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DCIA P2P Media Summit
Stephen CondonVice President, MarketingBroadband Content Services
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Highlights
1. Evolution of Content Delivery
2. Challenges
3. Opportunities
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Content Delivery Networks – An Evolution
1st Generation CDN 2nd Generation CDN 3rd Generation CDN
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Challenges
1. Respecting the User
2. Security
3. Commercial P2P vs.
File Sharing
4. “Traffic Shaping”
5. Business Models and
Economics
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Commercial P2P vs. File Sharing
◄ Not an “open network”
◄ Designed to protect copyrights
◄ Topology-aware, “ISP-friendly”
◄ Consistently delivers high-quality
end user experience
Typical File Sharing VeriSign’s Kontiki DMS
Questionable authors Authorized publishing only
Content of varying quality Pristine content
No content protection Leading DRM
Randon peer assignment Smart, local peering
Data transmission over
TCP IP
Data transfer over UDP
No central server 24x7 grid servers
Poor QoS management Continuous management
of QoS
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Opportunities
1. Collaboration (Really)
2. Building on High Profile
Commercial Adoption
3. Business Models and
Economics
4. True solution integration
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Growing Momentum for Commercial P2P
+ “Early adopters” BBC, Channel4, Sky and others are starting to see
widespread success and coverage
+ BBC: 120,000 client downloads in 1st week
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Predictions
1. Hybrid CDN solutions become the
standard
2. ISP acceptance of P2P
3. P2P becomes a core component of
IPTV/Internet TV offerings
4. HD delivery costs become
insignificant
“P2P enables the lowestcost, most scaleable distribution platform imaginable.”
