Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
IN-LINE CONFECTION
back to theConfection
basics.goes
Confection is the largest of the
snack categories in the convenience
channel and dollar sales are up in
nearly all of the segments. For the past
several years, merchandising flow in
the Confection category has been done
more by who makes the product rather
than how consumers shop the category.
While this has been a good approach
and has kept the category organized
and growing, we have seen that growth
starting to slow. Through in-depth con-
sumer research and concept testing,
there are insights that have emerged
recently that suggest a new merchan-
dising strategy which can revolutionize
how we market and buy confection
items, and this strategy offers +4% to
+6% sales dollar growth. It takes us
back to the basics by prioritizing three
simple tenets to generate one excellent
result – these three ideas presented by
Mars are: Flavor Zones, Power Brands
and Usage Occasions.
Let’s begin with Flavor Zones, which
align to the shopper decision tree. In
short, once shoppers select a category,
such as Confection, they then immedi-
ately think of flavor and begin choosing
their product. For example, if a shopper
knows that he wants a chocolate item
with a peanut/peanut butter flavor, then
he has begun to narrow his choices. If
the item he’s looking for isn’t available,
research shows that item substitu-
tions will consistently remain within that
flavor.
Next is the Power Brands, and
CATEGORY INSIGHTS™4
CAT
EGORY CAPTAIN
W RIG L E Y’S
Gum & Mints
CAT
EGORY CAPTAIN
H E R S H E Y
Confection
– Through in-depth consumer research and concept testing, there are insights that have emerged recently that suggest a new merchandising strategy which can revolutionize how we market and buy confection items...
T here are times when growth and profitability mean complicated marketing strategies and sweeping changes…and then there are times like this one – a time when we’re going back to the basics to drive positive results in Confection!
IN-LINE CONFECTION
Source: Total US-Convenience Current 52 Wks ending 8/15/15
1st Quarter 2017 5
FlavorZonesDistinct Flavor ZonesAligning to Shopper
Decision Tree
+PowerBrandsChocolate Power Brands in
Lead Position
+Usage
OccasionsBulk Gum and Items in
Lead Position
CATEGORY INSIGHTS™6
IN-LINE CONFECTION
these are the products that deliver
large dollars, high household penetra-
tion rates and have extensive marketing
support. M&M’s, Reese’s and Snick-
ers are the three power brands for
chocolate and they should be blocked
together and be the predominant brand
presence on your shelf. Placing the
chocolate power brands in the lead po-
sition has been proven to drive a +4%
lift in dollar sales and it also supported
the easiest and quickest shopping
experience.
The final part of the strategy is Us-
age Occasions, which refers mainly to
gum and mints. The take-away here is
that Gum Bulk and opening price point
items should be merchandised in the
lead position for best results.
By executing this “back to the
basics” strategy that focuses on how
consumers shop, you can drive +4-6%
sales growth in Confection!
So now that we’ve reviewed the
merchandising strategy for this cat-
egory, let’s take a closer look at the
individual segments.
Chocolate and Non-Chocolate
Both chocolate and non-chocolate
items are part of the Confection
category, with chocolate up marginally
at 1.5% and non-chocolate showing
continued, stronger growth at 3.2%.
Within chocolate, Hershey, Mars, and
Nestle are the predominant brands that
you must offer but the real story is in
pack size: King vs. Standard.
For several years, there has been
a shift occurring where more and more
consumers were trading up to King
Size. Over time, this has led some
c-store operators to believe that the
standard size pack type isn’t important
– this is false!
Pack type sales show that although
king is the leader, standard pack types
are still a strong second place, larger
than gum and mints combined.
In addition, within Immediate Con-
sumption (IC) Confection, 25-30% of
buyers purchase ONLY standard pack
Easy to FindSpecific Brands
32%
% of Shoppers Responding “Strongly Agree”Hershey Led Manufacturers Block vs Power Brand Led Brand Block
50%
31%
47%
29%
53%
28%
53%
30%
49%
Easy to FindSpecific Flavors
Easy to FindSpecific Items
Aisle is Quickto Shop
Shelf OrganizationMade Sense
Source: Mars/Kantar Retail C-Store Control Store Test, March – April 2015. Results at 96% CI; Mars/Kantar In Store Shopper Intercepts at Control & Test Store, April 2015
– Placing the chocolate power brands in the lead position has been proven to drive a +4% lift in dollar sales and it also supported the easiest and quickest shopping experience.
King
$924
.9M
Packtype Sales (M)
Standard
$582
.6M
GumIC
$440
.1M
Mint
$128
.9M
Dollar Change
44.5%
3.5%
28.1%
-7.3%
21.2%
-3.0%
6.2%
3.0%
Dollar Share
Source: Nielsen; Total U.S. C-Store; YTD 6/11/16
1st Quarter 2017 7
IN-LINE CONFECTION
types so you will potentially lose those
customers if you drop standard from
your offering.
Moving on to the non-chocolate
sub-category, Fruit Snacks are the item
to talk about due to them experienc-
ing the highest confection growth at
+14.7% in dollar sales, with the #1
brand, Welch’s, leading the charge.
Gum and Mints
Similar to recent years, the status of
Gum and Mints is somewhat unchanged
– gum is still down slightly at -2.8%
and mints are up at +3.1%. Within
gum, Wrigley owns 61% of the total
gum share, but is experiencing softness
in their core brands such as Double-
mint, Juicy Fruit and Eclipse. However,
their Extra brand is growing due to a
successful campaign launch.
Mondelez is also in decline at a rate
of -33.4% due to three consecutive
years of Stride losses. On the other
hand, Mentos is up 14.2% as a result
of increased distribution of Pure small
bottles; however, they only represent
3% of the gum category.
On the mints side, all of the manu-
facturers are enjoying positive growth
trends with Ferrero leading the charge
at +10.7% growth. From a brand per-
spective, Altoids Arctic, Tic Tac and Ice
Breakers are all healthy and growing.
The Breath Savers brand is in decline,
but this is caused and being offset by
growth in Ice Breakers. All of these
products enjoy high brand recognition
and have utilized product innovation to
drive sales.
Innovation Success
Innovation comes in many forms.
Earlier in this article, we outlined
the exciting new merchandising and
planogram flow so now let’s turn our
attention to some of the exciting new
products emerging. Hershey’s new
Cookie Layer Crunch will accelerate
confection snack growth by delivering
against consumers’ snacking needs and
usage occasions. Hershey took note
that consumers are looking for a tasty,
satisfying snack that’s highly portable,
and it’s expected that this product will
debut to high acclaim and profitable
sales!
Another highly successful product
launch has been the Reese’s With
Pieces Peanut Butter Cup. This prod-
uct combines two of Hershey’s most
popular items into one appealing, highly
portable product.
The success that Hershey is see-
ing results from their dedication to
innovation, with new item sales being
responsible for $56 million in Confection
category growth in 2015. This foresight
and willingness to invest in the future
is what will drive growth and sales for
– Mints; all of the manufacturers are enjoying positive growth trends with Ferrero leading the charge at +10.7% growth.
Gum Brand Performance$ % Change
5
JuicyFruit
Stride
Dentyne
-1.9%
3.9%Extra
DoubleMint
Orbit
Trident
IceBreakers
Mentos
285.1%
-16.1%
-2.2%
-13.6%
7.9%
-25.4%
-4.1%
8.3%
Source: Nielsen Total C-Store 38 Wks Ending 9/24/16
Mint Brand Performance
Altoids
Altoids Arctic
Ice Breakers
Lifesavers
Breath Savers
Tic Tac
Mentos
1.0%
11.8%
4.7%
-9.6%
4.0%
10.7%
6.5%
Source: Nielsen Total C-Store 52 Wks Ending 8/13/16
CATEGORY INSIGHTS™8
IN-LINE CONFECTION
manufacturers and c-store owners alike.
In addition, Mondelez is also pushing
the envelope with regard to innovation
as they move toward the launch of their
Milka Oreo Chocolate Candy Bar. Oreos
have long been a highly popular cookie
snack and have both brand recogni-
tion and a high household penetration
rate. All of these attributes made it the
perfect product for innovation!
The new bar combines bits of Oreo
cookies mixed in rich Oreo cream and
coated in European milk chocolate.
It’s highly portable and based upon
its launch data in other countries, it is
expected to do very well.
Seasonal Items
Seasons as a marketing strategy
and seasonal items continue to be key
sales drivers, but remain under-devel-
oped in the convenience channel. For
example, across all channels, seasonal
is responsible for 31.9% of sales, but in
convenience that number is only 4.3%
- this discrepancy means that there is a
HUGE opportunity for growth in conve-
nience!
Easter was one of the first seasons
to get traction in this marketing strategy
and it remains one of your best oppor-
tunities. In addition, longer Easter sea-
sons have produced strong growth in
the past and 2017 is projected to bring
+30% category growth since it will be
20 days longer! To take advantage of
this longer season, be sure to utilize
the top Easter brands in early displays
to optimize sales. Hershey’s Reese and
Cadbury franchises account for 73%
of all Easter sales so they are a “must
have” in your Easter product mix.
xAOC C-Store
Easter 2016
Everyday68.1%
Seasonal31.9%
Seasonal 4.3%
Everyday95.7%
Source: Nielsen Seasonal Flagged Items andTime Periods
– Seasons as a marketing strategy and seasonal items continue to be key sales drivers, but remain under-developed in the convenience channel.
Sub-Category % Change
2.7%
2.8%
-0.8%
3.0%
3.9%
-1.3%
-2.1%
-0.5%
-4.4%
4.0%
-1.8%
0.6%
11.7%
12.0%
12.8%
Chocolate
Non-Chocolate
Gum
Mints
Fruit Snacks
DollarsUnitsVolume
Source: IRI, Total U.S. Convenience, 52 Weeks Ending 8/7/2016, including Seasonal
results from testing are proving to be
very positive for Standard Bars and total
instant consumables. Stay tuned for
updates on final results and how it may
impact future recommended confection
category merchandising.
So as you prepare your Confection
offering, consider those brands that
are pushing the envelope and creating
growth through innovation. In addition,
remember the new merchandising plan
and use Flavor Zones, Power Brands
and Usage Occasions to your benefit.
Through the implementation of all of
these techniques, you’ll take your Con-
fection category back to the basics and
forward toward profitability! Eby-Brown
offers several different planograms to
meet your needs and space require-
1st Quarter 2017 9
IN-LINE CONFECTION
Finally, remember what we men-
tioned earlier – Seasonal items are
highly incremental and you will increase
your sales by carrying both your stan-
dard items and the appropriate Sea-
sonal item mix.
Things to look for in 2017
As we look into 2017, we continue
to look for new innovation whether that
be items or merchandising. There is
ongoing testing being done to enhance
the performance of the standard bar
such as multiple layouts to improve
positioning on shelf. As previously men-
tioned, standard bars are an important
pack-type in the confection category
with more than one-third of shoppers
only purchasing Standard Bars. Early
DistinctSdtFlavorZones
Bulk Gum Leads
PowerBrandsLead forChoc
VerticalFlavorZonesforNon-Choc
VerticalBrand Blocks forChoc/Non-Choc
Share/KingOverSingles
Gum LeadsWith Bulk& PowerBrands
Opp AndFun GumFollowPowerBrands
HorizontalBrandBlocksForGum
HorizontalFlavorZonesForMints
VerticalBrandBlocksForMints
Gum Power Brands ExtremeMintGum
Intense Mints
Gum PowerBrands Leads
OPP Gum
Peanut Butter/Peanuts
Fun Gum
PlainChocolate
Wafer Caramel NonTraditional
EverydayFruit
Every-day
Sour
Everyday Licorice
Mild Mints
Fruity Mints
Novelty
Merchandising Strategy/Item Placement
Source: Total US-Convenience: Current 52 Wks ending 8/15/15
ments, and as always, consult your
Eby-Brown representative for assis-
tance in creating a plan tailored to meet
your needs.
Sources: Total US-Convenience. Current 52 Wks ending 8/15/15; Mars/Kantar Retail C-Store Control Store Test, March – April 2015. Results at 96% CI; Mars/Kantar In Store Shopper Intercepts at Control & Test Store, April 2015; Nielsen; Leading C-Store Retailer Loyalty Data, Nielsen; IRI, Total U.S. Convenience, 52 Weeks Ending 8/7/2016, including Seasonal; Source: Nielsen Total C-Store 52 Wks Ending 8-13-16; Nielsen Seasonal Flagged Items and Time Periods.
IN-LINE CONFECTION
CATEGORY INSIGHTS™10
NOTES:
1. Always place Reese’s first in line. A reverse flow layout is also available.
2. See your Eby-Brown representative for any regional versions, such as a Pearson’s version for the Minneapolis market.
1st Quarter 2017 11
IN-LINE CONFECTION
Implement the Eby-Brown recommended 12ft In-Line Candy planogram to maximize your category dollars.
Planogram item listings are on pages 12-13.
12ft In-Line Candy Planogram
IN-LINE CONFECTION
CATEGORY INSIGHTS™12
TOP SHELF34801134802934568634567839650739651536626070234077243410785255441077710769107931720217236758961646661922963758847172855784015329033470053470218548108548028548448548368548516893566892652267332881594299594300138335633733733734527582636616712679
SECOND SHELF339754344796339762570531501833721704122452568412252
1222912237108761069468148114868282283455871706156356985099085101485100685188196050096049274196774200774197585784768068611999120219548956311049741041844027922088385674
THIRD SHELF6487176485769362035044498411977763447448629938083890643890493890563890153890239126535864598037951012978460394957971945685628571653
64691205942058666765992551120404936260453373345603
FOURTH SHELF20669398602704205368845166754760022022220214206282061020677884155397331416659364501671720388934661921064660100
FIFTH SHELF253781639039348573159418506939795917704463512476682283488963373529798312079297242268202180712316147322784387746387753
ITEM # DESCRIPTION
ITEM # DESCRIPTION
ITEM # DESCRIPTION
WRIG ECLIPSE WFRST BTLWRIG ECLIPSE SPRMT BTLWRIG ORBIT WH S/C PEPWRIG ORBIT WH S/C SPRICE BRKR IC PPRMNT BTLICE BRKR IC SPRMNT BTLICE BRKR IC GRAPE BTLMENTOS PRFRSH MNT GUMMENTOS PRFRSH SPRMNTWRIG SLMPK DOUBLEMINTWRIG SLMPK WINTERFRSHWRIG SLMPK SPEARMINTWRIG SLMPK BIG REDWRIG SLMPK JUICYFRUITTRIDENT V/PAK PEPERMTTRIDENT V/PAK SPRMTTRIDENT V/PAK WTRGRENTRIDENT V/PAK MNT/SWTTRIDENT PEPMINT SNGLTRIDENT V/PAK CINNMONTRIDENT V/PAK BUBBLETRIDENT V/PAK WTM TWSTRIDENT V/PAK TRP TWSTRID FRESH PEPPERMINTTRID FRESH SPEARMINTTRIDENT WHT PEPMNTTRIDENT WHT SPEARMTDENTYNE ICE PEPPERMNTDENTYNE ICE SPEARMINTDENTYNE ICE ARTIC CHLDENTYNE ICE GLCR GUMDENTYNE ICE ICEBRG GUMALTOIDS PEPPERMINTALTOIDS WINTERGREENALTOID ARTIC P/MNTALTOID ARTIC W/GRNALTOID ARTIC STRWBRYBREATHSVR PROTECT PEPBREATHSVR PROTECT SPRICE BRKR MINT TINICE BRKR WNTRGRN MINTICE BRKR SPRMT MINT
WRIG ORBIT PEPPERMINTWRIG ORBIT SPEARMINTWRIG ORBIT WINTERMINTWRIG ORBIT SWEETMINTWRIG ORBIT BUBBLEMINTWRIG ORBIT STWBRY RMXWRIG PP35 DOUBLEMINTWRIG PP35 WINTERFRSHWRIG PP35 SPEARMINT
WRIG PP35 BIG REDWRIG PP35 JUICYFRUITEXTRA SLMPK PEPPERMNTEXTRA SLMPK SPRMNTEXTRA SLMPK POLAR ICEEXTRA SLMPK WNTRFRSHEXTRA SMOOTH MINTEXTRA SLMPK CINNAMONEXTRA SLMPK CLSC BBLEXTRA SLMPK FRTSENWTRWRIG ECLIPSE WINTERFRSTWRIG ECLIPSE SPEARMNTWRIG ECLIPSE POLAR ICEWRIG ECLIPSE PEPMNTICE BRKR BLST SPRMTICE BRKR BLST PMNTTIC TAC MINTTIC TAC WTRGREENTIC TAC ORANGETIC TAC FRT ADVTRMENTOS NOWMNT PRMNTMENTOS PEPPERMINTMENTOS FRUITBREATHSVR PEPPERMINTBREATHSVR WINTERGRNLIFESVR 5 FLAVORICE BRKR FROST PEPMNTICE BRKR DUO STRAWBERRYICE BRKR DUO W/MELONICE BRKR DUO MNT GRP
WRIG 5 COBALTWRIG 5 RAINWRIG 5 ASCENTWRIG 5 MYSTERY MINTWRIG 5 RPM MINTWRIG 5 REACT MINTWRIG 5 PRISMWRIG 5 FLOOD SR STRWBSTRIDE PEPRMNT SLABSTRIDE SPRMNT SLABSTRIDE ICYMINT SLABSTRIDE MELOPEACH SLABSTRIDE LEMONBRY SLABBBL TAPE AWSOME ORIGH/BUBBA STR/WATRH/BUBBA OUTRAGUESJUICY FRT BBL GUM ORGWRIG SLMPK SB STRWJUICY FRT STRBTWTRMLNSTRIDE SR PATCH WMLNSTRIDE SR PTCH BRSBRYHERSH TAKE 5 KING
HEATH KING SIZE 2ZALMOND JOY KING 3ZMOUNDS KINGSIZE 3ZTWIZZLER STRAW KS 5ZJR KS BITESSKITTLES FRUIT KS 4ZSKITTLES KS WLD BRYSKITTLES SOUR KSSKITTLES KS BRIGHTSDE
REESE CUP KING 2ZREESE WHITE KS BARREESE PB CUP MINI KSREESE KS W/REESE PCSSNICKERS KS 2PC 3ZSNICKERS ALM KS 2PCM&M PEANUT KS 3ZM&M PLAIN KS 3ZHERSH ALMOND KS 2ZHERSH MILK KING 2ZKIT KAT KINGSIZE 2ZKIT KAT MINIS KSKIT KAT KS BIGKATTWIX KSTWIX KS BITESMILKY WAY KS 3ZBUTTERFINGER BIG 3.7ZBUTTERFINGER KS PB CUPSTARBURST KS MINISTARBURST KS ORIG
REESE STICK KSREESE BIG CUP KSREESE FAST BREAK KSPAYDAY KINGSIZE 3ZSNICKERS PB SQRD KS 3.56ZSNICKERS XTREME KSM&M PNUTBTR KSM&M KS COFFEE NUTHERSH CKY N CRM KSHERSH KS CKYLYR CARMKIT KAT KS WHITEKIT KAT WHT MINIS KSCAD CARMELO KS 3ZTWIX PB KSMILKY WAY KS MIDNIGHTMILKYWAY KS SMPL CARMZERO BAR KING SIZE 3ZMUSKETEER KSSTARBURST KS GUMMYSTARBURST KS GUMMY SR
12ft In-Line Candy Planogram
1st Quarter 2017 13
IN-LINE CONFECTION
SIXTH SHELF934620599019150789979849682039349019850040206364527719268242057820396345173396234740860504860504878851048851030
SEVENTH SHELF1434049746136883793463893650088610113946139046822031376313722138213489041451488612715503134587207717207633977031481115354504571
EIGHTH SHELF9789324972979789241414214233706069682013
397695130031422539771126734434888838595597204214217134411402796044336007314829701037345652504498
BOTTOM SHELF99529097862714050853416349027140848861198860939353879346793469813093103842277896914837317735980516914515587170162122239214571761924
ITEM # DESCRIPTION
ITEM # DESCRIPTION
NUTRAGEOUS KINGREESE CRUNCHY KSREESE PIECES KSREESE KS CRNCH BIG CUPSNICKERS KS CRISPERSNICKERS KS HAZELNUTM&M PRETZEL KSMR GOODBAR KING ZWHATCHAMACALLIT KS2.6YORK MINIS KSNES CRUNCH KING 2ZBABY RUTH BIG BAR 3.7MILKA KS OREO CH BARMALLO CUP KINGSIZESWEETART KS CHWY ROPESWEDISH FISH KS 3.4ZSR PATCH KIDS KS 3.4ZGUMISVR KS 5 FLAVORGUMISVR COLLISION
REESE CUPREESE BIG CUPREESE CUP W/REESE PCSNUTRAGEOUSREESE FAST BREAK BARSNICKERSSNICKERS ALM BARM&M PEANUTM&M PLAINHERSH MILKHERSH ALMONDKIT KATKIT KAT WHITETWIXMILKYWAYZERO BARYORK MINTTANGY TAFFY STRAWTANGY TAFFY CHERRYTWIZZLER STRAWSKITTLES FRUIT 2.17ZSKITTLES WBERRYSKITTLES SWT & SOUR
REESE PIECESREESE CUP WHITEREESE STICKSPAYDAYWHATCHAMACALLITSNICKERS PB SQRDSNICKERS CRISPER
CAD CARMELOM&M PNUTBTRROLOHERSH TAKE 5 BARHERSH CKY N CRMHERSH CKYLYR CARM BARKIT KAT BIG KATTWIX PBMILKYWAY MIDNIGHTALMOND JOYMOUNDS DARKSR PUNCH STRAWBERRYSR PUNCH BLRASPBERRYSTARBURST ORIG 2.07ZSTARBURST FAVEREDSSTARBURST SUMMR SPLSHSTARBURST SWT & SOUR
SKORHEATHMR GOODBARDOVE MILKSNICKERS HAZELNUT BARNES CRUNCHMUSKETEERM&M MINI MEGA TUBESBUTTERFINGERBUTTERFINGER PB CUPMILKA OREO CHOC BARROCHER 3PC SHELF UNITGOETZE COW TALES VANMILKYWAY SMPLY CARMMAMBA FRUIT CHEWSAIRHEAD 6 PAKAIRHEAD BITES FRUITAIRHEAD BITES BERRYAIRHEAD XTREME BELTSSWEETART CHEWYSWEETART CHW/SR ROLLSWEETART ROLLSWEETART CHWY ROPE
Displays and Counter Unitscreate opportunities for
impulse buys.
12ft In-Line Candy - continued
IN-LINE CONFECTION
CATEGORY INSIGHTS™14
9ft In-Line Candy Planogram
Implement the Eby-Brown recommended 9ft In-Line Candy planogram to
maximize your category dollars.
TOP SHELF34802939650777243470234010785255441077710769107931720217236758961646661922963758847172855784015329038548108548028548448548368548512267332881594299538335633733733734527582636616SECOND SHELF339754344796339762570531501833721704122452568412252108761069468148114868282281706156356985099085101496050074196774197585784711999120219548
956311049844027922088THIRD SHELF6487176485769362035044498411977763447448623890643890493890569126535864951012394957978460971945571653207922059466765920404936260345603FOURTH SHELF206693986027042051667585069320222202142062820610206773373523973314166516717387753FIFTH SHELF25378163903936884515941476002682039770446351247668228348896884155979831972422
936450921064SIXTH SHELF9346203485739798495990199795913490194527716469192682420388934661322784504878851048660100SEVENTH SHELF14340
ITEM # DESCRIPTION
ITEM # DESCRIPTION
WRIG ECLIPSE SPRMT BTLICE BRKR IC PPRMNT BTLMENTOS PRFRSH SPRMNTMENTOS PRFRSH MNT GUMWRIG SLMPK DOUBLEMINTWRIG SLMPK WINTERFRSHWRIG SLMPK SPEARMINTWRIG SLMPK BIG REDWRIG SLMPK JUICYFRUITTRIDENT V/PAK PEPERMTTRIDENT V/PAK SPRMTTRIDENT V/PAK WTRGRENTRIDENT V/PAK MNT/SWTTRIDENT PEPMINT SNGLTRIDENT V/PAK CINNMONTRIDENT V/PAK BUBBLETRIDENT V/PAK WTM TWSTRIDENT V/PAK TRP TWSTRIDENT WHT PEPMNTTRIDENT WHT SPEARMTDENTYNE ICE PEPPERMNTDENTYNE ICE SPEARMINTDENTYNE ICE ARTIC CHLALTOIDS PEPPERMINTALTOIDS WINTERGREENALTOID ARTIC P/MNTALTOID ARTIC STRWBRYBREATHSVR PROTECT PEPBREATHSVR PROTECT SPRICE BRKR MINT TINICE BRKR WNTRGRN MINT
WRIG ORBIT PEPPERMINTWRIG ORBIT SPEARMINTWRIG ORBIT WINTERMINTWRIG ORBIT SWEETMINTWRIG ORBIT BUBBLEMINTWRIG ORBIT STWBRY RMXWRIG PP35 DOUBLEMINTWRIG PP35 WINTERFRSHWRIG PP35 SPEARMINTEXTRA SLMPK PEPPERMNTEXTRA SLMPK SPRMNTEXTRA SLMPK POLAR ICEEXTRA SLMPK WNTRFRSHEXTRA SMOOTH MINTEXTRA SLMPK CLSC BBLEXTRA SLMPK FRTSENWTRWRIG ECLIPSE WINTERFRSTWRIG ECLIPSE SPEARMNTICE BRKR BLST SPRMTTIC TAC MINTTIC TAC ORANGETIC TAC FRT ADVTRMENTOS PEPPERMINTMENTOS FRUITBREATHSVR PEPPERMINT
TWIX KS BITESSTARBURST KS MINI
NUTRAGEOUS KINGREESE FAST BREAK KSREESE KS CRNCH BIG CUPREESE CRUNCHY KSSNICKERS XTREME KSSNICKERS KS HAZELNUTWHATCHAMACALLIT KS2.6HEATH KING SIZE 2ZYORK MINIS KSBUTTERFINGER BIG 3.7ZBUTTERFINGER KS PB CUPMUSKETEER KSSR PATCH KIDS KS 3.4ZGUMISVR KS 5 FLAVORSTARBURST KS ORIG
REESE CUP
BREATHSVR WINTERGRNLIFESVR 5 FLAVORICE BRKR DUO STRAWBERRYICE BRKR DUO W/MELON
WRIG 5 COBALTWRIG 5 RAINWRIG 5 ASCENTWRIG 5 MYSTERY MINTWRIG 5 RPM MINTWRIG 5 REACT MINTWRIG 5 PRISMSTRIDE PEPRMNT SLABSTRIDE SPRMNT SLABSTRIDE ICYMINT SLABBBL TAPE AWSOME ORIGH/BUBBA STR/WATRJUICY FRT BBL GUM ORGJUICY FRT STRBTWTRMLNWRIG SLMPK SB STRWSTRIDE SR PATCH WMLNHERSH TAKE 5 KINGCAD CARMELO KS 3ZALMOND JOY KING 3ZTWIZZLER STRAW KS 5ZSKITTLES FRUIT KS 4ZSKITTLES KS WLD BRYSKITTLES KS BRIGHTSDE
REESE CUP KING 2ZREESE WHITE KS BARREESE PB CUP MINI KSSNICKERS KS 2PC 3ZSNICKERS PB SQRD KS 3.56ZM&M PEANUT KS 3ZM&M PLAIN KS 3ZHERSH ALMOND KS 2ZHERSH MILK KING 2ZKIT KAT KINGSIZE 2ZKIT KAT KS WHITEKIT KAT KS BIGKATTWIX KSMILKY WAY KS 3ZSTARBURST KS GUMMY SR
REESE STICK KSREESE BIG CUP KSREESE KS W/REESE PCSPAYDAY KINGSIZE 3ZSNICKERS ALM KS 2PCSNICKERS KS CRISPERM&M PNUTBTR KSM&M KS COFFEE NUTHERSH CKY N CRM KSHERSH KS CKYLYR CARMKIT KAT MINIS KSKIT KAT WHT MINIS KSTWIX PB KS
ITEM # DESCRIPTION
1st Quarter 2017 15
IN-LINE CONFECTION
497461368837934638886101139041376313722138213489041451488612739771115503134411481115354EIGHTH SHELF936500978924978932
49729714142139463490276822032673443488881423338595597204214217397695142251402714829701037BOTTOM SHELF14050853416995290
978627134581408413003886119935387148379805165871707207631457176192416212345652
ITEM # DESCRIPTION
ITEM # DESCRIPTION
ITEM # DESCRIPTION
REESE BIG CUPREESE CUP W/REESE PCSNUTRAGEOUSSNICKERSM&M PEANUTHERSH MILKHERSH ALMONDKIT KATKIT KAT WHITETWIXMILKYWAYHERSH TAKE 5 BARZERO BARALMOND JOYSKITTLES FRUIT 2.17ZSKITTLES WBERRY
REESE FAST BREAK BARREESE STICKSREESE PIECES
REESE CUP WHITEPAYDAYSNICKERS ALM BARSNICKERS HAZELNUT BARM&M PLAINHERSH CKY N CRMHERSH CKYLYR CARM BARWHATCHAMACALLITKIT KAT BIG KATTWIX PBMILKYWAY MIDNIGHTCAD CARMELOROLOMOUNDS DARKSTARBURST ORIG 2.07ZSTARBURST FAVEREDS
MR GOODBARDOVE MILKSKOR
HEATHYORK MINTNES CRUNCHM&M PNUTBTRMUSKETEERBUTTERFINGERMAMBA FRUIT CHEWSAIRHEAD BITES FRUITAIRHEAD XTREME BELTSTANGY TAFFY CHERRYSWEETART ROLLSWEETART CHWY ROPESWEETART CHEWYSTARBURST SUMMR SPLSH
IN-LINE CONFECTION
CATEGORY INSIGHTS™16
8ft In-Line Candy Planogram
Implement the Eby-Brown recommended 8ft In-Line Candy planogram to
maximize your category dollars.
TOP SHELF34802939650770234010785255441077710769107931720217236758961922963758847172855784015329038548108548028548448548368548512267332881594299538335627582636616
SECOND SHELF339754344796339762570531501833721704122451087610694681481148656356985099085101496050074196774197585784711999120213373459548956311049844027922088
THIRD SHELF6487176485769362035044498411977763447448623890643890493890569126535864394957978460971945205944527712079257165320404936260
FOURTH SHELF2066939860234857316675850693202222021420628206102067733735241665345603
FIFTH SHELF25378170420536884515941476002682039770446348896668228397331884155979831972422921064
SIXTH SHELF934620639039
9798495990199795913490193512471671732278420388934661667659387753
SEVENTH SHELF14340936500368837
ITEM # DESCRIPTION
ITEM # DESCRIPTION
WRIG ECLIPSE SPRMT BTLICE BRKR IC PPRMNT BTLMENTOS PRFRSH MNT GUMWRIG SLMPK DOUBLEMINTWRIG SLMPK WINTERFRSHWRIG SLMPK SPEARMINTWRIG SLMPK BIG REDWRIG SLMPK JUICYFRUITTRIDENT V/PAK PEPERMTTRIDENT V/PAK SPRMTTRIDENT V/PAK WTRGRENTRIDENT PEPMINT SNGLTRIDENT V/PAK CINNMONTRIDENT V/PAK BUBBLETRIDENT V/PAK WTM TWSTRIDENT V/PAK TRP TWSTRIDENT WHT PEPMNTTRIDENT WHT SPEARMTDENTYNE ICE PEPPERMNTDENTYNE ICE SPEARMINTDENTYNE ICE ARTIC CHLALTOIDS PEPPERMINTALTOIDS WINTERGREENALTOID ARTIC P/MNTALTOID ARTIC STRWBRYICE BRKR MINT TINICE BRKR WNTRGRN MINT
WRIG ORBIT PEPPERMINTWRIG ORBIT SPEARMINTWRIG ORBIT WINTERMINTWRIG ORBIT SWEETMINTWRIG ORBIT BUBBLEMINTWRIG ORBIT STWBRY RMXWRIG PP35 DOUBLEMINTEXTRA SLMPK PEPPERMNTEXTRA SLMPK SPRMNTEXTRA SLMPK POLAR ICEEXTRA SLMPK WNTRFRSHEXTRA SLMPK FRTSENWTRWRIG ECLIPSE WINTERFRSTWRIG ECLIPSE SPEARMNTICE BRKR BLST SPRMTTIC TAC MINTTIC TAC ORANGETIC TAC FRT ADVTRMENTOS PEPPERMINTMENTOS FRUITBREATHSVR PROTECT SPRBREATHSVR PEPPERMINTBREATHSVR WINTERGRNLIFESVR 5 FLAVORICE BRKR DUO STRAWBERRYICE BRKR DUO W/MELON
REESE KS CRNCH BIG CUPREESE CRUNCHY KSSNICKERS XTREME KSSNICKERS KS HAZELNUTM&M KS COFFEE NUTMILKY WAY KS 3ZMUSKETEER KSBUTTERFINGER BIG 3.7ZBUTTERFINGER KS PB CUPTWIZZLER STRAW KS 5ZSTARBURST KS GUMMY SR
REESE CUPREESE FAST BREAK BARREESE CUP W/REESE PCS
WRIG 5 COBALTWRIG 5 RAINWRIG 5 ASCENTWRIG 5 MYSTERY MINTWRIG 5 RPM MINTWRIG 5 REACT MINTWRIG 5 PRISMSTRIDE PEPRMNT SLABSTRIDE SPRMNT SLABSTRIDE ICYMINT SLABBBL TAPE AWSOME ORIGH/BUBBA STR/WATRJUICY FRT STRBTWTRMLNWRIG SLMPK SB STRWSTRIDE SR PATCH WMLNALMOND JOY KING 3ZWHATCHAMACALLIT KS2.6CAD CARMELO KS 3ZHERSH TAKE 5 KINGSKITTLES FRUIT KS 4ZSKITTLES KS WLD BRY
REESE CUP KING 2ZREESE WHITE KS BARREESE FAST BREAK KSSNICKERS KS 2PC 3ZSNICKERS PB SQRD KS 3.56ZM&M PEANUT KS 3ZM&M PLAIN KS 3ZHERSH ALMOND KS 2ZHERSH MILK KING 2ZKIT KAT KINGSIZE 2ZKIT KAT KS WHITETWIX KSSKITTLES KS BRIGHTSDE
REESE STICK KSREESE PB CUP MINI KSREESE KS W/REESE PCSPAYDAY KINGSIZE 3ZSNICKERS ALM KS 2PCSNICKERS KS CRISPERM&M PNUTBTR KSHERSH KS CKYLYR CARMHERSH CKY N CRM KSKIT KAT KS BIGKATKIT KAT MINIS KSKIT KAT WHT MINIS KSTWIX PB KSSTARBURST KS MINI
NUTRAGEOUS KINGREESE BIG CUP KS
ITEM # DESCRIPTION
1st Quarter 2017 17
IN-LINE CONFECTION
8861011390413763137221382138595514514972042140271481115354
EIGHTH SHELF978932978924497297
14142349027682203142332673443488883489048861273976953977111344114829701037
BOTTOM SHELF14050
142259786279952901394613003134588534168861199353871421798051672076314571761924345652
ITEM # DESCRIPTION
ITEM # DESCRIPTION
ITEM # DESCRIPTION
SNICKERSM&M PEANUTHERSH MILKHERSH ALMONDKIT KATKIT KAT BIG KATTWIXTWIX PBMOUNDS DARKSKITTLES FRUIT 2.17ZSKITTLES WBERRY
REESE PIECESREESE STICKSREESE CUP WHITE
PAYDAYSNICKERS HAZELNUT BARM&M PLAINWHATCHAMACALLITHERSH CKY N CRMHERSH CKYLYR CARM BARKIT KAT WHITEMILKYWAYCAD CARMELOHERSH TAKE 5 BARALMOND JOYSTARBURST ORIG 2.07ZSTARBURST FAVEREDS
MR GOODBAR
ROLOHEATHSKORSNICKERS ALM BARM&M PNUTBTRYORK MINTDOVE MILKMUSKETEERBUTTERFINGERMILKYWAY MIDNIGHTAIRHEAD BITES FRUITTANGY TAFFY CHERRYSWEETART ROLLSWEETART CHWY ROPESTARBURST SUMMR SPLSH
IN-LINE CONFECTION
CATEGORY INSIGHTS™18
This 6ft In-Line Candy planogram is recommended for smaller stores lacking space for an 8ft or larger section.
TOP SHELF70234010785255441077710769107931720217236172855784015329038548108548448548368548512267332881594299527582636616
SECOND SHELF33975434479633976257053172170412245108761069468148563569850990851014741967741975337345954895631199912021844027
THIRD SHELF648717
64857693620374486238906438904938905691265358649784604527715716532079266765920404
FOURTH SHELF20669398602166758506932022220214206282061020677337352
FIFTH SHELF70420536884563903915941682039979591770446668228397331884155979831
SIXTH SHELF253781979849348573934620349019
3512473488964166516717322784
SEVENTH SHELF14340368837886101139041376313722138213489041451414811
EIGHTH SHELF9365004972971414213946682203397695267344886127385955134411402714829
BOTTOM SHELF1423313458978627349027130038861199353871421798051672076314571761924
ITEM # DESCRIPTION
ITEM # DESCRIPTION
MENTOS PRFRSH MNT GUMWRIG SLMPK DOUBLEMINTWRIG SLMPK WINTERFRSHWRIG SLMPK SPEARMINTWRIG SLMPK BIG REDWRIG SLMPK JUICYFRUITTRIDENT V/PAK PEPERMTTRIDENT V/PAK SPRMTTRIDENT V/PAK BUBBLETRIDENT V/PAK WTM TWSTRIDENT V/PAK TRP TWSTRIDENT WHT PEPMNTDENTYNE ICE PEPPERMNTDENTYNE ICE SPEARMINTDENTYNE ICE ARTIC CHLALTOIDS PEPPERMINTALTOIDS WINTERGREENALTOID ARTIC P/MNTICE BRKR MINT TINICE BRKR WNTRGRN MINT
WRIG ORBIT PEPPERMINTWRIG ORBIT SPEARMINTWRIG ORBIT WINTERMINTWRIG ORBIT SWEETMINTWRIG ORBIT STWBRY RMXWRIG PP35 DOUBLEMINTEXTRA SLMPK PEPPERMNTEXTRA SLMPK SPRMNTEXTRA SLMPK POLAR ICEEXTRA SLMPK FRTSENWTRWRIG ECLIPSE WINTERFRSTWRIG ECLIPSE SPEARMNTTIC TAC MINTTIC TAC ORANGEBREATHSVR PROTECT SPRBREATHSVR PEPPERMINTBREATHSVR WINTERGRNMENTOS PEPPERMINTMENTOS FRUITICE BRKR DUO STRAWBERRY
WRIG 5 COBALT
M&M KS COFFEE NUTHERSH KS CKYLYR CARMTWIX KSMILKY WAY KS 3ZMUSKETEER KS
REESE CUPREESE CUP W/REESE PCSSNICKERSM&M PEANUTHERSH MILKHERSH ALMONDKIT KATKIT KAT WHITETWIXSKITTLES FRUIT 2.17Z
REESE FAST BREAK BARREESE CUP WHITEPAYDAYSNICKERS ALM BARM&M PLAINCAD CARMELOHERSH CKY N CRMMILKYWAYKIT KAT BIG KATALMOND JOYMOUNDS DARKSTARBURST ORIG 2.07Z
WHATCHAMACALLITYORK MINTHEATHSNICKERS HAZELNUT BARM&M PNUTBTRMUSKETEERBUTTERFINGERMILKYWAY MIDNIGHTAIRHEAD BITES FRUITTANGY TAFFY CHERRYSWEETART ROLLSWEETART CHWY ROPE
WRIG 5 RAINWRIG 5 ASCENTWRIG 5 PRISMSTRIDE PEPRMNT SLABSTRIDE SPRMNT SLABSTRIDE ICYMINT SLABBBL TAPE AWSOME ORIGH/BUBBA STR/WATRWRIG SLMPK SB STRWWHATCHAMACALLIT KS2.6HERSH TAKE 5 KINGCAD CARMELO KS 3ZTWIZZLER STRAW KS 5ZSKITTLES FRUIT KS 4Z
REESE CUP KING 2ZREESE WHITE KS BARSNICKERS KS 2PC 3ZSNICKERS PB SQRD KS 3.56ZM&M PEANUT KS 3ZM&M PLAIN KS 3ZHERSH ALMOND KS 2ZHERSH MILK KING 2ZKIT KAT KINGSIZE 2ZKIT KAT KS WHITE
REESE PB CUP MINI KSREESE KS W/REESE PCSREESE BIG CUP KSPAYDAY KINGSIZE 3ZSNICKERS KS CRISPERSNICKERS XTREME KSM&M PNUTBTR KSHERSH CKY N CRM KSKIT KAT KS BIGKATKIT KAT MINIS KSKIT KAT WHT MINIS KS
REESE STICK KSREESE KS CRNCH BIG CUPREESE FAST BREAK KSNUTRAGEOUS KINGSNICKERS KS HAZELNUT
ITEM # DESCRIPTION
6ft In-Line Candy Planogram
IN-LINE CONFECTION
6ft In-Line Candy Planogram
1st Quarter 2017 19
CATEGORY INSIGHTS™20
IN-LINE CONFECTION
This 4ft In-Line Candy planogram is recommended for smaller stores lacking space for an 8ft or larger section.
TOP SHELF10785107931720217236532903578401854810854844854851226732758263661612021
SECOND SHELF33975434479633976257053112245108761069468148851014741967741975956311999
THIRD SHELF648717
64857693620338905638904991265358642079257165320404
FOURTH SHELF2066939860216675202222062820677
FIFTH SHELF2537816390393688452021477044620610397331
SIXTH SHELF348573159414166516717
668228322784
SEVENTH SHELF1434088610113904137631382114811
EIGHTH SHELF93650014142682203137222673448861271345814829
BOTTOM SHELF4972973489043976951423314514886119935387980516
ITEM # DESCRIPTION
ITEM # DESCRIPTION ITEM # DESCRIPTION
WRIG SLMPK DOUBLEMINTWRIG SLMPK JUICYFRUITTRIDENT V/PAK PEPERMTTRIDENT V/PAK SPRMTTRIDENT V/PAK TRP TWSTRIDENT V/PAK WTM TWSTRIDENT WHT PEPMNTDENTYNE ICE PEPPERMNTDENTYNE ICE ARTIC CHLALTOIDS PEPPERMINTICE BRKR MINT TINICE BRKR WNTRGRN MINTMENTOS FRUIT
WRIG ORBIT PEPPERMINTWRIG ORBIT SPEARMINTWRIG ORBIT WINTERMINTWRIG ORBIT SWEETMINTWRIG PP35 DOUBLEMINTEXTRA SLMPK PEPPERMNTEXTRA SLMPK SPRMNTEXTRA SLMPK POLAR ICEWRIG ECLIPSE SPEARMNTTIC TAC MINTTIC TAC ORANGEBREATHSVR WINTERGRNMENTOS PEPPERMINT
WRIG 5 COBALT
WRIG 5 RAINWRIG 5 ASCENTSTRIDE ICYMINT SLABSTRIDE SPRMNT SLABBBL TAPE AWSOME ORIGH/BUBBA STR/WATRCAD CARMELO KS 3ZHERSH TAKE 5 KINGSKITTLES FRUIT KS 4Z
REESE CUP KING 2ZREESE WHITE KS BARSNICKERS KS 2PC 3ZM&M PEANUT KS 3ZHERSH ALMOND KS 2ZKIT KAT KINGSIZE 2Z
REESE STICK KSREESE BIG CUP KSREESE KS W/REESE PCSM&M PLAIN KS 3ZM&M PNUTBTR KSHERSH MILK KING 2ZKIT KAT KS BIGKAT
REESE FAST BREAK KSPAYDAY KINGSIZE 3ZTWIX KSMILKY WAY KS 3Z
HERSH CKY N CRM KSMUSKETEER KS
REESE CUPSNICKERSM&M PEANUTHERSH MILKKIT KATSKITTLES FRUIT 2.17Z
REESE FAST BREAK BARPAYDAYM&M PLAINHERSH ALMONDHERSH CKY N CRMMILKYWAYYORK MINTSTARBURST ORIG 2.07Z
REESE CUP WHITEKIT KAT WHITECAD CARMELOWHATCHAMACALLITTWIXMUSKETEERBUTTERFINGERAIRHEAD BITES FRUIT
4ft In-Line Candy Planogram
1st Quarter 2017 21
IN-LINE CONFECTION
4ft In-Line Candy Planogram
Mondelezwww.mondelez.com
1723653290317202578401347005347021389049389064389056346981345173
PKDESCRIPTIONUPCITEM #
012546615310012546619592012546612296012546615952012546006255012546006309012546009522012546009478012546009454070221007201070221008390
Trident SpearmintTrident Tropical TwistTrident OriginalTrident Watermelon TwistPurely Trident PeppermintPurely Trident SpearmintStride SpearmintStride PeppermintStride IcymintMilka Oreo Chocolate Standard BarMilka Oreo Chocolate King Size Bar
1212121212121010102424
$0.70 $0.70 $0.70 $0.70 $0.80 $0.80 $0.70 $0.70 $0.70 $1.25 $2.00
SZ
18 pc18 pc18 pc18 pc14 pc14 pc14 pc14 pc14 pc
1.44 oz2.9 oz
IN-LINE CONFECTION
SRP
$1.39 $1.39 $1.39 $1.39 $1.49 $1.49 $1.49 $1.49 $1.49 $1.29 $1.89
OIAllowance
REQUIREMENTS• Distribution only
DATES - OPEN BUY WINDOWOrder dates: 12/19/16 - 1/13/17
Dates for in-store promotion: 12/19/16 - 1/13/17
PROMOTION OBJECTIVE• Grow retailer sales and profits and increase distribution on core selling Trident and Stride gum brands and gain placement on
new Purely Trident items.
• Introduce the NEW Milka Oreo Chocolate brand to the Eby Brown retailer community.
BENEFITS• Trident and Stride are destination brands that consumers seek out. Make sure you are carrying core items on these brands and
grow your gum sales.
• Add this exciting new chocolate brand to your retail set. Milka is the top selling chocolate brand in Europe. Oreo is the best
selling cookie brand in the world. Mondelez is puttting these two power brands together to deliver products that will help
retailers grow chocolate category sales.
1st Quarter 2017 23
Ferrero USAwww.tictacusa.com
741967741975857847742007309310943159987966
PKDESCRIPTIONUPCITEM #
009800007615009800007639009800007608009800007677009800123018009800800056009800800094
Tic Tac FreshmintTic Tac OrangeTic Tac Fruit AdventureTic Tac WintergreenRocher 3pcNutella & Go BreadstickNutella & Go Pretzel
12121212121212
$0.45$0.45$0.45$0.45$0.85$0.60$0.60
SZ
1 oz1 oz1 oz1 oz3 ct
1.8 oz1.9 oz
IN-LINE CONFECTION
SRPOIAllowance
REQUIREMENTS• Distribution only
DATES - OPEN BUY WINDOWOrder dates: 12/19/16 - 1/13/17
Dates for in-store promotion: 12/19/16 - 1/13/17
PROMOTION OBJECTIVE• Take advantage of growth to drive sales in the Mint category.
BENEFITS• Top performing Tic Tac SKUs and Rocher 3pc which is the best performing premium chocolate SKU.
1st Quarter 2017 25
$1.29 $1.29 $1.29 $1.29 $1.49 $1.59 $1.59
Marswww.Mars24Seven.com
236695
PKDESCRIPTIONUPCITEM #
040000513254040000513223040000503255040000503156040000504054
Mars 5 Box Deal contains: Snickers Hazelnut King Size Snickers Hazelnut Singles Snickers Crisper King Size Snickers Crisper Singles Milky Way Midnight King Size
2424181824
$13.00
SZ
3.23 oz1.76 oz2.83 oz1.41 oz2.83 oz
IN-LINE CONFECTION
SRP
$1.89 $1.29 $1.89 $1.29 $1.89
OIAllowance
REQUIREMENTS• Purchase 1 box of each to receive allowance
• Distribution only
DATES - BOOKING ITEMSOrder dates: 12/19/16 - 1/13/17
Return order to Eby-Brown by: 1/13/17
Ship date: 2/27/17
Date for in-store promotion: 2/27/17
PROMOTION OBJECTIVE• To capitalize on the spike in sales newer items lend to the category.
BENEFITS• Increased sales and profits in the singles and king size segments.
1st Quarter 2017 27
Perfetti Van Mellewww.perfettivanmelleusa.com
3177358279729145079145235871707777977023407724341199912021
PKDESCRIPTIONUPCITEM #
073390014315073390010546073390014360073390008185073390008383073390008277073390013936073390013875073390000110073390000165
AH Checkstand Pack AH Big Bar Strawberry Watermelon AH Bites Fruit Xtreme Bites Rainbow Peg Bag Xtreme Belts Rainbow Berry Xtreme Blue Raspberry Belts Mentos Pure Fresh GumMentos Pure Fresh Spearmint Gum Mentos Peppermint RollMentos Fruit Roll
1824241
181810101515
$0.30 $0.35 $0.35 $0.06 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25
SZ
3.3 oz1.5 oz2 oz6 oz2 oz2 oz
1.06 oz1.06 oz1.32 oz1.32 oz
IN-LINE CONFECTION
SRP
$1.19 $1.29 $1.29 $2.79 $1.29 $1.29 $1.49 $1.49 $1.29 $1.29
OIAllowance
REQUIREMENTS• Distribution only
DATES - OPEN BUY WINDOWOrder dates: 12/19/16 - 1/13/17
Dates for in-store promotion: 12/19/16 - 1/13/17
PROMOTION OBJECTIVE• Increase distribution on top selling items within the Confection category.
BENEFITS• Increase retail sales and profits by offering top selling items within the category.
1st Quarter 2017 29