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AFFILIATE NEWSLETTER 2020JUNE
ABOUT SHERYL UNDERWOOD RADIOSheryl Underwood Radio (SUR) is smart, funny and speaks to the issues and interest of the Urban (18-34) and Urban Adult Contemporary (25-54) listener, using a snappy, engaging, informative format. The innovative Sheryl Underwood Radio show provides energetic conversation about relationships, entertainment, sports and hot topics of the day, and YOU provide the music your listeners want to hear.
Sheryl Underwood Radio is a five-day a week Adult Contemporary format, heard on 499 radio affiliates with 18 million listeners by the combined reach of the signals strength of 499 affiliates. Demographic: 55% female, 45% male. (As of June, 2020)
THE WORLD ACCORDING TO SHERYL If listeners miss the show, no worries, they can catch up by listening to The World According To Sheryl. The podcast is an accumulation of all Sheryl Underwood Radio programming.
Announcing this month, Kyle Erby and Jim Kelley are stepping into the production role for the podcast. Looking Forward To It!
ADDITIONAL PROGRAMMING
Slow Jams and Dedications
Hip Hop, R&B & Funk
The Best Bible Study on Radio (Gospel)
The official podcast of SUR content
GET IN TOUCH WITH USIf you have any customer service concerns or requests, please contact us using this information:
1-855-SHERYL-1
www.sherylunderwoodradio.com
Any support, technical or programmaing questions should be directed through these avenues.
SHERYL UNDERWOOD RADIO | AFFILIATE NEWSLETTER J U N E 2 0 2 0 2
THE SCENARIO• A nurse comes home from a 12-hour shift, takes off
her orthopedic shoes and massages her own feet.
• A mother wakes her sleeping children early on Saturday morning to complete their weekly chores.
• An uncle, dressed in a tank top and denim shorts, fires up the grill on a hot afternoon to get ready for the cookout.
What do all of these diverse experiences have in common? You guessed it, there’s a Black radio station playing in the background.
Let’s face it, Black radio is the soundtrack of our lives. It’s where you were able to dedicate a song to your secret crush, or hear the NAACP put out a call to action to boycott. It’s where you found consolation after a bad breakup or laughed hysterically at the dynamic banter of your favorite radio talk show.
This is us. It’s our sound. It’s our collective voice, the influence of which can’t ever be fully described and definitely not replaced.
It’s that experience that Sheryl Underwood is seeking to preserve by providing high-quality, high-impact dynamic content to radio stations across the globe. Whether you’re a booming media enterprise with a large staff or a mom and pop low-power station, working your hardest just to survive, it’s Sheryl’s belief that all Black media outlets deserve quality support and access to good content.
That’s what changing the game really means. As a self-funded media conglomerate, Sheryl has maintained the power to do it her way.
Sheryl shares, “Right now I’m doing this out of my own pocket, because I love my team and my affiliates. I feel that if you believe in something you put your money where you mouth is, so I use income generated by my stand up comedy and my TV show gig to fund a dream, and that dream is to make radio the center of our universe, once again.”
Sheryl has grown the platform from one (1) talk show to four (4) programs that span the needs of just about all
genres of Black radio – Sheryl Underwood Radio (The Talk Show), Late Night Cupcaking (Slow Jams
and Dedications), Spiritual Nourishment (The Best Bible Study on Radio, Gospel) and Auntie Sheryl’s House Party (Hip Hop, R&B & Funk). Four media properties with
distinct sounds and audiences, delivered on a regular schedule...for FREE.
THAT’S UNHEARD OF!
An unapologetically courageous businesswoman and philanthropist, Sheryl seeks to blaze a trail for creativity
and ideas to flourish. She truly believes in the power of teamwork and is committed to the idea that together “we can
change the game.”
Right now, you are a part of history. You are a part of this ground-breaking, revolutionary approach to business and media.
Thanks for partnering with us to ensure that the sound of Black radio is preserved for generations to come.
Do us a favor, if you like what we’re doing, shoot us an email at [email protected] to
tell us about it, and don’t hesitate to ask your friends in the media to become a part of the SUR team!
WHY SHERYL UNDERWOOD RADIO?In this month’s newsletter, we present Part 1 of a two part series that shares the mission, the motivation and the “why”
behind why Sheryl Underwood does what she does through Sheryl Underwood Radio. Read on…
On Sheryl Underwood Radio, content is king as we Educate, Empower, and Entertain!
Happy Father’s Day
SHERYL UNDERWOOD RADIO | AFFILIATE NEWSLETTER J U N E 2 0 2 0 3
Black Radio Solidarity’s TURN UP THE TURN OUT CampaignGet on board with Black Radio Solidarity’s TURN UP THE TURN OUT voter and 2020 Census engagement campaign initiated in November 2019. Almost 500 organizations are participating in this national civic call to action to “Drive Souls to the Polls” and encourage people to participate in the 2020 Census. If you haven’t signed up visit www.BlackRadioSolidarity.com today!
LENDING A HELPING HAND IS STILL GOING STRONGLISTENER ENGAGEMENT: Get your listeners involved. Have them call 1-855-SHERYL-1 to ask for a helping hand!
SUR’s: Lend A Helping Hand initiative helps listeners impacted of the COVID-19 pandemic. Each Friday, one lucky listener receives a helping hand with things like gas money, groceries, etc. or SUR lends a helping hand to those doing good in the neighborhood like churches, medical personnel, essential workers, first responders and community service organizations.
Sheryl Underwood Radio listeners are asked to call 1-855-Sheryl-1; leave their name and a contact number and then say “Sheryl Underwood Radio, I need a helping hand.”
Underwood says, “People have lost their jobs and their source of income. They are hurting financially and they need help. It is in times like these that goodwill can go a long way.”
ONLY ONE WINNER PER HOUSEHOLD/FAMILY. VOID WHERE PROHIBITED BY LAW.
LET’S CONNECT Underwood Radio has a dedicated phone line, 855-Sheryl-1, which gives listeners the opportunity to interact with the show, no matter where they are located. The dedicated line is part of a multi-faceted strategy for allowing listeners to engage with the show.
GET IN TOUCH WITH SUR
1-855-SHERYL-1
• Call 1-855-Sheryl-1
• Follow Sheryl Underwood Radio on Twitter @sherylunderwoodradio
• Connect with Sheryl Underwood Radio on Facebook /sherylunderwoodradio
• Follow Sheryl Underwood Radio on Instagram/sherylunderwoodradio
• Visit SherylUnderwoodRadio.com
• Subscribe to the Sheryl Underwood Radio Podcast
SHERYL UNDERWOOD RADIO | AFFILIATE NEWSLETTER J U N E 2 0 2 0 4
SUPER PRODUCER TECHNOTES • VIC FROSTVic Frost will upload the daily show files for Sheryl Underwood Radio to dropbox.com using the following schedule:
SONG DEDICATIONSEncourage your listeners to call 1-855-SHERYL-1 to make a dedication or request a song on the shows you air. Auntie Sheryl’s House Party is the perfect spot to request a favorite song from The Brother’s Johnson… Never heard of them? Say it ain’t so!
The Brothers Johnson were brothers George (“Lightnin’ Licks”) and Louis E. Johnson (“Thunder Thumbs”). This iconic funk and R&B band were the hottest ticket during the mid-1970s to early 1980s. Their top charting hits on the R&B charts were “I’ll Be Good to You”, “Strawberry Letter 23”, and “Stomp!” Hear them all on Auntie Sheryl’s House Party.
The link for Sheryl Underwood Radio is the same everyday for every show. Please bookmark and use this link everyday. The show content stays in the Dropbox account until the next day’s show is uploaded. Feel free to reach out if you have any questions.
SYBIL WILKES JOINS SHERYL UNDERWOOD RADIO
Radio industry veteran Sybil Wilkes was recently tapped to lead the SUR News Bureau, reporting inside all SUR radio properties. Wilkes, who established a news division for Urban One - serving both as Executive Director and Talent - delivers news, information and entertainment with honesty, accessibility and integrity.
She was a member of the on-air team of the nationally syndicated Tom Joyner Morning Show until it ended in December 2019. Wilkes is entertaining, yet her approach to news reporting is no nonsense, slicing through media chatter to reveal the important issues facing communities. She is a trusted voice for her nationwide audience, offering insight, detailed analysis and cultural perspective to issues of the day.
In addition to her new role with Sheryl Underwood Radio, Wilkes is the distributor and editor of, “Sybil Wilkes: What You Need To Know,” a daily newsletter; host of a daily Instagram Live show and co-host of a weekly podcast “From HaHa to Aha’s.”
DJ DAMON “DOC” JOHNSON JOINS SHERYL UNDERWOOD RADIO AS IN-HOUSE DJ
We’re bringing the party to SUR listeners, with the addition of Ohio native, Damon “Doc” Johnson as the official in-house DJ.
Johnson, a multi-talented musical mixologist, joins the Sheryl Underwood Radio crew as the mix-show DJ. Doc is a DJ/Engineer/Producer and Apparel Designer,
who has made a name for himself in music and entertainment, snagging notable celebrity interviews with Lil’ Duval, Mo’nique and Jeremy Piven, but, according to Johnson, “No one left quite the impact on me like Sheryl Underwood.”
GET IN TOUCH WITH [email protected]
MONDAY’S SHOW
A V A I L A B L E
11PM EST SUNDAY
TUESDAY’S SHOW
A V A I L A B L E
10PM EST MONDAY
WEDNESDAY’S SHOW
A V A I L A B L E
10PM EST TUESDAY
FRIDAYS’S SHOW
A V A I L A B L E
10PM EST THURSDAY
THURDAY’S SHOW
A V A I L A B L E
10PM EST WEDNESDAY
SURVEY QUESTION Due to the restrictions placed upon us by COVID-19, do you want to hold a virtual 2-hour affiliate conference in September? Let us know at SherylUnderwoodRadio.com.
SHERYL UNDERWOOD RADIO | AFFILIATE NEWSLETTER J U N E 2 0 2 0 5
SHERYL UNDERWOOD RADIO AFFILIATE MEETING AND COVID-19
Due to the COVID19 pandemic, we are looking at all options for the 2nd Annual Sheryl Underwood Radio Affiliate Meeting. We will allow the data and the best advice from health officials to inform our decision, because we want you to stay healthy and safe!
A CRY FOR JUSTICE AND CHANGEThe world was horrified by the vicious killing of Mr. George Floyd. His death mobilized a nation and called forth a global outcry for justice and equality for Black people everywhere. Mr. Floyd’s death was not the first death of an unarmed Black man or Black woman at the hands of the police, but what was
different in this case was we saw it with our own eyes.
How are you responding to the trauma your listeners may be experiencing? We’ve found that polling is a very effective tool for engaging listeners around trending topics.
I Can’t Breathe. I Can’t Wait. VOTE and BE COUNTED
CENSUS 2020 - STAND UP AND BE COUNTEDCensus results affect our communities every day. By completing the 2020 Census you help determine how hundreds of billions of dollars in federal funding flow into communities over the next decade. Data from the Census impacts many different aspects of everyday life in communities, no matter the size, no matter the location. According to CENSUS.GOV:
• Census results help determine how billions of dollars in federal funding flow into states and communities each year.
• The results determine how many seats in Congress each state gets.
• It’s mandated by the U.S. Constitution in Article 1, Section 2: The U.S. has counted its population every 10 years since 1790.
• Completing the Census is easy, safe and takes about 10 minutes.
Oh, FreedomJ U N E T E E N T H C E L E B R A T I O N S COMMEMORATE THE END OF SLAVERY
President Abraham Lincoln issued a Proclamation by Executive Order that gave slaves in the United States their freedom, effective January 1863. It was June 19, 1865 when Gen. Gordon Granger read the Emancipation Proclamation aloud to slaves in Texas, erasing the bonds between master and slave and replacing it with the relationship between employer and laborer.
For newly freed slaves, shock and joy co-mingled, then elation settled in and the Juneteenth celebration was born. Annually, celebrations are held on June 19 to commemorate the abolition of slavery in the U. S.
U.S. VOTER REGISTRATION PLUMMETS DURING PANDEMICThe sharp reduction in voter registration is complicating campaign efforts in battleground states ahead of the 2020 election, this according to USA TODAY. A recently released report from the nonpartisan Center for Election Innovation & Research,indicates that there was a 70% drop in the number of new voters registered across 11 states in April 2020. Although voter registration was ahead of projections prior to the March stay-at-home orders, it took a dive once states began to require shelter in place and social distancing.
With the state of the country in peril, we need everyone who is eligible to register to vote, to register and to vote in all elections, now through the presidential election in November. Now that we’re awake, we’ve got to STAY WOKE.
REVISED CENSUS RESPONSE SCHEDULE
DEADLNE: October 31, 2020
