2020 Census Outreach Final Report Summary...Tagalog 104,227 Filipino 75,102 Vietnamese 62,526 Arabic 32,754 Chinese 18,160 Cantonese 1,816 Farsi 921 Hmong 364 Other_Language(s) 296

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2020 Census Outreach

Final Report SummaryBorders Committee | Item 4 | October 23, 2020

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3/1/2020 3/31/2020 4/30/2020 5/30/2020 6/29/2020 7/29/2020 8/28/2020 9/27/2020 10/27/2020

Data Collection Ends

In Person Follow-Up

Census Day

Invitations Mailed

2020 Census Timeline

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Borders Committee | Item 4 October 26, 2020

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Outreach Timeline

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Goals

• Awareness• Access• Self-response

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Communities at Risk of Undercount

• Latinos• African-Americans• Asian Americans• Pacific Islanders• Native Americans• Immigrants/Refugees

• Farmworkers• People with Disabilities• Lesbian, Gay, Bisexual,

Transgender, Queer(LGBTQ)

• Homeless• Children under 5

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Partnership Coordination

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Administrative Community BasedOrganization (ACBO)

• Community‐Based Organizations (CBOs)

• Ethnic Groups• Seniors/Older Adults• Immigrant/Refugee Community• Farm Workers• People with Disabilities

• First 5 Representative• Religious Groups• Unions• Homeless • LGBTQ• Veterans• Imperial County

• Jurisdictions• Elected Officials• Educators• Native Americans/ Tribal

Governments• Philanthropy• Business Community• Transit Agencies• Libraries

US CensusBureau

CA CensusOffice

Complete Count Committee

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Services Provided by SANDAG

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Activities & Impressions (Part I)Reported Through September 30, 2020

Activity Completed ImpressionsAdvertising 329 12,423,476 Alert Sign Up 6 9,218 Booths 228 397,271 Canvassing 261 40,037 Census Assistance Centers/Kiosks 66 4,453 Collateral 69 314,835 Convening 73 1,648 Curriculum 2 105 Education Forum 44 3,310 Email 2,954 1,515,613 Event 452 467,362 Fliers 367 269,309 Food/Resource Distribution 272 22,781 Form Completion Assistance 9 339

Implementation Plan Workshop 22 686

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Activity Completed ImpressionsMailers 9 51,214 Other Media 132 4,073,323 Meeting 250 81,540 Newsletter 13 124,031 Nudge Alert 52 605,745 Other 311 206,167 Phone Banking 246 73,224 Pledge Cards 16 1,531 Social Media 862 1,255,185 Speaking Engagement 175 2,720,728 Texting Campaign 25 55,264 Training Delivery 51 74,908 Translation 3 1,103 Webinar 15 23,100 Total 7,314 24,817,506

Activities & Impressions (Part II)Reported Through September 30, 2020

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Activity Locations

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Activity LocationsNorth County

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Activity LocationsSouth County

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HTC ImpressionsReported Through September 30, 2020

Hard to Count Community (HTC) Impressions

Asian-Americans & Pacific Islanders (AAPI) 8,984,922

Seniors/Older Adults 1,528,005

Immigrants & Refugees 1,480,188

Latinos 723,876

People with Disabilities 714,088

Veterans 683,981

Limited-English Proficient Individuals and Families 591,550

Low Broadband subscription rates and limited or no access 142,897

Lesbian, Gay, Bisexual, Transgender, and Questioning (LGBTQ) 137,602

African Americans 56,204

Middle-Eastern and North Africans (MENA) 54,765

Homeless Individuals and Families 17,690

Farmworkers 13,080

Native Americans & Tribal Communities 6,169

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Language ImpressionsReported Through September 30, 2020

Language Impressions

Spanish 312,367Mandarin 148,219Tagalog 104,227Filipino 75,102Vietnamese 62,526Arabic 32,754Chinese 18,160Cantonese 1,816Farsi 921Hmong 364Other_Language(s) 296Hindi 65Japanese 40Korean 20Armenian 1Russian 1

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Jurisdiction 2020 Rate 2010 Rate DifferenceCarlsbad 78.8% 73.4% 5.4%Chula Vista 74.8% 69.3% 5.5%Coronado 63.4% 62.2% 1.2%Del Mar 58.9% 61.5% -2.6%El Cajon 73.6% 66.0% 7.6%Encinitas 74.1% 70.7% 3.4%Escondido 74.1% 68.8% 5.3%Imperial Beach 66.7% 64.2% 2.5%La Mesa 75.7% 66.7% 9.0%Lemon Grove 73.1% 68.2% 4.9%National City 69.2% 66.6% 2.6%Oceanside 74.1% 67.2% 6.9%Poway 83.9% 77.1% 6.8%San Diego 74.0% 69.3% 4.7%San Marcos 76.8% 70.0% 6.8%Santee 76.4% 73.7% 2.7%Solana Beach 69.8% 64.5% 5.3%Vista 73.9% 67.3% 6.6%Countywide 73.8% 68.0% 5.8%Statewide 69.6% 73.0% -3.4%Nationwide 66.9% 74.0% -7.1%

Self-Response RatesAs of October 16, 2020

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Response Rates

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Response RatesNorth County

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Response RatesSouth County

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Lessons Learned

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OperationalAdjustments• Digital communication• Virtual experiences• Car caravans• Videos• Distribution sites• Community resource

centers• Public service desks• Toolkits

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Successes• Partnerships• Events prior to pandemic• Flexibility in funding• Personal Protective

Equipment (PPE)• Mobile questionnaire

assistance• Door hangers• Distributions• Videos• Promotional materials

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Challenges

• Pandemic Facility closures Staffing constraints

• Branding• Timeline changes

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Questions

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Cross Border Travel Behavior Survey2019 Results

Borders Committee | October 23, 2020

What Information is Presented?

• Reasons for the Study• Methodology Overview• Key Findings• Next Steps

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Reasons for the Study

• Collect updated information of travel behaviors of Mexicoresidents and visitors for the Activity Base Model (ABM)

• Collect respondents’ willingness to pay a toll for quicker bordercrossing at the future State Route 11/ Otay Mesa East Point ofEntry (POE) from both U.S. and Mexico residents

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Methodology Overview• Ports of Entry

– San Ysidro– Otay Mesa– Tecate

• Intercept Survey• Travel Diary Retrieval

1. Staffed Kiosks on U.S. side2. Secure online survey site3. Telephone interviews4. Smaller sample agreed to use a Global

Positioning System (GPS) tracker4

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Methodology (continued)

Completed Surveys for Demographics & VOT Weighted

• Goal:– 7,500 intercept surveys

• Actual:– 7,899 intercept surveys

Completed Diaries for Modeling Weighted

• Goal:– 1,500 travel diaries

• Actual:– 1,911 travel diaries

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Key findings

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1. Reasons for weekday cross-border travel differentfor Mexico and U.S. residents

• Top 5 Reasons for MexicoResidents to Visit the U.S.

Shopping, 52%

Work/business, 31%

Visit a friend or relative,

9%

Medical, 2%

School, 2%

• Top 5 Reasons for U.S.Residents to Visit Mexico

Visiting friend/relative,

54%

Medical, 12%

Shopping, 10%

Vacation, 5%

Picking up/dropping off passenger, 5%

Work/business, 5%

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2. After crossing, most trips into the U.S. clusterclose to the U.S. border

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Primary U.S. Destination City

Percent

Chula Vista 42.6%

San Diego 30.1%

San Ysidro area 5.6%

La Mesa 3.9%

Otay Mesa area 3.9%

National City 2.7%

El Cajon 1.4%

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3. Average weekday crosser visits multiple destinationsand spends about 6 hours while in the U.S.

3.09 3.35

2.652.08

6.28 6.33 6.29

5.55

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Overall San Ysidro Otay Mesa Tecate

Average Number of Stops in U.S. Average Hours Spent in U.S.9

4. Most of those surveyed crossed into U.S.driving alone or in a carpool

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44% 30% 12% 5% 3% 3%

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5. Two-thirds of respondents said they would occasionallyuse the Otay Mesa East tolled crossing in the future

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6. Respondents’ willingness to pay for an expedited crossingwas strongly related to the proposed toll amount

21.60%

46.30%

78.50% 85.90%64.50%

43.60%

16.70%11.60%13.80% 10.00%

4.70% 2.40%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

$20 $10 $5 $3

Yes, would pay to use No, would not pay to use Not sure, depends12

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Some closing thoughts on possible data implications

• More than half of Mexico residents who crossedthe border traveled to the U.S. to shop– Economic impacts on longer border wait times

• Around 1 in 3 Mexico residents surveyed came tothe U.S. to work– Transportation planning implications to get workers to employment

centers around the region

• After crossing into the U.S., most weekday trips occurredin the South County– Closer look at infrastructure and other investments in this part of

the County

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Next Steps

• Explore weekend data collection after travel restrictions are lifted• Finalize and release report

• Use these data to:– Update the Cross-Border Model– Inform SANDAG’s Traffic and Revenue Study for the

State Route 11 / Otay Mesa East

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Questions?Grace Miño, M.A.Senior Research AnalystSANDAG

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Dr. Timothy McLarney, Ph.D.PresidentTrue North Research, Inc.

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Item 4Item 5

Documents

2020 Census Outreach Final Report Summary...Tagalog 104,227 Filipino 75,102 Vietnamese 62,526 Arabic 32,754 Chinese 18,160 Cantonese 1,816 Farsi 921 Hmong 364 Other_Language(s) 296