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All pricing and distribution decisions are at the sole discretion of the retailer. HBC Highly Profitable in Convenience HEALTH & BEAUTY CARE 4th QTR 2017 36 Category Insights The Importance of HBC Growth Profit Dollar Per Linear Foot • Convenience HBC Sales deliver Gross Profit Dollars equal to or greater than most Center Store Merchandise Categories, for space assigned. • HBC is a destination driven category and simply offering solutions to shop per needs will result in sales transactions. HBC delivers a +45% gross margin. With gross margins and margin dollar profit per unit equal to or greater than most “center of the store” merchan- dise categories, the HBC category in your c-store is an important revenue source. Unfortunately, some retailers have bought into the myth that HBC won’t sell in c-stores – this is simply not true! However, to have success and achieve these impressive results in HBC, you need to offer solutions to your shoppers’ needs. $27,707 GP Dollars Avg 12’ = $2,309 GP$ per ft Center Store Merchandise Category $9,274 GP Dollars Avg 4’ = $2,432 GP$ per ft HBC “HBC is highly profitable in convenience, and single-digit growth, year over year, is expected for the foreseeable future.” – Jim Hachtel, VP of Strategic Insights, Eby-Brown

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Page 1: HEALTH & BEAUTY CARE - catalog.eby-brown.comcatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files... · Growth Profit Dollar Per Linear Foot • Convenience HBC Sales deliver

All pricing and distribution decisions are at the sole discretion of the retailer.

HBC Highly Profitable in Convenience

HEALTH &BEAUTY CARE

4th QTR 201736 Category Insights™

The Importance of HBCGrowth Profit Dollar Per Linear Foot

• Convenience HBC Sales deliver Gross Profit Dollars equal to or greater than most Center Store Merchandise Categories, for space assigned.

• HBC is a destination driven category and simply offering solutions to shop per needs will result in sales transactions.

HBC delivers a +45% gross margin.With gross margins and margin dollar profit per unit equal to or greater than most “center of the store” merchan-dise categories, the HBC category in your c-store is an important revenue source. Unfortunately, some retailers have bought into the myth that HBC won’t sell in c-stores – this is simply not true! However, to have success and achieve these impressive results in HBC, you need to offer solutions to your shoppers’ needs.

$27,707 GP DollarsAvg 12’ = $2,309 GP$ per ft

Center Store Merchandise Category$9,274 GP Dollars

Avg 4’ = $2,432GP$ per ft

HBC

“HBC is highly profitable in convenience, and single-digit

growth, year over year, is expected for the foreseeable future.”

– Jim Hachtel, VP of Strategic Insights, Eby-Brown

4Q17_CI Merchandising layout.indd 36 8/15/17 12:17 PM

Page 2: HEALTH & BEAUTY CARE - catalog.eby-brown.comcatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files... · Growth Profit Dollar Per Linear Foot • Convenience HBC Sales deliver

TotalAnalgesics

27%

TotalUpper Respiratory

24%Digestive

Health11%

FamilyPlanning

9%

FeminineHygiene

7%

Lip Care5%

Eye5%All Others

12%

37Category Insights™4th QTR 2017

HBC’s Top-Selling SegmentsOnly 7 segments represent 88% of the total business in HBC. There’s no need to offer every segment available – focus on the big hitters for the big gains. Our 3-, 4- and 8-foot planograms offer the top products, tailored to fit your space availability.

Effective Merchandising for HBCFollow these simple tips, and you’re on your way to capturing 45% gross mar-gins with HBC!• The HBC set must be easy to find and accessible to the customer. For security’s sake, place your HBC set in a highly visible location where it can be seen from the checkout counter.• Name brand products must be offered with a balance between single-serve and takehome sizes.• Condoms must be placed within the HBC set and not behind the counter – they simply don’t sell if they’re not out on the floor.• Place high unit movers on the upper shelves.• As products and vendors mature, so should your merchandising fixtures. Consider upgrades to fixtures that will help sell your product.• Don’t neglect incremental opportuni- ties to sell HBC such as lip care at the counter and other secondary locations.

Sources: Johnson & Johnson Category Management, 2015; IRI Total US Convenience Latest 52 weeks ending 04-16-17.

Give Them What They WantWithin the top-selling segments, customers are looking for top brands with names they know and trust! To maximize profitability, it is essential to maintain a manageable inventory while carrying only the highest market share brands.

Resist the temptation to stock mid-level to lower level brands in all segments – target only key HBC segments like analgesics and upper respiratory for a private label offering. Also, consider offering both immediate consumption sizes as well as multi-dose sizes for trade-up.

Don’t forget to consider seasonality – offer cold/flu products in the fall and winter and sun care products in the spring and summer. Allergy season tends to be nearly year-round so these products can be a constant in your set.

“Proper product selection is

so important in capturing that

return customer. As long as

you have what the customer

wants, they’ll come back to

shop again.”

– George Main, VP of Merchandising,

Eby-Brown

From Thought to Bought in 15 SecondsHBC is a destination category, with customers visiting your set to satisfy a specific “need state” relief purchase.

The decision ladder is simple:

Need State/Type of Ailment Do they have a headache, cold/flu, sinus/allergy, stomach ailment, etc?

Duration/Length of Treatment Do they need a quick relief product or will they need to take medicine for several days?

Brand Selection Are they looking for a name brand or a private label?

This entire decision process happens quickly – from thought to bought in 12-15 seconds. So it’s important that your HBC offering be well stocked, simple, clean and can be easily found within the store.

1.

2.

3.

4Q17_CI Merchandising layout.indd 37 8/15/17 12:17 PM

Page 3: HEALTH & BEAUTY CARE - catalog.eby-brown.comcatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files... · Growth Profit Dollar Per Linear Foot • Convenience HBC Sales deliver

4th QTR 201738 Category Insights™

HEALTH & BEAUTY CARE 8ft National planogram

4Q17_CI Merchandising layout.indd 38 8/15/17 12:17 PM

Page 4: HEALTH & BEAUTY CARE - catalog.eby-brown.comcatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files... · Growth Profit Dollar Per Linear Foot • Convenience HBC Sales deliver

39Category Insights™4th QTR 2017

Planogram listings are on pages 40-41

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4th QTR 201740 Category Insights™

HEALTH & BEAUTY CARE 8ft National planogramITEM # DESCRIPTION

FAMILY PLANNING PEGBOARD 172447491316

491324946475955104

215574

FAMILY PLANNING PEGBOARD 215391674685978379587270

812511

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153916

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945311

955179

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4891468690327327081083564997160481364943

DUREX EXT SENSITIVE CNDM 3CTDUREX PLEASURE PACK CONDOM ASSORTED 3CTDUREX XXL CONDOM 3CTDUREX CONDOM REAL FEEL 3CTDUREX PERFORMAX INTENSE CONDOM 3CTDUREX INTENS SENSTN CONDOM ULTR FNE 3CT

LIFESTYLES CNDM ULTR SENS 3CTLIFESTYLES CONDOM KYNG LG 3CTLIFESTYLES CONDOM SKYN 3CTLIFESTYLES CONDOM ULTRA LUBE+ 3CTLIFESTYLES CONDOM RIBBED PLEASURE 3CTLIFESTYLES CONDOM THYN 3CT

TROJAN CONDOM LUBE MAG 3CTTROJAN THIN CONDOM ULTRA LUBE MAG 3CTLIFESTYLES CONDOM ULTRA SENSITIVE 3CTLIFESTYLES CONDOM KYNG LG 3CTCVALET TYL EX STRNGTH CAP 4CTCVALET ADVIL REG TAB 4CTCVALET ALEVE REG CAP 4CTCVALET CLARITIN N-D ALLERGY RELIEF 1CTCVALET VICKS DAYQUIL COLD/FLU CAP 4CTCVALET ALKA-SELTZER+ COLD EFFRVSCNT 4CTCVALET PEPTO BISMOL STOMCH REL TAB 4CTCVALET ZANTAC 150 TAB 2CTCVALET CLEAR EYES REDNESS RELIEF 0.2ZADVIL TRAVEL VIAL 200MG TAB 10CTDRAMAMINE ORIGINAL TAB 12CTCHAPSTICK CLASSIC CHERRY 0.15ZBLISTEX MED LIP BALM 0.15ZBURTS BEE LIP BALM BSWAX 0.15ZORAJEL TTHCHE RLF MAX STR 0.25ZGILLETTE GOOD NEWS PLUS RZR DSPSBL 2PK

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CVALET GILLETTE SHAVE KIT 1CTCVALET MENS COMB 1CTCVALET CREST TOOTHBRUSH/ PASTE KIT 1CTORAL B COMPLETE FLOSS MINT PICKS 30CTORAL B INDICATOR TOOTHBRUSH SOFT 1CTHALLS COUGH DROPS CHRY 30CTHALLS COUGH DROPS MNTHL 30CTTROJAN ULTRA THIN CONDOM PREM LUBE 3CTTROJAN ULTRA RIB CONDOM PREM LUBE 3CTLIFESTYLES CONDOM SKYN 3CTLIFESTYLES CONDOM ULTRA LUBE+ 3CTCVALET EXCDRN PN RLF X STR 4CTCVALET ADVIL REG LIQGEL 4CTCVALET MOTRIN IBPRFN CAP 4CTCVALET BENADRYL ALLERGY RELIEF TAB 2CTCVALET VICKS NYQUIL SEVR CLD/FLU LIQGELCVALET CONTAC COLD&FLU RELIEF 4CTCVALET ANTI-DIARRHEAL RLF 4CTCV EMERGEN-C ORG MX PKT 2CTVISINE AR EYE DROPS LIQ 0.28ZALEVE TRAV VIAL 220MG TAB 10CTVIVARIN CAFF ALERTNESS TAB 16CTCHAPSTICK MST ORG SPF 15 0.15ZBLISTEX MEDICATED LIP OINTMENT 0.21ZBURTSBEE VANBEAN .15ZNEOSPORIN OINTMENT ORG 0.5ZTROJAN HER PLEASURE CONDOM LUBE 3CTTROJAN ECSTASY CONDOM ULTRA LUBE 3CTDUREX XXL CONDOM 3CTDUREX CONDOM REAL FEEL 3CTCVALET BAYER ASPIRIN TAB 4CTCVALET ADVIL PM CAP 4CTCVALET MIDOL COMPLETE 4CTCV ADVIL ALLRGY/CNGST RLF TB 2CTCVALET ADVIL CNGST RLF TAB 2CTCVALET MUCINEX DM TAB 2CT

946723

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732529

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TUMS RACK - SHELF 1494716158659977124

TUMS RACK - SHELF 2114374882629662991299TOP SHELF611459955021896233817502992479528422957597997114241547730645710983858752751546414581544982

CVALET ALKA-SELTZER ORIG EFFRVSCNT 4CTCVALET EMERGEN-C BRY MIX PKT 2CTCVALET ZZZQUIL SLEEP AID CAP 2CTTYL XS ACETMN VIAL BLSTR CP 10CTSIMPLY SLEEP SLEEP AID CAP 24CTCHAPSTICK CLASSIC ORIGINAL 0.15ZCARMEX LIP BALM ORG TUBE 0.35ZCARMEX LIP BALM ORG JAR 0.25ZJ & J BAND AID FLEX FABRIC 8CTGILLETTE FSN RAZOR PRO GLD 2 CRTCVALET CLIPPER NAIL 1CTLISTERINE PM ORAL CARE CL MNT 0.26ZJ & J DENTAL FLOSS UNFLAVORD WAXED 55YDCOLGATE WISP DISPSBL T/B COOL MINT 4PKHALLS COUGH DROPS HNY/LMN 30CTHALLS DEF VIT C DROPS CITRS 30CTGNC PRO PERFORMANCE VITAPAK MENS RIPPED

TUMS ULT ANTACID PPPRMNT TB 12CTTUMS ULT ANTACID ASST BRY TB 12CTROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT

TUMS REG ANTACID PPPRMNT TB 12CTTUMS EX ANTACID ASST BRY TAB 12CTTUMS EX ANTACID ASSRT FRT TAB 12CTROLAIDS EXTRA MINT TAB 10CT

TUMS SMTHY ANTCD ASST FRT TB 12CTMOTRIN INFNT IBUPRFN BRY LIQ 0.5ZMOTRIN CHILD IBUPRFN CHRY LIQ 4ZTYL PAIN/FVR CHRY BLST CHILD 4ZTOP CARE ASPIRIN TAB 100CTBAYER ASPIRIN 325MG TAB 24CTEXCEDRIN PAIN RELIEF EX-STR 24CTEXCEDRIN PAIN RELIEF MIGRNE 24CTTYL XS ACETMN RPD RLS GELCAP 24CTTYLENOL XS ACETMN CAP 24CTTOP CARE PAIN RELIEF EX STR CAP 50CTMOTRIN IBUPROFEN ORG LIQGEL 20CTADVIL 200MG TAB 24CTADVIL 200MG LIQGEL 20CTTOP CARE PN RLF FVR RDCR TAB 50CTALEVE 220MG CAP 24CT

ITEM # DESCRIPTION ITEM # DESCRIPTION

4Q17_CI Merchandising layout.indd 40 8/15/17 12:17 PM

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41Category Insights™4th QTR 2017

Planogram photo is on pages 38-39

DESCRIPTION

HEALTH & BEAUTY CARE 8ft National planogram continued

ITEM # DESCRIPTION

781054969733

610345968917896019

11676115101152811536282111

11478SECOND SHELF7206675861

72538515932399733997239587949

74039757057334617357573429494997623850

1937306834664809882037605298757385

365957

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897132813675911115

ALEVE 220MG LIQGEL 20CTTYLENOL ACETAMINOPHEN PM XTRA STR 24CTADVIL PM 200MG CAP 20CTALEVE PM 220MG CAP 20CTVICKS ZZZQUIL SLEEP AID LIQCAP 12CTHALLS DEF VIT C DROPS CITRUS 9CTHALLS COUGH DROPS MNTHL 9CTHALLS COUGH DROPS HNY/LMN 9CTHALLS COUGH DROPS CHERRY 9CTHALLS COUGH DROPS SUG FR BLACK CHER 9CTHALLS COUGH DROPS SPRMNT 9CT

PEPTO BIS DIG RELF MX-STR LIQ 4ZPEPTO BISMOL DIGEST RELF ORIGINL LIQ 4ZPEPTO BISMOL DIG RELF TAB 30CTIMODIUM ANTI-DIARRHEAL CAP 6CTIMODIUM ANTI-DIARRHL MNT LIQ 4ZTOP CARE ANTI DIARRHL CAP 24CTGAS-X ANTI-GAS XTR-STRNGTH SOFTGEL 10CTALKA SELTZER ANTCD ORG TAB 12CTVISINE ORG EYE DROPS LIQ 0.5ZVISINE ADVD EYE DROPS LIQ 0.5ZVISINE AC EYE DROPS LIQ 0.5ZCLEAR EYES EYE DROP RED RELF 1ZB&L RENU LENSE CLNR MLT PRPS 4ZBENADRYL CHILD ALLERGY CHERRY LIQ 4ZBNDRYL ALLERGY ULTRATABS 24CTZYRTEC ALLRGY RELF 10MG TAB 3CTCLARITIN ALLERGY 24HR TAB 5CTALLEGRA 24 HR ALLERGY TAB 5CTAFRIN NASAL SPRAY 0.5ZTOP CARE NASAL DECON 12 HOUR LIQ 1ZMUCINEX SINUS MAX DAY/NIGHT LIQGEL 8CTTYL SNS CONG/PN DAYTMSUDAFED PE PRSSR PAIN CAP 24CTTOP CARE NASAL DECON PE MAX TAB 18CTTYL COLD/FLU SEVERE CAP 24CTTYL CLD RLF MLTI SYMPTOM LIQ 8ZTYLENOL CLD RLF MULTI COOL

72570525119931807

955757

THIRD SHELF90322974611575903205708810143

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BURST LIQ 8ZCONTAC COLD&FLU RLF DAY CP 8CTRICOLA COUGH DRPS NAT HERB 10CTRICOLA COUGH DROPS CHERRY HONEY 10CTLUDEN THROAT DROP WILD CHERRY 20CT

ZANTAC 150 ACID REDCR TAB 8CTPEPCID ACID RDCR MX-STR TAB 8CTVSLNE PETROLEUM JELLY ORG 3.75ZQ TIPS CTTN SWABS PRSE PK 30CTPURELL ADVNCE HAND SNTZR ALOE GEL 2ZCORTIZONE-10 ANTI-ITCH MAX STR TUBE 1ZAXE PHOENX BODY SPRAY 1ZOLD SPICE H/E DEODORANT PURE SPRT 2.25ZDEGREE MEN DEODORANT ANT-PERS XTRM 1.7ZSECRET SOLID ANTI PERSP PWDR FRSH 1.7ZCREST ANTI-CAVITY TOOTHPASTE SCOPE 2.7ZCOLGATE TOTAL TOOTHPASTE CLEAN MNT 4.2ZAVEENO MOIST LOTION 2.5ZLUBRIDERM DAILY MOISTURE LOTION F/FR 3ZVASOLINE INTNS CR LTN TTL MST 3ZIRISH SPR DEODORANT SP ORG 3.75ZDOVE SOAP REGULAR BAR 3.17ZBENGAY PAIN RELIEF CREAM GREASELESS 2ZADVIL CNGSTN RELIEF TAB 10CTALKA SELTZER COLD/COUGH LIQGEL 10CTVICKS NYQL COLD/FLU LIQCAP 8CTVICKS DYQL COLD/FLU LIQCAP 8CTVICKS NYQL COLD/FLU ORG LIQ 8ZVICKS NYQL COLD/FLU CHRY LIQ 8ZTOP CARE FLU RELF NITE PE LIQ 8ZVICKS DAYQUIL COLD/FLU LIQ 8ZVICKS VAPORUB OINTMENT 1.76ZTHERAFLU CLD RLF N HNY LMN CHAM PAK 6CTROBITUSSIN COUGH MED CHST

28100681940

365940

BOTTOM SHELF54098

81327973684737008058074294216341

97651420091581351956417957157074781548123

36632594564928366968958

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897405

CNGSTN LIQ 4ZTOP CARE CLD RELF COUGH SYRUP 4ZMUCINEX DM EXPECTORANT REG 12HR TAB 6CTMUCINEX FAST MAX FL/SRE THRT LIQGEL 8CT

HUGGIES LITTLE MOVER DIAPER STEP 3 14CTJ & J LOTION BABY 3ZJ & J POWDER BABY 4ZDESITIN DPR RASH RELF ONTMNT 2ZTOP CR ISOPROPYL ALCL 70 PCT 16ZPRPRTN H HEMORRHOID CREAM 1ZJ & J BAND AID STRIPS COMFRT SHEER 40CTJ & J BAND AID GAUZE ROLL 1CTFOAMY SHAVE REG 11ZEDGE SHAVE GEL X-MST W VIT E 7ZLISTERINE A-S MTHWSH CL MNT 8.5ZCREST SCOPE RINSE ORG MNT 8.45ZSUAVE NAT SHAMP WATERFALL 15ZHEAD & SHOULDERS 2 IN 1 SHAMPOO/CONDTNRTOP CARE NAIL POLISH RMVR REG 6ZWET ONES WIPES SENSITIVE 20CTCLEAR BLUE PLUS PRGNNCY TST 1CTCAREFREE LINER ORIG W/ BAKING SODA 20CTSTAYFREE MAXI PAD REG WING 18CTALWAYS ULT THN FLXWNG REG 10CTALWAYS MAXI FLXWNG REG 10CTALWAYS MAXI FLXWNG LNG SPR 8CTTAMPAX PEARL TAMPON REG 8CTTAMPAX PEARL TAMPON SUPER 8CTTAMPAX TAMPON SUPER PLUS 10CTPLAYTEX GNTL GLD TAMPON SPR DEODRNT 8CTMIDOL COMPLT MENSTRUAL MAX-STR CAP 16CT

ITEM # DESCRIPTION ITEM # DESCRIPTION

4Q17_CI Merchandising layout.indd 41 8/15/17 12:17 PM

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4th QTR 201742 Category Insights™

HEALTH & BEAUTY CARE 8ft Southeast planogram

4Q17_CI Merchandising layout.indd 42 8/15/17 12:17 PM

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43Category Insights™4th QTR 2017

Planogram listings are on pages 44-45

4Q17_CI Merchandising layout.indd 43 8/15/17 12:17 PM

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HEALTH & BEAUTY CARE 8ft Southeast planogramITEM # DESCRIPTION

FAMILY PLANNING PEGBOARD 172447491316

491324946475955104

215574

FAMILY PLANNING PEGBOARD 215391674685978379587270

812511

746867PEG SECTION158667755389

153916746859793471

792812792762792689

945311

955179

792598

946715792572

4891468690327327081083564997160481364943

DUREX EXT SENSITIVE CNDM 3CTDUREX PLEASURE PACK CONDOM ASSORTED 3CTDUREX XXL CONDOM 3CTDUREX CONDOM REAL FEEL 3CTDUREX PERFORMAX INTENSE CONDOM 3CTDUREX INTENS SENSTN CONDOM ULTR FNE 3CT

LIFESTYLES CNDM ULTR SENS 3CTLIFESTYLES CONDOM KYNG LG 3CTLIFESTYLES CONDOM SKYN 3CTLIFESTYLES CONDOM ULTRA LUBE+ 3CTLIFESTYLES CONDOM RIBBED PLEASURE 3CTLIFESTYLES CONDOM THYN 3CT

TROJAN CONDOM LUBE MAG 3CTTROJAN THIN CONDOM ULTRA LUBE MAG 3CTLIFESTYLES CNDM ULTR SENS 3CTLIFESTYLES CONDOM KYNG LG 3CTCVALET TYLENOL EXTRA STRENGTH CAP 4CTCVALET ADVIL REG TAB 4CTCVALET ALEVE REG CAP 4CTCVALET CLARITIN N-D ALLERGY RELIEF 1CTCVALET VICKS DAYQUIL COLD/FLU CAP 4CTCVALET ALKA-SELTZER+ COLD EFFRVSCNT 4CTCVALET PEPTO BISMOL STOMCH REL TAB 4CTCVALET ZANTAC 150 TAB 2CTCVALET CLEAR EYES REDNESS RELIEF 0.2ZADVIL TRAV VIAL 200MG TAB 10CTDRAMAMINE ORIGINAL TAB 12CTCHAPSTICK CLASSIC CHERRY 0.15ZBLISTEX MED LIP BALM 0.15ZBURTS BEE LIP BALM BSWAX 0.15ZORAJEL TTHCHE RLF MX STR 0.25ZGILLETTE GOOD NEWS PLUS RZR DSPSBL 2PK

792937793109792887

772319

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1916619158380147

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491324946475792705946731955161923250916429792507

CVALET GILLETTE SHAVE KIT 1CTCVALET MENS COMB 1CTCVALET CREST TOOTHBRUSH/ PASTE KIT 1CTLISTERINE PM ORAL CARE COOL MINT 0.26ZORAL B INDICATOR TOOTHBRUSH SOFT 1CTHALLS COUGH DROPS CHRY 30CTHALLS COUGH DROPS MNTHL 30CTTROJAN ULTRA THIN CONDOM PREM LUBE 3CTTROJAN ULTRA RIB CONDOM PREM LUBE 3CTLIFESTYLES CONDOM SKYN 3CTLIFESTYLES CONDOM ULTRA LUBE+ 3CTCVALET EXCDRN PN RLF X STR 4CTCVALET ADVIL REG LIQGEL 4CTCVALET MOTRIN IBPRFN CAP 4CTCVALET BENADRYL ALLERGY RELIEF TAB 2CTCVALET VICKS NYQUIL SEVR CLD/FLU LIQGELCVALET CONTAC COLD&FLU RELIEF 4CTCVALET ANTI-DIARRHEAL RLF 4CTCV EMERGEN-C ORG MX PKT 2CTVISINE AR EYE DROPS LIQ 0.28ZALEVE TRAV VIAL 220MG TAB 10CTVIVARIN CAFF ALERTNESS TAB 16CTCHAPSTICK MST ORG SPF 15 0.15ZBLISTEX MEDICATED LIP OINTMENT 0.21ZBURTSBEE VANBEAN .15ZNEOSPORIN OINTMENT ORG 0.5ZTROJAN HER PLEASURE CONDOM LUBE 3CTTROJAN ECSTASY CONDOM ULTRA LUBE 3CTDUREX XXL CONDOM 3CTDUREX CONDOM REAL FEEL 3CTCVALET BAYER ASPIRIN TAB 4CTCVALET ADVIL PM CAP 4CTCVALET MIDOL COMPLETE 4CTCV ADVIL ALLRGY/CNGST RLF TB 2CTCVALET ADVIL CNGST RLIF TAB 2CTCVALET MUCINEX DM TAB 2CT

946723

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CVALET ALKA-SELTZER ORIG EFFRVSCNT 4CTCVALET EMERGEN-C BRY MX PKT 2CTCVALET ZZZQUIL SLEEP AID CAP 2CTTYL XS ACETMN VIAL BLSTR CP 10CTSIMPLY SLEEP SLEEP AID CAP 24CTCHAPSTICK CLASSIC ORIGINAL 0.15ZCARMEX LIP BALM ORG TUBE 0.35ZCARMEX LIP BALM ORG JAR 0.25ZJ & J BAND AID FLEX FABRIC 8CTGILLETTE FSN RAZOR PRO GLD 2 CRTCVALET CLIPPER NAIL 1CTWET ONES WIPES SENSITIVE 20CTCOLGATE WISP DISPSBL T/B COOL MINT 4PKJ & J DENTAL FLOSS UNFLAVORD WAXED 55YDHALLS COUGH DROPS HNY/LMN 30CTHALLS DEF VIT C DROPS CITRS 30CTGNC PRO PERFORMANCE VITAPAK MENS RIPPED

TUMS ULT ANTACID PPPRMNT TB 12CTTUMS ULT ANTACID ASST BRY TB 12CTROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT

TUMS REG ANTCID PPPRMNT TB 12CTTUMS EX ANTCID ASST BRY TAB 12CTTUMS EX ANTCID ASST FRT TAB 12CTROLAIDS EXTRA MINT TAB 10CT

TUMS SMTHY ANTCD ASST FRT TB 12CTGOODYS PAIN RELIEF PM PWDER 6CTGOODYS PAIN RELIEF BACK/BODY POWDER 6CTGOODYS PAIN RELIEF HEADACHE POWDER 2CTGOODYS PAIN RELIEF HEADACHE POWDER 6CTGOODYS PAIN RELIEF COOL ORNG POWDER 4CTBC ASPIRIN ARTHRITIS RELIEF POWDER 6CTBC ASPIRIN PAIN RELF PWDR 2CTBC ASPIRIN PAIN RELF PWDR 6CTBAYER ASPIRIN 325MG TAB 24CTEXCEDRIN PAIN RELF EX-STR 24CT

ITEM # DESCRIPTION ITEM # DESCRIPTION

4th QTR 201744 Category Insights™

4Q17_CI Merchandising layout.indd 44 8/15/17 12:17 PM

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DESCRIPTION

45Category Insights™4th QTR 2017

HEALTH & BEAUTY CARE 8ft Southeast planogram continued

ITEM # DESCRIPTION

997114241547

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365940

365957

EXCEDRIN PAIN RELIEF MIGR 24CTTYLENOL XS ACETMN RPD RLS GELCAP 24CTTYLENOL XS ACETMN CAP 24CTMOTRIN IBUPN ORG LIQGEL 20CTADVIL 200MG TAB 24CTADVIL 200MG LIQGEL 20CTALEVE 220MG CAP 24CTALEVE 220MG LIQGEL 20CTALEVE PM 220MG CAP 20CTTYLENOL ACETAMINOPHEN PM XTRA STR 24CTADVIL PM 200MG CAP 20CTHALLS COUGH DROPS MNTHL 9CTHALLS COUGH DROPS HNY/LMN 9CTHALLS COUGH DROPS CHERRY 9CT

PEPTO BIS DIG RELF MX-STR LIQ 4ZPEPTO BISMOL DIGEST RELF ORIGINL LIQ 4ZPEPTO BISMOL DIG RELF TAB 30CTIMODIUM ANTI-DIARRL MINT LIQ 4ZIMODIUM ANTI-DIARRL CAP 6CTVISINE ORG EYE DROPS LIQ 0.5ZVISINE ADV EYE DROPS LIQ 0.5ZVISINE AC EYE DROPS LIQ 0.5ZCLEAR EYES EYE DRP RED RELF 1ZTYLENOL ACTMNPHN BGUM CHLD CHW TAB 24CTMOTRIN INFANT IBUPROFEN BERRY LIQ 0.5ZMOTRIN CHILD IBUPROFEN CHERRY LIQ 4ZTYLENOL PAIN/FVR CHERRY BLAST CHILD 4ZBENADRYL CHLD ALLERGY CHERRY LIQ 4ZBNDRYL ALLRGY ULTRATABS 24CTZYRTEC ALLRGY RLF 10MG TAB 3CTCLARITIN ALLERGY 24HR TAB 5CTALLEGRA 24 HR ALLERGY TAB 5CTSUDAFED PE PRSSR PN CP 24CTTOP CARE NASAL DECON PE MAX TAB 18CTMUCINEX FAST MAX FL/SRE THRT LIQGEL 8CTMUCINEX SINUS MAX DAY/NIGHT LIQGEL 8CT

969287969279896019897132932855

11676

11478955757

THIRD SHELF903229746115587949

7403975903205708810143

867630

609651917237

996272

378323

564351968073

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VICKS NYQL COLD/FLU LIQCAP 8CTVICKS DAYQL COLD/FL LIQCAP 8CTVICKS ZZZQL SLP AID LQCAP 12CTTYL COLD/FLU SEVERE CAP 24CTALKA SELTZER COLD/COUGH LIQGEL 10CTHALLS DEFENSE VITAMIN C DROPS CITRUS 9CTHALLS CGH DROPS SPRMINT 9CTLUDEN THROAT DROP WILD CHERRY 20CT

ZANTAC 150 ACID REDCR TAB 8CTPEPCID ACID RDCR MX-STR TAB 8CTGAS-X ANTI-GAS XTR-STRNGTH SOFTGEL 10CTALKA SELTZER ANTCD ORG TB 12CTVSLNE PETLEUM JELLY ORG 3.75ZQ TIPS CTTN SWABS PRSE PK 30CTPURELL ADVNCE HAND SNTZR ALOE GEL 2ZCORTIZONE-10 ANTI-ITCH MAX STR TUBE 1ZAXE PHOENX BODY SPRAY 1ZOLD SPICE H/E DEDORANT PURE SPRT 2.25ZDEGREE MEN DEODORANT ANT-PERS XTRM 1.7ZSECRET SOLID ANTI PERSP PWDR FRSH 1.7ZAVEENO MOIST LOTION 2.5ZLUBRIDERM DAILY MOISTURE LOTION F/FR 3ZVASOLINE INTNS CR LTN TTL MST 3ZIRISH SPR DEODORNT SP ORG 3.75ZDOVE SOAP REGULAR BAR 3.17ZBENGAY PAIN RELIEF CREAM GREASELESS 2ZADVIL CNGSTN RELIEF TAB 10CTTYL SNS CONG/PN DAYTMVICKS VAPORUB OINTMENT 1.76ZVICKS NYQL COLD/FLU ORG LIQ 8ZVICKS NYQL COLD/FLU CHRY LIQ 8ZTOP CARE FLU RELF NITE PE LIQ 8ZVICKS DAYQUIL COLD/FLU LIQ 8ZTYNL CLD RLF MULTI SYMPTM LIQ 8ZTYLENOL CLD RLF MULTI COOL BURST LIQ 8Z

996280

933523

28100681940

529875725705BOTTOM SHELF54098

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97651420091581351956417981389993220274781548123

36632928366968958

96896648817161168148818936388789995526468111484

897405

THERAFLU CLD RLF N HNY LMN CHAM PAK 6CTROBITUSSIN COUGH MED CHST CNGSTN LIQ 4ZTOP CARE CLD RLF COUGH SYRUP 4ZMUCINEX DM EXPECTORANT REG 12HR TAB 6CTAFRIN NASAL SPRAY 0.5ZCONTAC CLD&FL RLF DAY CAP 8CT

HUGGIES LITTLE MOVER DIAPER STEP 3 14CTJ & J LOTION BABY 3ZJ & J POWDER BABY 4ZDESITIN DPR RSH RLF ONTMNT 2ZTOP CR ISOPROPYL ALCL 70 PCT 16ZPRPRTION H HEMORRHOID CRM 1ZJ & J BAND AID STRIPS COMFRT SHEER 40CTJ & J BAND AID GAUZE ROLL 1CTFOAMY SHAVE REG 11ZEDGE SHAVE GEL X-MOIST W VIT E 7ZLISTERINE A-S MTHWSH CL MNT 8.5ZCREST ANTI-CAVITY TPSTE SCPE 2.7ZCOLGATE TTAL TPSTE CLN MNT 4.2ZSUAVE NAT SHMP WATERFALL 15ZHEAD & SHOULDERS 2 IN 1 SHAMPOO/CONDTNRTOP CARE NAIL POLISH RMVR REG 6ZCLEAR BLUE PLUS PRGNCY TST 1CTCAREFREE LINER ORG W/BAKING SODA 20CTSTAYFREE MAXI PAD REG WING 18CTALWAYS ULTR THN FLXWNG REG 10CTALWAYS MAXI FLEXWING REG 10CTALWAYS MAXI FLXWNG LNG SPR 8CTTAMPAX PEARL TAMPON REG 8CTTAMPAX PEARL TAMPON SUPER 8CTTAMPAX TAMPON SUPER PLUS 10CTPLAYTEX GNTL GLD TAMPON SPR DEODRNT 8CTMIDOL COMPLT MENSTRUAL MAX-STR CAP 16CT

ITEM # DESCRIPTION ITEM # DESCRIPTION

Planogram photo is on pages 42-43

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4th QTR 201746 Category Insights™

HEALTH & BEAUTY CARE 4ft National planogram

4Q17_CI Merchandising layout.indd 46 8/15/17 12:17 PM

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47Category Insights™4th QTR 2017

HEALTH & BEAUTY CARE 4ft National planogramITEM # DESCRIPTION

FAMILY PLANNING PEGBOARD 172447491316

491324946475955104

215574

FAMILY PLANNING PEGBOARD 215391674685978379587270

812511

746867PEG SECTION158667755389

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74682681940

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DUREX EXT SENSITIVE CNDM 3CTDUREX PLEASURE PACK CONDOM ASSORTED 3CTDUREX XXL CONDOM 3CTDUREX CONDOM REAL FEEL 3CTDUREX PERFORMAX INTENSE CONDOM 3CTDUREX INTENS SENSTN CONDOM ULTR FNE 3CT

LIFESTYLES CNDM ULTR SENS 3CTLIFESTYLES CONDOM KYNG LG 3CTLIFESTYLES CONDOM SKYN 3CTLIFESTYLES CONDOM ULTRA LUBE+ 3CTLIFESTYLES CONDOM RIBBED PLEASURE 3CTLIFESTYLES CONDOM THYN 3CT

TROJAN CONDOM LUBE MAG 3CTTROJAN THIN CONDOM ULTRA LUBE MAG 3CTCVALET TYLENOL EXT STR CAP 4CTCVALET ALEVE REG CAP 4CTCVALET CLARITIN N-D ALLERGY RELIEF 1CTCV VICKS DAYQL CLD/FL CP 4CTCVALET PEPTO BISMOL STOMCH REL TAB 4CTCHAPSTICK CLASSIC CHERRY 0.15ZCHAPSTICK CLASSIC ORG 0.15ZMUCINEX DM EXPECTORANT REG 12HR TAB 6CTCVALET CLEAR EYES REDNESS RELIEF 0.2ZGILLETTE GD NWS PLS RZR DSPBL 2PKCVALET GILLETTE SHAVE KIT 1CTWET ONES WIPES SENSITIVE 20CTTROJAN ULTRA THIN CONDOM PREM LUBE 3CTTROJAN ULTRA RIB CONDOM PREM LUBE 3CTCVALET EXCEDRIN PN RLF X STR 4CTCVALET ADVIL REG TAB 4CTCV BENADRYL ALLERGY RLF TB 2CTCVALET VICKS NYQUIL SEVR CLD/FLU LIQGELCV ALKA-SELTZER ORG EFRVSCNT 4CTBURTS BEE LIP BALM BSWAX 0.15ZBLISTEX MED LIP BALM 0.15Z

365940

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39985787194774468TUMS RACK - SHELF 1494716158659977124

TUMS RACK - SHELF 2114374882629662991299TOP SHELF817502896233528422957597241547730649838587527515464144982781054969733610345896019115101152811536SECOND SHELF746115

MUCINEX FAST MAX FL/SRE THRT LIQGEL 8CTVISINE AR EYE DROPS LIQ 0.28ZTROJAN HER PLSRE CNDM LUBE 3CTTROJAN ECSTASY ONDM ULT LUBE 3CTCVALET MOTRIN IBPRFN CAP 4CTCVALET ADVIL PM CAP 4CTCVALET BAYER ASPIRIN TAB 4CTCVALET ZANTAC 150 TAB 2CTZYRTEC ALLERGY RLF 10MG TB 3CTCARMEX LIP BALM ORG TUBE 0.35ZDRAMAMINE ORIGINAL TAB 12CTSIMPLY SLEEP SLEEP AID CAP 24CTORAJEL TTHCHE RLF MX STR 0.25ZCVALET CLIPPER NAIL 1CTCVALET MENS COMB 1CTORAL B INDICATOR TOOTHBRUSH SOFT 1CTJ&J DNTL FLOSS UNFLVRD WXD 55YDVIVARIN CAFF ALERTNESS TAB 16CTNEOSPORIN OINTMENT ORG 0.5Z

TUMS ULT ANTCD PPPRMNT TB 12CTTUMS ULT ANTCD ASST BRY TB 12CTROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT

TUMS RG ANTCD PPPRMNT TB 12CTTUMS EX ANTCD ASST BRY TB 12CTTUMS EX ANTCD ASST FRT TB 12CTROLAIDS EXTRA MINT TAB 10CT

TYL PN/FVR CHRY BLAST CHILD 4ZMOTRIN CHLD IBPRFN CHRY LIQ 4ZBAYER ASPIRIN 325MG TAB 24CTEXCEDRIN PAIN RLF EXT-STR 24CTTYL XS ACETMN RPD RLS GLCP 24CTTYLENOL XS ACETMN CAP 24CTMOTRIN IBPRFN ORG LIQGEL 20CTADVIL 200MG TAB 24CTADVIL 200MG LIQGEL 20CTALEVE 220MG CAP 24CTALEVE 220MG LIQGEL 20CTTYL ACETMINPHN PM XTRA STR 24CTADVIL PM 200MG CAP 20CTVICKS ZZZQUIL SLP AID LIQCAP 12CTHALLS COUGH DROPS MENTHOL 9CTHALLS COUGH DROPS HNY/LMN 9CTHALLS COUGH DROPS CHERRY 9CT

PEPCID ACID RDUCR MX-STR TAB 8CT

90322974039623850193730480988203760867911898379365957932855996280933523529875THIRD SHELF7570517357573429494997587949720667253839973351593289713281367581203281206596928796927989740575465BOTTOM SHELF8101432163418058054812339867781389956417920091560965191723737832356435111722648817161168136388789995526468

ZANTAC 150 ACID REDUCER TAB 8CTALKA SELTZER ANTACID ORG TB 12CTBENADRYL CHLD ALLRGY CHRY LIQ 4ZBENADRYL ALLERGY ULTRATABS 24CTCLARITIN ALLERGY 24HR TAB 5CTALLEGRA 24 HOUR ALLERGY TAB 5CTTYL SNS CONG/PN DAYTMSUDAFED PE PRESSURE PN CAP 24CTMCNX SINUS MAX DY/NGT LIQGEL 8CTALKA SELTZER CLD/COUGH LQGL 10CTTHRFLU CLD RLF HNY LMN CHM PK 6CTROBTSSN CGH MD CHST CNGSTN LQ 4ZAFRIN NASAL SPRAY 0.5Z

VISINE ORIGINAL EYE DROPS LIQ 0.5ZVISINE AC EYE DROPS LIQ 0.5ZCLEAR EYES EYE DROP RED RELIEF 1ZB&L RENU LENSE CLNR MLT PRPS 4ZGAS-X ANTI-GAS XTR-STR SFTGEL 10CTPEPTO BIS DGEST RLF MAX-STR LIQ 4ZPEPTO BISMOL DIGEST RELF TAB 30CTIMODIUM ANTI-DIARRHL MINT LIQ 4ZIMODIUM ANTI-DIARRHEAL CAP 6CTTYLENOL COLD/FLU SEVERE CAP 24CTTYL CLD RLF MULTI SYMPTOM LIQ 8ZVICKS NYQL COLD/FLU CHERRY LIQ 8ZVICKS DAYQUIL COLD/FLU LIQ 8ZVICKS NYQUIL COLD/FLU LIQCAP 8CTVICKS DAYQUIL COLD/FLU LIQCAP 8CTMIDOL CMPLT MNSTRL MX-STR CP 16CTVICKS VAPORUB OINTMENT 1.76Z

PURELL ADVNCE HND SNTZR ALOE GL 2ZJ&J BAND AID STRIPS COMFRT SHR 40CTTOP CARE ISOPROPYL ALCL 70 PCT 16ZHD & SHLDERS 2 IN 1 SHMP/CONDTNRDOVE SOAP REGULAR BAR 3.17ZCREST ANTI-CAVITY TTHPSTE SCOPE 2.7ZLISTERINE A-S MOUTHWASH CL MNT 8.5ZFOAMY SHAVE REG 11ZAXE PHOENX BODY SPRAY 1ZOLD SPICE H/E DDORNT PURE SPRT 2.25ZSECRET SLD ANTI PERSP PWDR FRSH 1.7ZAVEENO MOIST LOTION 2.5ZVASOLINE INTNS CARE LOTION TTL MST 3ZALWAYS ULTR THIN FLEXWING REG 10CTALWAYS MAXI FLEXWING REGULAR 10CTTAMPAX PEARL TAMPON REGULAR 8CTTAMPAX PEARL TAMPON SUPER 8CTTAMPAX TAMPON SUPER PLUS 10CT

ITEM # DESCRIPTION ITEM # DESCRIPTION

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4th QTR 201748 Category Insights™

HEALTH & BEAUTY CARE 4ft Southeast planogram

4Q17_CI Merchandising layout.indd 48 8/15/17 12:17 PM

Page 14: HEALTH & BEAUTY CARE - catalog.eby-brown.comcatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files... · Growth Profit Dollar Per Linear Foot • Convenience HBC Sales deliver

49Category Insights™4th QTR 2017

HEALTH & BEAUTY CARE 4ft Southeast planogramITEM # DESCRIPTION

FAMILY PLANNING PEGBOARD 172447491316

491324946475955104

215574

FAMILY PLANNING PEGBOARD 215391674685978379587270

812511

746867PEG SECTION158667755389793471792762792689

9453117925987327074682681940

792572

364943

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DUREX EXTRA SENSITIVE CONDOM 3CTDUREX PLEASURE PACK CONDOM ASSORTED 3CTDUREX XXL CONDOM 3CTDUREX CONDOM REAL FEEL 3CTDUREX PERFORMAX INTENSE CONDOM 3CTDUREX INTENS SENSTN CONDOM ULTR FNE 3CT

LIFESTYLES CONDOM ULT SENS 3CTLIFESTYLES CONDOM KYNG LG 3CTLIFESTYLES CONDOM SKYN 3CTLIFESTYLES CONDOM ULTRA LUBE+ 3CTLIFESTYLES CONDOM RIBBED PLEASURE 3CTLIFESTYLES CONDOM THYN 3CT

TROJAN CONDOM LUBE MAG 3CTTROJAN THIN CNDM ULT LUBE MAG 3CTCVALET TYLENOL EXT STR CAP 4CTCVALET ALEVE REG CAP 4CTCVALET CLARITIN N-D ALLERGY RELIEF 1CTCVALET VICKS DAYQL CLD/FLU CAP 4CTCV PEPTO BIS STMCH REL TAB 4CTCHAPSTICK CLASSIC CHERRY 0.15ZCHAPSTICK CLASSIC ORIGINAL 0.15ZMUCINEX DM EXPECTORANT REG 12HR TAB 6CTCVALET CLEAR EYES REDNESS RELIEF 0.2ZGILLETTE GOOD NEWS PLUS RZR DSPSBL 2PKCVALET GILLETTE SHAVE KIT 1CTWET ONES WIPES SENSITIVE 20CTTROJAN ULTRA THIN CONDOM PREM LUBE 3CTTROJAN ULT RIB CNDM PRM LUBE 3CTCVALET EXCEDRIN PN RLF X STR 4CTCVALET ADVIL REG TAB 4CTCVALET BENADRYL ALLRGY RLF TB 2CTCVALET VICKS NYQUIL SEVR CLD/FLU LIQGELCV ALKA-SLTZER ORG EFFRVSCNT 4CTBURTS BEE LIP BALM BEESWAX 0.15ZBLISTEX MEDICATED LIP BALM 0.15ZMUCINEX FAST MAX FL/SRE THRT LIQGEL 8CT

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VISINE AR EYE DROPS LIQ 0.28ZTROJAN HER PLEASURE CONDOM LUBE 3CTTROJAN ECSTASY CONDOM ULTRA LUBE 3CTCVALET MOTRIN IBUPROFEN CAP 4CTCVALET ADVIL PM CAP 4CTCVALET BAYER ASPIRIN TAB 4CTCVALET ZANTAC 150 TAB 2CTZYRTEC ALLERGY RELF 10MG TAB 3CTCARMEX LIP BALM ORG TUBE 0.35ZDRAMAMINE ORIGINAL TAB 12CTPEPCID ACID REDUCR MX-STR TB 8CTORAJEL TTHACHE RELF MX STR 0.25ZCVALET CLIPPER NAIL 1CTCVALET MENS COMB 1CTORAL B INDICATOR TTHBRSH SFT 1CTJ & J DENTAL FLOSS UNFLAVORD WAXED 55YDSIMPLY SLEEP SLEEP AID CAP 24CTVIVARIN CAFF ALERTNESS TAB 16CTNEOSPORIN OINTMENT ORG 0.5Z

TUMS ULT ANTACID PPPRMNT TB 12CTTUMS ULTRA ANTACID ASSORT BRY TAB 12CTROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT

TUMS REG ANTACID PPPRMNT TB 12CTTUMS EX ANTACID ASST BRY TAB 12CTTUMS EX ANTACID ASST FRT TAB 12CTROLAIDS EXTRA MINT TAB 10CT

GOODYS PAIN RELIEF PM PWDR 6CTGOODYS PN RELF BCK/BDY PWDR 6CTGOODYS PN RLF HDACHE PWDR 2CTGOODYS PAIN RLF HDACHE PWDR 6CTGOODYS PN ELF CL ORNG PWDR 4CTBC ASPIRIN ARTHRITIS RLF PWDR 6CTBC ASPIRIN PAIN RELIEF PWDR 2CTBC ASPIRIN PAIN RELIEF PWDR 6CTHALLS COUGH DROPS HNY/LMN 9CTHALLS COUGH DROPS CHERRY 9CT

PEPTO BIS DIGEST RELF MX-STR LIQ 4ZPEPTO BISMOL DIGEST RELF TAB 30CTIMODIUM ANTI-DIARRHL MINT LIQ 4ZIMODIUM ANTI-DIARRHEAL CAP 6CTTYLENOL ACTMNPHN BGUM CHLD CHW TAB 24CT

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TYLENOL PAIN/FVR CHRY BLAST CHILD 4ZBAYER ASPIRIN 325MG TAB 24CTEXCEDRIN PAIN RELIEF EX-STR 24CTTYL XS ACETMN RPD RLS GELCAP 24CTTYLENOL XS ACETMN CAP 24CTMOTRIN IBUPROFEN ORG LIQGEL 20CTADVIL 200MG LIQGEL 20CTALEVE 220MG LIQGEL 20CTTYL ACETAMINOPHEN PM XTRA STR 24CTADVIL PM 200MG CAP 20CTCLARITIN ALLERGY 24HR TAB 5CTALLEGRA 24 HOUR ALLERGY TAB 5CTBENADRYL ALLERGY ULTRATABS 24CTAFRIN NASAL SPRAY 0.5ZVISINE ORIGINAL EYE DROPS LIQ 0.5ZVISINE AC EYE DROPS LIQ 0.5ZROBITUSSIN CGH MD CHST CNGSTN LIQ 4Z

ZANTAC 150 ACID REDUCER TAB 8CTGAS-X ANTI-GAS XTR-STR SOFTGEL 10CTMUCINEX SINUS MAX DY/NT LIQGEL 8CTTYLENOL COLD/FLU SEVERE CAP 24CTSUDAFED PE PRESSURE PAIN CAP 24CTTYL SNS CONG/PN DAYTMALKA SELTZER COLD/COUGH LIQGEL 10CTTYLENOL CLD RLF MULTI SYMPTOM LIQ 8ZVICKS NYQUIL COLD/FLU CHERRY LIQ 8ZVICKS DAYQUIL COLD/FLU LIQ 8ZVICKS NYQUIL COLD/FLU LIQCAP 8CTVICKS DAYQUIL COLD/FLU LIQCAP 8CTVICKS ZZZQUIL SLEEP AID LIQCAP 12CT

ALKA SELTZER ANTACID ORIG TAB 12CTPURELL ADVNCE HND SNTZR ALOE GEL 2ZJ&J BAND AID STRIPS CMFRT SHR 40CTTOP CARE ISPROPYL ALCL 70 PCT 16ZDOVE SOAP REGULAR BAR 3.17ZAVEENO MOIST LOTION 2.5ZHEAD & SHOULDERS 2 IN 1 SHAMPOO/CONDTNRCREST ANTI-CAVITY TTHPST SCOPE 2.7ZLISTERINE A-S MTHWSH CL MINT 8.5ZFOAMY SHAVE REG 11ZOLD SPICE H/E DDRNT PURE SPRT 2.25ZSECRET SLD ANTI PERSP PWDR FRSH 1.7ZMIDOL COMPLT MNSTRL MX-STR CP 16CTALWAYS ULTR THIN FLEXWING REG 10CTALWAYS MAXI FLEXWING REGULAR 10CTTAMPAX PEARL TAMPON REGULAR 8CTTAMPAX PEARL TAMPON SUPER 8CTTAMPAX TAMPON SUPER PLUS 10CT

ITEM # DESCRIPTION ITEM # DESCRIPTION

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HEALTH & BEAUTY CARE 3ft National planogram

4th QTR 201750 Category Insights™

4Q17_CI Merchandising layout.indd 50 8/15/17 12:17 PM

Page 16: HEALTH & BEAUTY CARE - catalog.eby-brown.comcatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files... · Growth Profit Dollar Per Linear Foot • Convenience HBC Sales deliver

51Category Insights™4th QTR 2017

HEALTH & BEAUTY CARE 3ft National planogramITEM # DESCRIPTION

FAMILY PLANNING PEGBOARD 172447491316

491324946475955104

215574

FAMILY PLANNING PEGBOARD 215391674685978379587270

812511

746867PEG SECTION158667755389

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DUREX EXTRA SENSITIVE CONDOM 3CTDUREX PLEASURE PACK CONDOM ASSORTED 3CTDUREX XXL CONDOM 3CTDUREX CONDOM REAL FEEL 3CTDUREX PERFORMAX INTENSE CONDOM 3CTDUREX INTENS SENSTN CONDOM ULTR FNE 3CT

LIFESTYLES CONDOM ULT SENS 3CTLIFESTYLES CONDOM KYNG LG 3CTLIFESTYLES CONDOM SKYN 3CTLIFESTYLES CONDOM ULTRA LUBE+ 3CTLIFESTYLES CONDOM RIBBED PLEASURE 3CTLIFESTYLES CONDOM THYN 3CT

TROJAN CONDOM LUBE MAG 3CTTROJAN THIN CONDOM ULTRA LUBE MAG 3CTCVALET TYLENOL EXTRA STR CAP 4CTCVALET ALEVE REG CAP 4CTCVALET CLARITIN N-D ALLERGY RELIEF 1CTCVALET VICKS DAYQL CLD/FLU CP 4CTCVALET CLEAR EYES REDNESS RLF 0.2ZCHAPSTICK CLASSIC CHERRY 0.15ZCHAPSTICK CLASSIC ORIGINAL 0.15ZJ & J DENTAL FLOSS UNFLAVORD WAXED 55YDORAL B INDICATOR TOOTHBRUSH SOFT 1CTTROJAN ULTRA THIN CONDOM PREM LUBE 3CTTROJAN ULTRA RIB CONDOM PREM LUBE 3CTCVALET EXCEDRIN PAIN RLF X STR 4CTCVALET ADVIL REG TAB 4CTCVALET BENADRYL ALLERGY RELIEF TAB 2CTCVALET VICKS NYQUIL SEVR CLD/FLU LIQGELCVALET PEPTO BISMOL STOMCH REL TAB 4CTORAJEL TTHACHE RLF MAX STR 0.25ZBLISTEX MEDICATED LIP BALM 0.15ZCARMEX LIP BALM ORG TUBE 0.35Z

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TROJAN HER PLEASURE CONDOM LUBE 3CTTROJAN ECSTASY CONDOM ULTRA LUBE 3CTCVALET MOTRIN IBUPROFEN CAP 4CTCVALET ADVIL PM CAP 4CTCVALET BAYER ASPIRIN TAB 4CTCVALET ZANTAC 150 TAB 2CTZYRTEC ALLERGY RLF 10MG TAB 3CTVIVARIN CAFF ALERTNESS TAB 16CTDRAMAMINE ORIGINAL TAB 12CTMUCINEX DM EXPECTORANT REG 12HR TAB 6CTGILLETTE GOOD NEWS PLUS RZR DSPSBL 2PKNEOSPORIN OINTMENT ORIGINAL 0.5Z

TUMS ULTRA ANTACID PEPPERMINT TAB 12CTTUMS ULTRA ANTACID ASSORT BRY TAB 12CTROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT

TUMS REG ANTACID PEPPERMINT TAB 12CTTUMS EX ANTACID ASST BRY TAB 12CTTUMS EX ANTACID ASST FRT TAB 12CTROLAIDS EXTRA MINT TAB 10CT

BAYER ASPIRIN 325MG TAB 24CTEXCEDRIN PAIN RELIEF EXTRA-STRNGTH 24CTTYLENOL XS ACETMN CAP 24CTMOTRIN IBUPROFEN ORG LIQGEL 20CTADVIL 200MG TAB 24CTALEVE 220MG CAP 24CTADVIL PM 200MG CAP 20CTTYLENOL ACETAMINOPHEN PM XTRA STR 24CTHALLS COUGH DROPS MENTHOL 9CTHALLS COUGH DROPS HNY/LMN 9CTHALLS COUGH DROPS CHERRY 9CT

VISINE ORIGINAL EYE DROPS LIQ 0.5ZVISINE AC EYE DROPS LIQ 0.5ZCLEAR EYES EYE DROP RED RELIEF 1ZTYLENOL PAIN/FVR CHERRY BLAST CHILD 4ZBENADRYL ALLERGY ULTRATABS 24CT

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378323

564351488171363887899955

CLARITIN ALLERGY 24HR TAB 5CTSUDAFED PE PRESSURE PAIN CAP 24CTMUCINEX SINUS MAX DAY/NIGHT LIQGEL 8CTMUCINEX FAST MAX FL/SRE THRT LIQGEL 8CTALKA SELTZER COLD/COUGH LIQGEL 10CTTYLENOL COLD/FLU SEVERE CAP 24CTTHERAFLU CLD RLF N HNY LMN CHAM PAK 6CT

IMODIUM ANTI-DIARRHEAL MINT LIQ 4ZPEPTO BISMOL DIGEST RELF MAX-STR LIQ 4ZZANTAC 150 ACID REDUCER TAB 8CTPEPCID ACID REDUCER MAX-STR TAB 8CTVICKS NYQUIL COLD/FLU LIQCAP 8CTVICKS DAYQUIL COLD/FLU LIQCAP 8CTVICKS NYQUIL COLD/FLU CHERRY LIQ 8ZVICKS DAYQUIL COLD/FLU LIQ 8ZROBITUSSIN COUGH MED CHST CNGSTN LIQ 4ZAFRIN NASAL SPRAY 0.5ZVICKS ZZZQUIL SLEEP AID LIQCAP 12CTMIDOL COMPLT MENSTRUAL MAX-STR CAP 16CT

ALKA SELTZER ANTACID ORIG TAB 12CTPURELL ADVNCE HAND SNTZR ALOE GEL 2ZJ&J BAND AID STRIPS CMFRT SHEER 40CTWET ONES WIPES SENSITIVE 20CTHEAD & SHOULDERS 2 IN 1 SHAMPOO/ CONDTNRCREST ANTI-CAVITY TOOTHPASTE SCOPE 2.7ZLISTERINE A-S MOUTHWASH CL MNT 8.5ZFOAMY SHAVE REG 11ZOLD SPICE H/E DEODORANT PURE SPRT 2.25ZSECRET SOLID ANTI PERSP PWDR FRSH 1.7ZAVEENO MOIST LOTION 2.5ZALWAYS ULTR THIN FLEXWING REG 10CTTAMPAX PEARL TAMPON REGULAR 8CTTAMPAX PEARL TAMPON SUPER 8CT

ITEM # DESCRIPTION ITEM # DESCRIPTION

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4th QTR 201752 Category Insights™

HEALTH & BEAUTY CARE 3ft Southeast planogram

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53Category Insights™4th QTR 2017

HEALTH & BEAUTY CARE 3ft Southeast planogramITEM # DESCRIPTION

FAMILY PLANNING PEGBOARD 172447491316

491324946475955104

215574

FAMILY PLANNING PEGBOARD 215391674685978379587270

812511

746867PEG SECTION158667755389

793471

7927627926899453117925727327074682399857

591339

380147

77305

597252792812792697

241265

792598

16048181083170977

DUREX EXTRA SENSITIVE CONDOM 3CTDUREX PLEASURE PACK CONDOM ASSORTED 3CTDUREX XXL CONDOM 3CTDUREX CONDOM REAL FEEL 3CTDUREX PERFORMAX INTENSE CONDOM 3CTDUREX INTENS SENSTN CONDOM ULTR FNE 3CT

LIFESTYLES CONDOM ULT SENS 3CTLIFESTYLES CONDOM KYNG LG 3CTLIFESTYLES CONDOM SKYN 3CTLIFESTYLES CONDOM ULTRA LUBE+ 3CTLIFESTYLES CONDOM RIBBED PLEASURE 3CTLIFESTYLES CONDOM THYN 3CT

TROJAN CONDOM LUBE MAG 3CTTROJAN THIN CONDOM ULTRA LUBE MAG 3CTCVALET TYLENOL EXTRA STRENGTH CAP 4CTCVALET ALEVE REG CAP 4CTCVALET CLARITIN N-D ALLRGY RLF 1CTCVALET VICKS DAYQL COLD/FLU CP 4CTCVALET CLEAR EYES REDNESS RLF 0.2ZCHAPSTICK CLASSIC CHERRY 0.15ZCHAPSTICK CLASSIC ORIGINAL 0.15ZJ & J DENTAL FLOSS UNFLAVORD WAXED 55YDORAL B INDICATOR TOOTHBRUSH SOFT 1CTTROJAN ULTRA THIN CONDOM PREM LUBE 3CTTROJAN ULTRA RIB CONDOM PREM LUBE 3CTCVALET EXCEDRIN PAIN RLF X STR 4CTCVALET ADVIL REG TAB 4CTCVALET BENADRYL ALLERGY RELIEF TAB 2CTCVALET VICKS NYQUIL SEVR CLD/FLU LIQGELCVALET PEPTO BISMOL STOMCH REL TAB 4CTORAJEL TOOTHACHE RLF MAX STR 0.25ZBLISTEX MEDICATED LIP BALM 0.15ZCARMEX LIP BALM ORG TUBE 0.35Z

491779

904755

792754946731792705946715683466871947869032681940

364943

74468TUMS RACK - SHELF 1158659

494716

977124

TUMS RACK - SHELF 211437

4882629662991299TOP SHELF904656904664

904615

9046729046981152811536SECOND SHELF72066399733817502

528422957597

73064983858154641

TROJAN HER PLEASURE CONDOM LUBE 3CTTROJAN ECSTASY CONDOM ULTRA LUBE 3CTCVALET MOTRIN IBUPROFEN CAP 4CTCVALET ADVIL PM CAP 4CTCVALET BAYER ASPIRIN TAB 4CTCVALET ZANTAC 150 TAB 2CTZYRTEC ALLERGY RLF 10MG TAB 3CTVIVARIN CAFF ALERTNESS TAB 16CTDRAMAMINE ORIGINAL TAB 12CTMUCINEX DM EXPECTORANT REG 12HR TAB 6CTGILLETTE GOOD NEWS PLUS RZR DSPSBL 2PKNEOSPORIN OINTMENT ORIGINAL 0.5Z

TUMS ULTRA ANTACID ASSORT BRY TAB 12CTTUMS ULTRA ANTACID PEPPERMINT TAB 12CTROLAIDS ULTRA SOFTCHEW STRWBRY ROLL 6CT

TUMS REG ANTACID PEPPERMINT TAB 12CTTUMS EX ANTACID ASST BRY TAB 12CTTUMS EX ANTACID ASST FRT TAB 12CTROLAIDS EXTRA MINT TAB 10CT

GOODYS PAIN RELIEF PM POWDER 6CTGOODYS PAIN RELIEF BACK/BODY POWDER 6CTGOODYS PAIN RELIEF HEADACHE POWDER 6CTBC ASPIRIN ARTHRITIS RLF PWDR 6CTBC ASPIRIN PAIN RELIEF POWDER 6CTHALLS COUGH DROPS HNY/LMN 9CTHALLS COUGH DROPS CHERRY 9CT

PEPTO BIS DIGEST RLF MX-STR LIQ 4ZIMODIUM ANTI-DIARRHL MINT LIQ 4ZTYLENOL PAIN/FVR CHERRY BLAST CHILD 4ZBAYER ASPIRIN 325MG TAB 24CTEXCEDRIN PAIN RELIEF EXTRA-STRNGTH 24CTTYLENOL XS ACETMN CAP 24CTMOTRIN IBUPROFEN ORG LIQGEL 20CTADVIL 200MG LIQGEL 20CT

78105461034519373048098875705529875898379932855THIRD SHELF746115903229365940

897132996280

933523

969287969279812032812065896019BOTTOM SHELF74039810143

216341

548123

813899

564179

200915917237

378323

564351897405

611681363887899955

ALEVE 220MG LIQGEL 20CTADVIL PM 200MG CAP 20CTBENADRYL ALLERGY ULTRATABS 24CTCLARITIN ALLERGY 24HR TAB 5CTVISINE ORIGINAL EYE DROPS LIQ 0.5ZAFRIN NASAL SPRAY 0.5ZSUDAFED PE PRESSURE PAIN CAP 24CTALKA SELTZER COLD/COUGH LIQGEL 10CT

PEPCID ACID REDUCER MAX-STR TAB 8CTZANTAC 150 ACID REDUCER TAB 8CTMUCINEX FAST MAX FL/SRE THRT LIQGEL 8CTTYLENOL COLD/FLU SEVERE CAP 24CTTHERAFLU CLD RLF N HNY LMN CHAM PAK 6CTROBITUSSIN COUGH MED CHST CNGSTN LIQ 4ZVICKS NYQUIL COLD/FLU LIQCAP 8CTVICKS DAYQUIL COLD/FLU LIQCAP 8CTVICKS NYQUIL COLD/FLU CHERRY LIQ 8ZVICKS DAYQUIL COLD/FLU LIQ 8ZVICKS ZZZQUIL SLEEP AID LIQCAP 12CT

ALKA SELTZER ANTACID ORIG TAB 12CTPURELL ADVNCE HAND SNTZR ALOE GEL 2ZJ & J BAND AID STRIPS COMFRT SHEER 40CTHEAD & SHOULDERS 2 IN 1 SHAMPOO/CONDTNRCREST ANTI-CAVITY TOOTHPASTE S COPE 2.7ZLISTERINE A-S MOUTHWASH COOL MINT 8.5ZFOAMY SHAVE REG 11ZOLD SPICE H/E DEODORANT PURE SPRT 2.25ZSECRET SOLID ANTI PERSP PWDR FRSH 1.7ZAVEENO MOIST LOTION 2.5ZMIDOL COMPLT MENSTRUAL MAX-STR CAP 16CTALWAYS MAXI FLEXWING REGULAR 10CTTAMPAX PEARL TAMPON REGULAR 8CTTAMPAX PEARL TAMPON SUPER 8CT

ITEM # DESCRIPTION ITEM # DESCRIPTION

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Page 20: HEALTH & BEAUTY CARE - catalog.eby-brown.comcatalog.eby-brown.com/publications/categoryinsight/2017/Q4/files... · Growth Profit Dollar Per Linear Foot • Convenience HBC Sales deliver

GlaxoSmithKline

Dates - Open Buy WindowOrder dates: 9/25/17 - 10/20/17

Date for in-store promotion: 9/25/17 - 10/20/17

HEALTH & BEAUTY CARE

12 CT

12 CT

12 CT

84 CT

12 CT

12 CT

6 CT

24 CT

6 CT

24 CT

DESCRIPTIONUPC SZ

9662

11437

158659

168252

488262

494716

924571

957597

996280

997114

PKITEM #

307660739197

307660740209

307660746706

642984168255307660739197

307660740209

307660746706

307667388084

307660746805

307667491104

307667388084

307660746805

307667491104

300672000248

300677918067

300672039248

TUMS EX ANTACID ASSORT FRT TAB 12CTTUMS REG ANTACID PEPPERMINT TAB 12CTTUMS ULTRA ANTACID ASSORT BRY TAB 12CT

TUMS ASST WIRE RK84CT CONTAINS: TUMS ULTRA ANTACID ASSORT BRY TAB 12CT TUMS ULTRA ANTACID PEPPERMINT TAB 12CT TUMS EX ANTACID ASSORT FRT TAB 12CT TUMS EX ANTACID ASSORT BRY TAB 12CT TUMS DELIGHT ANTACID VRY CHRY TAB 6CT TUMS REG ANTACID PEPPERMINT TAB 12CT

TUMS EX ANTACID ASSORT BRY TAB 12CTTUMS ULTRA ANTACID PEPPERMINT TAB 12CTTUMS DELIGHT ANTACID VRY CHRY TAB 6CTEXCEDRIN PAIN RELIEF EXTRA-STRNGTH 24CTTHERAFLU CLD RLF N HNY LMN CHAM PAK 6CTEXCEDRIN PAIN RELIEF MIGRAINE 24CT

1

1

1

112

12

12

24

12

12

1

1

1

1

1

1

$0.30

$0.30

$0.40

$2.60

$0.30

$0.40

$0.55

$0.15

$0.25

$0.15

SRPOIAllowance

$0.99

$0.99

$1.39

$104.76

$0.99

$1.39

$1.99

$6.29

$8.79

$6.89

55Category Insights™4th QTR 2017

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Johnson & Johnson

Dates - Open Buy WindowOrder dates: 9/25/17 - 10/20/17

Date for in-store promotion: 9/25/17 - 10/20/17

HEALTH & BEAUTY CARE

124 CT

4 OZ

20 CT

0.5 OZ

8 CT

24 CT

24 CT24 CT

24 CT

24 CT

8 OZ

24 CT

4 OZ

24 CT24 CT

3 CT

DESCRIPTIONUPC SZ

193730

896233

983858

955021

746115

898379

867911969733

216382

216333

813675

895631

817502

73064241547

683466

PKITEM #

312547170314

300450192042

300450409201

300450524157

716837855088

300450547248

300450262257300450482259

300450519245

300450518248

300450269089

300450270269

300450123046

300450449054300450488268

300450204431

BENADRYL ALLERGY ULTRATABS 24CTMOTRIN CHILD IBUPROFEN CHERRY LIQ 4ZMOTRIN IBUPROFEN ORIGINAL LIQGEL 20CTMOTRIN INFANT IBUPROFEN BERRY LIQ 0.5ZPEPCID ACID REDUCER MAX-STR TAB 8CTSUDAFED PE PRESSURE PAIN CAP 24CTTYL SNS CONG/PN DAYTMTYLENOL ACETAMINOPHEN PM XTRA STR 24CTTYLENOL ACTMNPHN BGUM CHLD CHW TAB 24CTTYLENOL ACTMNPHN GRP CHLD CHW TAB 24CTTYLENOL CLD RLF MULTI SYMPTOM LIQ 8ZTYLENOL COLD/FLU SEVERE CAP 24CTTYLENOL PAIN/FVR CHERRY BLAST CHILD 4ZTYLENOL XS ACETMN CAP 24CTTYLENOL XS ACETMN RPD RLS GELCAP 24CTZYRTEC ALLERGY RELIEF 10MG TAB 3CT

1

1

1

1

1

1

11

1

1

1

6

1

11

1

$0.10

$0.15

$0.10

$0.10

$0.10

$0.15

$0.15$0.10

$0.10

$0.10

$0.15

$0.75

$0.15

$0.10$0.10

$0.05

SRPOIAllowance

$5.69

$8.99

$5.79

$7.59

$5.69

$8.69

$8.89 $6.69

$8.59

$8.59

$7.19

$8.69

$10.79

$5.79 $5.49

$4.69

57Category Insights™4th QTR 2017

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Convenience Valet

Dates - Booking ItemsOrder dates: 9/25/17 - 10/20/17

Return order to Eby-Brown by: 10/20/17

Ship date: 12/4/17

Date for in-store promotion: 12/4/17

HEALTH & BEAUTY CARE

EA

EA

EA

DESCRIPTIONUPC SZ

242628

242891

946764

PKITEM #

094187080047094187011393094187010051094187018873094187072950

094187078440

094187080047094187012413094187011393094187015315094187027868094187010075094187010136094187010051094187018873094187078440094187070802094187070888

094187011393

CVALET 6SKU COLD&FLU CONTAINS: CVALET CLEAR EYES REDNESS RELIEF 0.2Z CVALET VICKS DAYQUIL COLD/FLU CAP 4CT CVALET TYLENOL EXTRA STRENGTH CAP 4CT CVALET ADVIL REG TAB 4CT CVALET VICKS NYQUIL SEVR CLD/FLU LIQGEL CVALET ADVIL CONGESTION RELIEF TAB 2CT

CVALET STANDARD ASSRT CONTAINS: CVALET TYLENOL EXTRA STRENGTH CAP 4CT CVALET ADVIL REG TAB 4CT CVALET ADVIL PM CAP 4CT CVALET ZANTAC 150 TAB 2CT CVALET ALEVE REG CAP 4CT CVALET VICKS NYQUIL SEVR CLD/FLU LIQGEL CVALET CLARITIN N-D ALLERGY RELIEF 1CT CVALET VICKS DAYQUIL COLD/FLU CAP 4CT CVALET BENADRYL ALLERGY RELIEF TAB 2CT CVALET PEPTO BISMOL STOMCH REL TAB 4CT CVALET EXCEDRIN PAIN RELIEF X STR 4CT CVALET CLEAR EYES REDNESS RELIEF 0.2Z

CVALET 6SKU CLREYE DS CONTAINS: CVALET CLEAR EYES REDNESS RELIEF 0.2Z

3666666

6

13612121212128

128

12121212

3636

$0.75

$4.50

$0.90

OIAllowance

$97.44

$347.84

$4.19

SRP

59Category Insights™4th QTR 2017

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Procter & Gamble

Dates - Booking ItemsOrder dates: 9/25/17 - 10/20/17

Return order to Eby-Brown by: 10/20/17

Ship date: 12/4/17

Date for in-store promotion: 12/4/17

HEALTH & BEAUTY CARE

30 CT

4 OZ

1.7 OZ

2.25 OZ

DESCRIPTIONUPC SZ

72538

75861

378323

917237

PKITEM #

301490039779

301490039045

37000124429

12044000274

PEPTO BISMOL DIGEST RELF TAB 30CTPEPTO BISMOL DIGEST RELF ORIGINL LIQ 4ZSECRET SOLID ANTI PERSP PWDR FRSH 1.7ZOLD SPICE H/E DEODORANT PURE SPRT 2.25Z

1

1

1

1

$0.20

$0.20

$0.10

$0.10

SRPOIAllowance

$6.59

$3.59

$1.79

$3.99

61Category Insights™4th QTR 2017

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Pfizer

Dates - Open Buy WindowOrder dates: 9/25/17 - 10/20/17

Date for in-store promotion: 9/25/17 - 10/20/17

HEALTH & BEAUTY CARE

0.15 OZ0.15 OZ24 CT20 CT

0.15 OZ

10 CT20 CT4 OZ

DESCRIPTIONUPC SZ

732707468275275

154641155382

241653610345932327

PKITEM #

3660081371936600813313

305730150200305730169202

36600828010

305730199117305730164207300318736128

CHAPSTICK CLASSIC CHERRY 0.15ZCHAPSTICK CLASSIC ORIGINAL 0.15ZADVIL 200MG TAB 24CTADVIL 200MG LIQGEL 20CTCHAPSTICK MOIST ORIGINAL SPF 15 0.15ZADVIL CONGESTION RELIEF TAB 10CTADVIL PM 200MG CAP 20CTROBITUSSIN COUGH MED CHST CNGSTN LIQ 4Z

11111

113

$0.10$0.10$0.10$0.10$0.10

$0.10$0.10$0.30

SRPOIAllowance

$2.65$2.65$5.35$5.85$2.65

$7.75$6.15$7.79

63Category Insights™4th QTR 2017

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Medtech Labs

Dates - Open Buy WindowOrder dates: 9/25/17 - 10/20/17

Date for in-store promotion: 9/25/17 - 10/20/17

HEALTH & BEAUTY CARE

1 OZ

12 CT20 CT

DESCRIPTIONUPC SZ

73429

869032955757

PKITEM #

678112254156

831248001975814832014282

CLEAR EYES EYE DROP RED RELIEF 1ZDRAMAMINE ORIGINAL TAB 12CTLUDEN THROAT DROP WILD CHERRY 20CT

1

120

$0.15

$0.15$0.50

SRPOIAllowance

$5.99

$5.69 $1.09

65Category Insights™4th QTR 2017

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