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OTHER TOBACCO PRODUCTS 4th QTR 2017 4 Category Insights OTP Experiencing Impressive Growth Both dollars and unit sales are up versus last YTD. The OTP category is posting impressive numbers - dollars are up +8.4% with units also up +7.5%, according to Nielsen. However, even more substantial is that the Eby-Brown market is actually outpacing those numbers with +12% growth in OTP! The exceptional dollar growth of OTP in the convenience channel is primarily be- ing driven by Cigars and E-Cig/Vape products. When combined, these two product segments comprise only 39% of total OTP dollar sales, but they are responsible for 78% of the OTP dollar growth. Individually, E-Cigs/Vape grew by +45% and Cigars grew +10%. On the unit growth side of the equation, we again see powerful growth in Cigars and E-Cigs/Vape – an excellent indicator of organic growth and true consumer demand. Source: Nielsen Large Convenience Chain Sample (20 chains, ~14,000 stores); 24 weeks ending 5-8-17. “We’re having a great year in OTP – strong growth in both dollars and units is an excellent indicator of good things to come.” – George Main, VP of Merchandising, Eby-Brown Total OTP MST E-Cigs Little Cigars Cigars x Littles Snus Chew 7.5% 0.2% 26.3% 2.7% 11.6% -1.0% -14.6% 24 Weeks Units % Change

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Page 1: OTP Experiencing Impressive Growthcatalog.eby-brown.com/publications/categoryinsight... · GAMBLER REGULAR KING TUBES GAMBLER GOLD KING TUBES GAMBLER SILVER KING TUBES GAMBLER MENTHOL

OTHER TOBACCOPRODUCTS

4th QTR 20174 Category Insights™

OTP Experiencing Impressive GrowthBoth dollars and unit sales are up versus last YTD.The OTP category is posting impressive numbers - dollars are up +8.4% with units also up +7.5%, according to Nielsen. However, even more substantial is that the Eby-Brown market is actually outpacing those numbers with +12% growth in OTP!

The exceptional dollar growth of OTP in the convenience channel is primarily be-ing driven by Cigars and E-Cig/Vape products. When combined, these two product segments comprise only 39% of total OTP dollar sales, but they are responsible for 78% of the OTP dollar growth. Individually, E-Cigs/Vape grew by +45% and Cigars grew +10%. On the unit growth side of the equation, we again see powerful growth in Cigars and E-Cigs/Vape – an excellent indicator of organic growth and true consumer demand.

Source: Nielsen Large Convenience Chain Sample (20 chains, ~14,000 stores); 24 weeks ending 5-8-17.

“We’re having a great year in OTP – strong growth

in both dollars and units is an excellent indicator of

good things to come.”

– George Main, VP of Merchandising, Eby-Brown

Total OTP

MST

E-Cigs

Little Cigars

Cigars x Littles

Snus

Chew

7.5%

0.2%

26.3%

2.7%

11.6%

-1.0%

-14.6%

24 Weeks Units% Change

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5Category Insights™4th QTR 2017

Source: Nielsen Large Convenience Chain Sample (20 chains, ~14,000 stores); 24 weeks ending 5-8-17.

Vapor Dollar Share = All 5 Channels week ending 5/20/17.

Growth Drivers: Cigars & E-Cigs/VapeCigars:Several factors are driving the growth OTP is experiencing in Cigars:• Foil pouches – this pack type has been a game-changer for cigars. They offer increased shelf life, less waste and enhanced product freshness.• Natural leaf demand – consumers love the premium aspect of natural leaf cigars. New product launches such as the Optimo from Swisher offer a “premium” product at a reasonable price.• Flavors – there are many flavors available, with more being added continuously. In addition, unflavored cigars are growing in popularity.• Aggressive, pre-priced offers – the 2 for $.99 offer gives the customer 2 cigars in a foil pouch – a great price point with a fresh product.

“The 2-stick, foil packs have really taken off, and the freshness

advantages you get from it are great! The retailer enjoys an

extended shelf life and less waste, while the consumer enjoys

a much fresher product.”

– George Main, VP of Merchandising, Eby-Brown

E-Cigs/Vape:Societal changes support the growth in E-Cigs/Vape:• Anti-smoking laws are partly responsible for the growth in E-cigs/Vape – many consumers who can’t smoke a traditional Cigarette in the workplace will now use these as alternative products.• The products are more discreet/less invasive than traditional nicotine products such as Cigarettes or Moist Snuff.• New products such as Zyn from Swedish Match offer the nicotine consumers crave, without the tobacco.

Total Cigars

Single Sticks

Foil Pouches

Packs

Dollars Sticks

8.9%9.5%

9.7%9.3%

15.0%14.0%

-9.9%-11.7%

Cigar Stick & Dollar Sales% Change vs Last Year

Market Consolidation92% of the category is serviced by the

Top 5 Vape Companies

35%Vuse

16%Altria

15%JUUL

14%Blu

12%Logic

8%Others

Today’s Consumer Has Lots of Product Choices

• More nicotine products are available for consumers to choose from: Cigars, Moist Snuff, E-Cigs/ Vape, Little Cigars, Snus, Loose Leaf, RYO/Pipe and others.• Many consumers utilize more than one product type, depending on time of day and location.• Innovation in pack type and product attributes are driving growth/change in consumer preferences.

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Other OTP SegmentsMoist Snuff unit and dollar growth is flat, with Premium Loose MST’s declines being a significant drag on the segment. MST Pouches are still growing, and while they account for only 17% of segment volume, they are responsible for 63% of the growth.

Filtered Cigars have seen a slight decline of 1%, but a few national brands such as Cheyenne, Talon and Djarum are bucking that trend. These brands are up a collective +13% and are responsible for 31% of the total segment sales.

RYO Tobacco is down -6% overall, but Bugler and Peter Stokkebye are growing at +2.3% and +45%, respectively. Note that Bugler has the bulk of the segment share at 46%, and RYO customers are fiercely loyal – if you don’t have their preferred brand, they will go somewhere else. Stock what sells!

RYO/MYO Accessories are also down slightly, but similar to RYO Tobacco, a couple of brands are growing and outpacing the others. Bugler and Good Times should be part of your offering.

4th QTR 20176 Category Insights™

Moving the Needle in OTPTechnology and changing societal expectations are both affecting the OTP category. It’simportant to keep an eye on these evolving trends and make adjustments to your offering, as necessary.

Also, don’t neglect your fixtures and displays! Newer models offer lighting, storage and can truly highlight and sell your products more effectively!

By utilizing these merchandising strategies, your OTP category will perform better and bringincreased profits to your c-store.

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JOB® is a registered trademark of Republic Technologies L.L.C.OCB® is a registered trademarks of DRL Enterprises Inc.TOP®, Gambler®, Drum®, Largo®, 4 Aces®, High Card®, and Tin Star®, are registered trademarks of TOP Tobacco L.P.

13 1/4” (W) x 7 1/4” (D) x 12” (H)

6-1/8” (W) x 5-1/4” (D) x 9-7/8” (H)

Cigarette PaperDepartment - Job/Top Cigarette Paper DisplayITEM # DESCRIPTION

903286

86316256578854897950973788396239

JOB/TOP B5G7 HRZ DISCONTAINS: JOB CIG PAPER 1.5 WHITE 24CT JOB CIG PAPER SINGLE WD 32/PK 24CT JOB CIG PAPER 1.25 WHITE 24CT JOB FRENGH LIGHT CIG PAPER 1.25 48CT JOB CIG PAPER 1.25 SLOW BURN 24CT JOB CIG PAPER 1.0 WHITE GUMMED 66CT TOP CIG PAPER GUMMED 100CT

ORDER PK

1 1

7Category Insights™4th QTR 2017

Cigarette Paper Department - Job Organic Hemp Display

ITEM # DESCRIPTION

167544

184630180992180984184622

JOB ORGNC HEMP 4BX DSCONTAINS: JOB CIG PAPERS 1.5HMP JOB CIG PAPER SW HEMP JOB CIG PAPER 1.25HMP JOB CIG PAPER SLM HMP

ORDER PK

1 1

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4ft Non-Self Serve Loose Tobacco DeptITEM # DESCRIPTION

TOP HOOK755082

755116

797217797209969550969584SECOND HOOK755132

755108

797084797191969576969543THIRD HOOK 707208

707455

820514820522872002

871970

FOURTH HOOK 520312

520106

755124

GAMBLER RYO PIPE TOBACCO REGULAR 6ZGAMBLER RYO PIPE TOBACCO REGULAR 16ZLARGO PIPE TOBACCO REGULAR 5ZLARGO PIPE TOBACCO REG 12ZHIGH CARD PIPE TOBACCO REG 5ZHIGH CARD PIPE TOBACCO REG 12Z

GAMBLER RYO PIPE TOBACCO MELLOW 16ZGAMBLER RYO PIPE TOBACCO MELLOW 6ZLARGO PIPE TOBACCO MELLOW 12ZLARGO PIPE TOBACCO MELLOW 5ZHIGH CARD PIPE TOB GOLD 12ZHIGH CARD PIPE TOBACCO GOLD 5Z

GAMBLER RYO PIPE TOBACCO SILVER 16ZGAMBLER RYO PIPE TOBACCO SILVER 6ZLARGO PIPE TOBACCO NATURAL 6ZLARGO PIPE TOBACCO NAT 16ZTIN STAR RYO PIPE TOBACCO REGULAR MEDTIN STAR RYO PIPE TOBACCO REGULAR LRG

GAMBLER PIPE TOBACCO TURKISH 16ZGAMBLER PIPE TOBACCO TURKISH 6ZGAMBLER RYO PIPE TOB MINT 16Z

755090955278955302FIRST SHELF 201475201400201418932509970509970566

970590970483970699

219196

219204

BOTTOM SHELF539973539973539981998666

796540

657387

657395

593475

998690

GAMBLER RYO PIPE TOB MINT 6ZTALON RYO PIPE TOBACCO REG 9ZTALON RYO PIPE TOBACCO REG 3.4Z

GAMBLER PIPE TOBACCO REG 1ZGAMBLER PIPE TOBACCO GOLD 1ZGAMBLER PIPE TOBACCO MNTHL 1Z4ACES PIPE TOB TURKISH B1G1 0.75ZBUGLER RYO TOBACCO ORIGINL 12CTKITE RYO CIG TOBACCO MENTHOL POUCH 0.65ZTOP RYO CIG TOBACCO POUCH .6ZTOP RYO CIG TOBACCO MNTHL 12CTDRUM TOBACCO HALFZWARE POUCH 1.14ZAMERICAN SPIRIT TOBACCO ORIG BLU 1.41ZAMERICAN SPIRIT TOBACCO ORGAN MRN 1.41Z

GAMBLER CIG TUBE REGULAR 200CTGAMBLER CIG TUBE REGULAR 200CTGAMBLER CIG TUBE GOLD 200CTGAMBLER CIG TUBE SILVER KING SIZE 200CTGAMBLER RYO CIG TUBE MENTHOL KS 200CTGAMBLER CIG TUBE FILTER 100MM 200CTGAMBLER CIG TUBE FILTER 100MM GOLD 200CTTOP-O-MATIC CIG ROLLNG MACHINE 1CTTOP CIGARETTE MACHINE KS 100MM 1CT

ITEM # DESCRIPTION

4th QTR 20178 Category Insights™

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JOB® is a registered trademark of Republic Technologies L.L.C. OCB® is a registered trademarks of DRL Enterprises Inc. TOP®, Gambler®, Drum®, Largo®, 4 Aces®, High Card®, and Tin Star®, are registered trademarks of TOP Tobacco L.P.

RACK448” (W) x 12” (D) x 84” (H)

NOTE: This POG contains cigarette tobacco that cannot be self-serve.

4ft Non-Self Serve LooseTobacco Dept

9Category Insights™4th QTR 2017

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JOB® is a registered trademark of Republic Technologies L.L.C.OCB® is a registered trademarks of DRL Enterprises Inc.TOP®, Gambler®, Drum®, Largo®, 4 Aces®, High Card®, and Tin Star®, are registered trademarks of TOP Tobacco L.P.

RACK224” (W) x 15” (D) x 68” (H)

ITEM # DESCRIPTION

FIRST HOOK755082755108707455520106SECOND HOOK797217797191820514

755090

THIRD HOOK872002871954969550969543FIRST SHELF201475201400201418932509 BOTTOM SHELF539973539981998666796540657387657395

GAMBLER REGULAR PIPE TOB 6 OZGAMBLER GOLD PIPE TOB 6 OZGAMBLER SILVER PIPE TOB 6 OZGAMBLER TURKISH PIPE TOB 6 OZ

LARGO REGULAR PIPE TOBACCO 6 OZLARGO GOLD PIPE TOBACCO 6 OZLARGO SUN GROWN NATURAL PIPE TOBACCO BAG 6 OZGAMBLER MENTHOL PIPE TOBACCO BAG 6 OZ

TIN STAR REGULAR PIPE BAG 3 OZTIN STAR GOLD PIPE BAG 3 OZHIGH CARD REGULAR PIPE TOB 5 OZHIGH CARD GOLD PIPE TOBACCO 5 OZ

GAMBLER REG PIPE MINI BAG 1 OZGAMBLER GOLD PIPE MINI BAG 1 OZGAMBLER MNTHL PIPE MINI BAG 1 OZ4 ACES TURKISH PIPE TOBACCO POUCH B1G1

GAMBLER REGULAR KING TUBESGAMBLER GOLD KING TUBESGAMBLER SILVER KING TUBESGAMBLER MENTHOL KING TUBESGAMBLER REGULAR 100MM TUBESGAMBLER GOLD 100MM TUBES

2ft Self Serve Loose Tobacco Department

4th QTR 201710 Category Insights™

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JOB® is a registered trademark of Republic Technologies L.L.C.OCB® is a registered trademarks of DRL Enterprises Inc.TOP®, Gambler®, Drum®, Largo®, 4 Aces®, High Card®, and Tin Star®, are registered trademarks of TOP Tobacco L.P.

RSD2424” (W) x 12” (D) x 58” (H)

NOTE: This POG contains cigarette tobacco that cannot be self-serve.

11Category Insights™4th QTR 2017

ITEM # DESCRIPTION

FIRST SHELF201475201400932509970509219196FIRST HOOK 755082

755108

707455SECOND HOOK 520106755090872002

THIRD HOOK 969550969543969535BOTTOM SHELF539973539981998666

796540

657387

657395

GAMBLER PIPE TOBACCO REG 1ZGAMBLER PIPE TOBACCO GOLD 1Z4ACES PIPE TOB TURKISH B1G1 0.75ZBUGLER RYO TOBACCO ORIGINL 12CTAMERICAN SPIRIT TOB ORIG BLU 1.41Z

GAMBLER RYO PIPE TOBACCO REGULAR 6ZGAMBLER RYO PIPE TOBACCO MELLOW 6ZGAMBLER RYO PIPE TOB SILVER 6Z

GAMBLER PIPE TOBACCO TURKISH 6ZGAMBLER RYO PIPE TOBACCO MINT 6ZTIN STAR RYO PIPE TOBACCO REGULAR MED

HIGH CARD PIPE TOBACCO REG 5ZHIGH CARD PIPE TOBACCO GOLD 5ZHIGH CARD PIPE TOBACCO MNTHL 5Z

GAMBLER CIG TUBE REGULAR 200CTGAMBLER CIG TUBE GOLD 200CTGAMBLER CIG TUBE SILVER KING SIZE 200CTGAMBLER RYO CIG TUBE MENTHOL KS 200CTGAMBLER CIG TUBE FILTER 100MM 200CTGAMBLER CIG TUBE FILTER 100MM GOLD 200CT

2ft Non-Self Serve Lockable Loose Tobacco Department

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4ft High Profile OTP Planogram ITEM # DESCRIPTION

TOP SHELF5959165621794172812552

564153564112870899

239046751545751552729632729806SECOND SHELF60315801604968584953582145365885906254262543239665539296687145808923808949808873808907THIRD SHELF94600494601291787249420373076262345421597065755154315758844810511671304598167148PROMOPROMO

COPENHAGEN SNUFF ORG FCCOPENHAGEN SNUFF LONG CUTCOPENHAGEN SNUFF WNTRGRN LCCOPENHAGEN SNUFF WINTERGREEN POUCHCOPENHAGEN SNUFF MINT LCCOPENHAGEN SNUFF MINT POUCHCOPENHAGEN SNUFF STHRN BLEND LONG CUTCOPENHAGEN SNUFF POUCHCOPENHAGEN SNUFF EXTRA LCCOPENHAGEN SNUFF STRAIGHT LCSKOAL SNUS SNUFF MINT POUCHSKOAL SNUS SNUFF SMTH MNT PCH

SKOAL SNUFF WINTERGREEN FCSKOAL SNUFF WINTERGREEN LCSKOAL SNUFF STRAIGHT LONG CUTSKOAL SNUFF MINT-BLU LCSKOAL SNUFF APPLE LONG CUTSKOAL SNUFF BERRY LONG CUTSKOAL SNUFF PEACH LONG CUTSKOAL SNUFF CITRUS LONG CUTSKOAL SNUFF CHERRY LONG CUTSKOAL SNUFF WINTERGREEN PCHSKOAL SNUFF MINT POUCHSKOAL SNUFF STRAIGHT POUCHSKOAL SNUFF XTRA WNTRGRN LCSKOAL SNUFF XTRA MINT LCSKOAL SNUFF XTRA WNTRGRN PCHSKOAL SNUFF XTRA MINT POUCH

GRIZZLY SNUFF DARK WNTGRN LCGRIZZLY SNUFF DARK WNTGRN PCHGRIZZLY SNUFF WINTERGREEN WCGRIZZLY SNUFF STRAIGHT LCGRIZZLY SNUFF STRAIGHT POUCHGRIZZLY SNUFF NATURAL EX LCGRIZZLY SNUFF NATURAL FINE CUTGRIZZLY SNUFF NATURALGRIZZLY SNUFF WINTERGREEN FCKODIAK SNUFF WINTERGREENRED SEAL SNUFF NATURAL LCRED SEAL SNUFF NATURAL FCRED SEAL WINTERGREEN FINE CUTRED SEAL SNUFF WNTRGRN LCMOIST STORE CHOICEMOIST STORE CHOICE

FOURTH SHELF215988656207540138730754487538487520494625542019747543747535611236

80031001647716PROMOS/NEW ITEMS/E-CIGARETTESOPTIONAL FIFTH SHELF W/PREMIUM CIGARS897009896985896977896993363002363010

364455364463SIXTH SHELF911651984260911636911644242321903583

899096

911628899088998955

899104

917807

917815588871917203535161984500

GRIZZLY SNUFF WNTRGRN LCGRIZZLY SNUFF WNTRGRN POUCHGRIZZLY SNUFF MINT LONG CUTGRIZZLY SNUFF MINT POUCHLONGHORN SNUFF NATURAL FCLONGHORN SNUFF WNTRGRN LCLONGHORN SNUFF STRAIGHT LCLONGHORN SNUFF MINT LCLONGHORN SNUFF STRAIGHT PCHLONGHORN SNUFF WNTRGRN PCHTIMBER WOLF SNUFF WINTERGREEN POUCHTIMBER WOLF WNTRGRN LCTIMBER WOLF SNUFF STRAIGHT LCTIMBER WOLF NATURAL FINE CUT

MACANUDO ROTHSCHILD CIGARSPUNCH ROBUSTO CIGARSPARTAGAS ROTHSCHILD CIGARSEXCALIBUR ROBST CIGARACID G-FRESH KUBA KUBA CIGARSACID G-FRESH CIGARS BLNDE MORADO DS 10CTACID G-FRESH CGRS BLONDIE REDACID G-FRESH CGRS BLONDIE BLUE

SW/SWEETS CIGARILLOS 2F.99SW/SWEETS CGRLL DIAMOND 2F.99SW/SWEETS CGRLL BLUEBRY 2F.99SW/SWEETS CGRLL GRN SWTS 2F.99SW/SWEETS CGRLL MANGO 2F.99SW/SWEETS CIGARILLOS TROP FUSN 2F.99SW/SWEETS CIGARILLOS STRAWBRY 2F.99SW/SWEETS CGRLL GRAPE 2F.99SW/SWEETS CGRLL PEACH 2F.99SW/SWEETS CIGARILLOS WLD RUSH 2F.99SW/SWEETS CIGARILLOS WHT GRPE 2F.99SW/SWEETS BLK CIGARILLOS CHRY TIP 2F.99SW/SWTS BK CGRLL SMTH TIP 2F.99SW/SWTS BLK CGRLL BLK BRY 2F.99SW/SWEETS CIGARILLOS MINI 3F2SW/SWEETS MIN CGRS DIMND 3F2SW/SWTS MINI CGRLL ISLAND 3F2

SEVENTH SHELF343046343160214817343103343210202069992826992818992792955880984211932285932277170829928523928556928564928580EIGHTH SHELF747410

747428

747451

976621976647361840812099191759917401956292361964904359904326866434243816243782737213745844NINTH SHELF822106917658898403161331877860622845739268789271

OPTIMO CIGARILLOS SWEET 2F.99OPTIMO CIGARILLOS SILVER 2F.99OPTIMO CIGARILLOS GREEN 2F.99OPTIMO CIGARILLOS MANGO 2F.99OPTIMO CIGARILLOS BLUE 2F.99OPTIMO CGRL GRAPE 2F99GYV GAME CIGARS SWT AROMATIC 2F.99GYV GAME CIGARS WILD BERRY 2F.99GYV GAME CIGARS LEAF NAT 2F.99GYV GAME CGRLL PINEAPPLE 2F.99GYV GAME CIGARILLOS MANGO 2F.99GYV GAME CGRLL WHT GRAPE 2F.99GYV GAME CIGARILLOS GRAPE 2F.99GAME CGRL DMND UP2F99GYV GAME CIGARILLOS BLUE 2F.99GYV GAME CIGARILLOS SILVER 2F.99GYV GAME CIGARILLOS GREEN 2F.99GYV GAME CIGARILLOS RED 2F.99

BACKWOODS WILD/MILD CIGARS ORIGINAL 5PKBACKWOODS WILD/MILD CIGARS HONEY BRY 5PKBACKWOODS WILD/MILD CIGARS SWT AROM 5PKD MSTRS CIGARILLOS BERRY 2F.99D MSTRS CIGARILLOS JAVA 2F.99D MSTRS CIGARILLOS FSN HNY 2F.99D MSTRS CGRLL F/FRESH PALMA 3F2GYV CGRL GREEN 2F1.29W/OWL CIGARILLOS PINEAPPL 2F.99W/OWL CIGARILLOS MANGO 2F.99 2CTW/OWL CGRL WPEACH2F99W/OWL CIGARILLOS WHT GRAPE 2F99W/OWL CIGARILLOS GRAPE 2F.99W/OWL CIGARILLOS SILVR RG 2F.99W/OWL CIGARILLOS EMERALD 2F.99W/OWL CIGARILLOS PLATINUM 2F.99W/OWL CIGARILLOS GREEN 2F.99WHITE OWL CIGARILLOS SWEETS 2F.99

SW/SWEETS CIGARILLOS SWEET 5F3SW/SWEETS CIGARILLOS TIP 5FOR3SW/SWEETS CGRLL WD TIP 5FOR3BLACKSTONE CGRLL CHERRY TIP 5PKBLACK & MILD CIGARS PT 25SBLACK & MILD CIGARS WINE 25SBLK & MLD CIGARS UPRGHT WD TIP 25SBLK & MLD CIGARS WINE WD TIP 25S

ITEM # DESCRIPTION ITEM # DESCRIPTION

4th QTR 201712 Category Insights™

4Q17_CI Merchandising layout.indd 12 8/15/17 12:16 PM

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Due to varying state OTP taxes, please review available price points on pre-priced OTP materials to ensure the listed price is intended for your market.

DESCRIPTION

13Category Insights™4th QTR 2017

ITEM # DESCRIPTION

957936957969911503911552211508821231622837739250789263211334589580BOTTOM SHELF1842896506896522869685869693784546784561784553784579868547868562775585924829

203257

97050974687211

ALTERNATIVE BOTTOM SHELF FOR ILLINOIS184297715797714097716586779686775486777086778896972586776277558592482920325797050974687211

BLK & MLD CIGARS CASINO PT PP.79 25SBLACK & MILD CIGARS CASINO WT 25SBLACK & MILD JAZZ CIGARS PT.79 25SBLK & MLD JAZZ CIGARS WD TP UP 25SBLK & MLD CGRILL SWEET UP.79 25SBLACK & MILD CIGARS ORIGINAL 5PKBLACK & MILD CIGARS WINE 5PKBLACK & MILD CIGARS WOOD TIP 5PKBLK & MLD CIGARS WINE WD TIP 5 PKBLACK & MILD CIGARS 10/5PKBLACK & MILD FILTER TIPS 110MM 5PK

SW/SWEETS CIGARS LITTLE 20PKTALON CIGARS REG FILTERED 20/PKTALON CIGARS MNTHL FILTERED 20/PKTALON CIGARS SWEET ORIG FILTERDTALON CIGARS GRAPE FILTEREDCHEY CIGARS 100 FULL FLVR FILTEREDCHEY CIGARS 100 MNTHL FILTERDCHEY CIGARS 100 CLASSIC FILTERDCHEY CIGARS 100 WILD CHERRY FLTCHEYENNE LC PEACH 100CHEYENNE LC VNLLA 100DJARUM CIGARS BLACK CLOVE 12CTAL CAPONE SWEETS CIGARILLOS CGNC FLT 2PKAL CAPONE SWEETS FLTR CGRL COGNAC 10SBUGLER RYO TOBACCO ORIGINL 12CTRED MAN CHEW TOB GLDN BLEND 3ZRED MAN CHEWING TOBACCO 3Z

SW/SWEETS CIGARS LITTLE 20PKSMOKERS CHC MX CIGARS RED FLTRDSMOKERS CHC MX CIGARS BLUE FLTRDSMOKERS CHC MX CIGARS GREEN FLTCHEYENNE CIGARS FL FLAVOR HW 100CHEYENNE CIGARS MENTHOL HW 100CHEYENNE CIGARS CLASSIC HW 100CHEY CIGARS WILD CHERRY HW 100CHEYENNE CIGARS 100 PEACHCHEYENNE CIGARS VANILLA HW 100DJARUM CIGARS BLACK CLOVE 12CTAL CAPONE SWEETS CGRLL CGNC FLT 2PKAL CAPONE SWTS FLTR CGRL COGNAC 10SBUGLER RYO TOBACCO ORIGINL 12CTRED MAN CHEWING TOB GLDN BLEND 3ZRED MAN CHEWING TOBACCO 3Z

OPTIONAL FIFTH SHELF WITH PREMIUM CIGARS

ALTERNATIVE BOTTOM SHELF FOR ILLINOIS (EXCEPT COOK CO.)

4Q17_CI Merchandising layout.indd 13 8/15/17 12:16 PM

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4ft Low Profile OTP Planogram ITEM # DESCRIPTION

TOP SHELF5959165621794172

812552

564153564112870899

239046751545 75155268584953582543729632729806

SECOND SHELF603158016049239665539296808923808949808873808907481051167130167148

5884487538487520

494625THIRD SHELF215988656207946004

946012

917872

COPENHAGEN SNUFF ORIG FN CUTCOPENHAGEN SNUFF LONG CUTCOPENHAGEN SNUFF WINTERGREEN LONG CUTCOPENHAGEN SNUFF WINTERGREEN POUCHCOPENHAGEN SNUFF MINT LG CUTCOPENHAGEN SNUFF MINT POUCHCOPENHAGEN SNUFF STHRN BLEND LONG CUTCOPENHAGEN SNUFF POUCHCOPENHAGEN SNUFF EXTRA LG CUTCOPENHAGEN SNUFF STRAIGHT LCSKOAL SNUFF MINT-BLU LONG CUTSKOAL SNUFF APPLE LONG CUTSKOAL SNUFF CHERRY LONG CUTSKOAL SNUS SNUFF MINT POUCHSKOAL SNUS SNUFF SMOOTH MINT POUCH

SKOAL SNUFF WINTERGREEN FCSKOAL SNUFF WINTERGREEN LCSKOAL SNUFF STRAIGHT LONG CUTSKOAL SNUFF WINTERGREEN PCHSKOAL SNUFF MINT POUCHSKOAL SNUFF XTRA WNTGRN LCSKOAL SNUFF XTRA MINT LG CUTSKOAL SNUFF XTRA WNTGRN PCHSKOAL SNUFF XTRA MINT POUCHRED SEAL SNUFF NATURAL LG CUTRED SEAL SNUFF NATURAL FINE CTRED SEAL SNUFF WINTERGREEN LONG CUTKODIAK SNUFF WINTERGREENLONGHORN SNUFF NATURAL FN CTLONGHORN SNUFF WINTERGREEN LONG CUTLONGHORN SNUFF STRAIGHT LG CT

GRIZZLY SNUFF WNTGRN LG CUTGRIZZLY SNUFF WINTERGREEN PCHGRIZZLY SNUFF DARK WNTGRN LONG CUTGRIZZLY SNUFF DARK WNTGRN POUCHGRIZZLY SNUFF WNTGRN WIDE CUT

494203730762540138730754623454215970657551747543747535100164

8003FOURTH SHELF911651984260

911636

911644

242321903583

899096

911628998955

343046343160214817343210170829928523928556928564928580

FIFTH SHELF917203822106877860622845739268

789271

GRIZZLY SNUFF STRAIGHT LG CUTGRIZZLY SNUFF STRAIGHT POUCHGRIZZLY SNUFF MINT LONG CUTGRIZZLY SNUFF MINT POUCHGRIZZLY SNUFF NATURAL EX LC GRIZZLY SNUFF NAT FINE CUTGRIZZLY SNUFF NATURALLONGHORN SNUFF STRAIGHT PCHLONGHORN SNUFF WNTGRN PCHTIMBER WOLF SNUFF STRAIGHT LONG CUTTIMBER WOLF WNTGRN LONG CUT

SW/SWEETS CIGARILLOS 2F.99SW/SWEETS CIGARILLOS DIAMOND 2F.99SW/SWEETS CIGARILLOS BLUEBRY 2F.99SW/SWEETS CIGARILLOS GRN SWTS 2F.99SW/SWEETS CGRLLS MANGO 2F.99SW/SWEETS CIGARILLOS TROP FUSN 2F.99SW/SWEETS CIGARILLOS STRAWBRY 2F.99SW/SWEETS CGARILLOS GRP 2F.99SW/SWEETS CIGARILLOS WLD RUSH 2F.99OPTIMO CIGARILLOS SWEET 2F.99OPTIMO CIGARILLOS SILVER 2F.99OPTIMO CIGARILLOS GREEN 2F.99OPTIMO CIGARILLOS BLUE 2F.99GAME CGRL DMND UP2F99GYV GAME CIGARILLOS BLUE 2F.99GYV GAME CIGARILLOS SLVR 2F.99GYV GAME CGRILLOS GREEN 2F.99GYV GAME CIGARILLOS RED 2F.99

SW/SWEETS CIGARILLOS MINI 3F2SW/SWEETS CIGARILLOS SWT 5F3BLACK & MILD CIGARS PT 25SBLACK & MILD CIGARS WINE 25SBLACK & MILD CIGARS UPRGHT WOOD TIP 25SBLACK & MILD CIGARS WINE WOOD TIP 25S

747451812099

976647976621917401956292361964904359243816866434737213745844955880BOTTOM SHELF9579369579699115039115528212316228377392507892635895801842896506869693869685784546784561784553784579924829

7211ALTERNATIVE BOTTOM SHELF FOR ILLINOIS1842977157977140977165867796867754867770867788924829

7211

BCKWDS WLD/MLD CGRS SWT ARM 5PKDUTCH MSTRS CIGARILLOS F/FRESH PALMA 3F2DUTCH MSTRS CIGARILLOS JAVA 2F.99DMSTRS CIGARILLOS BERRY 2F.99W/OWL CGRILLOS PINEAPPL 2F.99W/OWL CGRILLOS MANGO 2F.99 2CTW/OWL CGRL WPEACH2F99W/OWL CIGARILLOS WHT GRP 2F99W/OWL CIGARILLOS EMERALD 2F.99W/OWL CIGARILLOS SILVR RG 2F.99W/OWL CIGARILLOS GREEN 2F.99W/OWL CIGARILLOS SWEETS 2F.99GYV GAME CGRILLOS PNAPPLE 2F.99

BLK & MLD CGRS CASINO PT PP.79 25SBLK & MLD CIGARS CASINO WT 25SBLK & MLD JAZZ CIGARS PT.79 25SBLK & MLD JAZZ CGRS WD TP UP 25SBLK & MLD CIGARS ORIGINAL 5PKBLK & MLD CIGARS WINE 5PKBLK & MLD CIGARS WOOD TIP 5PKBLK & MLD CIGARS WINE WD TIP 5 PKBLK & MLD FILTER TIPS 110MM 5PKSW/SWEETS CIGARS LITTLE 20PKTALON CIGARS REG FILTERED 20/PKTALON CIGARS GRAPE FILTEREDTALON CIGARS SWEET ORG FILTERDCHYN CIGARS 100 FULL FLVR FLTRDCHYN CIGARS 100 MENTHOL FILTERDCHYN CIGARS 100 CLASSIC FILTERDCHYN CIGARS 100 WILD CHERRY FLTAL CAPONE SWEETS CIGARILLOS CGNC FLT 2PKRED MAN CHEWING TOBACCO 3Z

SW/SWEETS CIGARS LITTLE 20PKSMOKERS CHC MX CIGARS RED FLTRDSMOKERS CHC MX CIGARS BL FLTRDSMOKERS CHC MX CIGARS GREEN FLTCHYN CIGARS FULL FLAVOR HW 100CHYN CIGARS MENTHOL HW 100CHYN CIGARS CLASSIC HW 100CHYN CIGARS WILD CHERRY HW 100AL CAPONE SWEETS CIGARILLOS CGNC FLT 2PKRED MAN CHEWING TOBACCO 3Z

ITEM # DESCRIPTION ITEM # DESCRIPTION

4th QTR 201714 Category Insights™

4Q17_CI Merchandising layout.indd 14 8/15/17 12:16 PM

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Due to varying state OTP taxes, please review available price points on pre-priced OTP materials to ensure the listed price is intended for your market.

ALTERNATIVE BOTTOM SHELF FOR ILLINOIS (EXCEPT COOK CO.)

DESCRIPTION 4ft Low Profile OTP Planogram

15Category Insights™4th QTR 2017

4Q17_CI Merchandising layout.indd 15 8/15/17 12:16 PM

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3ft High Profile OTP Planogram ITEM # DESCRIPTION

TOP SHELF5959165621794172812552

564153564112239046751545751552

729806

729632SECOND SHELF60315801604968584953582543239665539296808923808949808873808907THIRD SHELF94600494601291787249420373076262345421597058844810511671304598167148FOURTH SHELF215988656207540138730754

COPENHAGEN SNUFF ORIG FCCOPENHAGEN SNUFF LONG CUTCOPENHAGEN SNUFF WNTRGRN LCCOPENHAGEN SNUFF WINTERGREEN POUCHCOPENHAGEN SNUFF MINT LCCOPENHAGEN SNUFF MINT PCHCOPENHAGEN SNUFF POUCHCOPENHAGEN SNUFF EXTRA LCCOPENHAGEN SNUFF STRAIGHT LONG CUTSKOAL SNUS SNUFF SMOOTH MINT POUCHSKOAL SNUS SNUFF MINT PCH

SKOAL SNUFF WNTRGRN FCSKOAL SNUFF WNTRGRN LCSKOAL SNUFF STRAIGHT LCSKOAL SNUFF MINT-BLU LCSKOAL SNUFF APPLE LONG CUTSKOAL SNUFF CHERRY LCSKOAL SNUFF WNTRGRN POUCHSKOAL SNUFF MINT POUCHSKOAL SNUFF XTRA WNTRGRN LCSKOAL SNUFF XTRA MINT LCSKOAL SNUFF XTRA WNTRGRN PCHSKOAL SNUFF XTRA MINT POUCH

GRIZZLY SNUFF DARK WNTGRN LCGRIZZLY SNUFF DRK WNTGRN PCHGRIZZLY SNUFF WINTERGREEN WCGRIZZLY SNUFF STRAIGHT LCGRIZZLY SNUFF STRAIGHT POUCHGRIZZLY SNUFF NAT EXTRA LCGRIZZLY SNUFF NATURAL FCKODIAK SNUFF WINTERGREENRED SEAL SNUFF NATURAL LCRED SEAL SNUFF NATURAL FCRED SEAL WINTERGREEN FCRED SEAL SNUFF WNTRGRN LC

GRIZZLY SNUFF WNTRGRN LCGRIZZLY SNUFF WNTRGRN PCHGRIZZLY SNUFF MINT LONG CUTGRIZZLY SNUFF MINT POUCH

657551487538487520494625747543

7475351001648003FIFTH SHELF911651984260

911644

242321

911628

903583

911636

899096

899088

899104

998955

917807

917815

SIXTH SHELF343046343160214817343103343210917203535161984500

928523

GRIZZLY SNUFF NATURALLONGHORN SNUFF NATURAL FCLONGHORN SNUFF WNTRGRN LCLONGHORN SNUFF STRAIGHT LCLONGHORN SNUFF STRAIGHT POUCHLONGHORN SNUFF WNTRGRN PCHTIMBER WOLF SNFF STRAIGHT LCTIMBER WOLF WNTRGRN LC

SW/SWEETS CIGARILLOS 2F.99SW/SWEETS CIGARILLOS DIAMOND 2F.99SW/SWEETS CIGARILLOS GRN SWTS 2F.99SW/SWEETS CIGARILLOS MANGO 2F.99SW/SWEETS CIGARILLOS GRAPE 2F.99SW/SWEETS CIGARILLOS TROP FUSN 2F.99SW/SWEETS CIGARILLOS BLUEBRY 2F.99SW/SWEETS CIGARILLOS STRAWBRY 2F.99SW/SWEETS CIGARILLOS PEACH 2F.99SW/SWEETS CIGARILLOS WHT GRPE 2F.99SW/SWEETS CIGARILLOS WLD RUSH 2F.99SW/SWEETS BLK CIGARILLOS CHRY TIP 2F.99SW/SWEETS BLK CIGARILLOS SMTH TIP 2F.99

OPTIMO CIGARILLOS SWEET 2F.99OPTIMO CIGARILLOS SILVER 2F.99OPTIMO CIGARILLOS GREEN 2F.99OPTIMO CIGARILLOS MANGO 2F.99OPTIMO CIGARILLOS BLUE 2F.99SW/SWEETS CIGARILLOS MINI 3F2SW/SWTS MIN CGRS DIMND 3F2SW/SWEETS MINI CIGARILLOS ISLAND 3F2GYV GAME CIGARILLOS BLUE 2F.99

170829932285

928556928564928580SEVENTH SHELF917658822106745844737213866434243816243782904359361964956292

917401191759955880

984211EIGHTH SHELF877860622845739268

789271

957936

957969911503911552

211508

821231622837739250789263211334NINTH SHELF992826992818

GAME CGRL DMND UP2F99GYV GAME CIGARILLOS WHT GRAPE 2F.99GYV GAME CIGARILLOS SILVER 2F.99GYV GAME CIGARILLOS GREEN 2F.99GYV GAME CIGARILLOS RED 2F.99

SW/SWEETS CIGARILLOS TIP 5FOR3SW/SWEETS CIGARILLOS SWEET 5F3W/OWL CIGARILLOS SWEETS 2F.99W/OWL CIGARILLOS GREEN 2F.99W/OWL CIGARILLOS SILVR RG 2F.99W/OWL CIGARILLOS EMERALD 2F.99W/OWL CIGARILLOS PLATINUM 2F.99W/OWL CIGARILLOS WHT GRP 2F99W/OWL CGRL WPEACH2F99W/OWL CIGARILLOS MANGO 2F.99 2CTW/OWL CIGARILLOS PINEAPPL 2F.99GYV CGRL GREEN 2F1.29GYV GAME CIGARILLOS PINEAPPLE 2F.99GYV GAME CIGARILLOS MANGO 2F.99

BLACK & MILD CIGARS PT 25SBLACK & MILD CIGARS WINE 25SBLACK & MILD CIGARS UPRGHT WOOD TIP 25SBLACK & MILD CIGARS WINE WOOD TIP 25SBLACK & MILD CIGARS CASINO PT PP.79 25SBLK & MLD CIGARS CASINO WT 25SBLK & MLD JAZZ CIGARS PT.79 25SBLACK & MILD JAZZ CIGARS WD TP UP 25SBLACK & MILD CIGARILLOS SWEET UP.79 25SBLK & MLD CIGARS ORIGINAL 5PKBLACK & MILD CIGARS WINE 5PKBLK & MLD CIGARS WOOD TIP 5PKBLK & MLD CIGARS WINE WD TIP 5PKBLACK & MILD CIGARS 10/5PK

GYV GAME CIGARS SWT AROM 2F.99GYV GAME CIGARS WILD BERRY 2F.99

ITEM # DESCRIPTION ITEM # DESCRIPTION

4th QTR 201716 Category Insights™

4Q17_CI Merchandising layout.indd 16 8/15/17 12:16 PM

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Due to varying state OTP taxes, please review available price points on pre-priced OTP materials to ensure the listed price is intended for your market.

ALTERNATIVE BOTTOM SHELF FOR ILLINOIS (EXCEPT COOK CO.)

DESCRIPTION

ITEM # DESCRIPTION

992792747451

747428

747410976621361840812099796334589580970509BOTTOM SHELF1842896506896522869685869693784546784561784553784579775585924829

72117468ALTERNATIVE BOTTOM SHELF FOR ILLINOIS1842977157977140977165867796867754867770867788775585924829

72117468

GYV GAME CIGARS LEAF NATRL 2F.99BCKWDS WLD/MLD CIGARS SWT AROM 5PKBACKWOODS WILD/MILD CIGARS HONEY BRY 5PKBCKWDS WILD/MILD CIGARS ORG 5PKDMSTRS CIGARILLOS BERRY 2F.99DMSTRS CIGARILLOS FSN HNY 2F.99DMSTRS CGRILLOS F/FRSH PALMA 3F2DM CGRL FF PALMA3FOR2BLK & MLD FILTER TIPS 110MM 5PKBUGLER RYO TOBACCO ORIGINL 12CT

SW/SWEETS CIGARS LITTLE 20PKTALON CIGARS REG FILTERED 20/PKTALON CIGARS MNTHL FILTERED 20/PKTALON CIGARS SWEET ORIG FILTERDTALON CIGARS GRAPE FILTEREDCHYN CIGARS 100 FL FLAVOR FLTRDCHYN CIGARS 100 MENTHOL FILTERDCHYN CIGARS 100 CLASSIC FILTERDCHYN CIGARS 100 WILD CHERRY FLTDJARUM CIGARS BLACK CLOVE 12CTAL CAPONE SWEETS CIGARILLOS CGNC FLT 2PKRED MAN CHEWING TOBACCO 3ZRED MAN CHEW TOB GLDN BLEND 3Z

SW/SWEETS CIGARS LITTLE 20PKSMOKERS CHC MX CIGARS RED FLTRDSMOKERS CHC MX CIGARS BLUE FLTRDFLTRD MAX CIGARS GREEN FLTCHYN CIGARS FULL FLAVOR HW 100CHEYENNE CIGARS MENTHOL HW 100CHEYENNE CIGARS CLASSIC HW 100CHYN CIGARS WILD CHERRY HW 100DJARUM CIGARS BLACK CLOVE 12CTAL CAPONE SWEETS CIGARILLOS CGNC FLT 2PKRED MAN CHEWING TOBACCO 3ZRED MAN CHEWING TOBACCO GOLDEN BLEND 3Z

17Category Insights™4th QTR 2017

4Q17_CI Merchandising layout.indd 17 8/15/17 12:16 PM

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$7. 49onlyonly

WARNING: This product contains nicotine. Nicotine is

an addictive chemical.

To learn more visit logicvapes.us or speak to us at (844) 552-9623

4Q17_CI Merchandising layout.indd 18 8/15/17 12:16 PM

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JOB® is a registered trademark of Republic Technologies L.L.C.OCB® is a registered trademarks of DRL Enterprises Inc.TOP®, Gambler®, Drum®, Largo®, 4 Aces®, High Card®, and Tin Star®, are registered trademarks of TOP Tobacco L.P.

The OTP planogram you are viewing has been developed based on syndicated data top performers and is not inclusive of retailer programs. Please consult with your OTP vendors to determine if adjustments are needed.

A FULL LINE OF IMAGE WORKS RACKS ARE AVAILABLE TO MERCHANDISE YOUR CIGARETTES AND OTHER TOBACCO PRODUCTS.

DESCRIPTION

3ft High Profile + 2ft E-Cig Image Works Planogram

Planogram listings are on pages 20-21

19Category Insights™4th QTR 2017

4Q17_CI Merchandising layout.indd 19 8/15/17 12:16 PM

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3ft High Profile + 2ft E-Cig Image Works Planogram ITEM # DESCRIPTION

LEFT SECTIONTOP SHELF572297572495572289572438179184

179275

246470187450246504246512246520

246538SECOND SHELF997718997031997015997080997007957803957811957829514307514430514679514893THIRD SHELF591768923144591644

591701968008

923136

365817977777977785

977793

MRKTN XL E-VAP KT CLSC 2.4% 0.8MLMRKTN XL E-VP KT MNTHL 3.5% 0.8MLMRKTN XL CRTRDGS CLSC 2.4% 1.6MLMRKTN XL CRTRDGS MNTHL 3.5% 1.6MLMRKTN XL CRTRDGS WNTR MNT 3.5%0.8MLMARKTEN XL CRTRDGS SMR FUSION 2.5%0.8MLVUSE VIBE VAPE TANK KIT ORG 2MLVUSE VB VAPE TNK RF MNTHL 3%2MLVUSE VB VAPE TNK REF ORG 3% 2MLVUSE VB VAPE TNK REF MNT 3% 2MLVUSE VIBE VAPE TANK REF NECTAR 3% 2MLVUSE VB VAPE TNK REF MLN 3% 2ML

JUUL VAPE STARTER KIT 1CTJUUL ECIG CRTRDGS TABAAC RFL 5%JUUL ECIG CRTRDGS MNT RFL 5%JUUL ECIG CRTRDGS BRUULE RFL 5%JUUL ECIG CRTRDGS FRUIT RFL 5%VUSE SOLO ORIGINAL 1CTVUSE CARTRIDGES ORIGINAL 2CTVUSE CARTRIDGES MENTHOL 2CTVUSE CARTRIDGES BERRY 2CTVUSE CARTRIDGES CREMA 2CTVUSE CARTRIDGES CHAI 2CTVUSE CARTRIDGES MINT 2CT

BLU PLUS+ XPRESS KIT 2.4% 1ML 1CTBLU DISPOSABLE CLSC 2.4% 1ML 1CTBLU DISPOSABLE CAROLINA BOLD 2.0% 1ML 1CBLU DISPSBL VVD VAN 2.4% 1ML 1CBLU DISPOSABLE CHERRY CRUSH 2.4% 1ML 1CTBLU DISPOSABLE MENTHOL 2.4% 1ML 1CTBLU TANK GLCR MNT 2.4% 3ML 3CTBLU TANK VVD VAN 2.4% 3ML 3CTBLU TANK CHERRY CRUSH 2.4% 3ML 3CTBLU TANK MENTHOL 2.4% 3ML 3CT

977769591636

365817FOURTH SHELF166033166165166173166389166405166413166512166025166488

166603

166124

FIFTH SHELF201475201400201418932509

970509219196

SIXTH SHELF755082755108707455

SEVENTH SHELF520106755090969550EIGHTH SHELF863188548839

509737

625657

BLU TANK CLASSIC 2.4% 3ML 3CTBLU TANK CAROLINA BOLD 2.0% 3ML 3CTBLU TANK GLCR MNT 2.4% 3ML 3CT

LOGIC PRO DEVICELOGIC PRO CPSL TOB 20MG/ML 3MLLOGIC PRO CPSL MN 20MG/ML 3MLLOGIC PRO CPSL CH 18MG/ML 3MLLOGIC PRO CPSL BRY 18MG/ML 3MLLOGIC PWR TOB KT 27MG/ML 1.2MLLOGIC PWR MN KT 27MG/ML 1.2MLLOGIC PWR CHRY KT 27MG/ML 1.2MLLOGIC PWR TOB CART 27MG/ML 2.4MLLOGIC PWR MN CART 27MG/ML 2.4MLLOGIC PWR CHRY CART 27MG/ML 2.4ML

GAMBLER PIPE TOBACCO REG 1ZGAMBLER PIPE TOBACCO GOLD 1ZGAMBLER PIPE TOBACCO MNTHL 1Z4ACES PIPE TOBACCO TURKISH B1G1 0.75ZBUGLER RYO TOBACCO ORG 12CTAMERICAN SPIRIT TOBACCO ORIG BLU 1.41Z

GAMBLER RYO PIPE TOB REG 6ZGAMBLER RYO PIPE TOB MLLW 6ZGAMBLER RYO PIPE TOBACCO SILVER 6Z

GAMBLER PIPE TOB TURKISH 6ZGAMBLER RYO PIPE TOB MINT 6ZHIGH CARD PIPE TOBACCO REG 5Z

JOB CIG PAPER 1.5 WHITE 24CTJOB CIG PAPER 1.25 WHITE 24CTJOB CIG PAPER 1.0 WHITE GUMMED 66CTJOB CIG PAPER 1.25 SLOW BURN 24CTJOB CIG PPR SNGL WD 32/PK 24CT

6239184630559872

180992184622BOTTOM SHELF539973539981796540

657387657395

RIGHT SECTIONTOP SHELF5959165621794172812552564153564112239046751545751552729806729632SECOND SHELF60315801604968584953582543239665539296808923808949808873808907THIRD SHELF946004946012917872

TOP CIG PAPER GUMMED 100CTJOB CIG PAPERS 1.5HMPOCB ORGANIC HEMP PAPERS 1-1/4 32LF 24CTJOB CIG PAPER SW HEMPJOB CIG PAPER SLM HMP

GAMBLER CIG TUBE REGULAR 200CTGAMBLER CIG TUBE GOLD 200CTGAMBLER RYO CIG TUBE MENTHOL KS 200CTGAMBLER CIG TB FLTR 100MM 200CTGAMBLER CIG TUBE FILTER 100MM GOLD 200CT

COPENHAGEN SNUFF ORIGINAL FCCOPENHAGEN SNUFF LONG CUTCOPENHAGEN SNUFF WNTRGRN LCCOPENHAGEN SNUFF WNTRGRN PCHCOPENHAGEN SNUFF MINT LCCOPENHAGEN SNUFF MINT POUCHCOPENHAGEN SNUFF POUCHCOPENHAGEN SNUFF EXTRA LCCOPENHAGEN SNUFF STRAIGHT LCSKOAL SNUS SNUFF SMTH MINT PCHSKOAL SNUS SNUFF MINT POUCH

SKOAL SNUFF WINTERGREEN FCSKOAL SNUFF WINTERGREEN LCSKOAL SNUFF STRAIGHT LONG CUTSKOAL SNUFF MINT-BLU LONG CUTSKOAL SNUFF APPLE LONG CUTSKOAL SNUFF CHERRY LONG CUTSKOAL SNUFF WINTERGREEN POUCHSKOAL SNUFF MINT POUCHSKOAL SNUFF XTRA WNTRGRN LCSKOAL SNUFF XTRA MINT LONG CUTSKOAL SNUFF XTRA WNTRGRN PCSKOAL SNUFF XTRA MINT POUCH

GRIZZLY SNUFF DARK WNTGRN LCGRIZZLY SNUFF DARK WNTGRN PCHGRIZZLY SNUFF WINTERGREEN WC

ITEM # DESCRIPTION ITEM # DESCRIPTION

4th QTR 201720 Category Insights™

4Q17_CI Merchandising layout.indd 20 8/15/17 12:16 PM

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DESCRIPTION

21Category Insights™4th QTR 2017

3ft High Profile + 2ft E-Cig Image Works Planogram continued

ITEM # DESCRIPTION

49420373076262345421597058844810511671304598167148FOURTH SHELF2159886562075401387307546575514875384875204946257475437475351001648003FIFTH SHELF911651984260911644

242321911628903583

911636899096

899088899104998955

917807

917815

SIXTH SHELF343046343160

GRIZZLY SNUFF STRAIGHT LCGRIZZLY SNUFF STRAIGHT POUCHGRIZZLY SNUFF NATURAL EXTRA LCGRIZZLY SNUFF NATURAL FINE CUTKODIAK SNUFF WINTERGREENRED SEAL SNUFF NATURAL LCRED SEAL SNUFF NATURAL FCRED SEAL WINTERGREEN FINE CUTRED SEAL SNUFF WNTGRN LC

GRIZZLY SNUFF WNTGRN LCGRIZZLY SNUFF WNTGRN POUCHGRIZZLY SNUFF MINT LONG CUTGRIZZLY SNUFF MINT POUCHGRIZZLY SNUFF NATURALLONGHORN SNUFF NATURAL FCLONGHORN SNUFF WNTGRN LCLONGHORN SNUFF STRAIGHT LCLONGHORN SNUFF STRAIGHT PCHLONGHORN SNUFF WNTGRN PCHTIMBER WOLF SNUFF STRAIGHT LCTIMBER WOLF WNTGRN LONG CUT

SW/SWEETS CIGARILLOS 2F.99SW/SWTS CIGARILLOS DIAMOND 2F.99SW/SWEETS CIGARILLOS GRN SWTS 2F.99SW/SWTS CIGARILLOS MANGO 2F.99SW/SWTS CIGARILLOS GRAPE 2F.99SW/SWEETS CIGARILLOS TROP FUSN 2F.99SW/SWTS CIGARILLOS BLUEBRY 2F.99SW/SWTS CIGARILLOS STRWBRY 2F.99SW/SWEETS CIGARILLOS PCH 2F.99SW/SWTS CGARLLOS WHT GRPE 2F.99SW/SWEETS CIGARILLOS WLD RUSH 2F.99SW/SWEETS BLK CIGARILLOS CHRY TIP 2F.99SW/SWEETS BLK CIGARILLOS SMTH TIP 2F.99

OPTIMO CIGARILLOS SWEET 2F.99OPTIMO CIGARILLOS SILVER 2F.99

214817343103343210917203535161984500

928523170829932285928556928564928580SEVENTH SHELF917658822106745844737213866434243816

243782904359361964956292917401191759955880984211EIGHTH SHELF877860622845739268

789271957936

957969911503911552211508821231622837739250789263

OPTIMO CIGARILLOS GREEN 2F.99OPTIMO CIGARILLOS MANGO 2F.99OPTIMO CIGARILLOS BLUE 2F.99SW/SWEETS CIGARILLOS MINI 3F2SW/SWTS MIN CIGARS DIMND 3F2SW/SWEETS MINI CIGARILLOS ISLAND 3F2GYV GAME CIGARILLOS BLUE 2F.99GAME CGRL DMND UP2F99GYV GAME CGRLLOS WHT GRPE 2F.99GYV GAME CIGARILLOS SLVR 2F.99GYV GAME CIGARILLOS GRN 2F.99GYV GAME CIGARILLOS RED 2F.99

SW/SWEETS CIGARILLOS TIP 5FOR3SW/SWTS CIGARILLOS SWEET 5F3W/OWL CIGARILLOS SWEETS 2F.99W/OWL CIGARILLOS GREEN 2F.99W/OWL CIGARILLOS SILVR RG 2F.99W/OWL CIGARILLOS EMERALD 2F.99W/OWL CIGARILLOS PLATNM 2F.99W/OWL CIGARILLOS WHT GRP 2F99W/OWL CGRL WPEACH2F99W/OWL CGRL MANGO 2F.99 2CTW/OWL CGRL PINEAPPL 2F.99GYV CGRL GREEN 2F1.29GYV GAME CGRL PINEAPPLE 2F.99GYV GAME CGRL MANGO 2F.99

BLACK & MILD CIGARS PT 25SBLACK & MILD CIGARS WINE 25SBLACK & MILD CIGARS UPRGHT WOOD TIP 25SBLK & MLD CIGARS WINE WD TIP 25SBLACK & MILD CIGARS CASINO PT PP.79 25SBLK & MLD CIGARS CASINO WT 25SBLK & MLD JAZZ CIGARS PT.79 25SBLK & MLD JAZZ CGRS WD TP UP 25SBLK & MLD CGRL SWEET UP.79 25SBLK & MLD CIGARS ORIGINAL 5PKBLACK & MILD CIGARS WINE 5PKBLK & MLD CIGARS WOOD TIP 5PKBLK & MLD CIGRS WINE WD TIP 5 PK

211334NINTH SHELF992826992818992792747451

747428

747410

976621976647361840812099589580970509BOTTOM SHELF1842896506896522

869685869693784546

784561

784553

784579

775585924829

72117468

BLACK & MILD CIGARS 10/5PK

GYV GAME CIGRS SWT AROMATIC 2F.99GYV GAME CIGARS WILD BERRY 2F.99GYV GAME CIGARS LEAF NATRL 2F.99BACKWOODS WILD/MILD CIGARS SWT AROM 5PKBACKWOODS WILD/MILD CIGARS HONEY BRY 5PKBACKWOODS WILD/MILD CIGARS ORIGINAL 5PKD MSTRS CIGARILLOS BERRY 2F.99DUTCH MSTRS CIGARILLOS JAVA 2F.99D MSTRS CIGARILLOS FSN HNY 2F.99D MSTRS CGRL F/FRESH PALMA 3F2BLK & MLD FILTER TIPS 110MM 5PKBUGLER RYO TOBACCO ORIGINL 12CT

SW/SWEETS CIGARS LITTLE 20PKTALON CIGARS REG FILTERED 20/PKTALON CIGARS MENTHOL FILTERED 20/PKTALON CIGARS SWEET ORIG FILTERDTALON CIGARS GRAPE FILTEREDCHEYENNE CIGARS 100 FULL FLAVOR FILTEREDCHEYENNE CIGARS 100 MENTHOL FILTEREDCHEYENNE CIGARS 100 CLASSIC FILTEREDCHEYENNE CIGARS 100 WILD CHERRY FILTEREDDJARUM CIGARS BLACK CLOVE 12CTAL CAPONE SWEETS CIGARILLOS CGNC FLT 2PKRED MAN CHEWING TOBACCO 3ZRED MAN CHEWING TOBACCO GOLDEN BLEND 3Z

ITEM # DESCRIPTION ITEM # DESCRIPTION

Planogram photo is on page 19

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4th QTR 201722 Category Insights™

3ft Low Profile OTP Planogram ITEM # DESCRIPTION

TOP SHELF5959165621794172

812552

564153564112239046751545751552808873

808907SECOND SHELF603158016049685823966553929680892380894916713016714858848003THIRD SHELF946004946012494203215988656207

COPENHAGEN SNUFF ORIG FCCOPENHAGEN SNUFF LONG CUTCOPENHAGEN SNUFF WINTERGREEN LONG CUTCOPENHAGEN SNUFF WINTERGREEN POUCHCOPENHAGEN SNUFF MINT LCCOPENHAGEN SNUFF MINT POUCHCOPENHAGEN SNUFF POUCHCOPENHAGEN SNUFF EXTRA LCCOPENHAGEN SNUFF STRAIGHT LCSKOAL SNUFF XTRA WINTERGREEN POUCHSKOAL SNUFF XTRA MINT POUCH

SKOAL SNUFF WINTERGREEN FCSKOAL SNUFF WINTERGREEN LCSKOAL SNUFF STRAIGHT LONG CUTSKOAL SNUFF MINT-BLU LCSKOAL SNUFF WINTERGREEN PCHSKOAL SNUFF MINT POUCHSKOAL SNUFF XTRA WNTRGRN LCSKOAL SNUFF XTRA MINT LCRED SEAL SNUFF NATURAL FCRED SEAL SNUFF WNTRGRN LCKODIAK SNUFF WINTERGREENTIMBER WOLF WINTERGREEN LC

GRIZZLY SNUFF DARK WNTGRN LCGRIZZLY SNUFF DARK WNTGRN PCHGRIZZLY SNUFF STRAIGHT LCGRIZZLY SNUFF WINTERGREEN LCGRIZZLY SNUFF WNTERGRN PCH

540138215970487538487520494625747535747543FOURTH SHELF911651984260911644242321903583

911636899096

911628998955

343046343160343210917203822106FIFTH SHELF745844737213866434243816904359361964956292917401

GRIZZLY SNUFF MINT LONG CUTGRIZZLY SNUFF NATURAL FINE CUTLONGHORN SNUFF NATURAL FCLONGHORN SNUFF WNTRGRN LCLONGHORN SNUFF STRAIGHT LCLONGHORN SNUFF WNTRGRN PCHLONGHORN SNUFF STRAIGHT PCH

SW/SWEETS CIGARILLOS 2F.99SW/SWEETS CGRL DIAMOND 2F.99SW/SWEETS CGRL GRN SWTS 2F.99SW/SWEETS CGRL MANGO 2F.99SW/SWEETS CIGARILLOS TROP FUSN 2F.99SW/SWEETS CGRL BLUEBRY 2F.99SW/SWEETS CIGARILLOS STRAWBRY 2F.99SW/SWEETS CGRL GRAPE 2F.99SW/SWEETS CIGARILLOS WLD RUSH 2F.99OPTIMO CIGARILLOS SWEET 2F.99OPTIMO CIGARILLOS SILVER 2F.99OPTIMO CIGARILLOS BLUE 2F.99SW/SWEETS CIGARILLOS MINI 3F2SW/SWEETS CGRL SWEET 5F3

W/OWL CIGARILLOS SWEETS 2F.99W/OWL CIGARILLOS GREEN 2F.99W/OWL CIGARILLOS SILVR RG 2F.99W/OWL CIGARILLOS EMERALD 2F.99W/OWL CIGARILLOS WHT GRP 2F99W/OWL CGRL WPEACH2F99W/OWL CGRL MANGO 2F.99 2CTW/OWL CGRL PINEAPPL 2F.99

928580928556928564928523932285984211BOTTOM SHELF7211747428

877860622845957936

911503911552821231622837589580784546

784561

784553

924829

ALTERNATIVE BOTTOM SHELF FOR ILLINOIS867796

867754867770

GYV GAME CIGARILLOS RED 2F.99GYV GAME CGRL SILVER 2F.99GYV GAME CGRL GREEN 2F.99GYV GAME CIGARILLOS BLUE 2F.99GYV GAME CGRL WHT GRAPE 2F.99GYV GAME CGRL MANGO 2F.99

RED MAN CHEWING TOBACCO 3ZBACKWOODS WILD/MILD CIGARS HONEY BRY 5PKBLACK & MILD CIGARS PT 25SBLACK & MILD CIGARS WINE 25SBLACK & MILD CIGARS CASINO PT PP.79 25SBLK & MLD JAZZ CIGARS PT.79 25SBLK & MLD JAZZ CGRS WD TP UP 25SBLK & MLD CIGARS ORIGINAL 5PKBLACK & MILD CIGARS WINE 5PKBLK & ILD FILTER TIPS 110MM 5PKCHEYENNE CIGARS 100 FULL FLAVOR FILTEREDCHEYENNE CIGARS 100 MENTHOL FILTEREDCHEYENNE CIGARS 100 CLASSIC FILTEREDAL CAPONE SWEETS CIGARILLOS CGNC FLT 2PK

CHEYENNE CIGARS FULL FLAVOR HW 100CHEYENNE CIGARS MENTHOL HW 100CHEYENNE CIGARS CLASSIC HW 100

ITEM # DESCRIPTION ITEM # DESCRIPTION

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Due to varying state OTP taxes, please review available price points on pre-priced OTP materials to ensure the listed price is intended for your market.

ALTERNATIVE BOTTOM SHELF FOR ILLINOIS (EXCEPT COOK CO.)

3ft Low Profile OTP Planogram

23Category Insights™4th QTR 2017

DESCRIPTION

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4th QTR 201724 Category Insights™

2ft High Profile OTP Planogram ITEM # DESCRIPTION

TOP SHELF5959794172

812552

564153564112239046751545751552SECOND SHELF1656216031580160496858239665539296808923

THIRD SHELF215970540138494203167130167148808949808907808873

FOURTH SHELF2159886562079460049460125884487538487520494625FIFTH SHELF911651984260911644242321

COPENHAGEN SNUFF ORIGINAL FCCOPENHAGEN SNUFF WINTERGREEN LONG CUTCOPENHAGEN SNUFF WINTERGREEN POUCHCOPENHAGEN SNUFF MINT LCCOPENHAGEN SNUFF MINT POUCHCOPENHAGEN SNUFF POUCHCOPENHAGEN SNUFF EXTRA LCCOPENHAGEN SNUFF STRAIGHT LC

COPENHAGEN SNUFF LONG CUTSKOAL SNUFF WINTERGREEN FCSKOAL SNUFF WINTERGREEN LCSKOAL SNUFF STRAIGHT LONG CUTSKOAL SNUFF MINT-BLU LCSKOAL SNUFF WINTERGREEN PCHSKOAL SNUFF MINT POUCHSKOAL SNUFF XTRA WINTERGRN LONG CUT

GRIZZLY SNUFF NATURAL FINE CUTGRIZZLY SNUFF MINT LONG CUTGRIZZLY SNUFF STRAIGHT LCRED SEAL SNUFF NATURAL FCRED SEAL SNUFF WNTRGRN LCSKOAL SNUFF XTRA MINT LCSKOAL SNUFF XTRA MINT POUCHSKOAL SNUFF XTRA WINTERGREEN POUCH

GRIZZLY SNUFF WINTERGREEN LCGRIZZLY SNUFF WNTRGRN PCHGRIZZLY SNUFF DARK WNTGRN LCGRIZZLY SNUFF DARK WNTGRN PCHKODIAK SNUFF WINTERGREENLONGHORN SNUFF NATURAL FCLONGHORN SNUFF WNTRGRN LCLONGHORN SNUFF STRAIGHT LC

SW/SWEETS CIGARILLOS 2F.99SW/SWEETS CGRL DIAMOND 2F.99SW/SWEETS CGRL GRN SWTS 2F.99SW/SWEETS CGRL MANGO 2F.99

903583

911636899096

911628998955

SIXTH SHELF343046343160343210917203822106904359866434737213745844SEVENTH SHELF928580928564928556928523932285917401984211956292361964EIGHTH SHELF877860622845739268

789271

957936

957969

911503911552

589580

SW/SWEETS CIGARILLOS TROP FUSN 2F.99SW/SWEETS CGRL BLUEBRY 2F.99SW/SWEETS CIGARILLOS STRAWBRY 2F.99SW/SWEETS CGRL GRAPE 2F.99SW/SWEETS CIGARILLOS WLD RUSH 2F.99

OPTIMO CIGARILLOS SWEET 2F.99OPTIMO CIGARILLOS SILVER 2F.99OPTIMO CIGARILLOS BLUE 2F.99SW/SWEETS CIGARILLOS MINI 3F2SW/SWEETS CIGARILLOS SWT 5F3W/OWL CGRL WHITE GRAPE 2F99W/OWL CGRL SILVR RG 2F.99W/OWL CIGARILLOS GREEN 2F.99W/OWL CIGARILLOS SWEETS 2F.99

GYV GAME CIGARILLOS RED 2F.99GYV GAME CGRL GREEN 2F.99GYV GAME CGRL SILVER 2F.99GYV GAME CIGARILLOS BLUE 2F.99GYV GAME CGRL WHT GRAPE 2F.99W/OWL CGRL PINEAPPL 2F.99GYV GAME CGRL MANGO 2F.99W/OWL CGRL MANGO 2F.99 2CTW/OWL CGRL WPEACH2F99

BLACK & MILD CIGARS PT 25SBLACK & MILD CIGARS WINE 25SBLACK & MILD CIGARS UPRGHT WOOD TIP 25SBLACK & MILD CIGARS WINE WOOD TIP 25SBLACK & MILD CIGARS CASINO PT PP.79 25SBLACK & MILD CIGARS CASINO WT 25SBLK & MLD JAZZ CIGARS PT.79 25SBLACK & MILD JAZZ CIGARS WD TP UP 25SBLK & MLD FILTER TIPS 110MM 5PK

NINTH SHELF821231622837739250789263

747451

747428

812099

976621976647BOTTOM SHELF1842896506869693869685784546

784561

784553

784579

7211ALTERNATIVE BOTTOM SHELF FOR ILLINOIS1842977157

977140

977165

867796

8677548677707845797211

BLACK & MILD CIGARS ORIGINAL 5PKBLACK & MILD CIGARS WINE 5PKBLACK & MILD CIGARS WOOD TIP 5PKBLACK & MILD CIGARS WINE WOOD TIP 5 PKBACKWOODS WILD/MILD CIGARS SWT AROM 5PKBACKWOODS WILD/MILD CIGARS HONEY BRY 5PKDUTCH MSTRS CIGARILLOS F/FRESH PALMA 3F2D MSTRS CIGARILLOS BERRY 2F.99D MSTRS CIGARILLOS JAVA 2F.99

SW/SWEETS CIGARS LITTLE 20PKTALON CIGARS REG FILTERED 20/PKTALON CIGARS GRAPE FILTEREDTALON CIGARS SWEET ORIG FILTERDCHEYENNE CIGARS 100 FULL FLAVOR FILTEREDCHEYENNE CIGARS 100 MENTHOL FILTERDCHEYENNE CIGARS 100 CLASSIC FILTERDCHEYENNE CIGARS 100 WILD CHERRY FLTRED MAN CHEWING TOBACCO 3Z

SW/SWEETS CIGARS LITTLE 20PKSMOKERS CHOICE MAX CIGARS RED FILTEREDSMOKERS CHOICE MAX CIGARS BLUE FILTERDSMOKERS CHOICE MAX CIGARS GREEN FLTCHEYENNE CIGARS FULL FLAVOR HW 100CHEYENNE CIGARS MNTHL HW 100CHEYENNE CIGARS CLASSIC HW 100CHEYENNE CIGARS 100 WILD CHERRY FLTRED MAN CHEWING TOBACCO 3Z

ITEM # DESCRIPTION ITEM # DESCRIPTION

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Due to varying state OTP taxes, please review available price points on pre-priced OTP materials to ensure the listed price is intended for your market.

ALTERNATIVE BOTTOM SHELF FOR ILLINOIS(EXCEPT COOK CO.)

25Category Insights™4th QTR 2017

2ft High Profile OTP Planogram DESCRIPTION

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Republic Tobacco

Dates - Booking ItemsOrder dates: 9/25/17 - 10/20/17

Return order to Eby-Brown by: 10/20/17

Ship date: 12/4/17

Date for in-store promotion: 12/4/17

OTHER TOBACCO PRODUCTS

6 OZ16 OZ1 CT

16 OZ6 OZ6 OZ6 OZ6 OZ

16 OZ16 OZ16 OZ

DS

DS

DESCRIPTIONUPC SZ

520106520312593475707208707455755082755090755108755116755124755132

903286

167544

PKITEM #

077170110846077170110860077170260411077170103817077170103794077170632843077170632850077170632867077170632874077170632881077170632898

077170510004079083000061077170000086079083000054077170000048086400000888086400000291

086400000093086400000185086400000253086400000260

GAMBLER PIPE TOBACCO TURKISH 6ZGAMBLER PIPE TOBACCO TURKISH 16ZTOP-O-MATIC CIG ROLLNG MACHINE 1CTGAMBLER RYO PIPE TOBACCO SILVER 16ZGAMBLER RYO PIPE TOBACCO SILVER 6ZGAMBLER RYO PIPE TOBACCO REGULAR 6ZGAMBLER RYO PIPE TOBACCO MINT 6ZGAMBLER RYO PIPE TOBACCO MELLOW 6ZGAMBLER RYO PIPE TOBACCO REGULAR 16ZGAMBLER RYO PIPE TOBACCO MINT 16ZGAMBLER RYO PIPE TOBACCO MELLOW 16Z

JOB/TOP B5G7 HRZ DIS CONTAINS: TOP CIG PAPER GUMMED 100CT JOB CIG PAPER 1.5 WHITE 24CT JOB CIG PAPER 1.0 WHITE GUMMED 66CT JOB CIG PAPER 1.25 WHITE 24CT JOB FRENGH LIGHT CIG PAPER 1.25 48CT JOB CIG PAPER 1.25 SLOW BURN 24CT JOB CIG PAPER SINGLE WD 32/PK 24CT

JOB ORGNC HEMP 4BX DS CONTAINS: JOB CIG PAPERS 1.5HMP JOB CIG PAPER SW HEMP JOB CIG PAPER 1.25HMP JOB CIG PAPER SLM HMP

11111111111

11111111

9624242424

$0.10$0.25$1.50$0.25$0.10$0.10$0.10$0.10$0.25$0.25$0.25

SRPOIAllowance

$4.99 $11.89 $45.79 $15.29

$5.19 $5.19 $5.19 $5.19

$12.19 $12.19 $12.19

$726.09

$191.04

27Category Insights™4th QTR 2017

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Cheyenne

Dates - Open Buy WindowOrder dates: 9/25/17 - 10/20/17

Date for in-store promotion: 9/25/17 - 10/20/17

OTHER TOBACCO PRODUCTS

PKPKPKPKPK

PKPKPKPKPKPKPKPK

PKPKPKPKPKPKPKPK

DESCRIPTIONUPC SZ

213579213587589648589655784546

784553784561784579784587784595784603784611784629

791475867754867762867770867788867796969717969725

PKITEM #

039517818082039517818327039517818334039517818099874411000436

874411000443874411000627874411000634874411000641874411000658874411000665874411001341874411001853

874411001860874411002508874411002546874411002492874411002515874411002485874411004601874411004595

CHEYENNE CIGARS STRAWBERRY 100 FLTCHEYENNE CIGARS STRAWBERRY HWCHEYENNE CIGARS TROPICAL HWCHEYENNE CIGARS 100 TROPICAL FILTEREDCHEYENNE CIGARS 100 FULL FLAVOR FILTEREDCHEYENNE CIGARS 100 CLASSIC FILTERDCHEYENNE CIGARS 100 MENTHOL FILTERDCHEYENNE CIGARS 100 WILD CHERRY FLTCHEYENNE CIGARS 100 PEACH FILTEREDCHEYENNE CIGARS 100 VANILLA FILTERDCHEYENNE CIGARS 100 XOTIC BERRY FLTCHEYENNE CIGARS 100 GRAPE FILTEREDCHEYENNE CIGARS 100 XTRME MENTHOL FILTERCHEYENNE CIGARS SWEET TIP FILTEREDCHEYENNE CIGARS MENTHOL HW 100CHEYENNE CIGARS VANILLA HW 100CHEYENNE CIGARS CLASSIC HW 100CHEYENNE CIGARS WILD CHERRY HW 100CHEYENNE CIGARS FULL FLAVOR HW 100CHEYENNE GRP HW CGRCHEYENNE CIGARS 100 PEACH

1010101010

1010101010101010

1010101010101010

$0.50$0.50$0.50$0.50$0.50

$0.50$0.50$0.50$0.50$0.50$0.50$0.50$0.50

$0.50$0.50$0.50$0.50$0.50$0.50$0.50$0.50

SRPOIAllowance

$1.59$1.69$1.69$1.49$1.79

$1.79$1.79$1.79$1.79$1.79$1.79$1.79$1.79

$1.79$1.99$1.99$1.99$1.99$1.99$1.99$1.99

29Category Insights™4th QTR 2017

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Scandinavian Tobacco

Dates - Booking ItemsOrder dates: 9/25/17 - 10/20/17

Return order to Eby-Brown by: 10/20/17

Ship date: 12/4/17

Date for in-store promotion: 12/4/17

OTHER TOBACCO PRODUCTS

20 PK20 PK20 PK20 PK20 PK20 PK20 PK

DESCRIPTIONUPC SZ

596619869677869685869693896506896514896522

PKITEM #

071737981528071737451137071737451229071737451106071737451281071737451311071737451342

TALON CIGARS CHERRY FILTERED 20/PKTALON CIGARS VANILLA FILTEREDTALON CIGARS SWEET ORIGINAL FILTERDTALON CIGARS GRAPE FILTEREDTALON CIGARS REGULAR FILTERED 20/PKTALON CIGARS SILVER FILTERED 20/PKTALON CIGARS MENTHOL FILTERED 20/PK

10101010101010

$0.75$0.75$0.75$0.75$0.75$0.75$0.75

SRPOIAllowance

$1.29$1.49$1.49$1.49$1.49$1.49$1.49

31Category Insights™4th QTR 2017

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Swedish Match

Dates - Open Buy WindowOrder dates: 9/25/17 - 10/20/17

Date for in-store promotion: 9/25/17 - 10/20/17

OTHER TOBACCO PRODUCTS

3 OZ

DESCRIPTIONUPC SZ

7211

PKITEM #

070195590167 RED MAN CHEWING TOBACCO 3Z 12 $0.50

SRPOIAllowance

$7.59

33Category Insights™4th QTR 2017

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Logic

Dates - Booking ItemsOrder dates: 9/25/17 - 10/20/17

Return order to Eby-Brown by: 10/20/17

Ship date: 12/4/17

Date for in-store promotion: 12/4/17

OTHER TOBACCO PRODUCTS

3 ML3 ML3 ML3 ML

DESCRIPTIONUPC SZ

166033166165166173166389166405

PKITEM #

815058022863815058022436815058022443815058022450815058022528

LOGIC PRO DEVICELOGIC PRO CPSL TOB 20MG/ML 3MLLOGIC PRO CPSL MN 20MG/ML 3MLLOGIC PRO CPSL CH 18MG/ML 3MLLOGIC PRO CPSL BRY 18MG/ML 3ML

510101010

$2.50$3.25$3.25$3.25$3.25

SRPOIAllowance

$19.99$7.99$7.99$7.99$7.99

35Category Insights™4th QTR 2017

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