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High Strength Cement High Strength Cement is generally used in brick and block making, reservoirs, precast operations, structural concrete, shotcrete and mining operations. The strength development of this cement makes it ideal for use in specialised applications. Before New High Strength Cement 42.5N High Strength Cement 42.5R – AfriSam’s High Strengths Cement has been upgraded to the ‘R’ strength class Unique product features AfriSam’s new High Strength Cement is ideal for use in specialist concrete applications, requiring strengths between 10 – 80 MPa. It has been specially formulated and activated to allow for further extension with additional mineral components in the production of construction and structural concrete. The strength development makes it ideal to use in brick and blockmaking. It delivers superior consistency. As an Advanced Composite Cement, it provides enhanced performance, durability and workability. Rapid Hard Cement AfriSam’s Rapid Hard Cement is ideal for use in the precast concrete industry, where quicker demoulding times are required as well as for fast-track construction projects to facilitate earlier stripping of formwork and earlier bridge launching or higher sliding rates. This type of cement is perfect for use in cold weather conditions due to its rapid hydration rate. Before New Rapid Hard Cement 52.5N Rapid Hard Cement 52.5R – AfriSam’s Rapid Hard Cement has been upgraded to the ‘R’ strength class Unique product Features: This is a super-performing product for a niche market where superior early strength cement is required. It is ideal for specialist applications such as concrete product manufacturing where quick mould turn-around or formwork stripping times are required. It fast-tracks construction projects by facilitating earlier stripping of formwork and earlier bridge launching or higher sliding rates. It has been specifically designed for use in precast concrete Roadstab Cement Roadstab Cement is a brand new product that will be launched in the market in July 2012. It is ideal for use in specialist road stabilisation applications. Unique product features It is a 32.5N cement for specialist applications. This product has been specially formulated for soil stabilisation in applications such as road base, sub-base and to stabilise sub-grade materials. It offers a low carbon footprint and delivers consistent quality. As an Advanced Composite Cement, it provides enhanced performance, durability and workability. New Product Portfolio Choice for Customer Value Afrisam internal Staff leaflet 105x297x4.indd 1-4 15/05/2012 16:33

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High Strength Cement

High Strength Cement is generally used in brick and block making, reservoirs, precast operations, structural concrete, shotcrete and mining operations. The strength development of this cement makes it ideal for use in specialised applications.

Before New

High Strength Cement 42.5N

High Strength Cement 42.5R – AfriSam’s High Strengths Cement has been upgraded to the ‘R’ strength class

Unique product features

• AfriSam’s new High Strength Cement is ideal for use in specialist concrete applications, requiring strengths between 10 – 80 MPa.

• It has been specially formulated and activated to allow for further extension with additional mineral components in the production of construction and structural concrete.

• The strength development makes it ideal to use in brick and blockmaking.

• It delivers superior consistency.

• As an Advanced Composite Cement, it provides enhanced performance, durability and workability.

Rapid Hard Cement

AfriSam’s Rapid Hard Cement is ideal for use in the precast concrete industry, where quicker demoulding times are required as well as for fast-track construction projects to facilitate earlier stripping of formwork and earlier bridge launching or higher sliding rates. This type of cement is perfect for use in cold weather conditions due to its rapid hydration rate.

Before New

Rapid Hard Cement 52.5N

Rapid Hard Cement 52.5R – AfriSam’s Rapid Hard Cement has been upgraded to the ‘R’ strength class

Unique product Features:

• This is a super-performing product for a niche market where superior early strength cement is required.

• It is ideal for specialist applications such as concrete product manufacturing where quick mould turn-around or formwork stripping times are required.

• It fast-tracks construction projects by facilitating earlier stripping of formwork and earlier bridge launching or higher sliding rates.

• It has been specifi cally designed for use in precast concrete

Roadstab Cement

Roadstab Cement is a brand new product that will be launched in the market in July 2012. It is ideal for use in specialist road stabilisation applications.

Unique product features

• It is a 32.5N cement for specialist applications.

• This product has been specially formulated for soil stabilisation in applications such as road base, sub-base and to stabilise sub-grade materials.

• It offers a low carbon footprint and delivers consistent quality.

• As an Advanced Composite Cement, it provides enhanced performance, durability and workability.

New Product Portfolio

Choicefor

CustomerValue

New Product Portfolio

Afrisam internal Staff leaflet 105x297x4.indd 1-4 15/05/2012 16:33

Introduction to theNew Product PortfolioInspired by the demands and requirements of our customers and as part of our Customer Value Management (CVM) initiative, AfriSam has revised its entire cement product portfolio.

This demonstrates the key principle of CVM —understanding what our customers want and value and delivering on this consistently. The revised products are targeted at specifi c end-users and have been developed to achieve the most effective solutions for their applications.

The upgrade of our cement product range forms part of our strategic vision and positioning as a company committed to sustainable innovation. The completion of this initiative is a proud milestone along the AfriSam journey.

Not only have our cement products been enhanced, but our cement product range now also boasts with newly designed packaging. The most noticeable items on the new-look packaging are the specifi c attributes and applications of each product, making the product packaging more customer and user-friendly.

Lastly and just as exciting, AfriSam has welcomed a new member to its family of cement products - Roadstab Cement. Available from July 2012, this cement product will be ideal for use in specialist road stabilisation applications. You will fi nd more information about this unique product in this brochure.

AfriSam is the leaderin Advanced Composite CementsIn living our company values of PLANET and PERFORMANCE, AfriSam produces technologically innovative cement products, called Advanced Composite Cements.

As Advanced Composite Cements, the products in AfriSam’s cement product range not only delivers superior quality and performance, but have a lower carbon footprint, making them more environmentally-responsible.

Our special focus on product development is allowing for the design of ever more optimal combinations of the various mineral components such as clinker, gypsum, Ground Granulated Blast Furnace Slag, Pulverised Fly Ash (PFA) as well as chemical activators and modifi ers. The cements of today are far more than just clinker and gypsum. In some cases, the majority components in cement are not even clinker any more, but other materials offering other far-reaching benefi ts.

Composite materials have been used to enhance products in such diverse industries as aerospace, motor racing and even in sport. For example, in aircrafts, composites like fi berglass-reinforced aluminum or carbon-fi bre create materials light enough to fl y, but strong enough to handle the pressure of high altitudes and frequent abuse. Items such as the wings and tail of an aircraft as well as the propellers and rotors are often made from composites. These materials hold up under a wide range of temperatures and are highly resistant to rust and corrosion.

Similarly, AfriSam’s Advanced Composite Cement delivers enhanced product qualities. Compared to traditional Portland Cement, Advanced Composite Cements are categorised by superior strength development, low heat of hydration, improved wear resistance, enhanced resistance to chemical attack, better density, decreased porosity and greater durability. As a result of the optimal combinations of the various mineral components, less clinker is used during the manufacturing process, making these products vastly more environmentally friendly without compromising on quality and performance.

With their unsurpassed strength and durability, low carbon footprint and excellent workability, Advanced Composite Cements are as much part of today’s world as they are the technology for tomorrow.

It is here! AfriSam’s enhancednew cement product

portfolio!

All Purpose Cement

This is a specially blended, high quality cement engineered for general use in building and masonry applications. Years of study and refi nement have culminated in this renowned product that is equally popular with builders, architects, engineers, contractors and DIY enthusiasts.

Before New

All Purpose 32.5N All Purpose 32.5R – AfriSam’s All Purpose Cement has been upgraded to the ‘R’ strength class.

Unique product features

• This is an excellent all purpose cement, perfect for applications that require a lower strength application (10 – 45 MPa).

• As its name implies, AfriSam’s All Purpose Cement can be used in a variety of applications. It is ideal for use not only in concrete, but mortar and plaster as well. Its ‘all round’ performance gives this product a signifi cant competitive advantage in the market place.

• We are particularly proud that we could achieve the new ‘R’ rating while retaining an extremely low carbon footprint.

• The new ‘R’ classifi cation provides our customers with 15% more concrete per bag of cement.

• As an Advanced Composite Cement, All Purpose Cement delivers enhanced performance, durability and workability.

Eco Building Cement

Eco Building Cement is a blend of high performance cement and reactive mineral components with excellent cementitious properties. This cement has a carbon footprint half that of the world average.

Before New

Eco Building Cement 32.5N

Eco Building Cement 42.5N – AfriSam’s Eco Building Cement has been upgraded to the ‘42.5’ strength class

Not only is it gentler on the planet, it provides a smooth, defect-free fi nish for concrete, masonry and plaster work. It also provides long term strength and enhanced workability, is remarkably durable and suitable for aggressive conditions.

Unique product features

• Eco Building Cement has the lowest carbon footprint in the industry, less than half the world average for cement.

• Its uniqueness lies in AfriSam’s ability to produce high performance concrete using this product, with strengths as high as 60MPa easily achieved.

• It delivers consistent quality and is uniquely positioned for use in concrete, mortar and plaster applications for Green buildings.

• Each bag of Eco Building Cement now also delivers 15% more concrete per bag.

• As an Advanced Composite Cement, it provides enhanced performance, durability and workability.

”With our Advanced Composite

Cements, we are BUILDING OUR FUTURE TOGETHER.”

Afrisam internal Staff leaflet 105x297x4.indd 5-8 15/05/2012 16:33