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A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

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Page 1: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product
Page 2: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

A DISTRIBUTED TECHNOLOGIES COMPANYA P2P SOLUTIONS COMPANY

P2P SEARCH MARKETING (SEM & SEO)

AWARDS AND INDUSTRY LEADERSHIP2008 DCIA Groundbreaker “Product of the Year” at the P2P Summit at CES

LIVE CONTENT DELIVERY

BUSINESS INTELLIGENCE

WHO WE ARE

Page 3: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

FIRST PAY-PER-CLICK FOR P2P SEARCH

Page 4: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

P2PWORDS Search Marketing is like Google Adwords for P2P. Here Spiral Frog is Advertising on Google under the keyword 50 Cent Ayo Technology

We do the same where people are actually looking to consume the content after they hear it on the radio, MTV, or social networks like myspace. We feel this is the true point of engagement and consumption worth branding today, and the least crowded space, P2P Search.

P2Pwords IS LIKE GOOGLE ADWORDS FOR P2P BUT THE AD IS THE SEARCH RESULT

Page 5: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

STEP 1 STEP 2 STEP 3BRANDED EXPERIENCE

POST-CLICK MARKETING

BRANDED SEARCH RESULT

PRE-CLICK MARKETING

SEARCH

Page 6: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

STEP 1 STEP 2 STEP 3

SEARCH IMPRESSIONCLICK

THROUGH

ADwords

Page 7: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product
Page 8: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

TRENDS 2009

CASE STUDIES

P2Pwords Phase II™

Page 9: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

TRENDS 2009

Page 10: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

SEM + SEO

Page 11: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

MAJOR ADVERTISERS DO NOT WANT TO BE AROUND

CONTENT

MAJOR ADVERTISERS WANT TO BE THE CONTENT

Page 12: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

RELEVANCE

Page 13: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

EXISTING LIFESTYLE

Page 14: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product
Page 15: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

CULTURE OF AD-AVOIDANCETV RADIOONLINE

Page 16: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

EXAMPLE RADIO PROMO DOLLARS ARE SPENT ON PRIME PLACEMENT

Page 17: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

WEB SEARCH P2P SEARCH

Page 18: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

WEB SEARCH P2P SEARCH45 Billion Searches Per month 3-4 protocols 12+apps

AVERAGE AT LEAST 10 RESULTS PER SEARCH450 Billion Impressions A MONTH 5.4 Trillion a Year

68% of web bandwidth

80 Million Monthly Unique Visitors US

50% of all computers worldwide have P2P

11 BILLION SEARCHES A MONTH (3-4 sites)

MAXIMUM OF 11 IMPRESSIONS PER SEARCH121 Billion Impressions A MONTH 1.45 Trillion a Year

32% of web bandwidth

250 Million Internet Visitors U.S.

100% of all computers

Page 19: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

WEB SEARCH P2P SEARCH

Page 20: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

WEB SEARCH P2P SEARCH

Page 21: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

WEB SEARCH P2P SEARCH

OUR DISPLAY ADS ARE CONTENT

BASED REAL SEARCH

RESULTSHIGHER CTRDRIVE MORE

TRAFFIC

Page 22: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

WEB SEARCH P2P SEARCH

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SEM+SEO=

Page 24: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

MAJOR GLOBAL BRANDSMAJOR CONTENT PROVIDERS

Page 25: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product
Page 26: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product
Page 27: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product
Page 28: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

http://brandassetdigital.com/vitaminwater/

50 CENT VITAMIN WATER

CAMPAIGN

Page 29: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product
Page 30: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

http://brandassetdigital.com/rgxpure50/

RGX PURE 50 BODYSPRAY

CAMPAIGN

Page 31: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

CAMPAIGN

PEPSI TAVA DISCOVER MUSIC

http://brandassetdigital.com/tava/master/

Page 32: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product
Page 33: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

FUSING BRANDS WITH CONTENT TO REACH AN AUDIENCE

Page 34: A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product

THANK YOUFOR MORE INFORMATION PLEASE VISIT USWWW.P2PWORDS.COMWWW.BRANDASSETDIGITAL.COM