Masters Golf Tournament, MotoGP and more Managed, supervised and Executed more than 15 event, exhibition and press conference

activities per year such as Qatar International Motor Show, BMW Golf Cup, Showroom Car Launches, Rolls-Royce Motor Cars drive events, Ferrari Emozioni in Pista, BMW X & M Roadshows

Monitored automotive and competitors' activities and submitted competitors activity reports Managed the spent for every execution and monitored the impact of the marketing activities

on sales on a monthly, quarterly and yearly basis Identified and exploited an optimum advertising strategy through daily communication with ad

and PR agencies Ensured that all deliverables met with the brands' guidelines and the company’s directions Communicated all activities with the management and the sales team Communicated and negotiated with events' organizers and sponsors Generated and maintained social media activities Measured the feedback and wrote campaigns and activities reports Developed lucrative business relations with the media

PROGRAM MANAGER Oct 2005 - Mar 2007

Act for Lebanon (NGO), Beirut

Focal point for communication Act for Lebanon's NGO, internally and with third parties Drafted, developed and implemented several marketing projects Formulated and presented proposals for several fund raising projects Managed and executed events, PR and advertising strategy Managed the content of the website www.actforlebanon.org and optimized it for search

TRAINEE ACCOUNT MANAGER May 2005 - Sep 2005

Publicis Graphics, Beirut

Developed communication campaigns and marketing strategies, Developed media and material for advertising campaigns

Key Achievements: Through achieving the marketing objectives, contributed to a sales growth of 26% of BMW and MINI models in 2011 over

2010, 21% first half of 2012 compared to same in 2011, 200% MINI sales growth in 2010 over 2009, 80% sales growth for Rolls-Royce Motor Cars Doha in 2010 over 2009.

Contributed to receiving the Regional Dealer of the Year 2010 title by Rolls-Royce Motor Cars Headquarters. Succeeded to reduce various production costs by 40% on budget through successful negotiations and supplier selections. Initiated and doubled activation and presence of MINI brand. Increased advertising insertions in almost all media by 30% by negotiating free insertions and lowering the cost. Proven records of always meeting deadlines and exceeding quality for all deliverables.

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Professional Experience and Achievements (continued)

Marketing Assistant Aug 1999 - Apr 2005 Shaaban Est. Lebanon (family business)

Initiated marketing plans Supervised personnel and evaluated performance Produced branding materials Researched new ideas, helped increase growth and reduce costs Negotiated with suppliers and imported goods from China

Education:

BA PMP

Business Administration and Management Project Management Professional Course

Université Saint-Joseph, Beirut - 2004 Amideast, Beirut - 2016

Notable Trainings: In-house Marketing & Product Knowledge (BMW Group’s products), Corporate Communications (at BMW Group in Dubai and Rolls-Royce Motor Cars, UK)

Additional Information:

Born: 1981 Status: Married Technical: MS Office; Word, Excel, Power Point, Outlook. Languages: English, Arabic and French.

LinkedIn: https://lb.linkedin.com/in/shaabanali