2021
P R E S E N TAT I O NLCR HONDA
INDEX
OVERVIEW
ABOUT MotoGP™
ABOUT LCR HONDA
MARKETING PLATFORM
PARTNERSHIP OPPORTUNITIES
A
B
C
D
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O V E R V I E W
A
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2
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L C R T E A MCOMMITMENT
RACING & TECHNOLOGYDEVELOPMENT
SPORT & ENTERTAINMENT
MARKETING PLATFORM
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Years in MotoGP™ Top Class with Honda
Years in the World Championship (founded in 1996)
IN PARTNERSHIP WITH:
Honda’s commitment in Road Racing aims at the development of safer and improved solutions for everyday’s mobility, for millions of motorcycle users all over the World.
1525
• 62 Years in motorcycle racing
• 300+ Premier-Class Victories
• 25 Premier-Class Titles
• Most successful Manufacturer in Road Racing
1. RACING & TECHNOLOGYD E V E L O P M E N T
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2 . S P O R T &ENTERTAINMENT
LCR Team contributes to the huge show created on the MotoGP platform (on TV, Social Media, Press, live Events), involving millions of people all over the planet.
2.8Mln On-site Spectators
30Mln Fans on Social Media
400Mln Viewers from 207 Countries
19 Races in 4 Continents
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3.MARKETINGP L A T F O R M
Thanks to its huge audience and positive values, MotoGP is an excellent advertising platform, which is able to support Sponsor companies in Communication and Marketing activities.
SPONSORS PROFILE:SMALL/MEDIUM/BIG SIZED COMPANIES
INTERNATIONAL MARKETS COMPATIBLE VALUES TO MOTORSPORT’S
INCREASE BRAND & PRODUCTS VISIBILITYASSOCIATE ITS IMAGE TO SPORTS’ POSITIVE VALUES
CREATE ENTERTAINING COMMUNICATION CONTENTSSUPPORT B2B & B2C RELATIONSHIPS
PARTNERSHIP GOALS:
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- BRANDING- ADVERTISING- SOCIAL MEDIA- MULTIMEDIA
- HOSPITALITY ON TRACK- CORPORATE EVENTS- TEAM BUILDING
- NETWORKING- SUPPORT FOR B2B- BUSINESS CONSULTANCY
BRAND & PRODUCTS PROMOTION
RELATIONAL MARKETING
BUSINESS SUPPORT
A
B
C
3.MARKETINGP L A T F O R M
CONTENTS:
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A B O U T M o t o G P ™
B
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30 MLNAccording to the latest numbers on Social Media,MotoGPTM is the most popular motorsport in the web, and its popularity is increasing rapidly Season after Season.
M o t o G P ™AWARENESS
24 MLN
9,8 MLN
4,3 MLN4 MLN3,5 MLN
2,4 MLN2,3 MLN1,6 MLN 1,8 MLN
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TECHNOLOGY
ADRENALINE
ENTERTAINMENT
COMPETITION
SPORT
DESIGN
INTERNATIONALITY
MotoGP™V A L U E S
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DORNASPORTSDorna Sports is an international sports management, marketing and
media company, founded in 1988.
It has been the exclusive commercial and television rights holder for
the FIM Road Racing World Championship Grand Prix (MotoGP™)
since 1991; Dorna currently manages World Superbike Championship
as well as propedeutic competitions for young talents.
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1 - QATAR - Doha/Losail
2 - THAILAND - Buriram
3 - AMERICAS - Austin
4 - ARGENTINA - Termas de Rio Hondo
5 - SPAIN - Jerez de la Frontera *
6 - FRANCE - Le Mans
7 - ITALY - Mugello
8 - CATALUNYA - Circuit de Barcelona
9 - NETHERLANDS - TT Assen *
10 - GERMANY - Sachsenring
11 - CZECH REPUBLIC - Brno
12 - AUSTRIA - Spielberg *
13 - GREAT BRITAIN - Silverstone
14 - SAN MARINO - Misano **
15 - ARAGON - Motorland Aragón
16 - JAPAN - Motegi
17 - AUSTRALIA - Phillip Island
18 - MALAYSIA - Sepang
19 - VALENCIA - Ricardo Tormo **
? - FINLAND - Kymiring TBC
2021 PREVISIONAL MotoGP™ CALENDARN. 19 RACES
* MotoE Race - ** Double MotoE Race
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Source: Dorna Sports
A M A S S I V ETV COVERAGE
207 COUNTRIES receive “live” TV signal
101 BROADCASTERS 59 in Europe 26 in Asia 11 in America 5 in Africa & Oceania
400 MILLION TV Viewers per event in the World
MotoGPTM is broadcasted worldwide, being one of the main Sport Events together with the Olimpics Games, Formula 1, the Football World Championship and the Rugby World Cup.
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A SOCIAL MEDIAPHENOMENON
30 MILLION FANS ON SOCIAL MEDIA
6 BILLION PEOPLE REACHED
1MILLION VIDEO VIEWS
300 MILLION LIKES, COMMENTS, SHARES
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O N - S I T ESPECTATORS
2.8 MLN SPECTATORS EVERY SEASON
+30% SPECTATORS SINCE 2006
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30% WOMEN
14 19Races
total
Races watched on TV throughout the Season (on average)
83%Would tend to choose a brand because they associate it to
MotoGP
MotoGP™ over the years has evolved from being an event for motorcycle lovers to a mass event, broadcasted all over the globe and followed by people of all ages, countries, coltures...
70% MEN
Source: Nielsen Sports
68%Bought a product due to
MotoGP Sponsoring
70% of TV viewers are less than 50 years old
AUDIENCEP R O F I L E
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- 31 Riders from 12 different Countries- 16 Teams
- Manifacturers involved: Honda, KTM, Kalex, Husqvarna
TECHNICAL SPECIFICATION: - engines 250cc four stroke single cylinder- Max power: 55 hp- Top speed: 240 km/h
Moto3™
- 31 Riders from 11 different Countries- 15 Teams
- Manifacturers involved: Kalex, Speed Up, MV Agusta, NTS
TECHNICAL SPECIFICATION: - Engines 600cc four stroke four cylinder- Max power: 140 hp- Top speed: 275 km/h
Moto2™
- 22 Riders from 9 different Countries- 11 Teams
- Manifacturers involved: Honda, Yamaha, Ducati, Suzuki, Aprilia, KTM
TECHNICAL SPECIFICATION: - Engines 1000cc four stroke four cylinder- Max power: 260 hp- Top speed: over 350 km/h
MotoGP™
T H R E ECLASSES
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2 0 2 1 T E A M S &MANUFACTURERS
Repsol Honda Team
LCR Honda CASTROL Team
LCR Honda IDEMITSU Team
Movistar Yamaha MotoGP
Petronas Sprinta Yamaha Team
Team Suzuki Ecstar Aprilia Racing Team Gresini Red Bull KTM Factory Racing
Tech 3 KTM
Ducati Team
Alma Pramac Racing
Reale Avintia Racing
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foto piloti tutti insieme
MOTOGP’S 2021RIDERS’ LINE-UP
22 RIDERS 8 NATIONALITIES13 WORLD CHAMPIONS20
FIM ENEL MotoEW O R L D C U P
Started in 2019, MotoE™ is the first
electric motorbike World competition.
Rooted in cutting edge technology,
the zero-emissions series aims to take
alternative vision of racing onto the track.
In 2021 MotoE races will take place at 5 GPs
for a total of N.7 races, receiving the same
Media Coverage as MotoGP, Moto2, Moto3.
Each MotoGP™ Independent Team (including LCR)
lines up 2 bikes, and is therefore protagonist of this
new exciting challenge.
V A L U E S :S U S TA I N A B I L I T YD Y N A M I S MI N N O VAT I O NE N V I R O N M E N TA L C A R E
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A B O U T L C R H O N D A
C
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LCR HONDA IS...
A D R E A MCOME TRUE
LCR Honda was founded in 1996 by former 125cc Class rider Lucio Cecchinello.
LCR iconic Riders: Casey Stoner, Randy de Puniet, Carlos Checa, Alex de Angelis, Stefan Bradl, Jack Miller and many others.
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85OVERALL PODIUMS
24OVERALL VICTORIES
15MotoGP PODIUMS
3MotoGP VICTORIES
L C R T E A MACHIEVEMENTS
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E A G E R F O RNEW CHALLENGES
Honda Racing was established in 1959 and is by far the most winning Factory of all times.
LCR Team is part of the Honda MotoGP™ project since 2006, with the aim to support young talented riders, thanks to the knowledge developed in over 25 years
of racing at the highest level.
In 2021 LCR is lining up two HRC Factory riders in the Top Class, Alex Marquez and Takaaki Nakagami.
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TAKAAKI NAKAGAMILCR Honda IDEMITSUMotorbike: Honda RC213V
Date of Birth: February 2nd 1992
Nationality: Japanese
MotoGP debut: 2018
In LCR since: 2018
CAREER:
2006 Japanese 125cc Champion
2011 Japanese Moto2 Champion
2 World Moto2 Victories
14 World Moto2 Podiums
T H E L C R R I D E R STAKAAKI NAKAGAMI
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ALEX MARQUEZLCR Honda CASTROLMotorbike: Honda RC213V Factory Spec.
Date of Birth: April 23rd 1996
Nationality: Spanish
MotoGP debut: 2020
In LCR since: 2021
CAREER:
2014 Moto3 World Champion
2019 Moto2 World Champion
2020 MotoGP 2 Podiums
40 World Podiums
THE LCR RIDERSALEX MARQUEZ
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1 1614 17 20 2318 21 2419 224 5 8 93 762 10 11 12 13 15
2021 TARGETP O S I T I O N S
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L C R H O N D AMEDIA IMPACT
200 Articles per month on the international press
3 MLN Monthly reach on Social Media
100 SECon average on screen per GP*
400 MLN Viewers from 207 Countries
* Source: Clearsightpartners Ltd29
M A R K E T I N G P L A T F O R M
D
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L C R T E A MSPONSORSHIP
Joining LCR Honda would provide international visibility for your brand and unique emotional marketing contents.LCR Team is well known for its FOCUS ON SPONSORS’ NEEDS and its attention to CUSTOMER CARE MATTERS.
- DELIVERING BRANDS in 207 Countries
- Customized COMMUNICATION & MARKETING contents
- CORPORATE HOSPITALITY & EVENTS
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MARKETINGFA C T O R Y
BRANDING
ADVERTISING
MULTIMEDIA
GRAPHICS & CREATIVITY
HOSPITALITY ON TRACK
CORPORATE EVENTS
NETWORKING
B2B OPPORTUNITIES32
Sena
CMYKC = 93 | M = 33 | Y = 68 | K = 85
C = 0 | M = 0 | Y = 100 | K = 0
M A R K E T I N GCASE HISTORIES
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Click here to know more
LCR LOUNGEO N T R A C K
CORPORATEE V E N T S
N I G HT L I F EE V E N T S
RIDE EXPERIENCE FOR VIP GUESTS
ridexp
P A R T N E R S H I P F O R M A T S
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PARTNERSHIPF O R M A T S
TITLE PARTNERPREMIUM PARTNEROFFICIAL PARTNER
ASSOCIATE PARTNER
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TITLEPARTNER
- Team naming rights
- Main logo on the Bike
- Main logo on Rider’s Racing Suit (chest and back)
- Main logo on Pit-garage Panels
- Main logo on official Teamwear
- Main logo on Interview Backdrops
- Main Logo on LCR Lounge on track
- Main logo on Press Releases & Website
- Main Logo on Hostess’ Clothing
- Image Rights Full Season
- Personalized Multimedia (Photos & Videos)
- Corporate Hospitality on-track for VIP guests
- Support for Company Events
- Support for Business Development
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TITLEPARTNER
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PREMIUMPARTNER- Big logo on the Bike
- Logo on Rider’s Racing Suit (chest and/or back)
- Logo on Pit-garage Panels
- Logos on Interview Backdrops
- Logo on official Teamwear (chest)
- Logo on LCR Lounge on track
- Logo on Press Releases & Website
- Image Rights Full Season
- Personalized Multimedia (Photos & Videos)
- Corporate Hospitality on-track for VIP Guests
- Support for Company Events
- Support for Business Development
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OFFICIALPARTNER
- Medium/Small logo on the BikeOR
logo on Rider’s Racing Suit
- Logo on Pit-garage Panels
- Logo on Interview Backdrops
- Logo on Official Teamwear (Sleeves)
- Logo on Press Releases & Website
- Image Rights Full Season
- Personalized Multimedia (Photos & Videos)
- Corporate Hospitality on-track
- Support for Company Events
- Support for Business Development
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ASSOCIATE
PARTNER
- Small logo on Pit-garage Panels
- Logo on Press Releases & Website
- Image Rights Full Season
- Corporate Hospitality on-track for VIP Guests
- Support for Business Development
Associate Partners can also be known as “Technical Suppliers” or “Hospitality Suppliers”, depending on their businesses.
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LCR HONDA TEAM PRESENTATION
2 0 2 1 S E A S O N