Adaptasi dari

Kawi [email protected]

Adaptasi dariDr. Chamnan Wattanasiri,Chief of International Relations Sub-division Community Development Department, Ministry of InteriorOne Tambon One Product (OTOP)The Strengthening of Thailand’s Grassroots Economy of the Royal Thai Government (RTG)


Dual track development model of Thailand


First track emphasizes FDI and manufactured exports under economic

integration with rest of the world

Second track: domestic and grassroot

Domestic demand element

Local Enterprise element

1. OTOP2. Village funds,3. SMEs Bank and People Bank4. Venture Capital5. Housing project and housing loans for

GPF members and SOEs employees6. Capital Creation7. Low price computer and internet fees8. 30 Baht health care9. Life insurance policy for low income

Global competitiveness

Dual Track Development Model

Parallel emphases on two pillars

Thaksin Shinawatra


dicanangkan oleh PM Thaksin Shinawatra pada tahun 2001, setelah mendapat inspirasi dari keberhasilan OVOP di Oita Jepang.

Kawi Boedisetio [email protected]

Country (Prated)

Central Region(Park Klang)

Northern Region(Park Nuer)

Northeast Region(Park I-San)

Southern Region(Park Tai)

4 Regions (Park)


876 Districts (Amphoe)

76 Provinces (Changwad)

7,255 Sub-Districts (Tambon)

79,830 Villages (Moo Baan)

Latar belakang OTOP• It all started in OITA prefecture.

– “the biggest agricultural area of Japan”• Development Rival

– Modern Sector V.S. Agricultural Sector• Under capitalist development

– Modern Sector has always outrun Agricultural Sector


Latar belakang OTOP• tahun 1980-an sektor pertanian di desa

berada pada situasi kritis.– kondisi alam sangat jelek untuk bertani– potensi ekonomi rendah: harga produk rendah– migrasi dari desa ke kota tinggi – kehilangan SDM– masyarakat lokal sangat miskin


Latar belakang OTOP• Prefecture Government – led by Governor

Hiramatsu – initiated One Village One Product (OVOP) in early 1980s – To reverse rural-to-urban migration– To revitalize local community – sense of

community (identity) & local wisdom– To boost local economy in order to improve

people’s standard of living


Latar belakang OTOP• OITA’s OVOP has greatly succeeded.• OVOP has then become a ‘movement’.• RTG applies the concept in Thailand called

OTOP.• RTG implements the OTOP ‘scheme’ across the

country.


Konsep di balik OTOP• Future products are local & cultural bounded. • Every local community has its local wisdom,

culture, and tradition.• Those ‘endowments’ form to be local identity.• Every local community has already produced its

local product(s).• When connected to the market, local producer(s)

would develop (themselves & products).


Kebijakan OTOP• Development of grassroots economy• Improvement of people’s standard of living• Revitalization of grassroots community - a

sense of ‘locality’


Tiga prinsip dasar• Local, Yet Global • Self-Reliance and Creativity • Human Resource Development


Road - Map OPC 2004

OPC 20031-5 Stars

PublicRelations

NEWENTRY

REGISTER37,754

Products

Training+

Product Improvement(1) Trainer (2) Citizen

OPC26,570

Products

OTOP CITY27,800

Products

(Criteria)May 24 –Jun 4 Jun - Aug Sept - Oct Dec 18 - 26

May 1-23


OPC Procedure 2004

Target Group• Training• Product

ImprovementOPC district province 19 clusters + BKK No

National OPC Experts Team• Screening• Inspection• Announcement of 1-5

Stars products

yes

OTOP

3-5 stars

1-2 stars

OTOP CITY

improvement

Register


Hal yang dilarang! Menggunakan bahan yang

diimpor.! Menggunakan bahan yang ilegal

atau tidak bayar pajak.! Menggunakan produk palsu atau

barang bajakan. ! Menggunakan bahan dan proses

yang berbahaya secara sosial atau membahayakan lingkungan.


Apa saja OTOP itu

• Services

Local Culture/ Ways of Life

Products

Tourist LocationsTraditionsKawi Boedisetio

[email protected]

Struktur administrasi OTOP

OTOPAdministrativeBoard Office

2. Production Promotion Sub-comm.

3. Marketing Promotion Sub-comm.

OTOPAt Provincial

level

• Governor (Chairman)• Provincial CD officer (Secretary)

• Representatives from concerned Government Agencies

• Private sector/ Individual Experts

National One Tambon One Product Administrative Board

OTOPAt District

Level

• District Chief Officer (Chairman)

• District CD Officer (Secretary)• Representatives from concerned Governmental Agencies

• Private sector/ Individual Experts

5. Regional OTOP Sub-committee 5.1 Provincial Sub-committee 5.2 District Sub-committee

1. Administrative Sub-committee

4. Product Quality Development and Standard Sub-comm.

OTOP Sub-Committees


integrasi lembaga• Office of the Prime Minister• Ministry of Finance • Ministry of Interior (Community Development Dept.)• Ministry of Agriculture and Cooperatives• Ministry of Industry• Ministry of Commerce • Ministry of Public Health• Ministry of Foreign Affairs• Tourism Authority of Thailand (TAT)• Ministry of Education• Ministry of Science, Technology and Environment• Board of Investment, NECTEC, etc.• Etc.


Langkah OTOP

Mencari OTOP

Forum komunitas memilih ‘SATU PRODUK’ yang mencerminkan identitas lokal mereka

Membentuk struktur organisasi

Pemerintah membentuk OTOP Administration Board dan Sub-committee

Mengembangkan OTOP Smart OTOP program & Government Routines

Market Promotion Fair - OPC OPC & Trade Fair at all levels

OTOP Village Champion (OVC)Holistic & Integration


Roadmap for marketing OTOP 2005


global

regional

lokal

marketing channels event/ exhibition branding

Outbound/ Overseas fairs• Frankfurt, New York, UK,

France, Italy, South Africa, Australia

------------------------------------Inbound• BIG (2 times)• Thaifex – World of food• Health & Beauty• BIFF, TIFF

Hong Kong, China, Oman, Tokyo, Korea, Singapore, Laos, Kuwait, Burma, Vietnam

OTOP City• May• October• December(Made in Thailand)

Product Design• 4 product category• 4 International

markets

OTOP workshop

DC Intertrader

•Specialty shop•Department Store

• In-store promotion

•Restaurant•TV Shopping

OTOP selection•Asia•Middle East

OTOP shop• Central, King Power,

Siam Paragon, OTOP shops

• Mini marts at gas station

• Department Stores• Tourist Spot

Kementerian yang terlibat Kementerian Dalam Negeri – Pembangunan Regional.

– Menyelenggarakan survai tentang keistimewaan lokal – Membangun jejaring untuk pembangunan regional– Menyelenggarakan pameran untuk keistimewaan lokal

Kementerian pertanian dan koperasi – meningkatkan pendapatan petani.

– Membentuk berbagai komite OVOP untuk revitalisasi ekonomi pertanian

– Mengembangkan produk OVOP


Kementerian yang terlibat Kementerian Industri – Pembangunan Industri

– Menyediakan landasan dukungan dana bagi OVOP– Meningkatkan teknologi produksi– Menyediakan informasi pasar

Kementerian Perdagangan – Pengembangan pasar domestik dan luar negeri

– Mendorong koordinasi antara eksportir dan produser– Mendukung peningkatan nilai tambah produk OVOP


Ganti nama

Pada bulan November 2006, Pemerintahan militer Thailand telah mengganti nama “One Tambon One Product (OTOP)”, yang dimulai oleh pemerintahan Thaksin Shinawatra, menjadi Local and Community Products, walaupun brand OTOP

masih tetap dipakai.Kawi Boedisetio

[email protected]

penjualan OTOP (Baht)


periode target realisasi

2002200320042005

10,000 million20,000 million40,000 million46,000 million

16,714 million33,276 million46,362 million55,447 million

Domestic Sale = 85.97 % 115,789 millionInternational Sale = 14.03 % 18,885 million

pustaka• Local Development Approach of Asia; View

from OVOP Movement in Oita － From Local to Global Model － Kunio IGUSA, 2006



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