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ARGJIRO RAMOSAJ FITOR MURATI AUK New Venture Development Business Plan for KOMIKSAT CO. Date: 12/11/2010

A. Ramosaj - F. Murati- KOMIKSAT CO.Business Plan

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Page 1: A. Ramosaj - F. Murati- KOMIKSAT CO.Business Plan

ARGJIRO RAMOSAJ FITOR MURATI

AUK

New Venture Development

Business Plan for KOMIKSAT CO.

Date: 12/11/2010

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Table of Contents

Executive Summary ....................................................................................................................................................... 3

1. Description of Proposed Business ......................................................................................................................... 4

1.1 Company Summary ............................................................................................................................................. 4

1.2 Primary Customers .............................................................................................................................................. 4

1.3 Company ownership ............................................................................................................................................ 4

1.4 Keys to success .................................................................................................................................................... 5

1.5 The Future ........................................................................................................................................................... 5

1.6 Start up summary ................................................................................................................................................ 5

2. Industry Analysis ................................................................................................................................................... 5

2.1 Market Analysis ....................................................................................................................................................... 5

2.2 SWOT Analysis ..................................................................................................................................................... 6

2.3 Target Market ..................................................................................................................................................... 7

3. Mission Statement and Core Values ..................................................................................................................... 7

3.1 Mission Statement............................................................................................................................................... 7

3.2 Core Values .......................................................................................................................................................... 8

4. Management Plan ................................................................................................................................................. 8

4.1 Legal Form of the Organization ........................................................................................................................... 8

4.2 Qualifications of the Management Team ........................................................................................................... 9

4.3 Compensation Package ....................................................................................................................................... 9

4.4 Organizational Structure ................................................................................................................................... 10

5. Production and Delivery Process ........................................................................................................................ 11

5.1 High Quality ....................................................................................................................................................... 11

5.2 Teamwork ........................................................................................................................................................ 11

5.3 Delivery .............................................................................................................................................................. 12

6. Marketing............................................................................................................................................................ 12

6.1 Target Market ................................................................................................................................................... 12

6.2 Customer Needs and Product Characteristics ................................................................................................... 12

6.3 PRICING ................................................................................................................................................................ 13

6.4 Distribution ........................................................................................................................................................ 13

6.5 Promotion .......................................................................................................................................................... 13

7. Financial Plan ...................................................................................................................................................... 14

8. Appendix ................................................................................................................................................................ 17

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Executive Summary

“KOMIKSAT” will be established as a general partnership, operating as the only company that

publishes Albanian comic books in the market. “KOMIKSAT” aims to offer Albanian readers exciting

and interesting stories inspired by the Albanian heroes evolving from the Albanian mythology.

We believe that there is a lack of Albanian comic books available for passionate readers, who

are eager to continuously read comic books therefore, “KOMIKSAT” aims to: restore the

Albanian mythology in our culture, restore the “comic book” culture, provide the public with

their “home-made heroes”, and more importantly it will provide a comic book that will enable

people to have fun, relax, let their imagination fly, and at the same time learn something.

In terms of competition, “KOMIKSAT” does not have any direct competitor. Actually

there is only one company (EXPIK) that translates comic books from abroad. Thus “KOMIKSAT”

in comparison to its competitor offers to its readers the opportunity to read Albanian comic

books. We consider this to be our breakthrough opportunity.

Initial focus will be given to Prishtina, and later we will continue to expand the business

in other cities in Kosova, as well. Since the highest demand for comic books comes from a group

of people that used to read comic books in the past(‘60-‘70), our primary focus will be this

group of people which belong to the age of 30 up to 40. Second group consists of teenagers of

age 15 up to adults of age 30.

“KOMIKSAT” will be managed by A. Ramosaj and F. Murati who will be General

Managers. In addition to them, three middle managers are appointed to help running the

company: Distribution Manager, Production Manager, and Marketing Manager. Also the work

of the artist/author and a designer is crucial for the whole process. Further, means of

distribution promotion, pricing and marketing are considered very carefully.

The three main components of marketing strategies that will be used in our company

are: teaser advertising, sales mascot and internet usage in communicating with customers.

The cost of establishing the business will be 24, 595 Euros of which 5000 Euros will be

provided by the owners, 5000 Euros by owner’s families and 15000 Euros loan from NLB Bank.

We expect to begin earning profit in the third year of our existence by 6% of our sales (8283

Euros).

We plan to expand our market in all Albanian territories in the Balkan, while we will also

work on developing the idea of creating our own brand of equipment and stuff (T-shirts, towels,

scarf etc) resulting from our strongest comic book characters.

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1. Description of Proposed Business

1.1 Company Summary

“KOMIKSAT” is a new company who feels that there is a space in the “Comic Book”

market as long as the Albanian ones are concerned. Therefore our main objective will be to fill

this space with qualitative and creative heroes, evolving from the Albanian mythology. The

main objectives of our products (comic books) will be:

Restore the Albanian mythology in our culture

Restore the “comic book” culture

Provide the public with their “home-made heroes”

Provide a comic book that will enable people to have fun, relax, let their

imagination fly, and at the same time learn something

The company will be engaged in the production process, as well as delivering the

product in the market.

1.2 Primary Customers

Our target customers consist of two main groups:

30-40 years of age who still feel passionate about the

comic book and can transfer this passion to our

secondary market

(Primary target)

15-30 years of age (Secondary)1

1.3 Company ownership

“KOMIKSAT” will be established as a General Partnership, owned by

Argjiro Ramosaj and Fitor Murati, with the help of the Management team consisting of: Learta

Hollaj, Butrint Ymeri and Betim Mehmeti. The headquarters of this company will be located in

Prishtina2.

1 More about this on the Marketing section

Figure. 1 Marvel Heroes of sixties and seventies

Figure 2 Msn Logo - Internet addiction

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1.4 Keys to success

Our idea is to create something relatively new in the market, and this represents a

breakthrough opportunity. Nevertheless, our journey to success will depend on our persistent

innovative spirit and never say never attitude.

1.5 The Future

After establishing the brand of our newly created “heroes” the company will expand the

business by providing the customers with different products such as T-Shirts, Wallpapers, scarf,

towels and several other products that will be directly connected with our heroes. This

expansion will need the opening of a big store for our products followed with huge

investments. Even though this plan needs further examination and research, it illustrates our

seriousness and our vision for the future.

1.6 Start up summary

Total start up expenses will be 24, 595 Euros of which 5000 Euros will be provided by

the owners, 5000 Euros by owner’s families and 15000 Euros loan from NLB Bank. 3

2. Industry Analysis

2.1 Market Analysis

Based on the results of the conducted market research, it is concluded that there is little

or no competition at all in the market for “native” comic books in Kosova. Actually, there are

only two companies that have been engaged in this kind of business.

The first company that started to publish comic books in Kosova is “RROTA”, which no

longer operates in this kind of business. According to Ardian Veliu, Project Manager in this

company, “RROTA” entered this kind of business in 2001 by translating comic books into

2 Address: Bregu I Diellit , Rr. II, Nr.11/13

3 More details are provided in the Apendix Financial Plan section

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Albanian language, offering to Albanian readers the famous comic books of “Marvel”, such as

“Spider-Man”, “X-Man”, “Alan Ford, etc.

In addition they came up with their own Albanian comic books: “Rrotelat” and another

comic book which was dedicated to children called “Pishpiriku”. However, in 2004 as Mr. Veliu

says, “RROTA” decided to no longer publish comic books because of the financial obstacles that

they faced, and the low level of reading culture of people in Kosova.

While today our only competitor is “EXPIK”, which has entered lately in the market for

comic books. According to Riza Deshishku, the owner of “EXPIK”, in 2010 they started to

translate several famous comic books form the countries in the region, and then publish them

here in Kosova. While an important element to note here is that he said that his company has

noticed a slight rise in the selling of its products since the beginning.

That is to say that, “KOMIKSAT” in comparison to its competitor offers to its readers the

unique opportunity of reading Albanian comic books with heroes of the Albanian mythology.

We consider this to be our breakthrough opportunity compared to our competitor, who

basically translates comic books from other languages. “KOMIKSAT” initially will start by selling

in Kosova, and continue to spread around the Albanian territories.

2.2 SWOT Analysis

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2.3 Target Market

Our group of potential customers is divided into two groups:

o People of age 30-40

o Teenagers -15 years old up to adults of age 30

We expect that people of age 30 up to 40 will be the primary customers for reading

comic books, because of their passion resulting from the “gold ages of 60-90s” of comic book.

Therefore we expect as time passes they will be able to transfer this passion to our

second target group consisting of teenagers, whom we aim not only to offer great comic books

to read, but also cultivate a culture for reading books among them.

3. Mission Statement and Core Values

Vision Statement:

“Unleash Your Own

Heroes”

3.1 Mission Statement

“KOMIKSAT” is a company that publishes Albanian comic books, and aims to return the Albanian mythology among Albanians today by reintroducing epic characters of the Albanian ethos in the modern Albanian society. By offering comic books that are written in Albanian language with Albanian characters, ”KOMIKSAT” has the purpose of improving and returning

Figure 3 Superman

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the culture as well the desire of reading these kind of books among Albanians today. Initial focus will be given two groups of people: 1) first target will be people of age 30 to 40; 2) the second group consists of teenagers of age 14 up to adults of age 30. Our company will start operating firstly in Prishtina continuing then with other cities of Kosova. Furthermore, our future growth plans are to expand and penetrate into Albanian market as well.

3.2 Core Values

1. Accountability: We maintain responsibility for our actions. We believe in making decisions based on experience and good judgment.

2. Customer Service: We aim to satisfy customer needs and honor commitments that we have made to them.

3. Teamwork: We value and support each other’s efforts, are loyal to one another, and care for each other.

4. Working environment: We will work in making a sociable and warm environment for all our employees so we can get the best out of everyone engaged in our mission.

5. Community and Environment: We try hard to help, improve and contribute to the community that defines our existence.

6. Respect: We treat our team members, customers, partners and suppliers with respect and sensitivity, always recognizing differences among them. We respect all individuals and value their work.

7. Open Communication: Our Company offers a comfortable environment that encourages everyone in sharing opinions and ideas openly regarding our current and future work.

8. Passion for Results: We show passion, enthusiasm and dedication in every part of our work. We are committed to selling and delivering high quality products by being innovative and creative, as well.

9. Innovation: We put our heart and mind in the work in order to get the best results. We are followers of the notion “Innovation is not scientific invention”.

4. Management Plan

4.1 Legal Form of the Organization

The company will be owned by two main investing partners: Argjiro Ramosaj and Fitor

Murati. The reason for choosing the General Partnership legal form of business ownership is

based on three facts:

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The idea of the business evolved around this two investors

The financial needs for establishing this business, as well as the increasing range of

networks for exploring potential financial aids

The availability a strong team who were able to invest their work but lacked the

financial means, apart from the proposed owners

4.2 Qualifications of the Management Team

An agreement between the management team was reached that the team (excluding

the owners) will be working with only 150 Euros as their monthly salary during the first year of

our business. The agreement was reached on the ground that two main investors/owners (A.R

and F.M) will provide the start up investments (through their own money, family money and a

loan), while the contribution of the other members of the team will be a year with low salaries

with the opportunity of compensation after the first year.

More information about the qualifications each member of the management team can

be found on the Resumes attached in the appendix.

4.3 Compensation Package

Compensation package shown here serves for the second year, after everyone begins to

receive salaries. Note that wages will be adapted to changes based on profit, inflation etc.

More information about the compensation package can be found in the Financial Plan

attached in the appendix.

Functional Area Title Annual Salary

Argjiro Ramosaj Owner/Manager General Manager 12000 €

Fitor Murati Owner/Manager General Manager 12000 €

Butrint Ymeri Distribution Distribution Manager 90000 €

Artur Krasniqi Production Production Manager 90000 €

Betim Mehmeti Marketing Marketing Manager 90000 €

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X Distribution Sales Mascot 2400 €

X Distribution Transportation 3000 €

X Production Author/Artist 6000 €

X Marketing Assistant 30000 €

X Production Printing and

Publishing Staff

2400 €

X Production Printing and

Publishing Staff

2400 €

4.4 Organizational Structure

“KOMIKSAT” Company will be managed by A. Ramosaj and F. Murati who will be

General Managers. They will run the company through the three main Middle Managers:

Distribution Manager, Production Manager, and Marketing Manager.

Argjiro Ramosaj Owner /General

Manager

Distribution Manager

Mascot Seller

Driver

Production Manager

Designer

Fitor Murati Owner/General

Manager

Marketing Manager

Artist/ AuthorPrinting

StaffMarketing

Asistant

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Distribution Manager will be in charge of delivering the product in the market, as well as

managing the sales through our mascot (more about this in the Marketing section). Distribution

manager reports directly to A. Ramosaj.

Production Manager will be in charge of the production process, beginning with the writing,

drawing, designing, and printing. He will report directly to either A. Ramosaj or F. Murati.

Marketing Manager will be in charge of advertising, promotion, research and everything that

has to do with our relationship with the customers and making it easier for them to find us.

Marketing Manager reports directly to F. Murati.

5. Production and Delivery Process

5.1 High Quality

“KOMIKSAT” is determined in delivering a high quality product to its customers, and this

is done through an advanced process of production and delivery. Our main priority while

producing and publishing a comic book is to involve a staff of professionals consisting of: a top

manager, artist/author, and a designer. After that, particular importance is given to means of

distribution, promotion pricing and marketing.

5.2 Teamwork

Firstly, the story or scenario of the book will be written by the author/artist4 with the

help of the general managers, meanwhile the artist/author will do the drawings, to continue

with the final glimpse which will be given by the person who is responsible for revising probable

mistakes in the book. The work of the designer in this process will be to design the first two

pages and last two pages of the book in cooperation with the artist/author.

Basically, the best case scenario in order to publish a complete and successful comic

book would be to manage to finish a page of the book per day, while spending approximately 1

month for the whole book that would be sold in the market with a price of 3Euros with 1 Euro

expense per book.

4 The one who writes it will be the same person who will draw it, that’s why we call him/her “author/artist”

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Finally, after a product market test has been done in order to understand and be able to

predict whether the product will meet the expectations set by the company, comic books are

given to respective editors and publishers.

5.3 Delivery

The distribution manager will come in connection in this phase. The methods used to

deliver the product to the market will go through our strategies which are to be presented in

the marketing section. Basically we will do it in two ways:

Sending it to whomever we agree to sell it

Sell it through our “Mascot Seller”

6. Marketing

6.1 Target Market

Our primary target will be people of age 30 to 40, who spent their teenage years during the

“gold age of comic books”. They consist of our primary target market, since we believe that

they are able to transfer the passion for comic books to younger generations. A good way of

reaching them will be by making agreements with “Café Bars” around Kosova to sell our

product.

The secondary target market will be ages from 15 to 30. The reason why these people

make our secondary target market lies within the fact that the culture of comic book is yet to

be developed among them. Therefore we believe that they need time to embrace this new

culture. We believe that in this situation we face a strong struggle against their dependency on

computer. Nevertheless, we will try to use internet to reach them.

6.2 Customer Needs and Product Characteristics

The products of “KOMIKSAT” company will be a book in the form of notebook; it will be

light and easy to carry with you in the bus, airplane, car, during a walk etc. We will focus that

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our product will be something that connects our target customers with a feeling: “our history

can be cool!

In this way we believe that we can build a strong connection with them.

6.3 PRICING

We have decided that our price will be 3 Euros per book. We expect that after a culture

of reading is developed people will decide to “to trade 3 Macchiato Coffees for 1 comic book”.

We basically do not have a direct competitor; however we have a higher price higher than

EXPIK since they only translate comic books, while we produce everything from the beginning.

6.4 Distribution

The distribution manager will handle this process in two ways:

Selling through our Mascot Seller will be something new in the current market of comic books.

We will create our mascot with one of our strongest characters and he/she will sell our comic

books around the streets of Prishtina.

Agreements will be reached with companies such as Rilindja, Dukagjini as well as with café bars

around Kosova to sell our product within their stores.

6.5 Promotion

Firstly let’s begin with our penetrating strategy known as “teaser advertising”:

Before delivering the first comic book we will advertise on billboards through the city of

Prishtina, which present only the writing “Unleash your own heroes” nothing more or less. In

other words, this teaser strategy will create an interest on our business and grab the attention

of people, even though they might not be our customers.

Afterwards we will continue to use every medium that it will be possible to promote our

product including, radio, TV and especially Internet (Facebook, Twitter etc.)

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We also plan to have a Web Site where our customers will find everything they need

about the company. Meanwhile, Twitter and Facebook will serve as a good mean for

exchanging ideas and information with our customers.

7. Financial Plan

Total expenses for establishing the business and producing the first comic book will be

24, 595 Euros of which 5000 Euros will be provided by the owners, 5000 Euros by owner’s

families and 15000 Euros loan from NLB Bank.

We expect that in the first year we will sell 12000 units of our product (1000 copies each

month). Meanwhile we expect a rise in our sales in the second year by 500 units per month.

The total sales are expected to be 36000 because we will be launching the second book in the

market. In the third year “Komiksat” company will introduce the third strip and our sales will

go up to 43200 units per year.

Sales Plan

Year 1 Year 2 Year 3

Product Description

Unit Price

Unit Sales

Sales Dollars

Unit Price

Unit Sales

Sales Dollars

Unit Price

Unit Sales

Sales Dollars

Comic Book $3 12,000

$ 36,000

$ 3.10

36,000

$ 111,600

$ 3.19

43,200

$ 137,808

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On the other side we expect to begin receiving profits only after the third year. The

profit in the third year will be 8283 Euros:

Projected Income Statement

Komiksat

Year 1 Percent of

Sales

Year 2 Percent of Sales

Year 3 Percent of Sales

Sales $ 36,000

$ 111,600

$ 137,808

Cost of Goods Sold $ 11,880

33.0% $ 36,828

33.0%

$ 45,477

33.0%

Gross Profit $ 24,120

67.0%

$ 74,772

67.0%

$ 92,331

67.0%

Depreciation $ 3,939

10.9% $ 3,939

3.5% $ 3,939

2.9%

Salary and Benefits $ 15,870

44.1% $ 63,480

56.9%

$ 63,480

46.1%

Commissions, Bonuses, and Other Incentives

$ 1,000

2.8% $ 1,500

1.3% $ 1,500

1.1%

Advertising $ 3,000

8.3% $ 2,000

1.8% $ 2,000

1.5%

Research and Development

$ -

0.0% $ -

0.0% $ -

0.0%

Rent $ 1,680

4.7% $ 1,680

1.5% $ 1,680

1.2%

Shipping Expenses $ -

0.0% $ -

0.0% $ -

0.0%

Utilities $ 1,000

2.8% $ 1,200

1.1% $ 1,300

0.9%

Insurance $ -

0.0% $ -

0.0% $ -

0.0%

Repairs and Maintenance

$ -

0.0% $ -

0.0% $ -

0.0%

Vehicle Expense $ 1,200

3.3% $ 500

0.4% $ 500

0.4%

Travel $ -

0.0% $ -

0.0% $ -

0.0%

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Office Expenses $ 1,000

2.8% $ 3,000

2.7% $ 3,500

2.5%

Unique and Miscellaneous Expense

$ 500

1.4% $ 500

0.4% $ 500

0.4%

Total Operating Expenses

$ 29,189

81.1%

$ 77,799

69.7%

$ 78,399

56.9%

Interest Expense $ 2,100

5.8% $ 2,100

1.9% $ 2,100

1.5%

Income (Loss) Before Taxes

$ (7,169)

-19.9

%

$ (5,127)

-4.6% $ 11,833

8.6%

Taxes $ -

0.0% $ -

0.0% $ 3,550

2.6%

Net Income (Loss) $ (7,169)

-19.9

%

$ (5,127)

-4.6% $ 8,283

6.0%

More detailed information about the financial plan can be found in the appendix,

section Financial Plan.

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8. Appendix

APPENDIX A

IDENTIFY THE BUSINESS YOU ARE PLANNING BY TYPING AN "X" IN THE APPROPRIATE BOX BELOW

Goods Services

x

TYPE THE NAME OF YOUR COMPANY BELOW

Komiksat

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Notes for Sales Plan

Item Notes

Comic Books 1st year

We will produce a continouous story that will last 1 year, and will consist of 12 parts. 1 for every month. Our aim will be to sell 1000 copies every month.

Comic Books 2nd year

We plan to introduce two stories (books) with the same strategy, however we expect 50% more sales for each comic book.

Comic Book 3d year

We plan to launch three comic books this year, with each selling 1200 per month.

Sales Plan

Year 1 Year 2 Year 3

Product Description

Unit Price

Unit Sale

s

Sales Dollars

Unit Price

Unit Sale

s

Sales Dollars

Unit Price

Unit Sale

s

Sales Dollars

Comic Book $3 12,000

$ 36,000

$ 3.10

36,000

$ 111,600

$ 3.19

43,200

$ 137,808

Total 12,000

$ 36,000

36,000

$ 111,600

43,200

$ 137,808

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Everything that will not be sold, will be back in invertory so we can sell it when we decide to penetrate in other markets such as Tirana & Shkupi.

The rising price during the years is an assumption of the inflation rate.

APPENDIX B

Human Resources Plan

Enter cost of benefits as a percent of salary

15.00% Year 1 Year 2 Year 3

Functional Area

Title Position

Salary

Number of

People

Total

Salary

Cost

Cost of Benefits

Position Salary

Number of People

Total

Salary

Cost

Cost of Benefits

Position Salary

Number of People

Total

Salary

Cost

Cost of Benefits

General Manager

General Manager

1 $ 12,000

1 $ 12,000

$ 1,800

$ 12,000

1 $ 12,000

$ 1,800

General Manager

General Manager

1 $ 12,000

1 $ 12,000

$ 1,800

$ 12,000

1 $ 12,000

$ 1,800

Distribution

Distribution Manager

$ 2,400

1 $ 2,400

$ 360

$ 9,000

1 $ 9,000

$ 1,350

$ 9,000

1 $ 9,000

$ 1,350

Marketing

Marketing Manager

$ 2,400

1 $ 2,400

$ 360

$ 9,000

1 $ 9,000

$ 1,350

$ 9,000

1 $ 9,000

$ 1,350

Distribution

Transportation

$ 1,800

1 $ 1,800

$ 270

$ 3,000

1 $ 3,000

$ 450

$ 3,000

1 $ 3,000

$ 450

Distribution

Sale Mascot

$ 1,800

1 $ 1,800

$ 270

$ 2,400

1 $ 2,400

$ 360

$ 2,400

1 $ 2,400

$ 360

Marketing

Assistant

$ 1,800

1 $ 1,800

$ 270

$ 3,000

1 $ 3,000

$ 450

$ 3,000

1 $ 3,000

$ 450

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Production

Printing Staff

$ 1,800

2 $ 3,600

$ 540

$ 2,400

2 $ 4,800

$ 720

$ 2,400

2 $ 4,800

$ 720

TOTAL 9 $ 13,800

$ 2,070

9 $ 55,200

$ 8,280

9 $ 55,200

$ 8,280

Notes for Human Resources Plan

Item Notes

The rising costs in salaries are connected with the introduction of more stories.

The management team consist of a group of students who are willing to help the owners in establishing the business, therefore they accepted to work for a monthly salary of 150 Euros during the first year.

APPENDIX C

Financial Assumptions

Sales Year 1 Year 2 Year 3

Planned Sales $ 36,000 $ 111,600 $ 137,808

Sales Growth (Percent) 210.00% 23.48%

Costs & Depreciation Year 1 Year 2 Year 3

Cost of Goods Sold (percent of sales) 33.00% 33.00% 33.00%

Buildings, Equipment, and Vehicles $ 20,510 $ 20,510 $ 20,510

Average Life of Assets (Years Depreciating) 5.21 5.21 5.21

Expenses Year 1 Year 2 Year 3

Human Resources 10

Number of People 9 9 9

Total Cost of Salaries $ 13,800 $ 55,200 $ 55,200

Total Cost of Benefits $ 2,070 $ 8,280 $ 8,280

Total Cost $ 15,870 $ 63,480 $ 63,480

Commissions, Bonuses, and Other Incentives (Dollars)

$ 1,000 $ 1,500 $ 1,500

Advertising Expense (Dollars) $ 3,000 $ 2,000 $ 2,000

Research and Development (Dollars)

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Shipping Expenses (Dollars)

Rent

Building Space (square feet) 70 70 70

Building Rent per Square Foot (per year) $24 $24 $24

Total Cost $ 1,680 $ 1,680 $ 1,680

Utilities (Dollars) $ 1,000 $ 1,200 $ 1,300

Insurance (Dollars)

Repairs and Maintenance (Dollars)

Office Expenses (Dollars) $ 1,000 $ 3,000 $ 3,500

Travel (Dollars)

Vehicle Expense (Dollars) $ 1,200 $ 500 $ 500

Unique & Miscellaneous Expense (Dollars) $ 500 $ 500 $ 500

Notes for Financial Assumptions

Item Notes

The higher cost of advertising for the first year is based on the fact that we need to spend more in the begenning in order to penetrate in the market.

APPENDIX D

Total Cash Requirement to Start Business = $57,640

Building

Description Cost Quantity Total Asset Life Years

Office $ 1,800 1 $ 1,800 1

$ -

$ -

$ -

$ -

SUB TOTAL 1 $ 1,800 1.0

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Vehicles

Description Cost Quantity Total Asset Life Years

Small Old/Funy Car $ 1,000 1 $ 1,000 5

$ -

$ -

$ -

$ -

SUB TOTAL 1 $ 1,000 5.0

Research and Manufacturing Equipment

Description Cost Quantity Total Asset Life Years

Printer $ 5,000 2 $ 10,000 10

Paper $ 1,500 $ - 1

$ -

$ -

$ -

$ -

$ -

$ -

$ -

$ -

SUB TOTAL 2 $ 10,000 10.0

Office Equipment

Description Cost Quantity Total Asset Life Years

Telephone $ 150 1 $ 150

Desk $ 200 5 $ 1,000

Chairs $ 80 10 $ 800

Computers $ 800 6 $ 4,800

Internet Expenses $ 960 1 $ 960

$ -

$ -

$ -

$ -

$ -

SUB TOTAL 23 $ 7,710 0.0

Inventory

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Months of Inventory 12 Total $ 11,880

Cash for Expenses

Months of Expenses 12 Total $ 25,250

Other Cash Needs (Cannot be an expense or an asset)

Type Description Here Total $ -

Building Vehicles Equip & Other $ 20,510

Inventory $ 11,880

Cash for Expenses $ 25,250

Building Vehicles

Equip & Other35%

Inventory21%

Cash for Expenses

44%

Breakdown of Cash Requirements

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APPENDIX E

Cash Requirements $57,640

Total Cash from Sources $25,000

You do not have enough cash to meet Requirements.

Owners' Investments

Source Description Owner's Contributi

on

Starting the bussines

$ 5,000

SUBTOTAL $ 5,000

Family and Friends

Source Description Principal Interest Rate

Repayment Period in Years

Family $ 5,000

10

Owners $ 5,000

Family & Friends

$ 5,000

Bank Loans $ 15,000

SUBTOTAL $ 5,000

0.00% 10.0

Short-Term Bank Loans

Owners

20%

Family &

Friends20%

Bank Loans60%

Breakdown of Cash

Sources

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Source Description Principal Interest Rate

Repayment Period in Years

Description of Security

SUBTOTAL $ -

0.00% 0.0

Intermediate-Term Bank Loans

Source Description Principal Interest Rate

Repayment Period in Years

Description of Security

SUBTOTAL $ -

0.00% 0.0

Long-Term Bank Loans

Source Description Principal Interest Rate

Repayment Period in Years

Description of Security

NLB $ 15,000

14.00%

3

SUBTOTAL $ 15,000

14.00%

3.0

Notes for Cash Requirements and Sources

Item Notes

5000 5000 Euros are money invested directly by the owners with 2500 each.

5000 5000 Euros are mony provided by owners families without interest.

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APPENDIX F

Projected Income Statement

Komiksat

Year 1 Percent of Sales

Year 2 Percent of Sales

Year 3 Percent of Sales

Sales $

36,000

$

111,600

$

137,808

Cost of Goods Sold $ 11,880

33.0%

$ 36,828

33.0%

$ 45,477

33.0%

Gross Profit $

24,120

67.0

%

$

74,772

67.0

%

$

92,331

67.0

%

Depreciation $ 3,939

10.9%

$ 3,939

3.5% $ 3,939

2.9%

Salary and Benefits $ 15,870

44.1%

$ 63,480

56.9%

$ 63,480

46.1%

Commissions,

Bonuses, and Other Incentives

$

1,000

2.8% $

1,500

1.3% $

1,500

1.1%

Advertising $

3,000

8.3% $

2,000

1.8% $

2,000

1.5%

Research and Development

$ -

0.0% $ -

0.0% $ -

0.0%

Rent $ 1,680

4.7% $ 1,680

1.5% $ 1,680

1.2%

Shipping Expenses $ -

0.0% $ -

0.0% $ -

0.0%

Utilities $ 1,000

2.8% $ 1,200

1.1% $ 1,300

0.9%

Insurance $

-

0.0% $

-

0.0% $

-

0.0%

Repairs and Maintenance

$ -

0.0% $ -

0.0% $ -

0.0%

Vehicle Expense $

1,200

3.3% $

500

0.4% $

500

0.4%

Travel $ -

0.0% $ -

0.0% $ -

0.0%

Office Expenses $

1,000

2.8% $

3,000

2.7% $

3,500

2.5%

Unique and $ 1.4% $ 0.4% $ 0.4%

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Miscellaneous Expense

500 500 500

Total Operating

Expenses

$

29,189

81.1

%

$

77,799

69.7

%

$

78,399

56.9

%

Interest Expense $ 2,100

5.8% $ 2,100

1.9% $ 2,100

1.5%

Income (Loss) Before Taxes

$ (7,169)

-19.9

%

$ (5,127)

-4.6%

$ 11,833

8.6%

Taxes $ -

0.0% $ -

0.0% $ 3,550

2.6%

Net Income (Loss) $

(7,169)

-

19.9%

$

(5,127)

-

4.6%

$

8,283

6.0%

$(20,000)

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

Sales vs. Net Income

Sales Net Income (Loss)

Year 1 Year 2 Year 3

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APPENDIX G

ARGJIRO RAMOSAJ

“Hajdar Dushi” Street. Prishtinë, Kosovë 10000

Phone: (044)-541-579 email: [email protected]

EDUCATION

American University in Kosovo (AUK), Prishtinë Expected Graduation 2012

Degree: Bachelor of Science in Applied Arts and Science Concentration: Economics& Statistics, Management

Minor: Legal Studies “Sami Frashëri” Gymnasium, Prishtinë 2004 – 2008

RELATED COURSEWORK

Marketing

Communicating in Business

Advertising

Managing Media Presentation

Research Techniques

College Math for Business I,II

Written Argument

Statistics I& II

PERSONAL QUALIFICATIONS

Willing to accept responsibility

Good oral and written communication skills

Self-disciplined and able to focus on task at hand

Self –confident.

EXPERIENCE

“TEB Bank”, Prishtinë Jun- Aug 2009

Procurement and Administration Department

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Marketing Department - Mystery Shopping

- Consumer Satisfaction Survey

Head Office Department

SKILLS

Computer:

Microsoft Word

Excel

PowerPoint

Language:

Albanian – Native.

Fluent in English.

Basic knowledge in German and Italian.

REFERENCES AVAILABLE UPON REQUEST

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Artur Krasniqi

Lagja Pejton, Rr. “Sejdi Kryeziu, Nr 9

Prishtine, Kosova

phone: +38138-247-283 cell: +37745-233-333

email: [email protected]

[email protected]

Education

Rochester Institute of Technology (2008-Present)

American University in Kosovo

Concentration: Management and Economy

Minor: Legal Studies

Courses learned:

Marketing College Math for Business I

Advertising College Math for Business II Written Argument Statistics I & II etc.

American School of Kosova (2005 – 2008)

High School “Sami Frasheri”, Prishtine (2004 – 2005)

Experience

A&A Union, Prishtine (June 2008 – Still working)

Assisting in preparation of auditing reports

Preparing the bills for the clients

Maintaining the database

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Translating documents from Albanian to English and vice versa

Organizing meetings with the clients

Visiting the clients

Organizing the paperwork

Respond to e-mail and phone inquiries

Skills

Computer:

Microsoft Office package

Minitab

Language:

Albanian (native)

English (fluent) Italian (basic)

References

Available upon request

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BETIM MEHMETI

Kodra e Diellit Str.1 Apt.9, No.8 [email protected]

Pristina, Kosovo, 10000 +377 44 865 77

COMPUTER SKILLS

Developed basic programming skills in C++ and Java

Mastered Word, Excel, Power Point, and developed basic knowledge in Photoshop

Skilled in networking and searching the Web

Improved researching skills by completing Research Techniques and Written Argument

courses

Expanded multitasking skills

COMMUNICATION SKILLS

Developed communicating skills by taking courses, such as: Communicating in Business,

Writing Seminar, and Arts of Expression

Achieved presenting skills by presenting projects in various courses

Extended teamwork skills by working in groups of three or more in different projects

Established understanding of other cultures by working with diverse people in many projects

EDUCATION

American University in Kosovo, 2008-2012

Major: Management and IT

Overall GPA: 3.71/4.0

AWARDS, HONORS, AND ACTIVITIES

Dean’s list, three semesters as a freshman and two semesters as a sophomore student

Awarded as the best senior student in high school

Elected as class principal in high school

Participated in drawing activities and music classes

Organized soccer tournaments during high school

LANGUAGES

Albanian, native

English, fluent (speak, read, and write)

Macedonian, fluent (speak, read, and write)

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Butrint Ymeri Lagja Qendresa p.n., Veternik, 10000 Prishtina, Kosovo

Cell: 377 (44) 145 357 [email protected]

EDUCATION American University in Kosovo

Bachelor of Science Degree in Applied Arts and Science

September 2008 – May 2012 (expected)

Major: Management and Economics & Statistics; Minor: Public Policy

Overall GPA 3.76

RELEATED COURSEWORK

Principles of Marketing Microeconomics

Principles of Advertising Macroeconomics

Communicating in Business Statistics I & II

Creative & Critical Thinking Research Techniques

Managing Media & presentations Global Forces & Trends

EXPERIENCE Alink Design, Prishtina, Kosovo; January 2008 – Present

Photographer

Take pictures for different web design purposes Already published over 100 professional pictures

Nike Inc., Las Vegas, NV; June 2009 – August 2009

Sales Associate

Helped up to 100 customers per day Lead by example through service excellence Provided customers’ feedback Assisted in other store functions as needed

Tab Media Team, Prishtina, Kosovo; January 2006 – January 2008

Web designer

Lead the company for 2 years Designed around 10 web sites (with each having at least 5 HTML pages) Maintained a very visited sports web site for 2 years (2006-08)

CAPABILITIES AND SKILLS

Proficient in Photoshop and Dreamweaver Teamwork skills

Certified in Microsoft Office (ECDL) Time management skills

Experienced in doing reports, presentations Research skills

Easily adapted with people of other cultures Multitasking skills

LANGUAGES Albanian (native) English (fluent)

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Learta Hollaj │

Ulpiane D-6 / V,

10000 Prishtine, Republic of Kosovo

│ 045 252 252 [email protected]

Education American University in Kosovo Rochester Institute of Technology Major: Economics & Statistics and Management Minor: Legal Studies GPA: 3.96

2012 (expected graduation)

Related Coursework

College Math for Business I & II

Experience The European Times, Prishtine

while agents of European Times are in negotiations with different public and private e companies and institutions.

Translator Interpreter Project based Sep - Nov 2010

Progressive Field, Cleveland Indians, Ohio

Concessions 2010 (Co-op)

American University in Kosovo, Prishtine

images

IT Assistant 2009 -2010

T-Com Montenegro, Ulcinj

Medium Enterprises (SME) in the structural format and performs other tasks

reports

and backups

Sales Agent 2009 (Co-op)

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center, information about services, performing sales of all products, phone, internet cafe, etc.

Radio Elita, Ulcinj

personnel

Moderator 2004 - 2008

Computer Skills

Point,

Internet Browsers

Language Skills Albanian – native Italian – proficient

English – fluent German – proficient

Serbian-fluent

References Available upon request.

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Fitor Murati

Bregu I Diellit, Rr. “Qamil Bala,Nr 12/11

Prishtine, Kosova

phone: +38138-555-895 cell: +37744-345-419

email: [email protected], [email protected]

Education

Rochester Institute of Technology (2008-Present)

American University in Kosovo

Concentration: Management and Economics/Statistic

Minor: Legal Studies

GPA: 3.96

Some courses learned:

Marketing Communicating in Business

Advertising Micro, Macro

Financial Accounting Public Finance etc.

Statistic II

High School “Sami Frasheri”, Prishtine (2004 – 2008)

Experience

North Nike Outlet, Las Vegas (June 2009 – September 2009)

Sales associative

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Helped costumers with their purchases

Helped maintaining the store

Addressed customers problems

KosovaLive, Prishtine (June 2010- September 2010)

Translator

Translated news from Albanian to English for the website (www.kosovalive.com)

Skills

Computer:

Profound knowledge on Microsoft Office package

Minitab

Photoshop

Language:

Albanian (native)

English (fluent)

References

Available upon request