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ARGJIRO RAMOSAJ FITOR MURATI
AUK
New Venture Development
Business Plan for KOMIKSAT CO.
Date: 12/11/2010
2
Table of Contents
Executive Summary ....................................................................................................................................................... 3
1. Description of Proposed Business ......................................................................................................................... 4
1.1 Company Summary ............................................................................................................................................. 4
1.2 Primary Customers .............................................................................................................................................. 4
1.3 Company ownership ............................................................................................................................................ 4
1.4 Keys to success .................................................................................................................................................... 5
1.5 The Future ........................................................................................................................................................... 5
1.6 Start up summary ................................................................................................................................................ 5
2. Industry Analysis ................................................................................................................................................... 5
2.1 Market Analysis ....................................................................................................................................................... 5
2.2 SWOT Analysis ..................................................................................................................................................... 6
2.3 Target Market ..................................................................................................................................................... 7
3. Mission Statement and Core Values ..................................................................................................................... 7
3.1 Mission Statement............................................................................................................................................... 7
3.2 Core Values .......................................................................................................................................................... 8
4. Management Plan ................................................................................................................................................. 8
4.1 Legal Form of the Organization ........................................................................................................................... 8
4.2 Qualifications of the Management Team ........................................................................................................... 9
4.3 Compensation Package ....................................................................................................................................... 9
4.4 Organizational Structure ................................................................................................................................... 10
5. Production and Delivery Process ........................................................................................................................ 11
5.1 High Quality ....................................................................................................................................................... 11
5.2 Teamwork ........................................................................................................................................................ 11
5.3 Delivery .............................................................................................................................................................. 12
6. Marketing............................................................................................................................................................ 12
6.1 Target Market ................................................................................................................................................... 12
6.2 Customer Needs and Product Characteristics ................................................................................................... 12
6.3 PRICING ................................................................................................................................................................ 13
6.4 Distribution ........................................................................................................................................................ 13
6.5 Promotion .......................................................................................................................................................... 13
7. Financial Plan ...................................................................................................................................................... 14
8. Appendix ................................................................................................................................................................ 17
3
Executive Summary
“KOMIKSAT” will be established as a general partnership, operating as the only company that
publishes Albanian comic books in the market. “KOMIKSAT” aims to offer Albanian readers exciting
and interesting stories inspired by the Albanian heroes evolving from the Albanian mythology.
We believe that there is a lack of Albanian comic books available for passionate readers, who
are eager to continuously read comic books therefore, “KOMIKSAT” aims to: restore the
Albanian mythology in our culture, restore the “comic book” culture, provide the public with
their “home-made heroes”, and more importantly it will provide a comic book that will enable
people to have fun, relax, let their imagination fly, and at the same time learn something.
In terms of competition, “KOMIKSAT” does not have any direct competitor. Actually
there is only one company (EXPIK) that translates comic books from abroad. Thus “KOMIKSAT”
in comparison to its competitor offers to its readers the opportunity to read Albanian comic
books. We consider this to be our breakthrough opportunity.
Initial focus will be given to Prishtina, and later we will continue to expand the business
in other cities in Kosova, as well. Since the highest demand for comic books comes from a group
of people that used to read comic books in the past(‘60-‘70), our primary focus will be this
group of people which belong to the age of 30 up to 40. Second group consists of teenagers of
age 15 up to adults of age 30.
“KOMIKSAT” will be managed by A. Ramosaj and F. Murati who will be General
Managers. In addition to them, three middle managers are appointed to help running the
company: Distribution Manager, Production Manager, and Marketing Manager. Also the work
of the artist/author and a designer is crucial for the whole process. Further, means of
distribution promotion, pricing and marketing are considered very carefully.
The three main components of marketing strategies that will be used in our company
are: teaser advertising, sales mascot and internet usage in communicating with customers.
The cost of establishing the business will be 24, 595 Euros of which 5000 Euros will be
provided by the owners, 5000 Euros by owner’s families and 15000 Euros loan from NLB Bank.
We expect to begin earning profit in the third year of our existence by 6% of our sales (8283
Euros).
We plan to expand our market in all Albanian territories in the Balkan, while we will also
work on developing the idea of creating our own brand of equipment and stuff (T-shirts, towels,
scarf etc) resulting from our strongest comic book characters.
4
1. Description of Proposed Business
1.1 Company Summary
“KOMIKSAT” is a new company who feels that there is a space in the “Comic Book”
market as long as the Albanian ones are concerned. Therefore our main objective will be to fill
this space with qualitative and creative heroes, evolving from the Albanian mythology. The
main objectives of our products (comic books) will be:
Restore the Albanian mythology in our culture
Restore the “comic book” culture
Provide the public with their “home-made heroes”
Provide a comic book that will enable people to have fun, relax, let their
imagination fly, and at the same time learn something
The company will be engaged in the production process, as well as delivering the
product in the market.
1.2 Primary Customers
Our target customers consist of two main groups:
30-40 years of age who still feel passionate about the
comic book and can transfer this passion to our
secondary market
(Primary target)
15-30 years of age (Secondary)1
1.3 Company ownership
“KOMIKSAT” will be established as a General Partnership, owned by
Argjiro Ramosaj and Fitor Murati, with the help of the Management team consisting of: Learta
Hollaj, Butrint Ymeri and Betim Mehmeti. The headquarters of this company will be located in
Prishtina2.
1 More about this on the Marketing section
Figure. 1 Marvel Heroes of sixties and seventies
Figure 2 Msn Logo - Internet addiction
5
1.4 Keys to success
Our idea is to create something relatively new in the market, and this represents a
breakthrough opportunity. Nevertheless, our journey to success will depend on our persistent
innovative spirit and never say never attitude.
1.5 The Future
After establishing the brand of our newly created “heroes” the company will expand the
business by providing the customers with different products such as T-Shirts, Wallpapers, scarf,
towels and several other products that will be directly connected with our heroes. This
expansion will need the opening of a big store for our products followed with huge
investments. Even though this plan needs further examination and research, it illustrates our
seriousness and our vision for the future.
1.6 Start up summary
Total start up expenses will be 24, 595 Euros of which 5000 Euros will be provided by
the owners, 5000 Euros by owner’s families and 15000 Euros loan from NLB Bank. 3
2. Industry Analysis
2.1 Market Analysis
Based on the results of the conducted market research, it is concluded that there is little
or no competition at all in the market for “native” comic books in Kosova. Actually, there are
only two companies that have been engaged in this kind of business.
The first company that started to publish comic books in Kosova is “RROTA”, which no
longer operates in this kind of business. According to Ardian Veliu, Project Manager in this
company, “RROTA” entered this kind of business in 2001 by translating comic books into
2 Address: Bregu I Diellit , Rr. II, Nr.11/13
3 More details are provided in the Apendix Financial Plan section
6
Albanian language, offering to Albanian readers the famous comic books of “Marvel”, such as
“Spider-Man”, “X-Man”, “Alan Ford, etc.
In addition they came up with their own Albanian comic books: “Rrotelat” and another
comic book which was dedicated to children called “Pishpiriku”. However, in 2004 as Mr. Veliu
says, “RROTA” decided to no longer publish comic books because of the financial obstacles that
they faced, and the low level of reading culture of people in Kosova.
While today our only competitor is “EXPIK”, which has entered lately in the market for
comic books. According to Riza Deshishku, the owner of “EXPIK”, in 2010 they started to
translate several famous comic books form the countries in the region, and then publish them
here in Kosova. While an important element to note here is that he said that his company has
noticed a slight rise in the selling of its products since the beginning.
That is to say that, “KOMIKSAT” in comparison to its competitor offers to its readers the
unique opportunity of reading Albanian comic books with heroes of the Albanian mythology.
We consider this to be our breakthrough opportunity compared to our competitor, who
basically translates comic books from other languages. “KOMIKSAT” initially will start by selling
in Kosova, and continue to spread around the Albanian territories.
2.2 SWOT Analysis
7
2.3 Target Market
Our group of potential customers is divided into two groups:
o People of age 30-40
o Teenagers -15 years old up to adults of age 30
We expect that people of age 30 up to 40 will be the primary customers for reading
comic books, because of their passion resulting from the “gold ages of 60-90s” of comic book.
Therefore we expect as time passes they will be able to transfer this passion to our
second target group consisting of teenagers, whom we aim not only to offer great comic books
to read, but also cultivate a culture for reading books among them.
3. Mission Statement and Core Values
Vision Statement:
“Unleash Your Own
Heroes”
3.1 Mission Statement
“KOMIKSAT” is a company that publishes Albanian comic books, and aims to return the Albanian mythology among Albanians today by reintroducing epic characters of the Albanian ethos in the modern Albanian society. By offering comic books that are written in Albanian language with Albanian characters, ”KOMIKSAT” has the purpose of improving and returning
Figure 3 Superman
8
the culture as well the desire of reading these kind of books among Albanians today. Initial focus will be given two groups of people: 1) first target will be people of age 30 to 40; 2) the second group consists of teenagers of age 14 up to adults of age 30. Our company will start operating firstly in Prishtina continuing then with other cities of Kosova. Furthermore, our future growth plans are to expand and penetrate into Albanian market as well.
3.2 Core Values
1. Accountability: We maintain responsibility for our actions. We believe in making decisions based on experience and good judgment.
2. Customer Service: We aim to satisfy customer needs and honor commitments that we have made to them.
3. Teamwork: We value and support each other’s efforts, are loyal to one another, and care for each other.
4. Working environment: We will work in making a sociable and warm environment for all our employees so we can get the best out of everyone engaged in our mission.
5. Community and Environment: We try hard to help, improve and contribute to the community that defines our existence.
6. Respect: We treat our team members, customers, partners and suppliers with respect and sensitivity, always recognizing differences among them. We respect all individuals and value their work.
7. Open Communication: Our Company offers a comfortable environment that encourages everyone in sharing opinions and ideas openly regarding our current and future work.
8. Passion for Results: We show passion, enthusiasm and dedication in every part of our work. We are committed to selling and delivering high quality products by being innovative and creative, as well.
9. Innovation: We put our heart and mind in the work in order to get the best results. We are followers of the notion “Innovation is not scientific invention”.
4. Management Plan
4.1 Legal Form of the Organization
The company will be owned by two main investing partners: Argjiro Ramosaj and Fitor
Murati. The reason for choosing the General Partnership legal form of business ownership is
based on three facts:
9
The idea of the business evolved around this two investors
The financial needs for establishing this business, as well as the increasing range of
networks for exploring potential financial aids
The availability a strong team who were able to invest their work but lacked the
financial means, apart from the proposed owners
4.2 Qualifications of the Management Team
An agreement between the management team was reached that the team (excluding
the owners) will be working with only 150 Euros as their monthly salary during the first year of
our business. The agreement was reached on the ground that two main investors/owners (A.R
and F.M) will provide the start up investments (through their own money, family money and a
loan), while the contribution of the other members of the team will be a year with low salaries
with the opportunity of compensation after the first year.
More information about the qualifications each member of the management team can
be found on the Resumes attached in the appendix.
4.3 Compensation Package
Compensation package shown here serves for the second year, after everyone begins to
receive salaries. Note that wages will be adapted to changes based on profit, inflation etc.
More information about the compensation package can be found in the Financial Plan
attached in the appendix.
Functional Area Title Annual Salary
Argjiro Ramosaj Owner/Manager General Manager 12000 €
Fitor Murati Owner/Manager General Manager 12000 €
Butrint Ymeri Distribution Distribution Manager 90000 €
Artur Krasniqi Production Production Manager 90000 €
Betim Mehmeti Marketing Marketing Manager 90000 €
10
X Distribution Sales Mascot 2400 €
X Distribution Transportation 3000 €
X Production Author/Artist 6000 €
X Marketing Assistant 30000 €
X Production Printing and
Publishing Staff
2400 €
X Production Printing and
Publishing Staff
2400 €
4.4 Organizational Structure
“KOMIKSAT” Company will be managed by A. Ramosaj and F. Murati who will be
General Managers. They will run the company through the three main Middle Managers:
Distribution Manager, Production Manager, and Marketing Manager.
Argjiro Ramosaj Owner /General
Manager
Distribution Manager
Mascot Seller
Driver
Production Manager
Designer
Fitor Murati Owner/General
Manager
Marketing Manager
Artist/ AuthorPrinting
StaffMarketing
Asistant
11
Distribution Manager will be in charge of delivering the product in the market, as well as
managing the sales through our mascot (more about this in the Marketing section). Distribution
manager reports directly to A. Ramosaj.
Production Manager will be in charge of the production process, beginning with the writing,
drawing, designing, and printing. He will report directly to either A. Ramosaj or F. Murati.
Marketing Manager will be in charge of advertising, promotion, research and everything that
has to do with our relationship with the customers and making it easier for them to find us.
Marketing Manager reports directly to F. Murati.
5. Production and Delivery Process
5.1 High Quality
“KOMIKSAT” is determined in delivering a high quality product to its customers, and this
is done through an advanced process of production and delivery. Our main priority while
producing and publishing a comic book is to involve a staff of professionals consisting of: a top
manager, artist/author, and a designer. After that, particular importance is given to means of
distribution, promotion pricing and marketing.
5.2 Teamwork
Firstly, the story or scenario of the book will be written by the author/artist4 with the
help of the general managers, meanwhile the artist/author will do the drawings, to continue
with the final glimpse which will be given by the person who is responsible for revising probable
mistakes in the book. The work of the designer in this process will be to design the first two
pages and last two pages of the book in cooperation with the artist/author.
Basically, the best case scenario in order to publish a complete and successful comic
book would be to manage to finish a page of the book per day, while spending approximately 1
month for the whole book that would be sold in the market with a price of 3Euros with 1 Euro
expense per book.
4 The one who writes it will be the same person who will draw it, that’s why we call him/her “author/artist”
12
Finally, after a product market test has been done in order to understand and be able to
predict whether the product will meet the expectations set by the company, comic books are
given to respective editors and publishers.
5.3 Delivery
The distribution manager will come in connection in this phase. The methods used to
deliver the product to the market will go through our strategies which are to be presented in
the marketing section. Basically we will do it in two ways:
Sending it to whomever we agree to sell it
Sell it through our “Mascot Seller”
6. Marketing
6.1 Target Market
Our primary target will be people of age 30 to 40, who spent their teenage years during the
“gold age of comic books”. They consist of our primary target market, since we believe that
they are able to transfer the passion for comic books to younger generations. A good way of
reaching them will be by making agreements with “Café Bars” around Kosova to sell our
product.
The secondary target market will be ages from 15 to 30. The reason why these people
make our secondary target market lies within the fact that the culture of comic book is yet to
be developed among them. Therefore we believe that they need time to embrace this new
culture. We believe that in this situation we face a strong struggle against their dependency on
computer. Nevertheless, we will try to use internet to reach them.
6.2 Customer Needs and Product Characteristics
The products of “KOMIKSAT” company will be a book in the form of notebook; it will be
light and easy to carry with you in the bus, airplane, car, during a walk etc. We will focus that
13
our product will be something that connects our target customers with a feeling: “our history
can be cool!
In this way we believe that we can build a strong connection with them.
6.3 PRICING
We have decided that our price will be 3 Euros per book. We expect that after a culture
of reading is developed people will decide to “to trade 3 Macchiato Coffees for 1 comic book”.
We basically do not have a direct competitor; however we have a higher price higher than
EXPIK since they only translate comic books, while we produce everything from the beginning.
6.4 Distribution
The distribution manager will handle this process in two ways:
Selling through our Mascot Seller will be something new in the current market of comic books.
We will create our mascot with one of our strongest characters and he/she will sell our comic
books around the streets of Prishtina.
Agreements will be reached with companies such as Rilindja, Dukagjini as well as with café bars
around Kosova to sell our product within their stores.
6.5 Promotion
Firstly let’s begin with our penetrating strategy known as “teaser advertising”:
Before delivering the first comic book we will advertise on billboards through the city of
Prishtina, which present only the writing “Unleash your own heroes” nothing more or less. In
other words, this teaser strategy will create an interest on our business and grab the attention
of people, even though they might not be our customers.
Afterwards we will continue to use every medium that it will be possible to promote our
product including, radio, TV and especially Internet (Facebook, Twitter etc.)
14
We also plan to have a Web Site where our customers will find everything they need
about the company. Meanwhile, Twitter and Facebook will serve as a good mean for
exchanging ideas and information with our customers.
7. Financial Plan
Total expenses for establishing the business and producing the first comic book will be
24, 595 Euros of which 5000 Euros will be provided by the owners, 5000 Euros by owner’s
families and 15000 Euros loan from NLB Bank.
We expect that in the first year we will sell 12000 units of our product (1000 copies each
month). Meanwhile we expect a rise in our sales in the second year by 500 units per month.
The total sales are expected to be 36000 because we will be launching the second book in the
market. In the third year “Komiksat” company will introduce the third strip and our sales will
go up to 43200 units per year.
Sales Plan
Year 1 Year 2 Year 3
Product Description
Unit Price
Unit Sales
Sales Dollars
Unit Price
Unit Sales
Sales Dollars
Unit Price
Unit Sales
Sales Dollars
Comic Book $3 12,000
$ 36,000
$ 3.10
36,000
$ 111,600
$ 3.19
43,200
$ 137,808
15
On the other side we expect to begin receiving profits only after the third year. The
profit in the third year will be 8283 Euros:
Projected Income Statement
Komiksat
Year 1 Percent of
Sales
Year 2 Percent of Sales
Year 3 Percent of Sales
Sales $ 36,000
$ 111,600
$ 137,808
Cost of Goods Sold $ 11,880
33.0% $ 36,828
33.0%
$ 45,477
33.0%
Gross Profit $ 24,120
67.0%
$ 74,772
67.0%
$ 92,331
67.0%
Depreciation $ 3,939
10.9% $ 3,939
3.5% $ 3,939
2.9%
Salary and Benefits $ 15,870
44.1% $ 63,480
56.9%
$ 63,480
46.1%
Commissions, Bonuses, and Other Incentives
$ 1,000
2.8% $ 1,500
1.3% $ 1,500
1.1%
Advertising $ 3,000
8.3% $ 2,000
1.8% $ 2,000
1.5%
Research and Development
$ -
0.0% $ -
0.0% $ -
0.0%
Rent $ 1,680
4.7% $ 1,680
1.5% $ 1,680
1.2%
Shipping Expenses $ -
0.0% $ -
0.0% $ -
0.0%
Utilities $ 1,000
2.8% $ 1,200
1.1% $ 1,300
0.9%
Insurance $ -
0.0% $ -
0.0% $ -
0.0%
Repairs and Maintenance
$ -
0.0% $ -
0.0% $ -
0.0%
Vehicle Expense $ 1,200
3.3% $ 500
0.4% $ 500
0.4%
Travel $ -
0.0% $ -
0.0% $ -
0.0%
16
Office Expenses $ 1,000
2.8% $ 3,000
2.7% $ 3,500
2.5%
Unique and Miscellaneous Expense
$ 500
1.4% $ 500
0.4% $ 500
0.4%
Total Operating Expenses
$ 29,189
81.1%
$ 77,799
69.7%
$ 78,399
56.9%
Interest Expense $ 2,100
5.8% $ 2,100
1.9% $ 2,100
1.5%
Income (Loss) Before Taxes
$ (7,169)
-19.9
%
$ (5,127)
-4.6% $ 11,833
8.6%
Taxes $ -
0.0% $ -
0.0% $ 3,550
2.6%
Net Income (Loss) $ (7,169)
-19.9
%
$ (5,127)
-4.6% $ 8,283
6.0%
More detailed information about the financial plan can be found in the appendix,
section Financial Plan.
17
8. Appendix
APPENDIX A
IDENTIFY THE BUSINESS YOU ARE PLANNING BY TYPING AN "X" IN THE APPROPRIATE BOX BELOW
Goods Services
x
TYPE THE NAME OF YOUR COMPANY BELOW
Komiksat
18
Notes for Sales Plan
Item Notes
Comic Books 1st year
We will produce a continouous story that will last 1 year, and will consist of 12 parts. 1 for every month. Our aim will be to sell 1000 copies every month.
Comic Books 2nd year
We plan to introduce two stories (books) with the same strategy, however we expect 50% more sales for each comic book.
Comic Book 3d year
We plan to launch three comic books this year, with each selling 1200 per month.
Sales Plan
Year 1 Year 2 Year 3
Product Description
Unit Price
Unit Sale
s
Sales Dollars
Unit Price
Unit Sale
s
Sales Dollars
Unit Price
Unit Sale
s
Sales Dollars
Comic Book $3 12,000
$ 36,000
$ 3.10
36,000
$ 111,600
$ 3.19
43,200
$ 137,808
Total 12,000
$ 36,000
36,000
$ 111,600
43,200
$ 137,808
19
Everything that will not be sold, will be back in invertory so we can sell it when we decide to penetrate in other markets such as Tirana & Shkupi.
The rising price during the years is an assumption of the inflation rate.
APPENDIX B
Human Resources Plan
Enter cost of benefits as a percent of salary
15.00% Year 1 Year 2 Year 3
Functional Area
Title Position
Salary
Number of
People
Total
Salary
Cost
Cost of Benefits
Position Salary
Number of People
Total
Salary
Cost
Cost of Benefits
Position Salary
Number of People
Total
Salary
Cost
Cost of Benefits
General Manager
General Manager
1 $ 12,000
1 $ 12,000
$ 1,800
$ 12,000
1 $ 12,000
$ 1,800
General Manager
General Manager
1 $ 12,000
1 $ 12,000
$ 1,800
$ 12,000
1 $ 12,000
$ 1,800
Distribution
Distribution Manager
$ 2,400
1 $ 2,400
$ 360
$ 9,000
1 $ 9,000
$ 1,350
$ 9,000
1 $ 9,000
$ 1,350
Marketing
Marketing Manager
$ 2,400
1 $ 2,400
$ 360
$ 9,000
1 $ 9,000
$ 1,350
$ 9,000
1 $ 9,000
$ 1,350
Distribution
Transportation
$ 1,800
1 $ 1,800
$ 270
$ 3,000
1 $ 3,000
$ 450
$ 3,000
1 $ 3,000
$ 450
Distribution
Sale Mascot
$ 1,800
1 $ 1,800
$ 270
$ 2,400
1 $ 2,400
$ 360
$ 2,400
1 $ 2,400
$ 360
Marketing
Assistant
$ 1,800
1 $ 1,800
$ 270
$ 3,000
1 $ 3,000
$ 450
$ 3,000
1 $ 3,000
$ 450
20
Production
Printing Staff
$ 1,800
2 $ 3,600
$ 540
$ 2,400
2 $ 4,800
$ 720
$ 2,400
2 $ 4,800
$ 720
TOTAL 9 $ 13,800
$ 2,070
9 $ 55,200
$ 8,280
9 $ 55,200
$ 8,280
Notes for Human Resources Plan
Item Notes
The rising costs in salaries are connected with the introduction of more stories.
The management team consist of a group of students who are willing to help the owners in establishing the business, therefore they accepted to work for a monthly salary of 150 Euros during the first year.
APPENDIX C
Financial Assumptions
Sales Year 1 Year 2 Year 3
Planned Sales $ 36,000 $ 111,600 $ 137,808
Sales Growth (Percent) 210.00% 23.48%
Costs & Depreciation Year 1 Year 2 Year 3
Cost of Goods Sold (percent of sales) 33.00% 33.00% 33.00%
Buildings, Equipment, and Vehicles $ 20,510 $ 20,510 $ 20,510
Average Life of Assets (Years Depreciating) 5.21 5.21 5.21
Expenses Year 1 Year 2 Year 3
Human Resources 10
Number of People 9 9 9
Total Cost of Salaries $ 13,800 $ 55,200 $ 55,200
Total Cost of Benefits $ 2,070 $ 8,280 $ 8,280
Total Cost $ 15,870 $ 63,480 $ 63,480
Commissions, Bonuses, and Other Incentives (Dollars)
$ 1,000 $ 1,500 $ 1,500
Advertising Expense (Dollars) $ 3,000 $ 2,000 $ 2,000
Research and Development (Dollars)
21
Shipping Expenses (Dollars)
Rent
Building Space (square feet) 70 70 70
Building Rent per Square Foot (per year) $24 $24 $24
Total Cost $ 1,680 $ 1,680 $ 1,680
Utilities (Dollars) $ 1,000 $ 1,200 $ 1,300
Insurance (Dollars)
Repairs and Maintenance (Dollars)
Office Expenses (Dollars) $ 1,000 $ 3,000 $ 3,500
Travel (Dollars)
Vehicle Expense (Dollars) $ 1,200 $ 500 $ 500
Unique & Miscellaneous Expense (Dollars) $ 500 $ 500 $ 500
Notes for Financial Assumptions
Item Notes
The higher cost of advertising for the first year is based on the fact that we need to spend more in the begenning in order to penetrate in the market.
APPENDIX D
Total Cash Requirement to Start Business = $57,640
Building
Description Cost Quantity Total Asset Life Years
Office $ 1,800 1 $ 1,800 1
$ -
$ -
$ -
$ -
SUB TOTAL 1 $ 1,800 1.0
22
Vehicles
Description Cost Quantity Total Asset Life Years
Small Old/Funy Car $ 1,000 1 $ 1,000 5
$ -
$ -
$ -
$ -
SUB TOTAL 1 $ 1,000 5.0
Research and Manufacturing Equipment
Description Cost Quantity Total Asset Life Years
Printer $ 5,000 2 $ 10,000 10
Paper $ 1,500 $ - 1
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
SUB TOTAL 2 $ 10,000 10.0
Office Equipment
Description Cost Quantity Total Asset Life Years
Telephone $ 150 1 $ 150
Desk $ 200 5 $ 1,000
Chairs $ 80 10 $ 800
Computers $ 800 6 $ 4,800
Internet Expenses $ 960 1 $ 960
$ -
$ -
$ -
$ -
$ -
SUB TOTAL 23 $ 7,710 0.0
Inventory
23
Months of Inventory 12 Total $ 11,880
Cash for Expenses
Months of Expenses 12 Total $ 25,250
Other Cash Needs (Cannot be an expense or an asset)
Type Description Here Total $ -
Building Vehicles Equip & Other $ 20,510
Inventory $ 11,880
Cash for Expenses $ 25,250
Building Vehicles
Equip & Other35%
Inventory21%
Cash for Expenses
44%
Breakdown of Cash Requirements
24
APPENDIX E
Cash Requirements $57,640
Total Cash from Sources $25,000
You do not have enough cash to meet Requirements.
Owners' Investments
Source Description Owner's Contributi
on
Starting the bussines
$ 5,000
SUBTOTAL $ 5,000
Family and Friends
Source Description Principal Interest Rate
Repayment Period in Years
Family $ 5,000
10
Owners $ 5,000
Family & Friends
$ 5,000
Bank Loans $ 15,000
SUBTOTAL $ 5,000
0.00% 10.0
Short-Term Bank Loans
Owners
20%
Family &
Friends20%
Bank Loans60%
Breakdown of Cash
Sources
25
Source Description Principal Interest Rate
Repayment Period in Years
Description of Security
SUBTOTAL $ -
0.00% 0.0
Intermediate-Term Bank Loans
Source Description Principal Interest Rate
Repayment Period in Years
Description of Security
SUBTOTAL $ -
0.00% 0.0
Long-Term Bank Loans
Source Description Principal Interest Rate
Repayment Period in Years
Description of Security
NLB $ 15,000
14.00%
3
SUBTOTAL $ 15,000
14.00%
3.0
Notes for Cash Requirements and Sources
Item Notes
5000 5000 Euros are money invested directly by the owners with 2500 each.
5000 5000 Euros are mony provided by owners families without interest.
26
APPENDIX F
Projected Income Statement
Komiksat
Year 1 Percent of Sales
Year 2 Percent of Sales
Year 3 Percent of Sales
Sales $
36,000
$
111,600
$
137,808
Cost of Goods Sold $ 11,880
33.0%
$ 36,828
33.0%
$ 45,477
33.0%
Gross Profit $
24,120
67.0
%
$
74,772
67.0
%
$
92,331
67.0
%
Depreciation $ 3,939
10.9%
$ 3,939
3.5% $ 3,939
2.9%
Salary and Benefits $ 15,870
44.1%
$ 63,480
56.9%
$ 63,480
46.1%
Commissions,
Bonuses, and Other Incentives
$
1,000
2.8% $
1,500
1.3% $
1,500
1.1%
Advertising $
3,000
8.3% $
2,000
1.8% $
2,000
1.5%
Research and Development
$ -
0.0% $ -
0.0% $ -
0.0%
Rent $ 1,680
4.7% $ 1,680
1.5% $ 1,680
1.2%
Shipping Expenses $ -
0.0% $ -
0.0% $ -
0.0%
Utilities $ 1,000
2.8% $ 1,200
1.1% $ 1,300
0.9%
Insurance $
-
0.0% $
-
0.0% $
-
0.0%
Repairs and Maintenance
$ -
0.0% $ -
0.0% $ -
0.0%
Vehicle Expense $
1,200
3.3% $
500
0.4% $
500
0.4%
Travel $ -
0.0% $ -
0.0% $ -
0.0%
Office Expenses $
1,000
2.8% $
3,000
2.7% $
3,500
2.5%
Unique and $ 1.4% $ 0.4% $ 0.4%
27
Miscellaneous Expense
500 500 500
Total Operating
Expenses
$
29,189
81.1
%
$
77,799
69.7
%
$
78,399
56.9
%
Interest Expense $ 2,100
5.8% $ 2,100
1.9% $ 2,100
1.5%
Income (Loss) Before Taxes
$ (7,169)
-19.9
%
$ (5,127)
-4.6%
$ 11,833
8.6%
Taxes $ -
0.0% $ -
0.0% $ 3,550
2.6%
Net Income (Loss) $
(7,169)
-
19.9%
$
(5,127)
-
4.6%
$
8,283
6.0%
$(20,000)
$-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Sales vs. Net Income
Sales Net Income (Loss)
Year 1 Year 2 Year 3
28
APPENDIX G
ARGJIRO RAMOSAJ
“Hajdar Dushi” Street. Prishtinë, Kosovë 10000
Phone: (044)-541-579 email: [email protected]
EDUCATION
American University in Kosovo (AUK), Prishtinë Expected Graduation 2012
Degree: Bachelor of Science in Applied Arts and Science Concentration: Economics& Statistics, Management
Minor: Legal Studies “Sami Frashëri” Gymnasium, Prishtinë 2004 – 2008
RELATED COURSEWORK
Marketing
Communicating in Business
Advertising
Managing Media Presentation
Research Techniques
College Math for Business I,II
Written Argument
Statistics I& II
PERSONAL QUALIFICATIONS
Willing to accept responsibility
Good oral and written communication skills
Self-disciplined and able to focus on task at hand
Self –confident.
EXPERIENCE
“TEB Bank”, Prishtinë Jun- Aug 2009
Procurement and Administration Department
29
Marketing Department - Mystery Shopping
- Consumer Satisfaction Survey
Head Office Department
SKILLS
Computer:
Microsoft Word
Excel
PowerPoint
Language:
Albanian – Native.
Fluent in English.
Basic knowledge in German and Italian.
REFERENCES AVAILABLE UPON REQUEST
30
Artur Krasniqi
Lagja Pejton, Rr. “Sejdi Kryeziu, Nr 9
Prishtine, Kosova
phone: +38138-247-283 cell: +37745-233-333
email: [email protected]
Education
Rochester Institute of Technology (2008-Present)
American University in Kosovo
Concentration: Management and Economy
Minor: Legal Studies
Courses learned:
Marketing College Math for Business I
Advertising College Math for Business II Written Argument Statistics I & II etc.
American School of Kosova (2005 – 2008)
High School “Sami Frasheri”, Prishtine (2004 – 2005)
Experience
A&A Union, Prishtine (June 2008 – Still working)
Assisting in preparation of auditing reports
Preparing the bills for the clients
Maintaining the database
31
Translating documents from Albanian to English and vice versa
Organizing meetings with the clients
Visiting the clients
Organizing the paperwork
Respond to e-mail and phone inquiries
Skills
Computer:
Microsoft Office package
Minitab
Language:
Albanian (native)
English (fluent) Italian (basic)
References
Available upon request
32
BETIM MEHMETI
Kodra e Diellit Str.1 Apt.9, No.8 [email protected]
Pristina, Kosovo, 10000 +377 44 865 77
COMPUTER SKILLS
Developed basic programming skills in C++ and Java
Mastered Word, Excel, Power Point, and developed basic knowledge in Photoshop
Skilled in networking and searching the Web
Improved researching skills by completing Research Techniques and Written Argument
courses
Expanded multitasking skills
COMMUNICATION SKILLS
Developed communicating skills by taking courses, such as: Communicating in Business,
Writing Seminar, and Arts of Expression
Achieved presenting skills by presenting projects in various courses
Extended teamwork skills by working in groups of three or more in different projects
Established understanding of other cultures by working with diverse people in many projects
EDUCATION
American University in Kosovo, 2008-2012
Major: Management and IT
Overall GPA: 3.71/4.0
AWARDS, HONORS, AND ACTIVITIES
Dean’s list, three semesters as a freshman and two semesters as a sophomore student
Awarded as the best senior student in high school
Elected as class principal in high school
Participated in drawing activities and music classes
Organized soccer tournaments during high school
LANGUAGES
Albanian, native
English, fluent (speak, read, and write)
Macedonian, fluent (speak, read, and write)
33
Butrint Ymeri Lagja Qendresa p.n., Veternik, 10000 Prishtina, Kosovo
Cell: 377 (44) 145 357 [email protected]
EDUCATION American University in Kosovo
Bachelor of Science Degree in Applied Arts and Science
September 2008 – May 2012 (expected)
Major: Management and Economics & Statistics; Minor: Public Policy
Overall GPA 3.76
RELEATED COURSEWORK
Principles of Marketing Microeconomics
Principles of Advertising Macroeconomics
Communicating in Business Statistics I & II
Creative & Critical Thinking Research Techniques
Managing Media & presentations Global Forces & Trends
EXPERIENCE Alink Design, Prishtina, Kosovo; January 2008 – Present
Photographer
Take pictures for different web design purposes Already published over 100 professional pictures
Nike Inc., Las Vegas, NV; June 2009 – August 2009
Sales Associate
Helped up to 100 customers per day Lead by example through service excellence Provided customers’ feedback Assisted in other store functions as needed
Tab Media Team, Prishtina, Kosovo; January 2006 – January 2008
Web designer
Lead the company for 2 years Designed around 10 web sites (with each having at least 5 HTML pages) Maintained a very visited sports web site for 2 years (2006-08)
CAPABILITIES AND SKILLS
Proficient in Photoshop and Dreamweaver Teamwork skills
Certified in Microsoft Office (ECDL) Time management skills
Experienced in doing reports, presentations Research skills
Easily adapted with people of other cultures Multitasking skills
LANGUAGES Albanian (native) English (fluent)
34
Learta Hollaj │
Ulpiane D-6 / V,
10000 Prishtine, Republic of Kosovo
│ 045 252 252 [email protected]
Education American University in Kosovo Rochester Institute of Technology Major: Economics & Statistics and Management Minor: Legal Studies GPA: 3.96
2012 (expected graduation)
Related Coursework
College Math for Business I & II
Experience The European Times, Prishtine
while agents of European Times are in negotiations with different public and private e companies and institutions.
Translator Interpreter Project based Sep - Nov 2010
Progressive Field, Cleveland Indians, Ohio
Concessions 2010 (Co-op)
American University in Kosovo, Prishtine
images
IT Assistant 2009 -2010
T-Com Montenegro, Ulcinj
Medium Enterprises (SME) in the structural format and performs other tasks
reports
and backups
Sales Agent 2009 (Co-op)
35
center, information about services, performing sales of all products, phone, internet cafe, etc.
Radio Elita, Ulcinj
personnel
Moderator 2004 - 2008
Computer Skills
Point,
Internet Browsers
Language Skills Albanian – native Italian – proficient
English – fluent German – proficient
Serbian-fluent
References Available upon request.
36
Fitor Murati
Bregu I Diellit, Rr. “Qamil Bala,Nr 12/11
Prishtine, Kosova
phone: +38138-555-895 cell: +37744-345-419
email: [email protected], [email protected]
Education
Rochester Institute of Technology (2008-Present)
American University in Kosovo
Concentration: Management and Economics/Statistic
Minor: Legal Studies
GPA: 3.96
Some courses learned:
Marketing Communicating in Business
Advertising Micro, Macro
Financial Accounting Public Finance etc.
Statistic II
High School “Sami Frasheri”, Prishtine (2004 – 2008)
Experience
North Nike Outlet, Las Vegas (June 2009 – September 2009)
Sales associative
37
Helped costumers with their purchases
Helped maintaining the store
Addressed customers problems
KosovaLive, Prishtine (June 2010- September 2010)
Translator
Translated news from Albanian to English for the website (www.kosovalive.com)
Skills
Computer:
Profound knowledge on Microsoft Office package
Minitab
Photoshop
Language:
Albanian (native)
English (fluent)
References
Available upon request
