2021

P R E S E N TAT I O NLCR HONDA

INDEX

OVERVIEW

ABOUT MotoGP™

ABOUT LCR HONDA

MARKETING PLATFORM

PARTNERSHIP OPPORTUNITIES

A

B

C

D

E2

O V E R V I E W

A

3

1

2

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L C R T E A MCOMMITMENT

RACING & TECHNOLOGYDEVELOPMENT

SPORT & ENTERTAINMENT

MARKETING PLATFORM

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Years in MotoGP™ Top Class with Honda

Years in the World Championship (founded in 1996)

IN PARTNERSHIP WITH:

Honda’s commitment in Road Racing aims at the development of safer and improved solutions for everyday’s mobility, for millions of motorcycle users all over the World.

1525

• 62 Years in motorcycle racing

• 300+ Premier-Class Victories

• 25 Premier-Class Titles

• Most successful Manufacturer in Road Racing

1. RACING & TECHNOLOGYD E V E L O P M E N T

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2 . S P O R T &ENTERTAINMENT

LCR Team contributes to the huge show created on the MotoGP platform (on TV, Social Media, Press, live Events), involving millions of people all over the planet.

2.8Mln On-site Spectators

30Mln Fans on Social Media

400Mln Viewers from 207 Countries

19 Races in 4 Continents

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3.MARKETINGP L A T F O R M

Thanks to its huge audience and positive values, MotoGP is an excellent advertising platform, which is able to support Sponsor companies in Communication and Marketing activities.

SPONSORS PROFILE:SMALL/MEDIUM/BIG SIZED COMPANIES

INTERNATIONAL MARKETS COMPATIBLE VALUES TO MOTORSPORT’S

INCREASE BRAND & PRODUCTS VISIBILITYASSOCIATE ITS IMAGE TO SPORTS’ POSITIVE VALUES

CREATE ENTERTAINING COMMUNICATION CONTENTSSUPPORT B2B & B2C RELATIONSHIPS

PARTNERSHIP GOALS:

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- BRANDING- ADVERTISING- SOCIAL MEDIA- MULTIMEDIA

- HOSPITALITY ON TRACK- CORPORATE EVENTS- TEAM BUILDING

- NETWORKING- SUPPORT FOR B2B- BUSINESS CONSULTANCY

BRAND & PRODUCTS PROMOTION

RELATIONAL MARKETING

BUSINESS SUPPORT

A

B

C

3.MARKETINGP L A T F O R M

CONTENTS:

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A B O U T M o t o G P ™

B

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30 MLNAccording to the latest numbers on Social Media,MotoGPTM is the most popular motorsport in the web, and its popularity is increasing rapidly Season after Season.

M o t o G P ™AWARENESS

24 MLN

9,8 MLN

4,3 MLN4 MLN3,5 MLN

2,4 MLN2,3 MLN1,6 MLN 1,8 MLN

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TECHNOLOGY

ADRENALINE

ENTERTAINMENT

COMPETITION

SPORT

DESIGN

INTERNATIONALITY

MotoGP™V A L U E S

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DORNASPORTSDorna Sports is an international sports management, marketing and

media company, founded in 1988.

It has been the exclusive commercial and television rights holder for

the FIM Road Racing World Championship Grand Prix (MotoGP™)

since 1991; Dorna currently manages World Superbike Championship

as well as propedeutic competitions for young talents.

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1 - QATAR - Doha/Losail

2 - THAILAND - Buriram

3 - AMERICAS - Austin

4 - ARGENTINA - Termas de Rio Hondo

5 - SPAIN - Jerez de la Frontera *

6 - FRANCE - Le Mans

7 - ITALY - Mugello

8 - CATALUNYA - Circuit de Barcelona

9 - NETHERLANDS - TT Assen *

10 - GERMANY - Sachsenring

11 - CZECH REPUBLIC - Brno

12 - AUSTRIA - Spielberg *

13 - GREAT BRITAIN - Silverstone

14 - SAN MARINO - Misano **

15 - ARAGON - Motorland Aragón

16 - JAPAN - Motegi

17 - AUSTRALIA - Phillip Island

18 - MALAYSIA - Sepang

19 - VALENCIA - Ricardo Tormo **

? - FINLAND - Kymiring TBC

2021 PREVISIONAL MotoGP™ CALENDARN. 19 RACES

* MotoE Race - ** Double MotoE Race

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Source: Dorna Sports

A M A S S I V ETV COVERAGE

207 COUNTRIES receive “live” TV signal

101 BROADCASTERS 59 in Europe 26 in Asia 11 in America 5 in Africa & Oceania

400 MILLION TV Viewers per event in the World

MotoGPTM is broadcasted worldwide, being one of the main Sport Events together with the Olimpics Games, Formula 1, the Football World Championship and the Rugby World Cup.

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A SOCIAL MEDIAPHENOMENON

30 MILLION FANS ON SOCIAL MEDIA

6 BILLION PEOPLE REACHED

1MILLION VIDEO VIEWS

300 MILLION LIKES, COMMENTS, SHARES

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O N - S I T ESPECTATORS

2.8 MLN SPECTATORS EVERY SEASON

+30% SPECTATORS SINCE 2006

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30% WOMEN

14 19Races

total

Races watched on TV throughout the Season (on average)

83%Would tend to choose a brand because they associate it to

MotoGP

MotoGP™ over the years has evolved from being an event for motorcycle lovers to a mass event, broadcasted all over the globe and followed by people of all ages, countries, coltures...

70% MEN

Source: Nielsen Sports

68%Bought a product due to

MotoGP Sponsoring

70% of TV viewers are less than 50 years old

AUDIENCEP R O F I L E

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- 31 Riders from 12 different Countries- 16 Teams

- Manifacturers involved: Honda, KTM, Kalex, Husqvarna

TECHNICAL SPECIFICATION: - engines 250cc four stroke single cylinder- Max power: 55 hp- Top speed: 240 km/h

Moto3™

- 31 Riders from 11 different Countries- 15 Teams

- Manifacturers involved: Kalex, Speed Up, MV Agusta, NTS

TECHNICAL SPECIFICATION: - Engines 600cc four stroke four cylinder- Max power: 140 hp- Top speed: 275 km/h

Moto2™

- 22 Riders from 9 different Countries- 11 Teams

- Manifacturers involved: Honda, Yamaha, Ducati, Suzuki, Aprilia, KTM

TECHNICAL SPECIFICATION: - Engines 1000cc four stroke four cylinder- Max power: 260 hp- Top speed: over 350 km/h

MotoGP™

T H R E ECLASSES

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2 0 2 1 T E A M S &MANUFACTURERS

Repsol Honda Team

LCR Honda CASTROL Team

LCR Honda IDEMITSU Team

Movistar Yamaha MotoGP

Petronas Sprinta Yamaha Team

Team Suzuki Ecstar Aprilia Racing Team Gresini Red Bull KTM Factory Racing

Tech 3 KTM

Ducati Team

Alma Pramac Racing

Reale Avintia Racing

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foto piloti tutti insieme

MOTOGP’S 2021RIDERS’ LINE-UP

22 RIDERS 8 NATIONALITIES13 WORLD CHAMPIONS20

FIM ENEL MotoEW O R L D C U P

Started in 2019, MotoE™ is the first

electric motorbike World competition.

Rooted in cutting edge technology,

the zero-emissions series aims to take

alternative vision of racing onto the track.

In 2021 MotoE races will take place at 5 GPs

for a total of N.7 races, receiving the same

Media Coverage as MotoGP, Moto2, Moto3.

Each MotoGP™ Independent Team (including LCR)

lines up 2 bikes, and is therefore protagonist of this

new exciting challenge.

V A L U E S :S U S TA I N A B I L I T YD Y N A M I S MI N N O VAT I O NE N V I R O N M E N TA L C A R E

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A B O U T L C R H O N D A

C

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LCR HONDA IS...

A D R E A MCOME TRUE

LCR Honda was founded in 1996 by former 125cc Class rider Lucio Cecchinello.

LCR iconic Riders: Casey Stoner, Randy de Puniet, Carlos Checa, Alex de Angelis, Stefan Bradl, Jack Miller and many others.

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85OVERALL PODIUMS

24OVERALL VICTORIES

15MotoGP PODIUMS

3MotoGP VICTORIES

L C R T E A MACHIEVEMENTS

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E A G E R F O RNEW CHALLENGES

Honda Racing was established in 1959 and is by far the most winning Factory of all times.

LCR Team is part of the Honda MotoGP™ project since 2006, with the aim to support young talented riders, thanks to the knowledge developed in over 25 years

of racing at the highest level.

In 2021 LCR is lining up two HRC Factory riders in the Top Class, Alex Marquez and Takaaki Nakagami.

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TAKAAKI NAKAGAMILCR Honda IDEMITSUMotorbike: Honda RC213V

Date of Birth: February 2nd 1992

Nationality: Japanese

MotoGP debut: 2018

In LCR since: 2018

CAREER:

2006 Japanese 125cc Champion

2011 Japanese Moto2 Champion

2 World Moto2 Victories

14 World Moto2 Podiums

T H E L C R R I D E R STAKAAKI NAKAGAMI

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ALEX MARQUEZLCR Honda CASTROLMotorbike: Honda RC213V Factory Spec.

Date of Birth: April 23rd 1996

Nationality: Spanish

MotoGP debut: 2020

In LCR since: 2021

CAREER:

2014 Moto3 World Champion

2019 Moto2 World Champion

2020 MotoGP 2 Podiums

40 World Podiums

THE LCR RIDERSALEX MARQUEZ

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1 1614 17 20 2318 21 2419 224 5 8 93 762 10 11 12 13 15

2021 TARGETP O S I T I O N S

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L C R H O N D AMEDIA IMPACT

200 Articles per month on the international press

3 MLN Monthly reach on Social Media

100 SECon average on screen per GP*

400 MLN Viewers from 207 Countries

* Source: Clearsightpartners Ltd29

M A R K E T I N G P L A T F O R M

D

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L C R T E A MSPONSORSHIP

Joining LCR Honda would provide international visibility for your brand and unique emotional marketing contents.LCR Team is well known for its FOCUS ON SPONSORS’ NEEDS and its attention to CUSTOMER CARE MATTERS.

- DELIVERING BRANDS in 207 Countries

- Customized COMMUNICATION & MARKETING contents

- CORPORATE HOSPITALITY & EVENTS

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MARKETINGFA C T O R Y

BRANDING

ADVERTISING

MULTIMEDIA

GRAPHICS & CREATIVITY

HOSPITALITY ON TRACK

CORPORATE EVENTS

NETWORKING

B2B OPPORTUNITIES32

Sena

CMYKC = 93 | M = 33 | Y = 68 | K = 85

C = 0 | M = 0 | Y = 100 | K = 0

M A R K E T I N GCASE HISTORIES

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Click here to know more

LCR LOUNGEO N T R A C K

CORPORATEE V E N T S

N I G HT L I F EE V E N T S

RIDE EXPERIENCE FOR VIP GUESTS

ridexp

P A R T N E R S H I P F O R M A T S

E

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PARTNERSHIPF O R M A T S

TITLE PARTNERPREMIUM PARTNEROFFICIAL PARTNER

ASSOCIATE PARTNER

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TITLEPARTNER

- Team naming rights

- Main logo on the Bike

- Main logo on Rider’s Racing Suit (chest and back)

- Main logo on Pit-garage Panels

- Main logo on official Teamwear

- Main logo on Interview Backdrops

- Main Logo on LCR Lounge on track

- Main logo on Press Releases & Website

- Main Logo on Hostess’ Clothing

- Image Rights Full Season

- Personalized Multimedia (Photos & Videos)

- Corporate Hospitality on-track for VIP guests

- Support for Company Events

- Support for Business Development

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TITLEPARTNER

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PREMIUMPARTNER- Big logo on the Bike

- Logo on Rider’s Racing Suit (chest and/or back)

- Logo on Pit-garage Panels

- Logos on Interview Backdrops

- Logo on official Teamwear (chest)

- Logo on LCR Lounge on track

- Logo on Press Releases & Website

- Image Rights Full Season

- Personalized Multimedia (Photos & Videos)

- Corporate Hospitality on-track for VIP Guests

- Support for Company Events

- Support for Business Development

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OFFICIALPARTNER

- Medium/Small logo on the BikeOR

logo on Rider’s Racing Suit

- Logo on Pit-garage Panels

- Logo on Interview Backdrops

- Logo on Official Teamwear (Sleeves)

- Logo on Press Releases & Website

- Image Rights Full Season

- Personalized Multimedia (Photos & Videos)

- Corporate Hospitality on-track

- Support for Company Events

- Support for Business Development

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ASSOCIATE

PARTNER

- Small logo on Pit-garage Panels

- Logo on Press Releases & Website

- Image Rights Full Season

- Corporate Hospitality on-track for VIP Guests

- Support for Business Development

Associate Partners can also be known as “Technical Suppliers” or “Hospitality Suppliers”, depending on their businesses.

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LCR HONDA TEAM PRESENTATION

2 0 2 1 S E A S O N