Embed Size (px)
Citation preview
DCIA P2P Summit LA
Jeff RichardsVice President, Digital Content Services
2
Highlights
1. Market View
2. Challenges
3. Opportunities
3
Why VeriSign and P2P?
+ More than $1.5B invested in digital
content over the last 4 years▪ The “brand behind the brand” in mobile
and broadband
+ Aggressively embrace new
technologies and markets
+ Sit in the middle of more than 25B
Internet transactions – every day
4
Content Delivery Networks – An Evolution
1st Generation CDN 2nd Generation CDN 3rd Generation CDN
5
Market View
+ A burst of positive coverage in
2007▪ But…public perception remains
mixed
+ The market needs what P2P
can deliver
+ Legitimate, secure P2P is
(quietly) taking hold
6
Long Form Content – The Next Wave
+ The market is moving towards adoption of long
form content distribution over the Internet▪ US trails UK by ≈12 months ▪ See: iTunes, Sky, Channel4, BBC
– “20 million downloads, 1 million users”
+ Why?▪ Any content, any time, anywhere
+ Why isn’t it moving faster?▪ Economics▪ Monetization▪ Syndication▪ Advertising
7
Challenges
+ Public perception
+ Raising the profile of
legitimate P2P
+ “Traffic Shaping”
+ Business models and
economics
8
Opportunities
+ Deliver a stellar consumer
experience
+ Continue to drive innovation
+ Help _______ make money
“If each US household downloaded one 1080i resolution television episode from the Internet, we estimate it would represent almost as much data traffic as the CDN market leader delivered in all of 2006.”
- Credit Suisse First Boston report, April 9th, 2007
