10 Mobile App Retention Hacks:Boost your users’ engagement

2. Mandatory signup? Why, really?

3. Analytics - The key lies in the numbers!

1. Permissions – Don’t scare away your users

4. Make it easy right from the start - Onboarding tutorial

5. Don’t just ‘push’. Smartly push the push

6. Be available, friendly and supportive

7. Be Social Media Savvy

9. Gamification is ON!

10. Show off Your Updates

8. Localize your app

Permissions – Don’t scare away your users

Users are very sensitive when it comes to permissions request.

Delay permission requests if possible

Prompt requests when they are relevant to user behavior

Explain why you are asking for the permission

1

Ask for the permissions that you really need.

Image source: appboy

Mandatory signup? Why, really?

Give your users the space to explore your site\app.

ask for signup only when they are trying to take actions.

Offer your users easy ways to login to your app (e.g. social networks).

2

how would you react if you’ve tried to visit a website, and before you could understand what’s really going on, you would have to login in order to continue?

2

Keep looking at a variety of analytics tools, and keep up to date on new related technologies.

Analytics - The key lies in the numbers!

Facebook and additional solutions keep offering new features to track, create unique segments (such as segmenting active users by Gender, age and additional demographics) and test the app.

3

Read more about App analytics.

3

Make it easy right from the start -Onboarding tutorial

Emphasize the main features and how users should engage them.

Measure users’ behavior through the onboarding screens

4

Make sure your app is easy to use right from the start, by including an onboarding tutorial and/or walkthrough guide.

Don’t just ‘push’. Smartly push the push

Good push opportunities are:

valuable content (don’t forget to offer a content teaser)

A promo coupon

Trying out a new feature (be specific).

5Create push notification that emphasize why it’s worth clicking and opening your app right now.

If you can’t say anything smart, just don’t push.

5

Be available, friendly and supportive

Include a page in your app that’s dedicated to contact details.

Listen to comments and posts in social media as well, and respond fast enough to boost satisfaction and loyalty.

6

Don’t neglect your interactions with your users.

6

Be Social Media Savvy

Every app should encourage its users to engage with related channels on social media.

Facebook, Twitter, Instagram and LinkedIn can be used to promote updates for your app, and to make your users smile with fun and festive content.

Invest in your social pages, create best in class content. People will be more likely to remember your app and listen to what you have to say.

Your visuals are critical. Social covers, banners and so forth. You can use mobile app marketing templates custom made for app marketers.

7

Localize your app

Offer high-quality levels of communication by localizing your app menus and taking advantage of localized push emails and messages.

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8

Users who are not fluent with the app’s language, will present lower retention.

The more you help them “get it” the better your retention gets.

Learn more about mobile app localization

8

Gamification is ON!

What are gamification elements?

Allowing users to accessorize visual elements in the app is gamifying.

Sending funny stuff to friends through your app, is both gamifying and viral

Just using humor in your app text is gamifying.

Incorporate gamification elements in your app – it will help you in achieving higher app retention and engagement levels.

9

Show off Your Updates

Whenever your app is updated, let the user know about the changes you’ve made.

A “what’s new” pop-up, with the right messages and a good copy can boost your app’s usage. Here’s how it’s done.

Many users sign up for automatic upgrades and are unaware of any modifications, so make sure you tell them exactly what’s new in order to keep them coming back.

10

Image source: Localytics

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