Alamin 1introduction, Industry, Mkt Seg00001

8/10/2019 Alamin 1introduction, Industry, Mkt Seg00001

1/15

1

Table of content1


2/15

2

Number Content Page number

1.0 1.0 Name of the partners 3

1.1 Introduction 3

1.2 Service feature

1.3 !usiness structure

1. !usiness operation "

1." #inancial data "

1.$ Source of funding $

1.% &imitations $'%

1.( Statement of confidentialit) report %

2.0 2.0 Industr) *nal)sis (

2.1 #uture potentialit) to tourism ('+

2.2 Trends in tourism industr) in !angladesh +'10

2.3 Industr) forecast 11

2. ,ar-et *nal)sis 12

2." ,ar-eting Plan 13

2.$ ,ar-et esearch and *nal)sis 1

2.% ,ar-et research *ccording to time 1

2.( Conclusion 1"

S*/ ,* /,2

.0 Name & Address of the Partners.0 Name & Address of the Partners


3/15

3

#*T4,*'T/ '5 6 *

N/S *T 54 IN

T/S6*

7reen alle) 4co'tourism is a business that provides tourism facilities along

8ill the service of eco'village. It belongs to eco tourism industr). 7reen alle)

4co'tourism 97 4T: provides the ideal holida) destination for a famil)

geta8a). The place and facilities is also ideall) suited for all t)pe of

celebrations; famil) get together; school and college picnic and also corporate

picnic spot < conference. It is a place that has the sprit to 8eave the 8ee-end

flavor into ever)da) of the 8ee- and leave )our soul refreshed and recharged.

#or the bus) mind of modern life it=s a complete leisure >one that blends

corporate flavor into a holida) environment and close to nature. Those 8ho

love the pleasure of modern life; in a modern 8a) this are completel) a

different e?perience.

The services of the business are different holida) and corporate pac-ages

along 8ith different occasional pac-age. 7reen alle) 4co'tourism 97 4T:

3

IntroductionIntroduction

.2 Service Features.2 Service Features


4/15

4

provides unrivalled comfort; impeccable hospitalit) and ever) facilit) for an

enchanting holida) 8ith nature. The services those 8e are going to provide to

our guests beside accommodation are as follo8s@

01. Transportation service

02. #ood

03. elu?e and 6one)moon cottage

03. Spa

0 . Privilege card

The structure of 7reen alle) 4co Tourism 97 4T: 8ould be Partnership

business under the !angladesh partnership act 1+32. The business 8e are

going to start reAuires a total capital of 1.(0 crore of 8hich 1.20 crore 8ill be

contributed b) the $ partners of the venture and the rest $0 lacs 8ill be ta-en

loan from the ban-. It is a medium si>ed business. It=s a partnership business

and the ris- and profit 8ill be shared eAuall) among all the partners.

4

.3 Business Structure.3 Business Structure

.4 Business O erations.4 Business O erations


5/15

5

In the first t8o months the main operational activities 8ill be to secure

funding; infrastructural development and arrange legal reAuirements. In the

follo8ing month the firm 8ill go for mar-eting campaign. *t the fourthmonth it 8ill run in full s8ing.

*rea of financing *mount 9Ta-a:

Advertisement 750,000Vehicles 1,000,000Rent Advances 50,000Land & Buildings 5,000,000

Equipments 2,150,000tart up e!penses 50,000"urniture 2,000,000#$tal 11,000,000

5

.! Financia" #ata.! Financia" #ata


6/15

6

7reen Tourism < 4co Par- has si? partners 8ho 8ill mainl) suppl) the

capital. 4ach partner 8ill provide ! T 2;000;000.00 to business 8hich 8ill

total ! T 12;000;000.00

!esides this the firm 8ill go for debt financing of "0B of capital 8hich 8ill be

eAual to ! T $ million from ban-ing or financial institutions.

The pro ect 8e have done has some limitations and vulnerabilit) of its o8n.

These limitations can further affect the future planning and e?pansion of our

business. The main limitations of our pro ect are as follo8s@

!udget@ a -e) problem 8hich can 8ea-en the platform of our business plan is

lac- of sufficient funding. ur total source of fund is 1.(0 core 8hich is not

8ell enough to establish and further e?pand our resorts in different locations

Ne8 concept@ *lthough eco tourism and resort is not a ne8 idea in man) other

countries but in our countr) it is still not a ver) mature mar-et. nl) 2

companies has started to gro8 but not in its pure essence. So there is a ris-

that ho8 people and tourists 8ill perceive it in our countr). $$

6

.$ Source of Fundin%.$ Source of Fundin%

. 'imitations. 'imitations


7/15

7

Securit) issue@ securit) in these eco resorts is a point of ma or attention. In

our countr) securit) is a ver) big threat to tourists speciall) foreigners.Insuring the securit) and gro8ing mar-et share of eco tourism 8ill be not

eas).

De have obtained this confidentialit) report to ensure the confidentialit) of

the business plan. The business plan that 8e are submitting is not been ta-en

from an) other source or plan. De have ta-en idea of the venture from

different sources from the Internet but not been ta-en from an) cop)righted

material.

7

.( Statement of )onfidentia"it*

+e ort

.( Statement of )onfidentia"it*

+e ort


8/15

8

21 st centur) 8ill see a higher percentage of the total population traveling;

especiall) in developing countries; and people 8ill be going on holida)s

more often sometimes t8o; three or four times a )ear. !angladesh therefore;should immediatel) ta-e necessar) measures to develop infrastructure;

improve the e?isting products; develop peripheral products; and underta-e

mar-eting promotional activities on priorit) basis 8ith a vie8 to attracting

larger share from these potential visitors and -eeping pace 8ith this trend.

8

2. Future Potentia"it* of ,ourism. Future Potentia"it* of ,ourism


9/15

9

*ctuall) !angladesh is a highl) prospective countr) 8ith fantastic tourism

potentials.

The tourism industr); !angladesh is )et to 8itness a satisfactor) volume of

investment b) the private sector. !ut recentl) a bunch of investment fordeveloping and creating tourism facilities are coming up. The government of

!angladesh is also implementing various plans and programs to encourage

private sector investment in tourism and thus reduce unemplo)ment and

minimi>e povert). * fe8 outlets of !angladesh Par atan Corporation 9!PC:

have alread) been leased out to private sector. !PC=s vacant lands are also

been leased out to private sector investors to create tourist facilities. Through

this process local private sector are getting involved in tourism industr).

4arnings from the tourism industr) have been gro8ing for last 10 )ears. !ut

the gro8th is not satisfactor) at all comparing 8ith the potential. !angladesh

9

2.2 ,rends in ,ourism Industr* in

Ban%"adesh

2.2 ,rends in ,ourism Industr* in

Ban%"adesh


10/15

10

is processing the largest unbro-en sea beach; the largest mangrove forest as

8ell as lots of archeological and eco logical tourism spots. !ut the rate of

arrival of foreigners and local tourist is not up to the mar-.

ver the last )ears !angladesh maintain almost a constant gro8th in this

sector. !ut this gro8th of ( to 10 percent is not satisfactor) comparing to the

8orld standard. In India the gro8th rate is over 20B and in Nepal 23B in

last )ear.

In recent )ears our local tourism has increased significantl). People having

moderate income no8 tr) to go for outing in holida)s and special occasions.

10

2.3 Industr* Forecast.3 Industr* Forecast


11/15

11

The countr)=s recent gro8th levels indicate promise of the land=s abilit) to

move for8ard; harnessing the vast potential that e?ists.

Tourism promotion is compared to the li-es of dream selling. To sell dreams of

people; the dreams sold must be beautiful and believable. In promoting and

branding !angladesh as a tourist destination area; the challenge faced b) the

mar-eter is to ensure hat the three -e) characteristics of brand identit) are

assured. The) are Aualit); consistenc) and integrit).

7lobal financial turmoil ma) affect all the promising sector of the global

business and industr). !angladesh is not out of the 8orld. So the globalarrival of the tourist ma) decrease in coming )ears. !ut the potential of

domestic travelers are still an encouraging feature.

11


12/15

12

,ar-et of tourism especiall) the eco tourism in !angladesh is still

disorgani>ed. nl) a couple of organi>ations are involved in serving

tourism service in this sector. !angladesh Par atan Corporation is single

largest organi>ation and processes 21B mar-et share. This is anationali>ed organi>ation. n the other hand amuna esort is the

largest eco'tourism service organi>ation in private sector obtaining onl)

12B mar-et share. *bout "%B percent of the total mar-et of eco

tourism is possessed b) the o8n arrangement. That means people have

to arrange their o8n ourne). 4co'tourism provides huge potential for

ne8 entrepreneurs.

12

2.! -ar etin% "an/.! -ar etin% "an/

2.4 -ar et Ana"*sis 2.4 -ar et Ana"*sis


13/15

13

De first of all segmented our target mar-et on demographical and behavioral

characteristics. ur main focus 8ill be to@

#amilies love outings

ur holida) plan is passing 2 or 3 da)s close to nature. So 8e can assume that

an individual 8ithout a famil) doesn=t prefer to pass da)s b) himself in such a

remote place. So 8e target families comprising or " members 8ho love to

travel in vacation and pass time far from the chaos of their da) to da) life.

/pper'middle class families

This outing as usual reAuires a lump sum amount. So 8e basicall) focus on

families 8ho belongs to upper middle class so that the) can afford this lu?ur)

or dream of having this lu?ur).

/rban people

7 4T 4co village ma) ma-e a 0 )ears urban obholder or businessman feel

his childhood da)s or give a school going child the first sight of a village life.

People 8ho live in the village are not eager to travel in such places. So people

far from the nature are our target customer.

Institutional and business needs

Some institution needs a professional meeting on a distant place or some

school or colleges ma) arrange a stud) tour for their students on countr)side.

These institutions are one of our target customers.

13

2.$ -ar et +esearch and Ana"*sis.$ -ar et +esearch and Ana"*sis


14/15

14

In our countr); there are some people 8ho ust 8ant to go abroad in vacation.

The) love to see the ornamental cities or s-)scrapers. !ut there also some

people 8ho first 8ant to -no8 their countr); travel the countr)side; discover

the beaut) of o8n countr). These people are our target customers. De have

the setting and facilities to fulfill their passion

In our countr); 8inter prevails from November to #ebruar). !asicall) it is the

tourist season. In this season; people 8ant to move 8ith families far from the

da) to da) life because of the vacation of schools; suitable 8eather etc. 8e

8ant to target this customer base.

n the other hand; there are man) theme par-s in our countr). !ut the) 8ill

provide facilities for 2 to 3 hours outing. So 8hat about them 8ho 8ant to

have an overnight tourE These are the customers 8e are going to focus on.

These groups are all potentiall) strong customer segments. The benefit of this

mi? of customers is that it helps maintain consistent business throughout the

)ear. *lso; b) appealing to several mar-et segments; 7 4T 4co illage does

not become overl) dependent on an) single consumer group.

14

2. -ar et +esearch Accordin% to

,ime

2. -ar et +esearch Accordin% to

,ime

2.( )onc"usion 2.( )onc"usion


15/15

Documents

Alamin 1introduction, Industry, Mkt Seg00001