4 Mobile App Marketing Hacks that Can Work Wonders!

Mobile app marketing has

become quite competitive these

days. With an innumerable

number of mobile apps being

created and launched every day, it has become imperative to choose smart

app marketing strategies before you actually develop and plan a launch. This is

the reason that this blog post is going to focus on some of those smart hacks

that will help you to make the most of your marketing endeavors of what you

have created.

So, let us take a look at the list –

1. Mobile is Fine, But Don’t Forget Tab Users

Before I get into the answer to your question why I am straight away moving

towards tablets, when the post is about mobile apps, let me put forward a

small stats for you “according to user data, in the US alone tab users occupy

more than 57% of the total count of smart

phone users.” Now, that’s a big part, right? So, developing an app while

keeping the table users in mind won’t be that bad an idea; considering the fact

that a major part of the population is using these devices.

2. Don’t Focus Just on Teenagers and Children

While a big misconnection about smart phone users is that they are generally

from the younger age group boys and men, the fact is otherwise. Women users

are not only more loyal, but they make a quite high percent of the users as

well. For instance, check out these statistics ‘women make 31% more in-app

purchases than men’‘women spend 35% more time in gaming apps,’ ‘as

compared to men, women show 42% higher 7-day retention’ and lots of other

such figures can be easily found on the internet.

3. Create Hype for the App

The most important step that you must incorporate into mobile app marketing

is to create hype. Think of your mobile app as a new album for a pop-star. You

need to create curiosity amongst audience as to what they are up for?

Gamifying your app is one of the most tried and tested tricks. For e.g. you can

check out the apps of big brands like Victoria’s Secret and HSN, who have both

made good use of micro games like scavenger hunts, maze navigation and slot

games to boost their mobile app marketing endeavors.

4. Flaunt it to Make an Impact

Don’t forget that apple has recently made changes in its app store, and now

you get an opportunity to showcase the app in the form of small video

highlights. So, why not make the most of this opportunity and flaunt what

you’ve got in the app. Go creative and make videos of up to 30 seconds which

the viewers can see and get a better idea of what they are up to when they will

download the app.

Quite smart these tips; aren’t they? Well, if you don’t want to get lagged

behind in the competition, then start with the implementation of the app

marketing strategies and see what you can get!