alberto: art director, portfolio 2014

albertorami-rez

vbart direction •

graphic design •|

ux/ui design •

interaction design •

store design

albertorami-rez

Given the opportunity i’d love to be able to share in the vision of a fashion, travel or music brand as art director. I relish the opportunity and challenge to participate in and help guide and empower your story. I feel deeply about what your brand means to the people who are connected with it. And thus, am excited at the prospect of playing a part in the future of its story.

Adobe IllustratorAdobe Photoshop

Adobe After EffectsHTML / CSS

Adobe DreamweaverCinema 4D

Bachelor of Arts, Film Studies UNIVERSITY OF CALIFORNIA,

SANTA BARBARA2000

additional education:BAVC SF / 2013-2014

Experiential Web Design Certificate

SF STATE / 2000-01Design & Industry

Joe ViveirosLead Recruiter [Binc Inc]

510.857.7113

Manley Tantuico Head Of Sales [AB+N Industries]

415.269.2742

Janice ArevaloProducer [ RED Interactive Agency ] 714.878.7722

Jennie RodriguezExecutive Director [MCCLA]

415.643.2778

Graphic DesignStore DesignArt Direction

UI/UX Design

skills

design

education

references

Given the opportunity i’d love to be able to share in the vision of a fashion, travel or music brand as art director. I relish the opportunity and challenge to participate in and help guide and empower your story. I feel deeply about what your brand means to the people who are connected with it. And thus, am excited at the prospect of playing a part in the future of its story.

objective

experience

contact info

Electronic & print portfolio as well as additional references from my current employer available upon request. Please field any questions only to my vicebrigade email NOT a beelinegroup.com address.

albertoramirez

Senior Graphic DesignerBEELINE GROUP / [ 2006 - PRESENT ]At Beeline, I design in-store marketing graphics as well as interactive displays for our main client HP. I have been Lead Designer on high-profile projects for clients like HP, Sports Authority, Sony and Unilever. My designs at Beeline have led to as much as a 250% sales increase for our main client HP.> HOW CONFERENCE 2009 Attendee

- Graphic DesignerBAY AREA DISPLAY (BADSF) / [ 2000-2003 ]At BADSF, a store fixture and visual merchandising firm based in San Francisco, I designed all marketing materials and trade show collateral. I was art director for all product photography shoots and produced the company web site. Our main clients were Gap and Sephora.> GlobalShop CONFERENCE 2003 Attendee

Staff Graphic DesignerMISSION CULTURAL CENTER FOR LATINO ARTS / [ 1998-2000 ]At the MCCLA, an arts center in San Francisco’s Mission District, I was the in-house graphic designer. I also programmed film events weekly, which often had tie-ins with the local art and fashion student scene. My favorite part was doing the promotion for these gallery events and finding fresh and innovative ways to create a buzz. I realized I had found my career niche.

818.633.3535 < [email protected] < www.beelinegroup.com

vb

client: Airbnb > art direction + graphic design + brand design + social media marketing > case study only

Airbnb promotional contest >>This is a case study for a promotional contest that would drive consumer engagement and pique interest in Airbnb as a place to book travel accomodations. All Airbnb social media channels would promote it. Key markets would get a billboard campaign as well. The end goal would be increased visibility of the brand and more dowloads of the app on mobile devices.

a billboardadvertisespromotion /contest

login screen:promotion prominently featured on the main login screen.

promo screen:top screen allows you to pick a destination whilst bottom screen shows phone camera where you record your video entry

initial rest screenprompts you to enter the promo contest via button. upon button activation promo screen appears

Log in with Google

Log in with Facebook

Log in with Email

Sign up

Win a dream trip.

MauiWin adreamtrip.

Biking in

enternow!

uploadselfie.

caption screen:to finish of entry you are allowed 120 characters to convey why you should be awarded your dream trip

Erik

postrant.

ErikTrip to Maui

Please wait for the next available Sales Executive to assist you.You are currently at position number 1 in the queue. For immediate...

re-worked airbnbapp flow for theduration of thepromotion

This is a modular kiosk. It could go into independent travel stores (ala flight 007 in hayes valley, sf) or larger department stores,

raising the visibility of the Airbnb brand as a travel brand.Perhaps “Pop-up” stores could follow.

"Pop-up" Kiosk <<

refreshablemagnet graphic

frosted acrylic,modular blades

interavtive bookingscreen at display bottom

In 2012-13 we re-branded theHP printer aisle at Office Depot, as HP

went through a brand guideline revision. I was lead designer on this our"best" option with higher end materials

and lighting.

HP Aisle Re-brand <<

client: HP > art direction + graphic design + store design + mobile e-commerce design

HP Multipurpose Paper500 sheets / 500 Feuilles





















Ask a sales associate about Tech Depot™ Services.Get product setup in store,online or in your home.

Improvemobility

Travel light with an ultra-portable notebook PC, and printfrom smartphone or tablet from virtually anywhere to anHP ePrint-enabled printer1.

Like us on Facebook

LOOK FOR LOOK FOR LOOK FOR LOOK FOR LOOK FOR

RecycleLendre do commy nullam, quiscilan landip et lor adiamconum accum

Which printeris right for you?

HP Deskjet

HP Envy

HP Photosmart

HP Officejet

HP OfficejetPro

HP Officejet Mobile

HP OfficejetWide Format

HP ColorLaserJet

HP B/WLaserJet

GO TO GO TO

HomeInkjet

Home OfficeInkjet

SpecialtyInkjet

ColorLaser

B/WLaser

GO TO GO TO GO TO

Higher-volumedocumentswith photos

Documentson the go, orin sizes up to13" x 19"

High-volumedocumentswith color textand graphics

High-volumedocumentsin B/W

Lower-volumedocumentswith photos

What do you want to print?

LOOK FOR LOOK FOR LOOK FOR LOOK FOR LOOK FOR

Specialty Inkjet

Solution Zone

1 Requires an Internet connection to the printer. Feature works with any connected Internet- and email-capable device. Requires HP Web Services Account Registration. Print times may vary. Some HP LaserJets may require a firmware upgrade. For a list of supported documents, and image types, see www.hp.com/go/eprintcenter. And for additional solutions, see www.hp.com/go/mobile-printing-solutions.

Learn more here.

high-tech "solutioncenter"

backlit dramaticlifestyle

infographicdesign

traditional"low-tech"tools

client: HP > art direction + graphic design + UI/IX design + interactive design

This was a concept for HP to help them differentiate themselves in the printer

category from their competitors. It launched at Staples. It provided better

decision making tools for consumer in a a vibrant and cleaner store aisle.

HP "Store withinstore" Concept

<<intuitiveinteractiondesigns

lit thoughoutHP area

interactivedisplay

premium materialsfor top tier channels

client: Sony > art direction + graphic design + social media marketing

Read product reviewsLearn more about this productSee current offers and promotions

sony.com/productname

TAP

SCANor

QR code &NFC technology

dynamiclifestyle

These were Sony displays designed to be modular and flexible. Made for their sound products they needed to work for both their

high-end stores (like Sony Store) and economy channels (like Costco). Thus, the higher end stores displays used premium

materials whilst economy store got a more pared down look that still messaged Sony’s

premium style. Social media was a key feature and helped further the brand story.

Sony Sound Bar Displays <<

For this pilot the goal was to re-brand Sports Authority’s in-house sportswear

line and to differentiate it in a higher tier bracket while still communicating a value message. I was lead designer on

this concept for the project.

Sports AuthorityRe-brand: Alpine

<<

client: Sports Authority/Alpine Brand > art direction + graphic design + information design + brand design + copy strategy

Choose the right gear.ipsum nepsum vynlim olomlo

look for the #alpine brandhashtag dreamcatcher before they sold out fap polaroid labore actually fixie, esse tote bag Terry Richardson craft. hashtag dreamcatcher before they sold out fap polaroid labore actually fixie, esse tote bag Terry Richardson craft.hashtag dreamcatcher before they sold out fap polaroid labore.

Betteradventures,better value.

Better adventures, better value.

duotonelifestyle

aspirational copy tonewith value message

organic palleteleveraging guideline

iconsystem

Jason De R

ulo

Project Lead

Livia Lang

Project Lead

Jason De R

ulo

Project Lead

re-cycle.Put a bird on it DIYdrinking vinegar artisan, keytar dolore. Brooklyncray Truffaut anim.

re-use.Put a bird on it DIYdrinking vinegar artisan, keytar dolore. Silverlakecray Truffaut anim.

conserve.Put a bird on it DIYdrinking vinegar artisan, keytar dolore. Portlandcray Truffaut anim.

re-purpose.Put a bird on it DIY drinking vinegar artisan, keytar dolore. Oaklandcray Truffaut anim. #Yolo.

client: Beeline / Leggett & Platt > art direction + graphic design + brand design + logo design

Jason De R

ulo

Project Lead

Livia Lang

Project Lead

Jason De R

ulo

Project Lead

Livia Lang

Project Lead

re-cycle.Put a bird on it DIYdrinking vinegar artisan, keytar dolore. Brooklyncray Truffaut anim.

re-use.Put a bird on it DIYdrinking vinegar artisan, keytar dolore. Silverlakecray Truffaut anim.

conserve.Put a bird on it DIYdrinking vinegar artisan, keytar dolore. Portlandcray Truffaut anim.

re-purpose.Put a bird on it DIY drinking vinegar artisan, keytar dolore. Oaklandcray Truffaut anim. #Yolo.

client: Beeline / Leggett & Platt > art direction + graphic design + brand design + logo design

iconlibrary/system

sampleposters

include withguidelines

conserve.

please conserve resources

Jason De R

ulo

Livia Lang

Project Lead

I designed guidelines for our company-wide "green initiiative which launched last year at my present employer. These guidelines were used to create event flyers, signage and other promotional pieces.

Green Initiative"Brand Guidelines"

<<

type, color& materialusage instructionswere included

conserve.

please conserve resources

Livia Lang

Project Lead

I concepted top tier stores (like Sony Store and Best Buy) with premium materials. While channels like Costco got a more approach-

able pared down look that still messaged Sony’s premium style.

Green Initiative "Brand Guidelines" <<

underlit foredgy glow

ceiling sculptureleverages googlechrome logo

tech andfashion productside by side(fashion productsketches forthcoming)

wall-length interactivedisplays and googlechat feeds

client: Google > retail design + interaction design + art direction + graphic design + social media marketing > case study only

WORK IN PROGRESS

This is a case study of Google as a brick-and-mortar store. I was inspired by fashion. I feel that in the

future Google may well be a hybrid tech AND fashion brand as wearable technology

gains traction.

"Google-as-Store"Concepts

<<

’catwalk-feel’ capturesenergy of the fashion sector

a quick overview of past designs from 1998-2004

For more work or samples from this

period pleasevisit www.

alberto-ramirez.com or email me

Archive:Posters &Graphics

<<

fashion/travel/music obsessed since as long as i can rememe-ber, art director and designer since 2002

Thanks for considering me for the position. For any further questions or portfolio requests please feel free to contact me. I look forward to meeting.

alberto ramirez

818.633.3535 <[email protected] <www.alberto-ramirez.com <

www.beelinegroup.com <

alberto ramirez