A business proposal

by Achadiat A. Suhadi

PT. KURNIA ABADI NIAGA CITRA INDAH LESTARI(PT. KANCIL), JAKARTA - 2001

KANCIL

A SMALL 4 WHEELER PUBLIC TRANSPORT MOTOR VEHICLE

SAFE, ENVIRONMENT FRIENDLY, COMFORTABLE, AFFORDABLE AND PROFITABLE

DEVELOPED BY PT. KANCIL – INDONESIA

PT. KANCIL AT A GLANCE,

PT. KURNIA ABADI NIAGA CITRA INDAH LESTARI

OR KNOWN ALSO AS PT. KANCIL, AUTOMOTIVE INDUSTRIES

deal with Design development, Engineering, Production,and Marketing up to After Sales Services.

TO EARN A LIVING AMONG GIANTS,

• Dedicated to be a market driven company at niche market with a concern to social responsibility.

•To be a spearhead, to open opportunity to grow together with respect to multi resources synergy

•Developing good quality motor vehicle affordable to most people.

THE MAN BEHIND THE GUN,

PT. KANCIL, An infant with professional man powers as the most valuable assets, mostly come with a long employment experience with reputable brand, such as Daihatsu and Mitsubishi in Indonesia.

A NICE RELATIONSHIP,

In developing the product, PT. KANCIL obtains good support from government, education institution and, most important, from renown automotive part manufacturers in Indonesia.

A PRODUCT that called KANCIL,4 Wheel Small Public Transport, 3 – 4 Passenger, Fiber Reinforced Plastic BodyL x W x H = 2,850 x 1,380 x 1,720 mm,WEIGHT : Empty 480 kg, GVW 830 kg,CITY CAR : 60 km/H max speed, 51% Grade-ability,404 cc gasoline engine, 4 stroke, air cooling, electric & manual

dual starter, 13.5 hp/3600rpm, 28.5 Nm/2500rpm,Automatic Continuous Variable Transmission,5.00 – 10, 4PR tire,Independent Front suspension with Rack & Pinion steering

NOTE: KANCIL IS ALSO INDONESIAN NAME FOR MOUSE DEER, A FAMOUS SMART ANIMAL CHARACTER IN INDONESIAN FABLE.

Small car with enough

room for the whole family

Fit to accommodate 4-5 passengers with luggage

830 kg of GVW

Space Efficient, small road space for such a load!

No Missing Link………

Evolvement of Category IV transport means in Indonesia

Kancil as a successor of BAJAJ

Kancil as a successor of BAJAJ

Can Be used also

As short range

Commuter or

Delivery purposes

KANCIL UTILITY

Representative media element for company image development

Eye catching, yet good looking as well.

Mobile Billboard

Public Transport as

Mobile billboard increasing local government income from tax

Product

Liabilities

Static and Dynamics stress analysis, vibration modes, comfort-ability, road simulation on fatigue analysis and noise

Finite Element Structural Analysis & Tests

Road Test

SET NEW STANDARD OF MINI TAXI,• Environment friendly;

low emission dual fuel, gasoline & CNG.

• User friendly; economy of operation, automatics transmission

ergonomics lay-out, easy to maintain.

Target Market

Customer Profile: - Bajaj & taxi owner, member of transport association / cooperatives, (category IV operator) - Medium high segment as “third car /leisure car owner” - Delivery/retailer/utility services company - Tourist operator/ resort area commuter services Usage: - Regional taxi (category IV) in our regulation - Commuting and leisure - City car in a broad senses

Product Positioning

Up grading of BAJAJ but,

Lower than sedan TAXI

As a substitute product, there is no direct competitor to KANCIL so far at the moment in Indonesia market

Product Positioning

Price JAPAN's Minibus60 million 1000 - 1600cc

CHINA's Minibus40 million 600-800cc

Kancil 400cc3 WHEELER: 150-180cc

20 million -BAJAJ, 4 stroke. -Tupai, BAJAJ 2 stroke

Specification

PRODUCT PLANNING

2002 2003 2004 2005 2006 2007

PRODUCTKANCIL 400 ccEST. VOL: 40,000 UNITSKANCIL 600 ccEST. VOL: 10,000 UNITSKANCIL 1000 cc (4x4)EST. VOL: 12,000 UNITS….NEXT PRODUCT…

SALES (UNITS) 4,000 6,000 18,000 20,000 24,000 24,000

      INDONESIA

MOTOR VEHICLE MARKET

Economics crisis since 1997

Free market since 2000

Record 1996 : 400.000 units

Normally 80% is commercial vehicle

est360

est 330

310296

180

140

80

1997 1998 1999 2000 2001 2002 2003

PRODUCT -Type approval (certification) is OK

-Industrial license & right to issue VIN - OK -To be proceed by 20,000 km road test MARKETING -Prospecting & Letter of Intent from potential buyer -Lobbying to influence the local government’s regulation PRODUCTION -Production preparation (investment, tool & sample development,

quality approval, facility preparation) FINANCIAL -Invite additional investor to face the future commercial

production.

Project Status To Date

SOCIAL Lower buying power, need for productive goods, Social empowerment for economics recoveryTECHNOLOGY Shorter life time, lower production volume, multi variant Appropriate technology for low volume production, Extended enterprise by managing team work across

supply chain of logistics & production Flexible manufacturing, multi resources-multi facilities Concurrent Engineering to speed up time to market

Kancil’s Living Environment

ECONOMICS Foreign exchange saving, import substitution Ride on rebound wave of economics recovery Conserve government subsidiary on fuel cost Add government income from moving billboard taxENVIRONMENT Conserve non renewable natural resources Environment friendly of product and production facilityPOLITICS To stimulate economics activity at grass root level

Kancil’s Living Environment

STRENGTH

-Human Assets & know how

-New concept in business, technology & investment

-Access & relationship in industry & government

WEAKNESS

-New comer: image, market, distribution network

-Production facility

-Financial strength

Balance of Power…..

OPPORTUNITY -ASEAN Free trade area (AFTA) -Brand new investment (focus & accuracy) -Government policy on small scale industry,

environment protection, energy conserving, etc

THREATS -Slump down of global economics -Global automotive industry excessive capacity -New player & new product in the same

segment -Import Trade liberalization

Balance of Power….

A long journey always starts with a single small step, Kancil would think big, but starts small.

Kancil committed to accomplish every single things it has been believed.

In this purpose, true friends are expected to share the venture together in this ever changing world.

Thank you for your attention.

It’s only a beginning..